Search engine optimization (SEO) makes your website visible. Just having a website isn’t enough. If it is not visible in search engine results pages (SERPs) you are losing out on internet marketing. With a large majority of consumers looking for products and services online before making a purchase decision, your competitors will thank you for not having an optimized website. Effective Web Solutions delivers proven SEO results to increase your rankings.
Customized SEO Eugene
There is no one-size-fits all when it comes to SEO. Each company has unique locations where it does business, unique services and products to offer, and a unique business model. EWS listens to you. There is no point in being highly ranked on search results for a product you rarely carry or in an area you don’t go. Our optimizers work with you to get your web pages seen by people looking for you.
Keyword and Phrase Optimization
Keywords and phrases are those people use when looking for something online. They may look up leaking pipe when searching for a plumber who can repair a leak. EWS researches the words and phrases specific to your business. We find those that are most commonly used for your industry and develop web pages with content optimized to appear in search results.
We also focus on location-specific terms. Search engines are smart when it comes to recognizing where a person is searching from. Your website needs to be targeted for those locations where you do business. We help you get there.
Onsite optimization is about tweaking your website so it has everything it needs to appear in search results specific to your services and your location. While no one can promise search engine rankings, we have a proven record for landing clients very high in the search results for multiple terms in multiple locations.
Offsite optimization is all the SEO that is done outside of your website. That includes things like social media, review sites, link-building, and creating citations. These things help search engines notice your website and improve its domain authority. That all amounts to higher rankings.
SEO is a wide array of strategies that all have a part in improving search rankings and making your website visible to a target audience. EWS has honed these avenues to a finely-tuned symphony. Each SEO strategy is specific to a company and its specific business.
Call today to talk about how we can improve your business with targeted SEO in Eugene.