Email Marketing Campaigns
An effective internet marketing plan for your business utilizes multiple different tools. From your company’s website design to Google Adwords, there are various ways to reach and convert potential customers online. Focusing on social media or ads alone can result in missed opportunities for your company. A well-composed email marketing plan has incredible power when it comes to new and returning customer conversion.
At Effective Web Solutions, we provide our clients with multi-faceted marketing plans to fit their specific needs. Professional email marketing campaigns are an essential aspect of a business’s marketing plan, especially for those that need an effective way to communicate with existing and potential new customers alike.
Accomplish More With Email Marketing
A well-planned and executed email marketing plan provides excellent returns on investment (ROI). If a business captures emails at the time of service for its client, that database proves incredibly helpful for converting repeat customers through email marketing.
Once a customer leaves the physical brick-and-mortar location of your business, it can be near impossible to reach them directly again. However, with their email address, you have a way to communicate your business’s services and coupons to that customer, even after they’ve left the building.
The Benefits of Email Marketing
Launching an email marketing campaign with EWS gives businesses the tools they need to acquire and keep customers long-term. Benefits of a professional email marketing campaign with Effective Web Solutions include:
Email marketing is a cost-effective way to reach both new and returning customers.
Large Reach
Did you know that there are 3.8 billion active email accounts in the world? According to a recent study by The Radicati Group, a technology market research firm, that number could reach over 4.2 billion email accounts by 2022. Email is a personal way to reach thousands of potential customers without annoying them with cold calls or mailers.
Build Trust
Many businesses use email marketing as a way to share industry tips and tricks with their customers. Whether the emails provide maintenance instructions for a customer’s new hardwood floors or provide a recap of recent innovations in your industry, these emails build trust with your customers. Additionally, they portray an image of informational authority and show your customers you care about them.
Cost-Effective Marketing
If your business has seasonal deals or time-sensitive services, email marketing is a cost-effective way to advertise these services to your customers. Reminding customers of these critical milestones bring in repeat business.
Your Email Marketing Campaign Experts
We work directly with our clients to create a cohesive and targeted email marketing campaign that works for them individually. We view marketing plans as a web, and we consider multiple different avenues, including Google advertising and social media marketing, when it comes to serving you and your customers.
A Team Dedicated To Your Business’s Needs
Our social media experts understand the best ways to reach potential customers, and we carefully craft honed marketing emails designed to engage and convert those customers. We work with you to get business-specific information to personalize your marketing campaign; we don’t just send out cookie-cutter templates.
Direct Communication With Customers
Email reaches your customers directly. From advertising specific services to reminders about promotions, we track the effectiveness of your campaign and adjust future emails accordingly. This process allows us to provide personalized marketing while keeping track of what works with your customers, all while you’re able to focus on providing your customers with your excellent products and services.
Your Complete Online Marketing Solution
Email marketing is just one thread of your business’s marketing plan. With Effective Web Solutions, you can take advantage of a unified approach to online marketing. A cohesive marketing strategy across all platforms does wonders for companies. Not only does it bring in more business, but it allows companies to save money and have less to keep track of when it comes to their business’s marketing. In addition to email marketing, EWS provides:
- SEM (Search Engine Marketing)
- Web Design
- SEO (Search Engine Optimization)
- Social Media Marketing
EWS: Comprehensive Internet Marketing
No matter your business or clientele, you can benefit from an internet marketing plan tailored for your business. EWS has a team of experts ready for your call. Contact us today to get started!
About Vancouver, Washington
Located directly North and across the majestic Columbia River from Portland, Oregon, Vancouver is deeply rooted in the history of the Pacific Northwest. Once described as “the only desired situation for settlement west of the Rockies” by Meriweather Lewis, Vancouver was initially the home of Fort Vancouver and originally established as a fur trading post for the Hudson’s Bay Company. Fort Vancouver still stands and remains a popular tourist attraction for visitors. It is still a large area for railway use, using both commercial and passenger trains regularly. Despite being so close to Portland, Vancouver has created its own vibrant culture separate from its cross-river neighbor. Vancouver is listed as the fourth-largest city in the state of Washington. However, there are enough people in the surrounding areas to make Vancouver the second-largest city. Boasting an up-and-coming, revitalized downtown area with new restaurants, hotels, and shopping combined with a beautiful view of the surrounding natural amenities like Mount Hood, Mount St. Helens, and the Columbia River, Vancouver is becoming one of the more desirable areas to visit and live in the Pacific Northwest. Whether it’s walking along the waterfront of the river, visiting nearby waterfalls and lakes, visiting one of the many beautiful parks in the city, or grabbing a freshly brewed microbrew, Vancouver has just as much to offer as a big city would in a smaller city feel and location.