Email Marketing Campaigns
An effective internet marketing plan for your business utilizes multiple different tools. From your company’s website design to Google Adwords, there are various ways to reach and convert potential customers online. Focusing on social media or ads alone can result in missed opportunities for your company. A well-composed email marketing plan has incredible power when it comes to new and returning customer conversion.
At Effective Web Solutions, we provide our clients with multi-faceted marketing plans to fit their specific needs. Professional email marketing campaigns are an essential aspect of a business’s marketing plan, especially for those that need an effective way to communicate with existing and potential new customers alike.
Accomplish More With Email Marketing
A well-planned and executed email marketing plan provides excellent returns on investment (ROI). If a business captures emails at the time of service for its client, that database proves incredibly helpful for converting repeat customers through email marketing.
Once a customer leaves the physical brick-and-mortar location of your business, it can be near impossible to reach them directly again. However, with their email address, you have a way to communicate your business’s services and coupons to that customer, even after they’ve left the building.
The Benefits of Email Marketing
Launching an email marketing campaign with EWS gives businesses the tools they need to acquire and keep customers long-term. Benefits of a professional email marketing campaign with Effective Web Solutions include:
Did you know that there are 3.8 billion active email accounts in the world? According to a recent study by The Radicati Group, a technology market research firm, that number could reach over 4.2 billion email accounts by 2022. Email is a personal way to reach thousands of potential customers without annoying them with cold calls or mailers.
Many businesses use email marketing as a way to share industry tips and tricks with their customers. Whether the emails provide maintenance instructions for a customer’s new hardwood floors or provide a recap of recent innovations in your industry, these emails build trust with your customers. Additionally, they portray an image of informational authority and show your customers you care about them.
If your business has seasonal deals or time-sensitive services, email marketing is a cost-effective way to advertise these services to your customers. Reminding customers of these critical milestones bring in repeat business.
Your Email Marketing Campaign Experts
We work directly with our clients to create a cohesive and targeted email marketing campaign that works for them individually. We view marketing plans as a web, and we consider multiple different avenues, including Google advertising and social media marketing, when it comes to serving you and your customers.
A Team Dedicated To Your Business’s Needs
Our social media experts understand the best ways to reach potential customers, and we carefully craft honed marketing emails designed to engage and convert those customers. We work with you to get business-specific information to personalize your marketing campaign; we don’t just send out cookie-cutter templates.
Direct Communication With Customers
Email reaches your customers directly. From advertising specific services to reminders about promotions, we track the effectiveness of your campaign and adjust future emails accordingly. This process allows us to provide personalized marketing while keeping track of what works with your customers, all while you’re able to focus on providing your customers with your excellent products and services.
Your Complete Online Marketing Solution
Email marketing is just one thread of your business’s marketing plan. With Effective Web Solutions, you can take advantage of a unified approach to online marketing. A cohesive marketing strategy across all platforms does wonders for companies. Not only does it bring in more business, but it allows companies to save money and have less to keep track of when it comes to their business’s marketing. In addition to email marketing, EWS provides:
- SEM (Search Engine Marketing)
- Web Design
- SEO (Search Engine Optimization)
- Social Media Marketing
EWS: Comprehensive Internet Marketing
No matter your business or clientele, you can benefit from an internet marketing plan tailored for your business. EWS has a team of experts ready for your call. Contact us today to get started!
About Tacoma, Washington
The cozy port city of Tacoma is the second-largest city in the Puget Sound area that has been named one of the most livable regions of the United States. Within the last 20 years, the city has seen significant growth and significant development in its public transportation as well, with the city installing the state’s first electric light rail service. In 2006, Tacoma was even named one of the “most walkable” cities in the country.
With more than 50 interconnecting parks, Tacoma is a great town to hike through and is a haven for outdoor enthusiasts and cyclists. Point Defiance Park is one of the largest urban parks in the country and has several interlinking paths that link to the beautiful Owen Beach and the Point Defiance Zoo & Aquarium. With so many interconnected trails, lakes, and stunning views, Tacoma is a great place where you can spend time outdoors.
Being just 20 minutes away from the Seattle-Tacoma International Airport also makes this quiet town accessible to the hustle and bustle of Seattle’s downtown area. But Tacoma has seen its unprecedented growth in recent years, with more than $1 billion being invested in its downtown alone. With outdoors activities, a growing industry of food and entertainment, competitively-priced living, and several universities and technical colleges, Tacoma is a great town for a visit and even a stay. We’re excited to be part of Tacoma’s development, and we’re excited to see this great city’s continued growth.