How Remarketing helps Salem Businesses
Let’s face it. Not every customer who visits your website is going to purchase your services or product. Maybe they’re weighing the benefits of other services, or perhaps they were distracted by a cat video. Either way, they’re not a lost customer. Remarketing with Effective Web Solutions can target these missed opportunities and convert these leads into paying customers. These users can have an even higher rate of conversion since they are already pre-disposed and subconsciously attuned to your service and branding.
What is Remarketing?
Remarketing allows us to market to your customers after they leave your website. We can set up a targeted ad campaign that follows these users. Whether they’re on a mobile phone, tablet, or PC, our tailor-made ads target these specific customers based on their tendencies and interests, ensuring they’ll see ads for your business in their future searches. These ads will guide customers back to your site, allowing visitors who need more time to consider purchase the time they want while offering a one-click option back to your relevant service page.
Remarketing Services Catered to Your Salem Business
The science of remarketing takes dedication and skill, and our digital marketing professionals have both. Our extensive training and experience allow us to use Google remarketing software to the best of its abilities. We’ll create targeted campaigns that drive results for your business. Ad settings need to be tailored for specific behaviors to achieve the highest conversion rating for your business. This is why remarketing involves such a deep understanding of customer search patterns and intentions, and this is also where our marketing experts shine.
Considerations When Building a Remarketing campaign:
- Which pages did the potential customer visit on your website?
- How far did the customer get into the checkout or contact process?
- Which pages did the consumer quickly leave?
Remarketing is an essential part of any digital marketing campaign. It can convert potential customers into paying customers from a variety of different entry points. This can help you capture various market segments that you may have otherwise missed. Because of its variable nature, separate remarketing ads can be made to target a variety of customers.
Targeted Remarketing Allows Us to:
- Attract website visitors who didn’t convert on their first visit – This can re-attract previously interested customers who may have been comparing options or gathering information.
- Engage with visitors who partially completed a contact form or purchase – These customers were close to converting, and remarketing can provide the small push they need.
- Cross-sell or up-sell customers who have already converted – Ads can be made to target converted customers, leading to continued sales of adjacent products or services.
- Target customers after a specific period – After a customer has visited your site, we can use targeted remarketing to sell them on new or similar services and products.
Cover Every Angle with Professional Remarketing from EWS.
If you’re not using remarketing, you could be missing out on converting customers right now. Our services re-capture the interest of customers you’ll ultimately lose without a remarketing strategy. When you’re ready to unlock the full potential of your website visitors and discover the untapped benefits of remarketing, call Effective Web Solutions.
Effective Web Solutions regularly serves Salem’s businesses with our skills and experience in internet-based marketing. We’re excited to use the most current practices and talented staff to help companies in the Salem area to grow their online presence and drive sales on a local and online level.
The capital of the beautiful state of Oregon is Salem, which is located next to the Willamette River. Founded in 1842, Salem is currently the second-largest city in Oregon. Salem is just an hour’s drive from Portland, but this city has a whole culture of its own. There is so much to do and see in Salem, all in such a beautiful location; it’s no wonder the residents love living there. Things like Salem’s Art Fair and Festival brings people from all over the country to enjoy what this city has to offer. For over 70 years, hundreds of artists have been attending this festival to feature their art of all different forms and styles. There’s music, food, games and more.
This three-day long festival is the largest art festival in the state of Oregon. If you are in the mood for something a little more relaxing, you can take a cruise down the Willamette. Enjoy Sunday brunch on an authentic riverboat. The two-hour cruise is filled with jazz music and delicious food and beverages. The scenery floating down the river is beautiful and lets you appreciate the wonderful city of Salem. At Effective Web Solutions, we love the town of Salem as much as the residents, which are why we provide our services to the local business owners. Owning a business is hard enough as it is, but without a properly functioning and optimized website, it’s going to be an even bigger struggle. Our team helps to craft and maintain a website that is built just for you with strategic methods that help your company rank better on the internet. Give us a call today and let us help you and your business!