Boosting visibility with CRM SYSTEMS, A NEW WEBSITE, AND SEO
Transforming Operations and Growth for Exscape Designs
Pioneer Overhead Door Company, a locally owned and operated garage door service provider in Vancouver, WA, built its name on craftsmanship, culture, and customer-first values.
But before partnering with Effective Web Solutions (EWS), their marketing efforts lacked the consistency and direction needed to stand out in a competitive market.Despite offering high-quality residential and commercial garage door repair, installation, and maintenance, Pioneer struggled to reach the right audience at the right time. Marketing was handled in-house or through short-term agency relationships that were too generic, lacked targeting, and didn’t align with their goals or brand. Everything changed when they partnered with EWS. From the first conversation, the focus was on understanding their business, their market, and their long-term vision—not just selling a package. This collaborative approach built a strategy tailored to Pioneer’s identity, voice, and growth goals.
“We chose EWS because from the first conversation, it was clear they actually listened…
they took time to understand our business, market, and values.”
– Pioneer Overhead Door Company.
Within just 28 months of partnership, Pioneer has transformed from a solo operator balancing a full-time job to a growing team fully dedicated to the business, expanding service areas, and becoming a go-to local expert in both residential and commercial garage door services.
A Unified Marketing and Website Strategy
EWS took a holistic approach, integrating SEO, Google Ads, and website redesign into one
unified growth plan.
Website Redesign
We built a website designed for both performance and conversion:
- Mobile-friendly, fast-loading pages to improve usability and rankings.
- Streamlined navigation and service pages optimized for high-intent local keywords.
- The “Our Process” section with clean visuals and scroll effects guiding visitors
through the customer journey.
Local SEO & Google Business Profile Optimization
Created blog content, service pages, and citations aligned with their target keywords and service radius. Launched targeted SEO campaigns for service areas like Hazel Dell and Vancouver. Optimized Pioneer’s Google Business Profile to maximize visibility in the Local 3-Pack.
From Invisible to Dominating Local Search
When Pioneer began with EWS, they ranked in positions 15–20 across most of the local Geo Grid—a virtual dead zone buried on pages 5–6 of Google results. Today, thanks to consistent SEO and GBP optimization, they now appear in the top 3 (Map Pack) for all primary keywords across a 25-mile service radius.
“We’re getting more inquiries from the right kind of customer—homeowners and business owners who care about quality and professionalism.” – Pioneer Overhead Door Company
This shift means no matter where potential customers search within that radius, Pioneer appears front and center in Google’s most visible, highest-converting position.
Search Engine Optimization & SEO WINS
Elevating Visibility Through Strategic SEO
December 2023 to 2024 compared to December 2022 to 2023
Traffic Growth
- Consistent 74% new user growth YOY
- Pre-EWS: 13 avg monthly users
- Current: 371 avg monthly users
- 174% traffic increase from 2023–2025
Lead Growth
- GBP call clicks: +54%
- First month calls: 44
→ Current monthly calls: 147 - First month contact forms: 2
→ Current monthly forms: 14 - GBP website clicks: +46%
Package Evolution
- Started on foundational SEO package
- Upgraded six times in two years
- Now on one of our most aggressive
growth packages
Effective Web Solutions partnered with Pioneer Overhead Door Company to implement a full digital marketing strategy designed to strengthen their online presence and attract more local customers. Our team began with a complete website redesign and launch, ensuring the site was modern, user-friendly, and optimized for conversions. Alongside this, we developed targeted local SEO campaigns tailored to their service areas, while also optimizing their Google Business Profile for maximum visibility in local search results.
To build long-term authority and improve organic rankings, we created and executed a content strategy that included regular blog posts and service page development. Supplemental Google Ads campaigns were also launched to drive immediate, qualified traffic while organic rankings continued to grow. We strengthened their credibility through external citations, professional memberships, and improved social presence. These strategies provided Pioneer Overhead Door Company with a strong foundation for lasting digital success.
32
Keywords in the Top 20 in Google search results
11
Keywords in the Top 10 in Google search results
49
of 169 Keywords are ranking
IMPACTFUL GOOGLE ADS AND SOCIAL MEDIA
Driving Leads Through Paid and Social Media
Effective Web Solutions also launched Google Ads campaigns for Pioneer Overhead Door Company, focusing on both garage door installation and repair services. These campaigns were designed to increase online visibility, capture qualified leads, and support steady growth while long-term SEO strategies took effect.
Effective Web Solutions strengthened Pioneer Overhead Door Company’s social media presence by building a consistent, engaging Facebook strategy. Through content showcasing services, projects, and customer testimonials, the company connected with local homeowners and highlighted their expertise in garage door installation and repair.
The Outcome: A Connected, Growth-Ready Business
Comprehensive Digital Strategy
Our approach brings every piece of online marketing together into one powerful strategy. From website design and SEO to Google Ads and social media, each element works in sync to drive visibility, leads, and long-term growth.
Balanced Professional Branding
We craft a brand identity that feels both polished and welcoming, building trust while showcasing professionalism. By striking the right balance, your business stands out as high-quality yet relatable to every customer.
Performance-Driven Marketing
Our strategies are built on real data and measurable results, ensuring every decision drives meaningful growth. By analyzing performance, we create a clear path to stronger visibility, more leads, and lasting success.
Success Through Collaboration
Prioritizing each client’s unique goals ensures every strategy is tailored for maximum impact and growth. By focusing on long-term partnerships, we deliver results that foster lasting success and stronger customer relationships.
See What’s Possible
Final Advice from the Client:
“To any business owner on the fence about hiring a marketing agency: Do your homework, but don’t wait too long.
The right agency can change the trajectory of your business.”