Email Marketing Campaigns
An effective marketing plan for your business utilizes multiple different tools. From your company’s website design to Google Ads, there are multiple ways to reach and convert potential customers online. Focusing on social media or ads alone can result in missed opportunities for your company. A well-composed email marketing plan has incredible power when it comes to new and returning customer conversion.
At Effective Web Solutions, we provide our clients with multi-faceted marketing plans to fit their specific needs. Professional email marketing campaigns are an essential aspect of a business’s marketing plan, especially for those that need an effective way to communicate with existing and potential new customers alike.
Accomplish More With Email Marketing
A well-planned and executed email marketing plan provides excellent returns on investment (ROI). If a business captures emails at the time of service for its client, that database proves incredibly helpful for converting repeat customers through email marketing.
Once a customer leaves the physical brick-and-mortar location of your business, it can be near impossible to reach them directly again. However, with their email address, you have a way to communicate your business’s services and coupons to that customer, even after they’ve left the building.
The Benefits of Email Marketing
Launching an email marketing campaign with EWS gives businesses the tools they need to acquire and keep customers long-term. Benefits of a professional email marketing campaign with Effective Web Solutions include:
Did you know that there are 3.8 billion active email accounts in the world? According to a recent study by The Radicati Group, a technology market research firm, that number could reach over 4.2 billion email accounts by 2022. Email is a personal way to reach thousands of potential customers without annoying them with cold calls or mailers.
Many businesses use email marketing as a way to share industry tips and tricks with their customers. Whether the emails provide maintenance instructions for a customer’s new hardwood floors or provide a recap of recent innovations in your industry, these emails build trust with your customers. Additionally, they portray an image of informational authority and show your customers you care about them.
If your business has seasonal deals or time-sensitive services, email marketing is a cost-effective way to advertise these services to your customers. Reminding customers of these critical milestones bring in repeat business.
Your Email Marketing Campaign Experts
We work directly with our clients to create a cohesive and targeted email marketing campaign that works for them individually. We view marketing plans as a web, and we consider multiple different avenues when it comes to serving you and your customers.
A Team Dedicated To Your Business’s Needs
Our social media experts understand the best ways to reach potential customers, and we carefully craft honed marketing emails designed to engage and convert those customers. We work with you to get business-specific information to personalize your marketing campaign; we don’t just send out cookie-cutter templates.
Direct Communication With Customers
Email reaches your customers directly. From advertising specific services to reminders about promotions, we track the effectiveness of your campaign and adjust future emails accordingly. This process allows us to provide personalized marketing while keeping track of what works with your customers, all while you’re able to focus on providing your customers with your excellent products and services.
Your Complete Online Marketing Solution
Email marketing is just one thread of your business’s marketing plan. With Effective Web Solutions, you can take advantage of a unified approach to online marketing. A cohesive marketing strategy across all platforms does wonders for companies. Not only does it bring in more business, but it allows companies to save money and have less to keep track of when it comes to their business’s marketing. In addition to email marketing, EWS provides:
- SEM (Search Engine Marketing)
- Web Design
- SEO (Search Engine Optimization)
- Social Media Marketing
EWS: Comprehensive Internet Marketing
No matter your business or clientele, you can benefit from an internet marketing plan tailored for your business. EWS has a team of experts ready for your call. Contact us today to get started!
About Eugene, Oregon
Eugene is a beautiful city located at the confluence of the Willamette and McKenzie Rivers. It is also the third most populated city in the state of Oregon right behind Portland and Salem. Home to the University of Oregon, there are many Duck football fans in Eugene. The town is also well known for its beautiful scenery, providing many opportunities for biking, rafting, jogging, and kayaking. One of the more popular places to visit is Hendricks Park, featuring a massive assortment of beautiful rhododendrons. It is also a site for history, and several of the Douglas fir trees onsite are over 200 years old. All around this park is a beautiful place to visit to get a good sense of the lush vegetation that is native to Eugene. If you are interested in some more in-depth history, feel free to visit the Oregon Air and Space Museum. Located in Eugene’s regional airport, there are planes on display from World War I. They have numerous other aircraft from different times in history along with models and other NASA archives showing the events of space exploration. At Effective Web Solutions, we understand how important history is. This is why we work with our clients in Eugene to build and maintain their websites, all while preserving their unique ideas and concepts. As the times change, we must adjust, and our team is here to help your business come to the forefront of internet marketing with website designs specifically optimized to rank your company better. Give us a call today and see what we can do for you!