PPC marketing for local businesses has become a great way to launch a highly targeted Branding, Instant Response, or Lead Generation campaign to gain new prospects and customers. Having a well thought out strategy with clear objectives and benchmarks to … Continue reading
SEO Blog by Effective Web Solutions
The Power of Pay Per Click Marketing
Google maps removes third party reviews
A few weeks ago it was announced that Google would be removing 3rd party reviews that are aggregated into the Google maps. Such suggested review sites include Yelp, Insider Pages, City search etc. Google’s thought process seemed to be … Continue reading
Confessions Of A Retired Yellow Page Salesman
I was a yellow page rep and sales manager for over 25 years. So I have expertise in yellow page advertising and have advised 1000′s of companies on how to put together the most effective yellow page ads and programs. … Continue reading
Owning Your Web Equity
Web Equity by Mike Blumenthal is licensed under a Creative Commons Attribution 3.0 Unported License.Based on a work at www.blumenthals.com.
Don’t Let Your Web Properties Go To Foreclosure
It’s hard to imagine someone not having a spare key for their house, or their car, or not remembering the account # or even the bank that they left their money in. But it is never a surprise when someone … Continue reading
How effective are the “yellow page” online directories?
Recently I was asked since I have been in marketing for over 20 years, how effective the “yellow page” online directories are. This was a question, that since I spent many years in yellow pages, I felt best tackled with … Continue reading
SEO 101: Title and Meta Tags
Title and Meta Tags Having a website that isn’t search engine optimized is like winking at a girl in the dark: you might have done it but no one knows. Simply having a website is not going to guarantee that … Continue reading
How to Get Your Business Listed in Google Local Business Center
Throughout the week, we receive a multitude of calls regarding Google’s local business results. Everyone is (rightfully) concerned with getting their business listing to the top, in an effort to get even more traffic to their website. If you aren’t … Continue reading
Five Major Web Design and SEO Pitfalls
Most people know nothing about how to properly design and optimize their website so that it is somewhat informative, captivating, and search engine friendly at the same time. The search engine optimization industry is still obscure to most people and … Continue reading
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