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Effective-admin — Tue, 08 Dec 2015 18:09:32 +0000

Internet Marketing Slide

Effective-admin — Wed, 09 Dec 2015 16:09:51 +0000

Internet Marketing Slide

Effective-admin — Wed, 09 Dec 2015 16:09:54 +0000

2015 Vancouver's Best in Business

Effective-admin — Mon, 28 Dec 2015 21:51:13 +0000

Happy business people group.

Effective-admin — Mon, 28 Dec 2015 21:54:40 +0000

Static Site Rebuild

Effective-admin — Wed, 30 Dec 2015 17:54:51 +0000

Static Site Re-Build

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Internet Marketing Las Vegas

Effective-admin — Wed, 30 Dec 2015 21:14:51 +0000

Internet Marketing Seattle

Effective-admin — Wed, 30 Dec 2015 21:14:53 +0000

Internet Marketing Las Vegas NV

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Internet Marketing Seattle WA

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Internet Marketing Vancouver WA

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Internet Marketing Vancouver Washington

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Internet Marketing Salem OR

Effective-admin — Wed, 30 Dec 2015 22:30:04 +0000

Internet Marketing Salem Oregon

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Effective-Web-Solutions-Salem-OR

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Effective-Web-Solutions-Eugene-OR

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Effective-Web-Solutions-Medford-OR

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2015 Year in Review

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2015 in Review 2

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SEO Salem OR

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SEO Salem Oregon

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Internet-Marketing-Salem-OR

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Web Design Salem OR

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Internet Marketing Portland Company

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Internet Marketing Portland Reviews

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Internet Marketing Portland Solutions

Effective-admin — Fri, 15 Jan 2016 18:04:06 +0000

Internet Marketing Portland Company

Effective-admin — Fri, 15 Jan 2016 22:42:52 +0000

business-marketing-idea-creative-2

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Effective Web Solutions Vancouver WA

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Clark County Best In Business 2015

Effective-admin — Tue, 19 Jan 2016 18:36:09 +0000

Clark County Best In Business 2014

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Reputation Management Salem OR

Effective-admin — Thu, 28 Jan 2016 01:38:05 +0000

Reputation Management Salem Oregon

Effective-admin — Thu, 28 Jan 2016 01:38:06 +0000

Search Engine Optimization Salem Oregon

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Search Engine Optimization Salem OR

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Web Design Salem OR

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Web Design Salem Oregon

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effectivewebsolutions

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EWS_logo_final_light

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Mobile Download Speed Resource

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Mobile Download Speed

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Why Businesses Should Blog

Effective-admin — Thu, 17 Mar 2016 15:21:22 +0000

Benefits of Blogging for Businesses

Effective-admin — Thu, 17 Mar 2016 15:24:38 +0000

SEO News

Effective-admin — Wed, 13 Apr 2016 17:25:19 +0000

SEO Metrics

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Improve Web Design

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Country Green Turf Farms Wed Design

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CountryGreenWedDesignII

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Federal Way Automotive & Radiator Wed Design

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Internet Marketing Web Design

Effective-admin — Mon, 02 May 2016 18:40:01 +0000

Social Media Internet Marketing

Effective-admin — Mon, 02 May 2016 18:45:19 +0000

Video Marketing Internet Marketing

Effective-admin — Mon, 02 May 2016 18:47:31 +0000

Web Hosting Internet Marketing Services

Effective-admin — Mon, 02 May 2016 18:52:04 +0000

Web Hosting Internet Marketing Services

Effective-admin — Mon, 02 May 2016 18:55:20 +0000

Web Hosting Internet Marketing Services

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Email Marketing Internet Marketing Services

Effective-admin — Mon, 02 May 2016 19:05:04 +0000

Pay per click PPC, business concept acronym on blackboard

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WORKSHOP

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ipad

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EWS_logo_final_light

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voice-search-marketing

Effective-admin — Mon, 09 May 2016 21:50:18 +0000

SEO for Voice Search

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Long Tail Key Search

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Long Tail Key Searches

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Apps for Small Businesses

Effective-admin — Thu, 16 Jun 2016 22:54:14 +0000

Apps by EWS

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Amber

Effective-admin — Mon, 20 Jun 2016 15:20:47 +0000

PartnerBadge-151030

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kate

Effective-admin — Mon, 20 Jun 2016 20:39:58 +0000

Internet Marketing Eugene OR

Effective-admin — Mon, 20 Jun 2016 20:58:07 +0000

Internet Marketing Eugene

Effective-admin — Mon, 20 Jun 2016 20:58:09 +0000

Search Engine Optimization Eugene

Effective-admin — Mon, 20 Jun 2016 21:10:28 +0000

SEO Eugene

Effective-admin — Mon, 20 Jun 2016 21:10:31 +0000

Web Design Eugene

Effective-admin — Mon, 20 Jun 2016 21:50:08 +0000

Web Design Eugene OR

Effective-admin — Mon, 20 Jun 2016 21:50:10 +0000

App Design

Effective-admin — Thu, 30 Jun 2016 23:22:59 +0000

Custom-App-Design

Effective-admin — Thu, 30 Jun 2016 23:27:21 +0000

Marketing

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Map Pack Without Website Link

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map-pack-no-web-site-link-ii

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Map Pack Ad for Holtels

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map-pacl-hotel-ad_ii

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EWS 7th Birthday

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bg-arrow

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google-single-scroll-results

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Map Pack Logos

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Laurelwood Dentistry Google Maps Image

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website-image

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laurelwood-maps

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Map Pack Image

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Map Pack Image

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Example of a Good Image

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crow-good

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Eye Catching Dog Image

Effective-admin — Mon, 12 Sep 2016 22:19:08 +0000

jason-h

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jason-h-temp

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SEM

Effective-admin — Thu, 29 Sep 2016 18:17:03 +0000

Search Engine Marketing

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SEM

Effective-admin — Thu, 29 Sep 2016 18:27:04 +0000

SEM

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SEM Bend

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SEM Las Vegas

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SEM Palm Springs

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SEM Phoenix

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SEM Portland

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SEM Scottsdale

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SEM Seattle

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SEM Tacoma

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SEM Vancouver WA

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Search Engine Marketing Bend OR

Effective-admin — Thu, 29 Sep 2016 18:50:07 +0000

Search Engine Marketing Las Vegas

Effective-admin — Thu, 29 Sep 2016 18:50:10 +0000

Search Engine Marketing Palm Springs

Effective-admin — Thu, 29 Sep 2016 18:50:13 +0000

Search Engine Marketing Phoenix

Effective-admin — Thu, 29 Sep 2016 18:50:16 +0000

Search Engine Marketing Portland

Effective-admin — Thu, 29 Sep 2016 18:50:19 +0000

Search Engine Marketing Scottsdale

Effective-admin — Thu, 29 Sep 2016 18:50:21 +0000

Search Engine Marketing Seattle

Effective-admin — Thu, 29 Sep 2016 18:50:25 +0000

Search Engine Marketing Tacoma

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Search Engine Marketing Vancouver WA

Effective-admin — Thu, 29 Sep 2016 18:50:31 +0000

email-marketing-video

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video-marketing

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local-seo-video

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web-design-video

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social-media-marketing-video

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search-engine-optimization-seo-video

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remarketing-video

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search-engine-marketing-sem-video

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hosting-video

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e-commerce-video

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reputation-management-video

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Acacia Moore

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Alex Bear

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Amber Stone

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Brad Hays

Effective-admin — Tue, 11 Oct 2016 20:12:22 +0000

Chauncey Haworth

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Debbie Ayers

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Denny Smith

Effective-admin — Tue, 11 Oct 2016 20:12:27 +0000

Erik Nesta

Effective-admin — Tue, 11 Oct 2016 20:12:27 +0000

Heith Hammond

Effective-admin — Tue, 11 Oct 2016 20:12:28 +0000

Isaac Rice

Effective-admin — Tue, 11 Oct 2016 20:12:29 +0000

Jason Hamilton

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Jeff Hamilton

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John Hamilton

Effective-admin — Tue, 11 Oct 2016 20:12:32 +0000

John Kirby

Effective-admin — Tue, 11 Oct 2016 20:12:33 +0000

Kate Lofton

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Kayla Nesta

Effective-admin — Tue, 11 Oct 2016 20:12:35 +0000

Marco Aspaas

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Monique Rice

Effective-admin — Tue, 11 Oct 2016 20:12:37 +0000

Nicole Corbett

Effective-admin — Tue, 11 Oct 2016 20:12:38 +0000

Raychel Baxter

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Robert Langley

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Tyler Zdenek

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Wes Rice

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Vince Dapsis

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2

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4

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5-stars-small

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11

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13

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hires

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home_hosting_slider_1-new

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internet-marketing-portland

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internet-marketing-portland-or

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internet-marketing-testimonial-1

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logo

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partnerbadge-151030

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salmon-creek-law-offices

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search-engine-optimization-testimonial-1

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web-design-testimonial-1

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effective-web-solutions-google-my-maps

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effective-web-solutions-on-google-my-maps

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NAPping

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Citation Cleanup

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its-a-hoax

Effective-admin — Mon, 17 Oct 2016 20:20:33 +0000

Reputation Management Clown Meme

Effective-admin — Mon, 17 Oct 2016 20:49:07 +0000

internet-marketing-portland

Effective-admin — Thu, 10 Nov 2016 21:46:47 +0000

andria

Effective-admin — Mon, 12 Dec 2016 16:47:56 +0000

haley

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mike

Effective-admin — Mon, 12 Dec 2016 16:47:59 +0000

kristen

Effective-admin — Mon, 12 Dec 2016 17:36:41 +0000

alexa

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elaine

Effective-admin — Mon, 12 Dec 2016 19:43:32 +0000

dallen

Effective-admin — Tue, 13 Dec 2016 19:37:59 +0000

summit_logo

Effective-admin — Thu, 15 Dec 2016 16:11:38 +0000

Small Business and Corporations

Effective-admin — Fri, 30 Dec 2016 00:27:07 +0000

Small Business and Corporations

Drop the World

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Bullseye Fail

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Bullseye Fail

Bullseye Hit

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Bullseye Hit

Evan

Effective-admin — Tue, 17 Jan 2017 17:51:36 +0000

App_Store

Effective-admin — Wed, 25 Jan 2017 18:43:19 +0000

google_play_badge

Effective-admin — Wed, 25 Jan 2017 18:43:21 +0000

Blog Content

Effective-admin — Tue, 07 Feb 2017 20:06:35 +0000

Website Images

Effective-admin — Tue, 07 Feb 2017 20:51:43 +0000

Duplicate content

Effective-admin — Tue, 07 Feb 2017 21:46:52 +0000

Writing for SEO

Effective-admin — Tue, 07 Feb 2017 22:18:23 +0000

Website ranking

Effective-admin — Tue, 07 Feb 2017 22:23:57 +0000

TR-Bahamas-Light-Plain

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TRBahamasLightPlain

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Stores near me

Effective-admin — Thu, 23 Feb 2017 21:10:36 +0000

Mobile Phones

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Companies near me

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Carrie

Effective-admin — Thu, 16 Mar 2017 15:46:05 +0000

Nicole

Effective-admin — Fri, 24 Mar 2017 16:37:59 +0000

Mobile Friendly

Effective-admin — Wed, 29 Mar 2017 00:16:03 +0000

Mobile Friendliness

Effective-admin — Wed, 29 Mar 2017 16:38:39 +0000

Mobile Speed

Effective-admin — Wed, 29 Mar 2017 17:56:16 +0000

SEO Blogging

Effective-admin — Thu, 13 Apr 2017 16:22:03 +0000

Google Fred Update

Effective-admin — Fri, 14 Apr 2017 18:59:28 +0000

Ad heavy websites

Effective-admin — Fri, 14 Apr 2017 19:03:27 +0000

Map scammers

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Fake map listings

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Left behind by the digital age

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Sales experience

Effective-admin — Thu, 27 Apr 2017 21:18:43 +0000

Search engine marketing

Effective-admin — Thu, 27 Apr 2017 21:20:16 +0000

Search Engine Marketing

Effective-admin — Fri, 19 May 2017 21:26:08 +0000

Pay Per Click Advertising by Effective Web Solutions

Effective-admin — Thu, 08 Jun 2017 23:42:58 +0000

Ad Targeting

Effective-admin — Thu, 08 Jun 2017 23:45:31 +0000

Ad Campaigns

Effective-admin — Thu, 08 Jun 2017 23:48:19 +0000

Search Engine Marketing

Effective-admin — Tue, 13 Jun 2017 19:52:33 +0000

Search Engine Optimization

Effective-admin — Tue, 13 Jun 2017 19:54:19 +0000

SEM Graph

Effective-admin — Wed, 14 Jun 2017 17:37:10 +0000

GMB Reviews by Effective Web Solutions

Effective-admin — Wed, 12 Jul 2017 20:35:34 +0000

Online Reputation Management

Effective-admin — Wed, 12 Jul 2017 20:59:11 +0000

Emily

Effective-admin — Wed, 12 Jul 2017 21:25:38 +0000

Business NAP

Effective-admin — Fri, 21 Jul 2017 16:05:52 +0000

Map Rankings

Effective-admin — Fri, 21 Jul 2017 16:46:46 +0000

Local Citations

Effective-admin — Fri, 21 Jul 2017 18:32:02 +0000

Business Details

Effective-admin — Fri, 21 Jul 2017 19:49:45 +0000

Google Home Service Ads

Effective-admin — Thu, 17 Aug 2017 22:23:11 +0000

Online Reputation Management

Effective-admin — Thu, 17 Aug 2017 22:28:27 +0000

Online Ads by Effective Web Solutions

Effective-admin — Thu, 17 Aug 2017 22:32:14 +0000

Internet Scams

Effective-admin — Wed, 23 Aug 2017 21:56:59 +0000

Internet Scam Hammer

Effective-admin — Wed, 23 Aug 2017 21:58:10 +0000

Unsolicited Emails

Effective-admin — Wed, 23 Aug 2017 22:01:24 +0000

Call Center

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99% Off

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SEO Scam Hammer

Effective-admin — Wed, 23 Aug 2017 22:24:38 +0000

SEO Scammer

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Guaranteed First Page

Effective-admin — Wed, 23 Aug 2017 22:43:53 +0000

Guaranteed Support

Effective-admin — Wed, 23 Aug 2017 22:45:46 +0000

No Business Front

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Secret Techniques

Effective-admin — Wed, 23 Aug 2017 22:52:31 +0000

High Pressure Sales

Effective-admin — Wed, 23 Aug 2017 22:54:21 +0000

Online Directory

Effective-admin — Wed, 27 Sep 2017 20:29:11 +0000

Data Aggregator

Effective-admin — Wed, 27 Sep 2017 20:30:14 +0000

Citation Cleanup

Effective-admin — Wed, 27 Sep 2017 20:31:01 +0000

SEO Portland OR

Effective-admin — Mon, 02 Oct 2017 16:23:42 +0000

bingads_accredited_badge

Effective-admin — Fri, 06 Oct 2017 17:57:24 +0000

81% Shadow

Effective-admin — Tue, 10 Oct 2017 21:21:53 +0000

Reputation Management

Effective-admin — Tue, 10 Oct 2017 22:41:14 +0000

Revenue Graph

Effective-admin — Tue, 10 Oct 2017 22:55:29 +0000

Case Study Graphic

EWS-admin — Tue, 24 Oct 2017 17:56:11 +0000

SEO Definitions in Portland by Effective Web Solutions

Effective-admin — Wed, 25 Oct 2017 21:23:09 +0000

Web Jargon Portland

Effective-admin — Wed, 25 Oct 2017 23:04:57 +0000

SERP Results Portland

Effective-admin — Wed, 25 Oct 2017 23:31:26 +0000

EWS Citations

Effective-admin — Wed, 25 Oct 2017 23:35:57 +0000

OHare-Towing

Effective-admin — Tue, 21 Nov 2017 00:31:42 +0000

Dan S

Effective-admin — Fri, 08 Dec 2017 16:14:08 +0000

James N

Effective-admin — Fri, 08 Dec 2017 16:31:16 +0000

Savannah

Effective-admin — Fri, 08 Dec 2017 16:31:18 +0000

Goodbye 2017 Hello 2018

EWS-admin — Tue, 02 Jan 2018 17:37:53 +0000

Mobilna nawigacja GPS na tablecie.

EWS-admin — Tue, 02 Jan 2018 17:59:48 +0000

todd

Effective-admin — Fri, 05 Jan 2018 19:48:31 +0000

Nicholas

Effective-admin — Tue, 09 Jan 2018 21:36:39 +0000

logo-1

Effective-admin — Thu, 18 Jan 2018 14:56:41 +0000

Jennifer

Effective-admin — Thu, 18 Jan 2018 15:01:52 +0000

Acacia

Effective-admin — Thu, 18 Jan 2018 15:22:25 +0000

Scott

Effective-admin — Fri, 22 Jun 2018 19:59:32 +0000

Mike-G

Effective-admin — Thu, 28 Jun 2018 18:15:37 +0000

Beth

Effective-admin — Fri, 06 Jul 2018 15:17:34 +0000

Effective-admin — Mon, 09 Feb 2015 19:27:45 +0000

Effective-admin — Mon, 23 Feb 2015 22:24:43 +0000

Effective-admin — Wed, 15 Jul 2015 22:14:49 +0000

Effective-admin — Wed, 15 Jul 2015 22:15:22 +0000

Effective-admin — Wed, 15 Jul 2015 22:27:01 +0000

Effective-admin — Thu, 16 Jul 2015 15:03:44 +0000

Effective-admin — Thu, 16 Jul 2015 15:04:47 +0000

EWS SEO E-Book

Effective-admin — Tue, 10 Nov 2015 19:45:10 +0000

EWS Website Design E-Book

Effective-admin — Tue, 10 Nov 2015 20:21:04 +0000

EWS PPC Marketing E-Book

Effective-admin — Tue, 10 Nov 2015 20:21:52 +0000

EWS Reputation Management E-Book

Effective-admin — Tue, 08 Dec 2015 16:11:49 +0000

Web DR Magazine Issue #2 March 2016

Effective-admin — Tue, 15 Mar 2016 18:13:57 +0000

Dawn

Effective-admin — Mon, 16 Jul 2018 20:08:40 +0000

Riley

Effective-admin — Thu, 27 Sep 2018 16:23:25 +0000

Andrew

Effective-admin — Thu, 27 Sep 2018 16:23:27 +0000

David

Effective-admin — Thu, 27 Sep 2018 16:23:27 +0000

desiree

Effective-admin — Thu, 27 Sep 2018 19:00:16 +0000

William

EWS-admin — Wed, 05 Dec 2018 23:11:27 +0000

Effective-admin — Thu, 16 Jul 2015 15:05:09 +0000

Effective-admin — Thu, 16 Jul 2015 15:05:36 +0000

Internet Marketing

Effective-admin — Wed, 12 Aug 2015 18:44:49 +0000

Who We Are

Effective-admin — Wed, 12 Aug 2015 18:44:50 +0000

Effective-admin — Wed, 12 Aug 2015 18:44:49 +0000

Effective-admin — Wed, 12 Aug 2015 18:44:50 +0000

Effective-admin — Wed, 12 Aug 2015 18:44:49 +0000

What We Do

Effective-admin — Wed, 12 Aug 2015 18:44:49 +0000

SEM

Effective-admin — Thu, 20 Aug 2015 15:53:29 +0000

SEM

Effective-admin — Thu, 20 Aug 2015 15:53:30 +0000

SEM

Effective-admin — Thu, 20 Aug 2015 15:53:30 +0000

SEM

Effective-admin — Thu, 20 Aug 2015 15:53:30 +0000

Reputation Management

Effective-admin — Thu, 20 Aug 2015 15:53:29 +0000

Your Area

Effective-admin — Thu, 20 Aug 2015 15:53:29 +0000

Bend, OR

Effective-admin — Thu, 20 Aug 2015 15:53:29 +0000

SEM

Effective-admin — Thu, 20 Aug 2015 15:53:30 +0000

SEM

Effective-admin — Thu, 20 Aug 2015 15:53:31 +0000

SEM

Effective-admin — Thu, 20 Aug 2015 15:53:31 +0000

SEM

Effective-admin — Thu, 20 Aug 2015 15:53:31 +0000

Reputation Management

Effective-admin — Thu, 20 Aug 2015 15:53:30 +0000

Reputation Management

Effective-admin — Thu, 20 Aug 2015 15:53:30 +0000

Reputation Management

Effective-admin — Thu, 20 Aug 2015 15:53:30 +0000

Reputation Management

Effective-admin — Thu, 20 Aug 2015 15:53:31 +0000

SEO

Effective-admin — Thu, 20 Aug 2015 15:53:30 +0000

SEO

Effective-admin — Thu, 20 Aug 2015 15:53:30 +0000

SEO

Effective-admin — Thu, 20 Aug 2015 15:53:30 +0000

SEO

Effective-admin — Thu, 20 Aug 2015 15:53:30 +0000

Web Design

Effective-admin — Thu, 20 Aug 2015 15:53:30 +0000

Web Design

Effective-admin — Thu, 20 Aug 2015 15:53:30 +0000

Web Design

Effective-admin — Thu, 20 Aug 2015 15:53:30 +0000

Web Design

Effective-admin — Thu, 20 Aug 2015 15:53:30 +0000

Las Vegas, NV

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Palm Springs, CA

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Phoenix, AZ

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Portland, OR

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SEM

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Reputation Management

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Reputation Management

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Reputation Management

Effective-admin — Thu, 20 Aug 2015 15:53:31 +0000

Reputation Management

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SEO

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SEO

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SEO

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SEO

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SEO

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Web Design

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Web Design

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Web Design

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Web Design

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Web Design

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Scottsdale, AZ

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Seattle, WA

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Tacoma, WA

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Vancouver, WA

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Remarketing

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Remarketing

Effective-admin — Mon, 26 Oct 2015 21:15:19 +0000

Remarketing

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Remarketing

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Remarketing

Effective-admin — Mon, 26 Oct 2015 21:15:18 +0000

Remarketing

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Remarketing

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Remarketing

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Remarketing

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Effective-admin — Fri, 06 Nov 2015 16:31:32 +0000

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Effective-admin — Tue, 10 Nov 2015 22:48:11 +0000

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Effective-admin — Tue, 10 Nov 2015 23:47:42 +0000

SEO

Effective-admin — Wed, 25 Nov 2015 20:38:10 +0000

Olympia, WA

Effective-admin — Wed, 25 Nov 2015 20:38:10 +0000

Internet Marketing

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Reputation Management

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Web Design

Effective-admin — Tue, 08 Dec 2015 16:28:57 +0000

Internet Marketing

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Internet Marketing

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Internet Marketing

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Internet Marketing

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Internet Marketing

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Internet Marketing

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Internet Marketing

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Salem, OR

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Internet Marketing

Effective-admin — Thu, 31 Dec 2015 19:52:37 +0000

Internet Marketing

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Internet Marketing

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Web Design

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Reputation Management

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SEO

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Home

Effective-admin — Wed, 24 Dec 2014 10:43:49 +0000

[one_second]

Your Internet Marketing Company

Grow your business with EWS.

With professional internet marketing, Portland businesses can receive the kind of personally managed online presence that makes a business competitive in today's marketplace. Growing a company requires hands-on work, and Effective Web Solutions stays on the cutting edge to provide our clients with state-of-the-art services that expand their reach. A range of internet marketing Portland services are overseen by teams of experts in their field, customized for the individual needs of every client. We create cohesive and targeted internet marketing campaigns with our clients in order to convey the image, tone, and total presence that speaks to their customer base, builds trust, and leads to conversion. [/one_second] [one_second]

Your Internet Marketing Campaign

Custom marketing packages made for you.

For affordable internet marketing, Portland companies need a marketing firm that can scale with them. We offer a variety of packages, perfect for businesses of all size. These include a range of options for web design, social media services, reputation management, pay-per-click campaigns and more, all performed by search engine optimization experts. With SEO internet marketing, Portland business owners can compete on a local and national scale, capturing more mobile, local, and organic consumers right when they need your services. We use researched and tested methods to design sites that rank for your services. Make this your best year yet with internet marketing from EWS. [/one_second]

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Effective-admin — Mon, 20 Jun 2016 21:45:28 +0000

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Eugene, OR

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Web Design

Effective-admin — Tue, 21 Jun 2016 00:51:23 +0000

SEO

Effective-admin — Tue, 21 Jun 2016 00:51:23 +0000

Internet Marketing

Effective-admin — Tue, 21 Jun 2016 00:51:23 +0000

Arizona

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California

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Nevada

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Oregon

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Washington

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Effective-admin — Tue, 11 Oct 2016 22:46:44 +0000

Where can I find my water shutoff when I'm not on city water?

Effective-admin — Mon, 30 Nov -0001 00:00:00 +0000

EWS-admin — Tue, 24 Oct 2017 18:27:30 +0000

Who We Are

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Why EWS?

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Contact

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Sitemap

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[simple-sitemap exclude="2264,3510,635,3674,4984" types="page, post"]

Terms and Conditions

Effective-admin — Wed, 04 Feb 2015 17:54:10 +0000

Web Site Terms and Conditions of Use

1. Terms

By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this web site are protected by applicable copyright and trade mark law.

2. Use License

Permission is granted to temporarily download one copy of the materials (information or software) on Effective Web Solutions web site for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:
1. modify or copy the materials;
2. use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
3. attempt to decompile or reverse engineer any software contained on Effective Web Solutions web site;
4. remove any copyright or other proprietary notations from the materials; or
5. transfer the materials to another person or "mirror" the materials on any other server.
This license shall automatically terminate if you violate any of these restrictions and may be terminated by Effective Web Solutions at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.

3. Disclaimer

The materials on Effective Web Solutions's web site are provided "as is". Effective Web Solutions makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, Effective Web Solutions does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet web site or otherwise relating to such materials or on any sites linked to this site.

4. Limitations

In no event shall Effective Web Solutions or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption,) arising out of the use or inability to use the materials on Effective Web Solutions Internet site, even if Effective Web Solutions or a Effective Web Solutions authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

5. Revisions and Errata

The materials appearing on Effective Web Solutions web site could include technical, typographical, or photographic errors. Effective Web Solutions does not warrant that any of the materials on its web site are accurate, complete, or current. Effective Web Solutions may make changes to the materials contained on its web site at any time without notice. Effective Web Solutions does not, however, make any commitment to update the materials.

6. Links

Effective Web Solutions has not reviewed all of the sites linked to its Internet web site and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Effective Web Solutions of the site. Use of any such linked web site is at the user's own risk.

7. Site Terms of Use Modifications

Effective Web Solutions may revise these terms of use for its web site at any time without notice. By using this web site you are agreeing to be bound by the then current version of these Terms and Conditions of Use.

8. Governing Law

Any claim relating to Effective Web Solutions web site shall be governed by the laws of the State of Washington without regard to its conflict of law provisions. General Terms and Conditions applicable to Use of a Web Site.

Privacy Policy

Effective-admin — Wed, 04 Feb 2015 17:55:35 +0000

Privacy Policy

Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.

Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
We will only retain personal information as long as necessary for the fulfillment of those purposes.
We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
We will make readily available to customers information about our policies and practices relating to the management of personal information.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained. As you browse www.effectivewebsolutions.biz/ and other websites, online ad networks we work with may place anonymous cookies on your computer, and use similar technologies, in order to understand your interests based on your (anonymous) online activities, and thus to tailor more relevant ads to you. If you do not wish to receive such tailored advertising, you can visit this page to opt out of most companies that engage in such advertising. (This will not prevent you from seeing ads; the ads simply will not be delivered through these targeting methods.)

Contact

Effective-admin — Mon, 23 Feb 2015 22:24:42 +0000

Get started today!

Contact us to get started with your SEO, WEB Design, Local SEO, PPC, or any Internet Marketing you can think of. Call our toll free number at (888) 400-4002 or find the location nearest you and give us a call. Or just fill out the contact form and a representative will contact you soon!

Blog

Effective-admin — Thu, 26 Mar 2015 17:20:12 +0000

Reputation Management Portland

Effective-admin — Mon, 22 Jun 2015 18:44:37 +0000

Reputation Management

Your reputation is everything. It can determine how well your business weathers hard times, your ability to break into new markets, and how customers perceive your business before they have first hand experience with it. In today's online world, where one misunderstanding can result in a damaging review, it may feel like your reputation is beyond your control. This simply isn't true. With reputation management in Portland from Effective Web Solutions you're in control of your reputation. Our services increase positive review numbers, your overall review amounts, and give you the opportunity to address negative reviews directly with a consumer before they can negatively impact your business.

What is Reputation Management?

Reputation management is a system that uses incentives in order to gain a greater quantity of reviews while capturing them off-site. This allows us to personally curate the review process. With polls indicating negative experiences are much more likely to get a review, the ability to respond beforehand is valuable. Our system lets clients address customers who have had poor experiences. Remediation can turn the situation around, making a negative into a positive. Our reputation management Portland services have shown marked increases in total review volume, leaning heavily towards the positive. This helps your business to capture online consumers. Studies indicate 88% of your potential customers look at online reviews when determining which company to trust for their needs. The more positive feedback you have, the greater the trust between you and the local consumer before they even leave their house.

Reputation Management Portland services help you:

[one_second]

Garner more positive feedback on a number of platforms
Counter negative reviews before they harm business
Grow customer trust that enhances click through rates

[/one_second] [one_second]

Manage your reputation to improve business visibility
Don't let customers determine your reputation
Stand out as a local trusted choice in your industry

[/one_second]

Reputation Management Benefits

Online reputation management Portland services provide incredible business building benefits.

Promote the Positive - When it comes to reputation management, Portland customers have been very responsive. The more favorable feedback you acquire, the further down any current negative reviews go and the less impact future negative reviews have. Every positive review improves your local standing.
Reward Reviewers - We use a variety of incentives to reward our reviewers. This encourages large numbers of consumers to choose our system. These increases improve consumer perception of our clients, correlating with business ability, longevity, and more.
Mitigate the Negative - With reputation management, Portland businesses can head off negative reviews before they become a permanent problem. We provide the opportunity to communicate directly with the consumer, so that you can remedy any negative situations that may arise.
Star-Rating Search Results - Google search results frequently show the number of stars you've received. This can have a positive correlation on click-through rates, but only if the attached rating is a positive one. We'll help you keep a high rating and continue to convert consumers.
More Stars, More Places - With a whole range of sites dedicated to business reviews, it can really pay off to have high rankings on several. We manage reviews on some of the most popular platforms including Facebook, Google, Yelp, and more. No matter where customers find you, make a positive impression with reputation management.

For professional reputation management in Portland that increases positive reviews and lets you address negative feedback before it's permanent, call (503) 278-5609 or Contact Us today. Check out our Reviews on Google +. [one_second]

Other Services Include:

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Just some of the industries we work with:

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SEO

Effective-admin — Wed, 15 Jul 2015 22:14:49 +0000

Search Engine Optimization

Online marketing is constantly evolving and has become an essential aspect of doing business in the 21st century. Whether you're an e-commerce retailer or a small business providing products and services to a specific geographic area, maintaining a high level of visibility to customers seeking your products and services defines your level of success both on- and off-line. Being in the right place at the right time is what Search Engine Optimization (SEO) is all about. At Effective Web Solutions we use cutting edge SEO strategies combined with ethical best practices to help your business achieve and maintain a strong presence in major search engine results.

If your website isn't visible in search engine results pages (SERPs) when potential customers are trying to find your products and services, then chances are your business isn't living up to its full potential. We research the best search terms relevant to the products and services you offer, ensuring your company is highly visible to your customers when they're ready to make a purchase.

Search engine optimization provides long term benefits for your business.

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Increase your digital and physical traffic.
Reach customers right when they need you.
Develop brand awareness and association.

[/one_second] [one_second]

Successfully permeate new territorial markets.
Convert valuable mobile customers into sales.
Increase customer engagement online.

[/one_second]

Your Personalized SEO Company

Our SEO team takes a personalized approach to every campaign by analyzing the specific industry, identifying and researching competing businesses, and creating an actionable strategy that allows for the best potential rankings. We do in-depth analysis for the specific group of keywords that are most commonly used by people looking for your type of products or services. Then we optimize each page of your website, and the site as a whole, to give it the best opportunity to rank highly in search results.

Get comprehensive SEO services that make a difference!

Just like your physical location, real estate matters online. Instead of buying an existing building and being locked in by physical constraints, your online rankings are determined by more than 200 different factors. How a business builds its website determines how it ranks in an online space. That means your digital real estate isn't set in stone. Our SEO practices are constantly formulated, tested, and revised to meet the ever changing criteria of major engines like Google and Bing. These best practices provide you with the greatest opportunity to rank well for a diverse range of targeted key terms. Our combined approach targets multiple areas at once, ensuring technical factors are precisely executed and variable determinants like citations and reputation management utilize the highest quality resources. This approach allows our SEO team to function as a unit and work together for the best interest of the client. SEO can revitalize an ailing business, strengthen an average business, and gain a market advantage for a strong business. Call (888) 400-4002 or Contact Us today for an analysis of your website's online presence and to find out more about how we can put SEO to work for your business. [one_second]

Just some of the industries we work with:

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SEM

Effective-admin — Wed, 15 Jul 2015 22:15:21 +0000

SEM Campaigns

What is SEM? Search Engine Marketing

Pay-Per-Click (PPC) advertising is one of the most targeted types of SEM. It is a direct way of reaching potential customers to generate immediate leads. The way SEM works is by placing your business ad inside the Sponsored Links advertising section in search engine results. Your ad appears in search results when a user looks up a specific keyword.

What are the benefits of SEM?

SEM is a perfect way for a new business to generate leads, or for older businesses who are new to Internet marketing to obtain fast results. In fact, those who click on a PPC campaign ad are 50% more likely to call or buy than those searching through organic results. Effective Web Solutions identifies optimal keywords for your business and handles the ad placement for you.

A professionally managed SEM campaign can:

Directly market to customers looking for your specific service when they need them.
Put your business at the top of search engine search results as a "sponsored link."
Capture a broad subset of customers searching for your most profitable services.
Reach customers immediately regardless of current site or page rankings.
Track and manage your results adjusting your campaign for maximum effectiveness.
Ensure your ad campaign stays within budget while providing targeted conversions.

Why get professional SEM marketing?

Creating and managing a successful pay per click advertising campaign isn't easy. It requires constant vigilance and knowledge of guidelines, rules, and a number of advertising platforms. We perform all of our SEM management in-house. That means an on-site specialist will manage your account by hand. These systems are not designed to be set and forgotten. Google doesn't set financial caps and without stringent monitoring a campaign can easily go over its monthly budget. When settings aren't entered correctly clicks can end up costing you more than they should. Since different search engines have different advertising options, it's important to use each of them effectively. Our specialists know how to navigate and utilize the full potential of the most popular search engine software including Google, Bing, and Facebook. We capture business, making SEM work for you in order to provide profitable lead generation. Our marketing experts are knowledgeable and experienced with many aspects of digital marketing. We ensure your campaign targets customers that convert and works harmoniously with additional optimization efforts. This truly frees you to focus on your business while gaining the benefits and converting customers provided by an effectively and carefully managed PPC campaign.

Pay-Per-Click PPC

Our team works together to create a plan for your ad campaign based on thorough analysis and targeted goal assessment. We offer customized solutions for your business using our expertise in strategic testing and analytics to provide you with a creative approach. Place your company in front of your competitors with a PPC ad and watch your business grow. Call (888) 400-4002 or Contact us to find out more about how PPC advertising can work for you. [one_second]

Find more ways EWS can improve your business with these services:

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Just some of the industries we work with:

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About

Effective-admin — Wed, 15 Jul 2015 22:15:37 +0000

Effective Web Solutions (EWS) was founded in 2009 by individuals who spent their entire careers in advertising. As trends and technology shifted, they found that their clients’ needs were not being adequately fulfilled by traditional forms of advertising. Clients wanted to be represented in Google and other online searches more than in those of the traditional media. The founders began researching every aspect of Internet marketing and came to understand that a completely different mindset was necessary for online marketing versus print and other media modalities. From that point on, these industry leaders began learning everything they could about SEO and quality web design. After many sleepless nights and binge-learning, an effective SEO strategy was developed. It took ongoing tweaking towards improvement as well as bringing on experienced employees to make the idea of successful Internet marketing into a reality. Staying on top of the many changes Google makes each year—800 of them in 2014, alone, by Google’s own count—has been a continual challenge and goal for EWS. Since 2009 the company has brought on many experts in web design, SEO, content marketing, certified AdWords mangers, link builders, PPC campaign experts, marketing specialists, social media managers, and more, to become a local employer of over 20 employees. The central goal for EWS has remained to deliver the best return on investment for EWS clients. Today, that includes not only staying current on what works best in web design and SEO, but also rolling out new services to improve client experience. This includes things like video marketing, re-marketing, Email campaigns, social media, and reputation management. Many of the first companies to sign on with EWS in those first years are still with the company today. EWS boasts of a 93-percent renewal rate, a nearly unheard of rate of client retention in what has become a highly competitive industry. That is all due to the dedication EWS has for getting results for clients as well as the continual hiring of quality employees who offer fresh expertise and devoted service.

SEO Phoenix

Effective-admin — Wed, 15 Jul 2015 22:15:57 +0000

SEO

We deliver search engine optimization (SEO) in Phoenix, and that means doing everything possible to make your website rank well in search engine results. Effective Web Solutions has many clients in the Phoenix area located near our local office. We know that when it comes to SEO, Phoenix demands the best. Our customized SEO solutions are built around and for your business. We take into account your businesses needs, your consumer base, and what makes Phoenix unique. That makes us uniquely positioned to help your company's SEO in Phoenix be the best it can be.

Algorithms determine what does and does not affect your rankings. These are updated periodically by major search engine companies like Google and Bing. Our team stays current on all the ebbs and flows changing algorithms undergo. We are continually testing new ideas and fine-tuning what works. As metrics change, we change with them. This allows us to consistently deliver successful SEO results for our clients. By upholding the highest standards and only using above-board SEO tactics we ensure our clients rankings aren't wholly dependent on algorithm changes and won't be penalized for methods that unscrupulous marketing firms take advantage of at the cost of their clients long term success.

Effective SEO Phoenix Strategies

When it comes to SEO in Phoenix, the company you choose needs to understand your industry. What key terms best fit your business? What are people searching for when they need your products or services? What terms are your competitors finding success with? We take every factor into account to create targeted landing pages that educate and convert consumers into paying customers. At Effective Web Solutions, we take the time to get to know our clients and understand their specific internet marketing needs. From that vantage point we can create a strategic plan that meets and exceeds those needs. Our whole team comes together to research and design every SEO plan. We treat every client as an individual, because it takes a unique plan to achieve the best results possible.

Search engine optimization provides many benefits for your business.

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Website traffic increases exponentially.
Search rankings improve across platforms.
Customers can easily locate your business online.

[/one_second] [one_second]

Strategic SEO makes market expansion simple.
Local SEO can help you to outrank national competitors.
Excellent web design improves consumer confidence.

[/one_second] Our teams work independently and together to provide every client with a customized, cohesive, and thorough SEO strategy. When it comes to SEO, Phoenix consumers respond to these strategies. That's because they are tailor made to reach your clients for your most valuable terms and locations. Our local SEO in Phoenix allows you to compete against national chains, evening the playing field for local businesses of all sizes. From web design to citations and carefully curated reputation management, we put your businesses best self online, and make sure it ranks for the world to see. Let us help you grow you business with SEO in Phoenix that generates online leads and creates conversions. Call (480) 620-8941 or Contact Us today, and start building your business with effective SEO. [one_second]

Other Services Include:

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Just some of the industries we work with:

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SEO Tacoma WA

Effective-admin — Thu, 16 Jul 2015 15:51:39 +0000

SEO

In a hub city like Tacoma, it can be difficult for a business to differentiate itself. National and local competition can be fierce, and the playing field can feel crowded. With effective SEO, Tacoma businesses can increase their customer base, stand out in a crowded industry, successfully branch into new markets, and that's just the beginning. At Effective Web Solutions we perform customer oriented search engine optimization designed for your company and specific business goals.

That's why we partner with our clients. When it comes to SEO, Tacoma consumers build strong connections with businesses that use local, customized SEO. Creating an online presence for your company that meets your needs, appeals to your customers, and achieves our high standards for search engine optimization is our number one priority.

Stand out with Search Engine Optimization

There are many reasons your current site might not show up when you search for your services. With more than 200 factors contributing to online rankings for SEO, Tacoma sites need to be professionally optimized to get them just right. We have dedicated teams that work on the individual components of your online presence, ensuring every part is perfect. Designers work closely with you to get the aesthetics of your site just right. From color pallets to navigation and personalized branding, your new site will be modern, easy to use, and embody the best of what your company offers. Our content writers create original content from scratch. Performing personalized keyterm research allows us to focus on your most important services, and reach the greatest number of consumers. Our support staff provides behind the scenes optimization, working to make sure you have strong authoritative links, branding markers that match across the web, and more. As we help you to grow your business, our SEO Tacoma services expand to grow with you.

Do more for your business with our SEO Tacoma Services

[one_second]

Gain more traffic for your website.
Appear higher in search results on major search engines.
Optimize your site for mobile devices.

[/one_second] [one_second]

Localized SEO makes it simple to enter new territories.
Successfully compete in a digital space.
Increase customer conversion for greater sales.

[/one_second] With Tacoma SEO your business can reach new heights. Optimization is the best way to help online consumers find your business. With SEO your pages will appear in the search results for important services that customers actively search for. With specifically written wording on the front of your site to improve conversion and thoroughly optimized design on the front and back for heightened search rankings and usability, your online face will reflect the quality and dedication of your company.

SEO makes your business competitive for the 21st century.

If you haven't considered SEO, there's no better time than now. It's never too late to improve your online presence, grow your business, and compete in a digital space. Let our SEO specialists show you the incredible effect SEO can have on your rankings. Call (253) 426-3838 or Contact Us for SEO in Tacoma today. [one_second]

Other Services Include:

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Just some of the industries we work with:

[/one_second]

Our Team

Effective-admin — Wed, 15 Jul 2015 22:26:42 +0000

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My professional experience: I have spent my entire career in advertising, my passion is to grow businesses. Fun fact: I have the highest handicap at the country club I belong to. My hobbies: I enjoy golfing, riding motorcycles, and spending time with family and friends.

Wes Rice

Founder

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Wes Rice

Founder

P: (888) 400-4002[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2016/10/monique.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: Over 25 years of experience in both buying and selling traditional and digital advertising. I handled all aspects of a $2 million/year advertising budget for 10 locations. It has helped me understand the unique challenges business owners have in figuring out the best advertising for their business. Fun fact: I am a mother of fraternal twin girls, who are now adults. One blonde hair blue eyed, and one brown hair brown eyed. Probably my single best accomplishment was surviving the teenage years and we all still love each other, lol! My hobbies: I love traveling with my husband and spending time with all of our kids and grand-kids. I enjoy canning and reading.

Monique Rice

Executive Vice President

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Monique Rice

Executive Vice President

P: (888) 400-4002 ext 112[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2016/10/jeff.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: I have over 20 years in sales, Business development, marketing and advertising. I have owned and operated 2 successful local businesses in the Portland - Vancouver area. Fun fact: I was on family feud. My hobbies: I love spending time with my family and vacationing. I play in a hard rock band and have written and recorded 3 cd's.

Jeff Hamilton

Executive Vice President

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Jeff Hamilton

Executive Vice President

P: (888) 400-4002 ext 120 C: (360) 449-2749[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2016/10/debbie.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: I have over 40 years experience in the business arena with ever increasing responsibility. At one point I managed 4 separate offices that were all 2 hours from my home office. Fun fact: I have 9 grand children ranging in age from 19 years down to 6 months. They are the light of my life. My hobbies: Spending time with my grand children, sewing, reading and horses.

Debbie Ayers

Office Manager / Corporate Secretary

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Debbie Ayers

Office Manager / Corporate Secretary

P: (888) 400-4002 ext 115[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2016/10/Kayla.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: I manage both the Citations team and all Pay Per Click (PPC) Campaigns. I have worked at EWS for over 4 years as an SEO Specialist and love being able to do what I do and continue to watch myself, and our clients grow together. Fun fact: I am a mother of 2 little boys and love every moment of it. My hobbies: I love turning trash into treasure. On my off time you can find me at Garage Sales, Goodwill or on local swap sites trying to score my next project piece. Chalk painting is one of my most favorite hobbies along with being a mother, wife & fur mommy to 3 doggies.

Kayla Nesta

General Manager

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Kayla Nesta

General Manager

P: (888) 400-4002[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2016/10/brad.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: Over 25 years in the lumber industry. Ventured into the coffee business in 2000. Moved to Arizona in 2003 as a GC building homes for five years. In 2009 Wes started EWS and asked if I would like to come on board. I told Wes I would love to if I could work in phoenix. With my knowledge of the various trades and people I've worked with, and what our staff is capable of, this has been a successful venture for myself and my clients for the last 7 years. Fun fact: I went hang gliding without taking any lessons. My hobbies: I love playing golf and traveling with my wife. I have four children, and six grand children that I love spending time with. I love restoring cars.

Brad Hays

Arizona Account Manager

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Brad Hays

Arizona Account Manager

C: (480) 620-8941[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2016/12/Haley.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: Recently graduated with my AA transfer degree in business. Currently working on my Bachelor's degree in Business Administration at WSUV. I have had 2 years experience in sales. Fun fact: I'm a direct descendant of Alexander Hamilton. My hobbies: I love watching and playing sports. I enjoy spending time with my family and traveling. I also spend a lot of my free time hiking and being outdoors.

Haley Hamilton

Oregon/SW Washington Account Manager

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Haley Hamilton

Oregon/Southwest Washington Account Manager

C: (360) 719-9770[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2016/10/isaac.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: I have been in advertising and sales for over 14 years. I have the best clients in the world. Fun fact: I love building RC cars in my spare time. My hobbies: My favorite thing in the world is family and spending time with them, I have four children and they are my life. I also love fishing, golfing and shooting. I live and love life the best way I know how. I'm a car enthusiast as well.

Isaac Rice

Washington Account Manager

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Isaac Rice

Washington Account Manager

P: (888) 400-4002 ext 119 C: (760) 672-3567[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2016/10/John.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: Experience 45 years of marketing, advertising and business consultant work with Verizon, U.S. West Dex and Desert pages/Yellowbook. Fun fact: My grandfather six generations back was Alexander Hamilton. My hobbies: I enjoy spending time with my family, music, golfing and working on my street rod.

John Hamilton

Eastern Washington Account Manager

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John Hamilton

Eastern Washington Account Manager

P: (888) 400-4002 ext 140 C: (760) 464-3315[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2018/07/Dawn.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: 25 plus years of advertising sales. Fun fact: I am Canadian and I have been in the United States for 35 plus years. I have a 23 year old daughter that is the light of my life. I am married and we have 4 dogs and 4 cats. My hobbies: Gardening, movies and swimming.

Dawn Matthews

Salem OR & Southern Valley Account Manager

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Dawn Matthews

Salem OR & Southern Valley Account Manager

C: (503) 990-5351[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2016/10/alex.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: I have 6 years at EWS providing clients with website changes, taking care of hosting, setting clients up with their e-mails and all the other misc. in-house IT stuff. Fun fact: Alex is (mistakenly) a staunch, non-believer in the existence of Sasquatch. - Per Nicole My hobbies: I enjoy hand-crafting a variety of wood toys for my children to play with.

Alex Bear

IT Specialist

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Alex Bear

IT Specialist

P: (888) 400-4002[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2016/10/robert.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: I have been doing web development and design for several years. I started with EWS in March of 2015 and was immediately exposed to the vast and ever changing world of SEO. I enjoy the never ending education in this field. Fun fact: I love 100° weather and snow. I am a total water baby. If I'm swimming, playing or floating in a body of water I am a happy camper. I also love sledding! My hobbies: I enjoy Lucas and Spielberg movies (not necessarily joint works), old Sierra adventure PC games, poker, heavy metal shows, traveling, friends and my very large (extended) family.

Robert Langley

Web Development / SEO Specialist

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Robert Langley

Web Development / SEO Specialist

P: (888) 400-4002[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2016/12/Mike.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: I have a background in design, with over 10 years in freelance graphic design. I studied Computer Science at Benson Polytechnic High School, obtained a BA in Architecture from PSU, and completed a web development bootcamp. I also spent 4 years working in the semiconductor industry. Fun fact: I have 3 wonderful little children and a just as wonderful (if not more) wife. A family guy. My hobbies: I'm a total 90s kid. Ninja Turtles, Thundercats, Transformers, Robotech, Beast Wars, Dragonball, Pokemon; are all nostalgically beloved. I'm also a big Trail Blazers fan: Drexler, Wallace, Sabonis, Roy, Lillard (my top 5). Other hobbies include cars, drawing, fishing, and enjoying the great outdoors.

Michael Lor

Web Development / SEO Specialist

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Michael Lor

Web Development / SEO Specialist

P: (888) 400-4002[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2017/12/Dan-S.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: I got my start in this business as a graphic designer, designing record covers for upcoming artists, but for almost the last 2 decades I've made Web Design and Development my profession. I love how the field is constantly changing and evolving. Fun fact: I'm a married father of 4, and if I had my way I'd be living in Hawaii enjoying the sun, sand and surf ..... maybe someday. My hobbies: Art would have to top the list, but I also enjoy traveling, good books, movies, and music.

Dan Solitare

Web Development / SEO Specialist

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Dan Solitare

Web Development / SEO Specialist

P: (888) 400-4002[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2016/10/Raychel.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: I have over 8 years experience in customer service and 4 months in citations. Fun fact: I love country music and try to go to as many local concerts as I can! My hobbies: I love spending time with my daughter and son. Whether we are staying in and having a movie night or going out on an adventure, I'm happy as long as I've got those two with me.

Raychel Baxter

Web Development / SEO Specialist

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Raychel Baxter

Web Development / SEO Specialist

P: (888) 400-4002[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2018/09/andrew.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: I'm a full-stack developer with over 12 years experience having designed hundred's WordPress and Drupal based websites for small/medium size businesses, and individuals. My skills include HTML, CSS, graphic design, brand identity, copywriting, and search engine/website optimization. Fun fact: On the popular iOS/Android mobile app "QuizUp" I'm currently ranked all-time "Best in Internet Culture" in Oregon. My hobbies: I'm an avid gamer who also enjoys attending live shows and sporting events.

Andrew Scheidl

Web Development / SEO Specialist

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Andrew Scheidl

Web Development / SEO Specialist

P: (888) 400-4002[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2018/06/Scott.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: After graduating in 2011 BA in English, I've spent seven years building a strong reputation as writer for magazines, newspapers, social media, and blogs. Fun fact: I've hiked up to Everest Base Camp. My hobbies: Rock climbing at Smith Rock State Park, running through Forest Park, and exploring the public lands and wilderness of Washington and Oregon.

Scott Donahue

Content Writer

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Scott Donahue

Content Writer

P: (888) 400-4002[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2018/01/Acacia.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: I work with EWS as a Local SEO Specialist and Lead Citation Specialist. During this time I have been fortunate in being able to wear many hats and learn different specialties in this industry. EWS has given me the opportunity to learn new skills and further my knowledge while also mastering my job position. Fun fact: I am a huge animal lover! If it was up to me I would have 1 of every animal. My hobbies: I love to decorate, cook and spend time with my friends and family.

Acacia Moore

Lead Citation Specialist

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Acacia Moore

Lead Citation Specialist

P: (888) 400-4002[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2017/05/Emily.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: Before coming to EWS, I was a dedicated Barber in the PDX area for 7 years. I had been wanting to change my career path and EWS gave me the opportunity to get into the Internet Marketing world! I love working for a company that supports me in expanding my knowledge in this growing industry. Fun fact: As a child i grew up racing motocross, at the Washougal MX Park. My hobbies: I enjoy watching basketball, GO BLAZERS! I also love spending time outdoors & exploring the beautiful PNW with my 3 year old son and soon to be husband. When i am not spending my time outside, i like spending quality time with my close friends.

Emily Martinez

Lead SEM Specialist

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Emily Martinez

Lead SEM Specialist

P: (888) 400-4002[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2018/06/Mike-G.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: I have over four years of experience working in promotions and marketing and have come to EWS to further my marketing career and knowledge. Fun fact: I have been hit head on by a (slow) moving freight train. My hobbies: I love watching football, boating, snowboarding and most of all Traegering!

Michael Gonzalez

Social Media Setup / Blogger

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Michael Gonzales

Social Media Setup / Blogger

P: (888) 400-4002[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2018/01/Jennifer.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: Most of my professional experience is in the IT world in Business Analysis, Education and most recently, Project Management. Fun fact: I was born and raised in a small ranching town in Montana. My hobbies: Spending time with my family and friends, watching our kid's sports and band concerts, playing in the outdoors and playing board or card games. I also enjoy planning the homestead my husband and I are going to start once we are empty nesters!

Jennifer Barnett

Sales Liason

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Jennifer Barnett

Sales Liason

P: (888) 400-4002[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2018/09/desiree.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: I have had 7+ years in customer service and retail. I worked in the coffee industry for 7 years. Fun fact: I was born and raised in Hawai'i and I speak Hawaiian. My hobbies: Netflix is life, horseback riding, riding quads,swimming, fishing, spending time with family & friends.

Desiree Rosales

Office Assistant

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Desiree Rosales

Office Assistant

P: (888) 400-4002[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2018/09/david.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: 15 years online marketing, reputation management and lead gen experience. I have helped grass-root startups, and established canvas and telemarketing agency's, get to the next level. The last organization I was with I helped bury their reputation issues and become the most reviewed contractor in the northwest. Managing AD budgets over 2 million dollars, I saw a return over 45 million dollars. Fun fact: I was born and raised in Portland and still live here. I am an Eagle Scout and graduated from West Linn High School. I spent 12 years in Eugene where I learned computers and end-user support. I am married and have a Rhodesian Ridgeback named Wagz. My hobbies: I am an avid video game collector and player! I love to play old classics as well as the latest VR experiences on my Oculus Rift!

David Evans

Business Development Manager

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David Evans

Business Development Manager

P: (888) 400-4002[/one_third] [one_third][zoom_box image="https://www.effectivewebsolutions.biz/wp-content/uploads/2018/12/william.jpg" bg_color="#000" content_image="" link="" target="_blank"]

My professional experience: I have spent my entire professional career in sales and marketing. Rather it be on the phone or in person; my passion is to build relationships and solve issues. People are amazing! Fun fact: In 2018 I flew in an Aero L-39 Albatros Military Jet with a former Air Force Commander. We went close to the edge of the atmosphere and back and I was fortunate enough to take the controls momentarily (well not really..I had my hands on control..Ha!). My hobbies: First and foremost I enjoy spending time with my family and friends. I enjoy random road-trips with no particular destination until I arrive, travel as much as possible and I enjoy adventure sports such as skydiving, four-wheeling and desert runs.

William Bateman

Business Development Manager

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William Bateman

Business Development

P: (888) 400-4002[/one_third]

E-Commerce

Effective-admin — Wed, 15 Jul 2015 22:27:00 +0000

E-Commerce Websites

Shopping on the web is among the most popular leisure activities. The convenience of remotely buying products and services has made online purchasing number one over shopping at brick and mortar stores. E-commerce allows customers to compare, review, and ultimately buy—and it allows your company to easily reach customers outside of your local area. Effective Web Solutions makes online shopping a reality for our customers.

Your Customized E-Commerce Website

If you've heard of Amazon and Ebay you understand the scope of e-commerce, but they didn't become a success overnight. By tailoring their functionality to their clientele and filling their consumer bases needs they became the go to e-commerce sites for digital commerce and online bidding. Whether you're operating at a large scale or want a variable system that can grow with you, our designers can create the e-commerce website you're looking for. We marry design and functionality, working with you to design an e-commerce site that targets your customer base. A team of SEO specialists ensure that your page ranks for valuable key terms and e-commerce is customized to your products and needs. Our approach is formulated to reach your customers at a number of levels. E-commerce design is custom made for your business whether you sell a product or service. We make finding your business and contacting you easy for potential customers, leading to increased engagement and improved sales.

Functional E-Commerce for your business needs

At Effective Web Solutions, our team collaborates to customize an approach and design for your e-commerce site, specifically tailored to your company's needs. With an understanding of your company and its target audience, we use our Internet marketing strategies to ensure that all users will have a pleasant buying experience.

Secure E-Commerce your customers can trust

Security is one of the biggest concerns posed by consumers today. This is especially true when working with smaller businesses. Building trust begins with your search results and carries over to your web design. Progressive web design like ours inspires confidence and trust. Our e-commerce portals use encryption to keep your customers information secure and private. This builds trust with your clients, and keep you worry free.

Additional Benefits of E-Commerce Include:

Save Money - E-commerce reduces overhead and increases savings when integrated with automated managing of inventory.
Gain Insight - Analyzing online sales identifies customer buying habits for products and services, aiding in expansion.
Inform Customers - Product description, pricing, and other information eclipses what you can provide in a physical location.
Business Growth - Reach customers in additional marketplaces who would not otherwise have heard of your business.

When you're ready to take your business to the next level, electronic commerce can vastly increase your visibility, customer base, and sales. We specialize in creating business specific e-commerce designed to get results and increase conversion. Don't let the competition pass you by and call (888) 400-4002 or Contact us today to put e-commerce to work for you! [one_second]

Just some of the industries we work with:

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Careers

Effective-admin — Thu, 16 Jul 2015 15:02:43 +0000

Careers in SEO and Web Design

Does learning and staying current on SEO practices excite you? Do you appreciate continual updates in the work that you do? Are you the type of person who loves problems-solving in a team-oriented environment? If so, you may be a good fit for Effective Web Solutions. While a strong skill-set is impressive, we also appreciate the "right fit." It is easier to train our tried-and-true SEO practices than it is to un-train a person whose practices are outdated. Your willingness to learn is more important to us than a lengthy portfolio. If you have experience in web design, content writing, appointment setting, or online marketing sales, get in contact with us. We often begin an open dialogue with potential employees before we announce an open position. Below you will find a listing of current openings. If you see one you know in your bones is the job for you, fill in the form below and attach your resume and a cover letter describing why you think the position should be yours.

Web Hosting

Effective-admin — Thu, 16 Jul 2015 15:03:44 +0000

Web Hosting

Every website requires hosting, but where and how this is accomplished can make a world of difference. At Effective Web Solutions we provide personalized hosting that offers maximum up-time, fast load speeds, and live customer service. All of this is backed by extensive security measures and offered at an extremely competitive price.

Hosting with a difference.

Many businesses choose to go with large hosting companies that have large ad campaigns. What they don't realize is the vast number of downsides these companies come with. When you go with a major hosting company you're sharing server space with more sites. This increases the chance of slow speeds and crippling downtime. If something goes wrong with your hosting, you have to deal with an automated system, battling just to get in line behind a hundred other customers. Automated services make it difficult to report problems or get updates. Speaking to someone can be difficult. Speaking to someone knowledgeable can be downright impossible. We do Hosting differently at EWS.

The benefits of hosting with EWS

Faster Loading Times – Our dedicated hosting provides a fast response time no matter where a user is searching from that frequently outperforms major competitors. Constant, live monitoring ensures we become aware of and immediately deal with anything that may negatively impact loading speeds. Data Redundancy – We perform frequent and scheduled backups that ensure your website is always protected. This hosting safety measure keeps your site safe in the event of a system outage or other catastrophic error. Scalability – Our hosting servers are designed to handle a large increase in site traffic with ease. If your site receives a large amount of visitors within a short period of time you won't have to worry about your server crashing and taking your website offline. More bandwidth is offered in real-time, as needed. Disaster Recovery - With constant on-site monitoring, we have multiple hosting servers running in the event of catastrophe. This ensures your website will get back online as fast as humanly possible. Software Updates - Hosting servers are constantly maintained at EWS. We make security one of our highest priorities for clients with and without e-commerce integrated web design. Our protocols prevent intrusions and provide the fastest live security response.

Personalized Web Hosting

Customers are always amazed at the difference EWS hosting can make compared to some of the most popular options. We understand the needs of businesses both large and small. As an online marketing company we know the value of security, speed, responsiveness, and the ability to speak with a live customer service representative when you need them. That's why we provide all of these when you host with us. When you want reliable, fast, and secure hosting at an affordable price call (888) 400-4002 or Contact Us today. [one_second]

Just some of the industries we work with:

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Request A Quote

Effective-admin — Thu, 16 Jul 2015 15:04:07 +0000

Get a quote for improving your online presence through one of our many Internet Marketing services today!

[contact-form-7 id="994" title="Request a Quote"]

Web Design

Effective-admin — Thu, 16 Jul 2015 15:04:47 +0000

Website Design & Development

Modern web design is imperative in today's online landscape. Effective web design means so much more than it used to. When a website is out of date, non-responsive, or difficult to navigate it creates a barrier between a business and the consumer. At Effective Web Solutions we design customer oriented sites that tear down that barrier. Our web designers work closely with you to achieve the aesthetic you want with the functionality, platform responsiveness, and design elements today's online users demand.

Don't get left behind. Get effective web design!

There is no question-websites are a crucial marketing tool for any business in this day and age, and still so many businesses neglect the importance of a well-designed, aesthetically pleasing site. These businesses are consistently losing potential customers. The standards for web design are constantly changing and expanding. If your site design falls short visiting customers won't wait to give you a chance. It only takes 1/2 a second for a visitor to decide if they want to stay or leave. You owe it to your business to make that time count.

The Benefits of Professional Web Design

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Builds trust with customers
Improves customer conversions
Provides valuable user data
Increases online presence
Consistent brand identity

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Increases search engine visibility
Cross-platform functionality
Reduces need for future re-builds
Creates room for online growth
Stand out from the competition

[/one_second] Those are just some of the benefits you'll enjoy with our web design. You'll have a designer personally assigned to your site that will work with you to ensure your vision is met. As experts in web design our designers remain at the forefront of industry standards and evolving search engine metrics. We use cutting edge algorithms to ensure your website looks great on any platform. This is especially important with more than half of all current searches occurring on mobile devices.

Mobile Web Design

Having a website that isn't mobile responsive doesn't just negatively impact the customer experience, it can negatively impact your rankings as well. We properly code and thoroughly test all of our sites before launch to ensure they work correctly on iOS, Android, and a variety of different browsers. When a website is mobile responsive it increases loading speeds and changes the way users see information layouts and menu structures. This enhanced design allows for easy navigation, viewing, and increases the rate of customer conversions when looking at everything your business has to offer from a mobile platform.

Responsive Web Design

Responsive web design is a methodology for creating a site that functions equally well on any platform. Whether your customer is searching from a cell phone, tablet, laptop, or desktop attached to a 50" screen you want their experience to be a great one. Our designers build wholly responsive sites that adapt to the platform they are viewed on. This ensures your user always has the best experience possible regardless of screen size or device. That increases conversion rates on varying platforms, propelling your business forward no matter when, where, or what it's searched on.

Now is the time for effective web design!

Change is easy at Effective Web Solutions. Our design experts will create you a customized site that targets your industry and speaks to your customers. Every day you wait is another day your website falls further behind. With affordable pricing and a variety of packages, let us bring your web design into the 21st century. Call (888) 400-4002 or Contact Us for a free website analysis and find how effective web design can help you today. [one_second]

Just some of the industries we work with:

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Local SEO

Effective-admin — Thu, 16 Jul 2015 15:05:08 +0000

Local Search Engine Optimization

No matter what size your company is, you want to reach the local customers who use your services the most, SEO can help. With mobile searches eclipsing desktop searches, that segment has grown substantially. Instead of finding out where to go before they leave, customers in your area are searching for your business at this very moment. With local SEO from Effective Web Solutions you'll reach these customers and many more.

What is local SEO?

Major search engines like Google have stated time and again how important local SEO is. When it comes to smaller businesses it can make all the difference in the world. Local search engine optimization is where small businesses can even the playing field. Search engines utilize more than 200 metrics to determine a websites relevancy to a query. This involves location data, tags, writing, and much more. Local SEO uses this to its advantage. When a user searches for your business in or near your city, if you've chosen a reliable and capable local SEO company like EWS you can outrank even major competitors. This is because many major search engines like Google and Bing have given more weight to well optimized local websites. Effective local SEO involves an entire team, and when you choose us for your SEO services you'll get the expertise of every single one of them.

The elements of Local SEO

Design - Engaging design and structure make your website stand out from competitors both large and small.
Content - Original and unique content explains services, benefits, and enhances customer conversion.
Citations - A team of professionals build strong connections on resource networks that make a difference.
PPC - Targeting local searches and cost effective terms converts local users who need your service now.
Reputation Management - Ensuring your reviews reflect your great service gives you a jump on the competition.

Local SEO gives you an edge against the biggest competition!

We're devoted to the success of our clients. No matter what industry you are in, we can make a difference with our SEO efforts. Many of our clients have found the increase in business due to our local SEO services have allowed their business to grow and expand. Our locally SEO optimized websites frequently outrank multi-national corporations for the same target demographic. If you're a small, medium, or large business, the time for a targeted online presence is now. Your website is an integral part of your business. It can provide a host of benefits when your SEO company performs effective local SEO.

The benefits of Local SEO include:

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Create brand awareness and product association
Increase yearly profit with targeted sales
Rank in Google and Bing search results

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Convert customers and increase loyalty
Increase online presence through social media
Streamline contacting to increase conversion

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Don't let your competitors pass you by!

When you're ready to reach local customers and increase your business call (888) 400-4002 or Contact Us for local SEO today. [one_second]

Just some of the industries we work with:

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Social Media Marketing

Effective-admin — Thu, 16 Jul 2015 15:05:36 +0000

Social Media Management

Social media is more prevalent than its ever been before. At Effective Web Solutions we specialize in social media marketing that engages both new and existing customers. This can benefit your business more than you realize. Increasing user engagement helps build a brand. Social media connects you directly to customers in an easy and approachable way. This makes you a part of a larger online community and becoming a part of the community is how you create customers for life both on and off-line.

Save time with professional social media management

With more than half of all American citizens utilizing one or more social networks, you don't want to be the only business in town missing out on social media marketing. When running a business it can be difficult to find time to maintain the kind of social media marketing that creates long term conversions. Our social media experts will take this off your plate, utilizing the kind of long term, evidence based social media strategies that get results. We engage your customers on a number of popular platforms in a variety of formats.

The Benefits of a Social Media Campaign

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Reach customers on the media platforms they use most.
Speak directly to customers about services and products.
Deliver social media specific deals and offers.
Engage younger customers and grow your business.

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Promote branding and local customer awareness.
Create a digital network and increase your online presence.
Become a local fixture for your service.
Expand digital marketing with videos and image.

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Social media marketing benefits don't end there, and can be subtle and far reaching. Search engines use a variety of metrics to determine relevancy. This includes your online presence as a whole. Devoting resources to social media may benefit your rankings by creating valuable back links with high domain authority. User engagement also builds trust in your company. Seeing that a company feels comfortable communicating with customers on the platforms they value creates a shared set of values and builds trust.

Social Media Platforms

Gain a following on today's largest social media platforms!

We utilize a variety of platforms that include:

Facebook - Facebook is a social networking site that allows users to make connections, share interests, and join groups. Facebook has become increasingly popular in the business world, as companies have the ability to make profiles, share pictures and specials, receive "likes" amongst their fans, and spread the word about the company.
Twitter - Twitter is an information network where users to share information and messages, acquire followers, tag other users, and seek real time updated information posted by other users. For businesses, Twitter can provide a canvas for connecting your messages and brand and quickly spread messages based on involvement in events, stories and specials.
YouTube - YouTube is one of the largest video sharing sites in the world with over 4 billion views everyday. YouTube can be used for businesses to showcase products and services and promote specials, messages, and involvements.
Pinterest - Pinterest is a virtual bookmarking site that allows you to "pin" images and videos that you find on the web and share them with others. People can follow your pinboards and repin the content they are interested in, thus sharing it with others who are following them. Businesses are using Pinterest to share products and events and show other people using their products or services.
Google+ - Google+ is a social network very similar to Facebook that allows users to connect, share in unique ways that include "circles," "hangouts," "huddles" and "sparks." Many businesses use Google+ to share images, updates, specials, and connections.

When you want to build trust, reach new customers, and grow your business call (888) 400-4002 or Contact Us for social media marketing today. [one_second]

Just some of the industries we work with:

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SEO Portland

Effective-admin — Thu, 16 Jul 2015 15:06:06 +0000

SEO

When it comes to SEO, Portland businesses deserve a company that works beside them. One that takes the time to understand their industry, their personal goals, and customizes search engine optimization for and around their unique needs. At Effective Web Solutions we pride ourselves on being true partners with our clients.

That's because we know first hand how fierce competition can be in today's digital landscape. It takes more than a single entity to create a strong company, and at EWS it takes more than a single employee to create your SEO strategy. We have multiple departments working together for our clients' best interests. That means modern design that portrays a business at its best, researched landing pages designed to rank for specific services, and a support team providing crucial links and citations for a strong, authoritative site.

Effective Search Engine Optimization (SEO)

For effective SEO, Portland companies deserve a multi-faceted approach. We use a variety of tools and systems to help your site rank on multiple levels. With over 200 factors contributing to online rankings, the weight of these changes regularly as search engines update algorithms. That's why we constantly track and hone our processes, ensuring you're always rankings the best you can be. Our SEO Portland services simplify your life, allowing you to focus on running your business . We offer a scale of different services so you are sure to find one that fits within your budget. This makes our services perfect for growing companies. We've seen many clients increase their services every year as their business continues to grow. This growth is spurred by SEO that provides clients with invaluable benefits.

SEO provides your business with benefits you can't get with offline marketing

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Increase online traffic exponentially.
Improve search results across multiple engines.
Customers locate your business for lucrative services.

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Strategic SEO simplifies expansion into new markets.
Compete online against nationally recognized brands.
Improve consumer conversion and click-through rates.

[/one_second] Our local SEO in Portland makes your business competitive online. Digital real estate isn't determined by how much money you spend, it's determined by the quality of the your internet marketing company's SEO. We research terms for every one of our clients, creating pages specifically around their unique services and focusing on what makes them the right choice for local consumers. Our clients are competitive in major markets and find our services make expansion easy. With Portland SEO your name can become synonymous with your service. We even provide adjacent services like PCC and reputation management that help to spur business with targeted advertisements and manage your online reputation so that your digital face reflects your company's best. As your complete internet marketing solution, SEO is fundamental, but it's just the beginning. At EWS we help you grow, and expandable services grow with you. Isn't it time you took your business to the next level? Call (503) 278-5609 or Contact Us for SEO in Portland today. [one_second]

Other Services Include:

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Just some of the industries we work with:

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404-Error

Effective-admin — Thu, 13 Aug 2015 15:55:03 +0000

SEM Vancouver WA

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

SEM

Search engine marketing (SEM) can provide an incredible boost to your business. Paid ads at the top of the search engine results are called pay-per-click (PPC) ads. They gives businesses the ability to bypass organic search rankings. Because a PPC ad displays at the top of a search results page, potential customers will see it first. Ads are tailored to the individual customer and compel them to call, contact, or visit your website. At Effective Web Solutions we work intelligently to create customized search engine marketing campaigns that target the most valuable customers for our clients. These can provide a host of benefits that include an immediate increase in business for new or existing services. For any business seeking to expand its client base with strong, local leads, PPC is a must.

How does PPC work?

Major search engines like Google and Bing show Sponsored Ads at the top of a users search results. These ads are determined by the managers of PPC campaigns. Effective managers place targeted ads that are specific to your company's users. These will show up when a certain keyterm or phrase is entered, or even when something is omitted. Robust ad placement settings allow for a wide range of determinations that lead to success or failure depending on the skills of the person managing them. Our formidable marketing campaign specialists have experience using a wide array of software settings for targeted placement. They are trained and seasoned with all facets of campaign management. This includes ad creation, CTA's, user targeting, keyword/phrase choice and much more. Studies show that effective PPC advertising often achieves a 50% or greater conversion over organic listings.

SEM campaign benefits include:

Directly reach customers with targeted advertisements
Customize ads by phrase/location/search type.
Site rankings do not influence ad placement.
Campaigns are adjustable for on the fly changes.
We formulate, manage, and maintain your marketing campaign.

An individualized digital marketing campaign crafted for your business

An Internet ad campaign can help you increase sales, enter new markets, and much more-but only if it's managed properly. Pay-per-click advertising in Vancouver, WA is an investment, but it doesn't grow without help. Taking the needed time to skillfully execute SEM can mean the difference between a lost opportunity and a thriving campaign. The PPC specialists at EWS individually formulate and manage client campaigns. Scheduled checks and analysis ensure we meet pre-determined benchmarks and budget correctly for the greatest return. PPC should not be automated. As the most popular search engine, we utilize Google Adwords PPC software more than any other. They do not have a stop option when a campaign budget is reached. Funds will refill at pre-determined intervals. This makes active SEM management a necessity. Settings dictate key terms, phrases, and other indicators that cause ads to appear. These all cost a different amount and it changes regularly. Without a trusted online marketing firm like EWS providing ad management you can easily end up paying more than you anticipated and reaping few rewards.

Pay-Per-Click PPC Vancouver, WA

Our PPC team carefully and constantly monitors all accounts. We make sure every one of our campaigns stays within budget, and work with clients to devise and revise marketing campaigns that target the consumers they want to engage with most. For the easiest path to an effective campaign, you want a PPC specialist with EWS. Customers are shopping for your services right now, call (360) 450-5171 or Contact Us to make sure they find you. [one_second]

Other Services Include:

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Just some of the industries we work with:

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SEM Portland

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

SEM

Search engine marketing (SEM) is also frequently called pay-per-click (PPC). This type of advertising is one of your best options for reaching high-converting customers. SEM puts your advertisements at the very top of search results and can be specifically tailored to capture customers looking for different services. A high degree of control means a PPC campaign can target customers based on variables like phrases, key terms, and associations. When executed properly, these campaigns can allow you to reach new customers and generate revenue. Effectvie Web Solutions is a local leader in PPC campaign management. Whether this your first year of business or your company is decades in, PPC in Portland can provide a stellar ROI by increasing profit margins and reach.

What are the benefits of SEM?

Customers can be extremely receptive to SEM. Studies have shown that a PPC campaign can increase conversion by as much as 50%. That's a marked increase in the rate at which an ad campaign propels calls and sales over organic results. Our specialists create campaigns that are formulated for your business and growth needs. These provide the highest degree of conversion by targeting interested customers where they look first. We do this using a variety of tactics.

A professional PPC campaign customized for your company

A pay-per-click advertising campaign isn't a hands-off process. Properly creating and managing one is time consuming and takes great skill. In order to get the most from your SEM you need knowledge and experience—or a specialist. At EWS we employ PPC specialists who know everything required to run a successful campaign. Amateur campaigner managers quickly run over budget without acquiring positive results. With our experienced, hand on approach from a team of PPC campaign experts you'll stay in budget and achieve targeted returns. Automated PPC is not an option. To achieve a satisfactory ROI, SEM campaigns must be constantly monitored. Google Adwords does not give users the ability to set funding caps. This means that without monitoring, an account can quickly exhaust its funds and automatically refill. Failing to identify profitable keyterms, effectively use variable settings, or analyze trends can result in low converting campaigns. Our specialists handle it all. Constant checks keep our SEM campaigns within budget while detailed analysis identifies the best key terms and where to target ads. Specialists at EWS provide the best, easiest option for a profitable campaign. We get results and leave you free to manage your expanding business and focus on new customers.

SEM campaign benefits include:

Targeted ads reach customers already looking for your service.
We maintain and revise your campaign for maximum results.
Ads appear at the top of search pages regardless of site rank.
Stay within budget and focus on your business.
Variable ads can target broad or specific customer types.

We don't just manage PPC campaigns. As a full service online marketing company we can combine services, providing you with a unique and far reaching complete campaign. Other services include social media, remarketing, reputation management and more. Clients who combine services can achieve incredible gains, growth, and an expanded customer base. Stop putting your business growth on hold and call (503) 278-5609 or Contact Us today. [one_second]

Other Services Include:

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Just some of the industries we work with:

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SEM Phoenix

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

SEM

Search engine marketing (SEM) is one of the most effective ways to reach potential customers. Not only does it place your business at the top of search results in the "Sponsored Links" section but it targets customers as they look for your specific services. Pay-Per-Click (PPC) campaigns are highly customizable and offer a great degree of control. When executed correctly, they can generate revenue and allow you to quickly reach new customers.

At Effective Web Solutions we create and manage customized SEM campaigns for an extensive range of industry leading companies. Whether you're a new business or are firmly established, SEM can increase margins, reach, and provide an amazing ROI.

What are the benefits of SEM?

Potential customers can be enormously receptive to SEM. Studies show a PPC campaign can yield as much as a 50% increase in the chance to convert clicks into a phone call or sale compared to an organic search result. That's an amazing difference, and our specialists can create a campaign that reaches customers who are currently interested in your service and provide a high degree of conversion. We use a number of tactics to accomplish this.

A professional PPC campaign customized for your company

The management and creation of a pay per click advertising campaign in Phoenix can be time consuming. Skill, knowledge, and experience are all required if you want to get the most out of your SEM. Without the help of a specialist you can easily blow through your entire budget with very little to show for it. That's why so many businesses choose EWS for an effective, managed, and results-oriented SEM campaign. An automated PPC campaign is not an option. In order to provide a satisfactory ROI these campaigns cannot be left untended. Google Adwords has no way to set a cap for your campaign. That means without careful monitoring, once you're budget is reached it will simply refill without human intervention. Failing to analyze trends, choose profitable keyterms, or utilize variable settings will result in a campaign with a very low rate of conversion. We take care of everything. From constant checks to ensure you stay under budget to targeted key terms and maintenance, we manage it all. This is the easiest way for you to get results from your SEM. Let EWS provide professional PPC management so you can focus on your new customers and expanding business.

Pay-Per-Click PPC Phoenix campaign benefits include:

Reach customers in real-time as they search for your service.
Your business appears at the top of the search results page.
Gain customers in specific or far reaching service categories
Benefit from our expertise with professional campaign management
We keep you within budget and target high converting customers

Managing your SEM campaign isn't the only thing we can do for you. As a full service internet marketing firm we can provide social media, remarketing, and much more. Combining all of these important services under one roof allows us to create a comprehensive, far reaching marketing campaign specifically formulated for your business and growth strategy. Don't put your business on hold any longer, call (480) 620-8941 or Contact Us today for SEM. [one_second]

Other Services Include:

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Just some of the industries we work with:

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SEM Palm Springs

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

SEM

If you aren't utilizing search engine marketing (SEM), you're missing out. SEM targets customers based on what they are currently searching for. That means you can reach customers that are looking for your services right now. Ads appear at the top of search engine result pages like Google and Bing in the "Sponsored Links" advert section, and can cost effectively increase your business and customer base. At Effective Web Solutions we specialize in creating and managing customized pay-per-click (PPC) campaigns for a diverse range of industries. Whether you're an established business or just starting out, PPC in Palms Springs can take your business to the next level.

What are the benefits of SEM?

When it comes to PPC, Palm Springs customers can be incredibly responsive. Studies have shown a 50% greater chance of conversion resulting in a phone call or sale over an organic search listing in a Palm Springs PPC campaign. That's an incredible difference, and our specialists can help you reach the customers who are most likely to show interest in your services and convert into sales. We do this in a number of ways.

A professional SEM campaign customized for your business

It's not a simple process to create and manage an effective pay per click advertising campaign. Depending on the search engine there are stark differences between software options, guidelines, and parameter settings. These can mean the difference between a campaign that converts and a campaign that falls short. That's why every campaign is carefully managed and monitored individually. Automation is not an options in SEM. Google Adwords does not allow for monetary caps. That means that when a program goes over budget, more money will be automatically added. Setting and forgetting can quickly cause an amateur campaign to go over budget. Without proper key term research, data analysis, and adjustment that same campaign could fail to see any benefit at all. Our skilled specialists make sure that your campaign stays within budget, and we adjust it on the fly. This can also be a great way for you to go after a specific market when rolling out a new service.

Pay-Per-Click PPC campaign benefits include:

Directly market to customers currently looking for your service.
Appear at the top of search results in the "sponsored link" section.
Capture a range of customers based on carefully considered parameters.
Reach interested customers independent of page and site rankings.
Adjust campaigns to target new markets and improve effectiveness.
Stay within budget while converting potential customers into actual sales.

We frequently combine SEM with other SEO best practices to increase business in multiple fronts. Having the ability to unify your efforts in social media, remarketing, PPC and more with just one internet marketing company can help you create a cohesive and truly effective marketing campaign. This allows you to do what you do best knowing we're constantly analyzing, revising, and marketing to customers that will buy your services and grow your business. When you're ready to elevate your business with effective SEM call (888) 400-4002 or Contact Us today. [one_second]

Other Services Include:

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Just some of the industries we work with:

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SEM Tacoma

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

SEM

In order for a company to succeed, it has to reach customers. Search engine marketing (SEM) has grown over traditional print and media ads. With Pay-Per-Click (PPC) ads, companies bypass trying to rank organically. SEM, also called PPC, displays at the top of search results, and only when customers are actively searching for a business's services. At Effective Web Solutions we create SEM campaigns that target your customer base, customized just for you. These can provide outstanding benefits that include an increase in brand awareness, immediate sales, and the acquisition of new clients. Whether you're firmly established or just starting out, take advantage of SEM or your competition will.

How does PPC work?

Some of the most popular search engines used by your customers like Bing and Google have built-in software for advertising. These allow skilled marketers to implement ad campaigns that target the way users search. Detailed settings can show a specific, customized ad when users search for specific keywords, phrases, and more. Our PPC campaign managers use their experience to formulate business specific, unique campaigns that target high converting users. Studies show that against organic listings (Listings that are dependent on rankings), on average a 50% higher conversion was achieved with PPC advertising. Because these ads are tailored to the individual customer and appear at the top of the page, potential customers always see them first.

SEM campaign benefits include:

Higher rate of conversion than organic results.
Customize ads by search type/location/phrase.
PPC ads are placed independent of rankings.
Adjustable ad campaigns make for targeted placement.
We create, manage, and maintain your entire campaign.

A unique ad campaign created for your business

An digital ad campaign can help your business increase yearly sales, break into new markets, and more-but only if it's managed with the dedication and care it requires. Pay-per-click advertising is an investment, but it doesn't mature by itself. Time, skill, and experience can mean the difference between a thriving PPC campaign and one that proves costly and ineffective. The SEM specialists at EWS individually create and manage campaigns for our clients. We perform regularly scheduled checks, ensuring we meet client benchmarks and effective budgeting yields the greatest returns. PPC should not be automated. Google Adwords, the most widely used and popular program, doesn't stop because your budget is reached. This means it requires constant monitoring. When an account depletes its funds, it automatically refills at a pre-established amount without intervention. Since varying terms, phrases, and settings all carry a different cost, without a trusted marketing firm like EWS performing your ad management you may end up paying for ads without enjoying the benefits. Our PPC specialists carefully and rigidly monitor all accounts. We make sure every one of our clients stays within budget, and work with them to create and revise campaigns that target the customers they want to engage with most. When you want an easy, reliable, and effective campaign, you want a the specialist at EWS. Customers are seeking your services right now, call (253) 426-3838 or Contact Us for to make sure they find you. [one_second]

Other Services Include:

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Just some of the industries we work with:

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SEM Seattle

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

SEM

Successful companies reach customers. Traditional methods have been replaced by online marketing, but for many businesses it can be difficult to rank if they are just establishing their online presence or do not utilize SEO. With search engine marketing (SEM)—also known as pay-per-click (PPC)—businesses can bypass ranking efforts, placing ads at the very top of search results that only appear when customers are looking for their services. At Effective Web Solutions we specialize in creating targeted SEM campaigns customized for your business. These can provide incredible benefits that include new client acquisition, increased brand awareness, and immediate sales whether you're just starting out or firmly established. If you don't take advantage of PPC, your competitors will.

How does PPC work?

The search engines that you and your customer base use everyday like Google and Bing have in-built advertising software. These allow experienced marketers to create campaigns based around how users search. Robust settings can show your ad when certain keywords are searched for, related phrases are entered, and much more. Our SEM campaign managers are highly skilled at formulating unique, business specific campaigns that target the users most likely to convert into sales. Studies have shown that compared to organic listings (Listings dependent on your ranking), SEM advertising can yield a 50% higher conversion rate on average. This is because SEM ads always appear at the top of the search results, so potential customers view them first.

SEM campaign benefits include:

Improved rate of conversion over organic results.
Customized ads appear based on user search terms/phrases.
Reach customers independent of site/page rankings.
Ad campaigns can be adjusted based on trends/seasons.
We manage it all, leaving you free to engage with new customers.

A unique ad campaign customized for your business

A ppc campaign can do wonders for your business, but in order to achieve the intended results it must be carefully and frequently managed. Pay per click advertising in Seattle is not something you can set up and leave alone. Experience, skill, and time mean the difference between a successful PPC campaign and one that leaves you over budget with nothing to show for it. The PPC Seattle specialists at EWS personally create and curate campaigns for every one of our clients. We frequently check them, ensuring benchmarks are met and budgets yield marked returns. SEM should not be automated. Google Adwords, the most popular and widely used PPC system, does not feature a budget cut-off. Constant monitoring is required because when an account runs out of funds it simply refills at the specified amount. Since different phrases, terms, and settings all cost varying amounts, without professional ad management from a trusted marketing company like EWS you'll incur all the cost without any of the benefits. Our PPC specialists will personally monitor your account. You'll stay within budget and thanks to carefully considered analysis, we'll revise your campaign when necessary to keep your ads on the eyes of customers most likely to convert. When you want the most reliable, easiest way to achieve an effective PPC campaign, you want our PPC Seattle specialists on your team. When we handle your marketing, you get to focus on new customers. Customers are searching for your service right now, call (253) 426-3838 or Contact Us to capture them with SEM. [one_second]

Other Services Include:

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SEM Las Vegas

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

SEM

When you want targeted online sales that generate leads with customers looking for your products and services at this very moment, nothing performs better than search engine marketing (SEM)—also know as Pay-Per-Click (PPC) advertising. Your ads appear in Google, Bing, Facebook, and other search engines' Sponsored Links adverting sections. Users looking for your service will see it right when it matters most, at the top of the search results.

What are the benefits of SEM?

SEM is a fantastic way for newer businesses to generate leads and established companies new to internet marketing to get quick results. Studies have shown that online users clicking on a SEM campaign ad have a 50% greater likelihood of calling the associate company or buying one of their products than with organic results alone. At Effective Web Solutions we specialize in SEM and will identify target keywords and place ads for your business that convert potential customers into sales.

Your professionally managed SEM campaign can:

Provide direct marketing that attracts customers currently seeking your service.
Place "sponsored link" ads for your company that appear at the top of search result pages.
Capture customers currently searching for a wide range of your products and services.
Reach customers immediately, whether your site and pages are organically ranking or not.
Adjust campaigns on the fly to increase effectiveness and target varying markets
Convert customers to sales while ensuring your campaign stays within budget.

Creating a successful pay per click advertising campaign isn't easy. Every different search engine has unique guidelines, software, rules and parameters that must be carefully accounted for. That's why all of our SEM management is carried out by a select and carefully trained team of specialists. We'll manage your campaign on an individual basis. That's because automation just isn't an option. Top search engines like Google don't have stop options when a marketing budget is reached. Without careful monitoring a budget can balloon and a company's "automated PPC" can leave them with an inflated bill. Likewise, monitoring allows for metric evaluation and analysis. Changing the campaign when one ad proves more effective than another yields a greater return for our clients. This just isn't possible with a set it and forget it methodology. Varying engines use different software, and our specialists are skilled at using all of them. Though PPC ad campaigns typically target the largest search engines, depending on the customer base other alternatives can provide a good return. We'll work closely with you to identify your needs, and ensure your advertising provides the most lucrative lead generation available.

Pay-Per-Click PPC

Our PPC efforts are often combined with other SEO best practices. This creates a unified front between our PPC team, social media gurus, remarketing experts, and more. A company like EWS can provide you with all the services you'll need at once. These often prove much more effective working in tandem, providing you with the growth you want and the business you need. Our ad campaign strategies are formulated individually, providing a targeted marketing solution that lets you focus on customers. When you're ready to surpass the competition and take your business to the next level call (888) 400-4002 or Contact Us today to find out how we can put PPC advertising to work for you. [one_second]

Other Services Include:

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Just some of the industries we work with:

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SEM Bend

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

SEM

Search Engine Marketing, also called pay-per-click (PPC) advertising, is an incredibly targeted method for reaching potential customers and creating immediate leads for your business. SEM works by positioning your companies ad within the Sponsored Links advertisement section in Google, Bing, and other search engine results. When users look up a particular keyword your advertisement appears in the search results.

What are the benefits of SEM?

SEM is a great way for a new business to create leads, or for established businesses just engaging in internet marketing to achieve fast results. In fact, users who click on a PPC campaign ad have a 50% greater chance of calling a company or buying a product than those using traditional organic results. Effective Web Solutions will identify the most effective keywords for your individual business and handle all your ad placement.

Your expertly managed SEM campaign can:

Direct marketing to customer interested in your services when they need them.
A "sponsored link" puts your company at the top of a search engine results page.
Capture a broad swath of customers searching for your most lucrative service.
Reach customers right now, regardless of your page or site rankings.
Managing and tracking results allows us to adjusts campaigns for effectiveness.
We keep your campaign within budget parameters while acquiring converting customers.

It's not easy to create and manage a thriving pay per click advertising campaign. They require guideline and rule knowledge, constant vigilance, and the ability to work on various advertising platforms. All of our SEM management is performed in-house. Our on-site experts will manage PPC by hand. That's because an account cannot be automated and forgotten. There are no financial caps within Google. Companies without campaign management will quickly find themselves over budget. Incorrect setting can cause expensive clicks without the returns to make it a worthwhile investment. Unique advertising options are available in different search engines. They each possess unique strengths, and our specialists can use them effectively. This includes popular options for search engine software including Bing, Google, and Facebook. SEM delivers lucrative lead generation. Our SEM masters are experienced and knowledgeable regarding a wide array of SEO marketing tactics. We ensure your campaign is targeting customers that convert and working harmoniously with associated optimization efforts. This provides you with the time you need to focus on your business while enjoying the benefits and customer conversions provided by a productive and carefully tended the campaign.

Pay-Per-Click PPC

Our team works diligently to formulate a strategy for your ad campaign based on statistical analysis and targeted goal assessments. We offer client specific custom solutions backed by our expertise, analytic analysis, and strategic testing. A strong ad campaign grows your business and places you ahead of the competition. Call (888) 400-4002 or Contact us to learn more about how we can put SEM advertising to work for you. [one_second]

Other Services Include:

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Just some of the industries we work with:

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SEM Scottsdale

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

SEM

When you want to immediately reach primed customers, there's nothing better than search engine markeing (SEM) also called Pay-Per-Click (PPC). These campaigns reach customers who are actively inquiring about your services when they need them most. When it comes to SEM, Scottsdale customers convert. An PPC campaign places targeted ads at the top of search results, directly marketing to customers based on a variety of parameters like key terms, associations, and phrases. A properly executed campaign can increase your business revenue by reaching new customers.

Effective Web Solutions is your trusted local provider for SEM management. Whether you've just opened your doors or your company spans generations, PPC provides an impressive ROI by increasing your company's reach and propelling profits forward.

What are the benefits of SEM?

Studies indicate that a SEM campaign can raise conversion by as high as 50% versus organic search results alone. That impressive figure directly correlates to an increase in sales and phone calls entirely due to SEM. Our specialists formulate campaigns that are specifically designed for your growth and business needs. They provide the highest level of conversion by directly targeting interested customers. This is accomplished in a variety of ways.

A professional PPC campaign customized for your business

A PPC campaign can get your new business off to an incredible start or help your existing business to grow. It require a vigilant professional to achieve desirable results though. This is because a pay-per-click advertising campaigns cannot be hands-off. Proper campaign creation and management takes skill and time. Getting the best results requires experience and knowledge. The PPC specialists at EWS have the proficiency and expertise required to run a prosperous ad campaign. Without a specialist at the helm, budgets can quickly deplete without positive results. Our team keeps you in budget and on target. PPC should never be automated. Some of the most popular programs, like Google AdWords, do not support funding caps. Constant monitoring by an expert is required to affect a positive ROI without exhausting funds. Without monitoring, once an account is exhausted it auto-refills. This can be a financial nightmare for business owners who try to do it themselves or hire amateur PPC managers. Our specialists carefully monitor every account. That keeps accounts within budget. Constant analysis and revisions ensure that targeted ads are being seen by the customers who are most likely to convert. Continual adjustments to settings that dictate when ads appear keep your campaign profitable and results in high conversions. This frees you up to focus on what's important, new customers and business expansion.

SEM campaign benefits include:

Reach converting customers with targeted ads.
Ad placement is independent of site rankings.
We manage budgetary concerns so you don't have to.
Constant analysis allows us to improve campaign performance.
Target for specific service or broad category customers.

PPC campaigns are just a slice of the online marketing services we offer. Combining services allows us to create comprehensive and far reaching marketing campaigns for clients. Other services include reputation management, remarketing, social media, and more. We're excited to help your company achieve the growth, gains, and customer expansion you want. Realize the full potential of your business and call (480) 620-8941 or Contact Us for PPC in Scottsdale today. [one_second]

Other Services Include:

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SEO Palm Springs

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

SEO

When it comes to SEO, Palm Springs business owners understand that a full marketplace means every move matters. At Effective Web Solutions every move we make is customized for your business, so that you get the most favorable results possible. Search engine optimization is so much more than just your website. With our high standards, you can increase online rankings, customer click-through rate, and expand your business.

In an ever moving digital landscape, where a simple algorithm update can radically change the rules overnight, you want Palm Springs SEO services from a trustworthy digital marketing company. We use ethical tactics and strategies to achieve the highest ranking for our clients. These methods get results without putting your online presences and site at risk from a Google update that patches "loopholes" dishonest companies frequently use for short sighted gains. With industry and business specific keyterm research, we can attain rankings for beneficial terms that allow our clients to convert customers searching for their most profitable services.

Search engine optimization delivers long range business benefits.

[one_second]

Increase internet traffic to your website.
Improve search engine rankings across platforms.
Customers can locate your company when they need it.

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Gain an online foothold in additional areas of operation.
Coveted mobile customers convert using local SEO.
Increase customer trust by building your brand.

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SEO customized for your individual business

For SEO, Palm Springs consumers respond to localized optimization. That's why we work beside our clients to from the start. Strategizing takes place across departments before any SEO plan is executed. This provides a framework that allows teams to work in-tandem and independently for the clients best interest. Cohesive SEO services get better results, and our SEO in Palm Springs involves multiple services that include:

Web Design - To achieve great SEO, Palm Springs businesses need to be have a strong website. That means a great design that's scalable and mobile ready, personalized branding that makes an impression, and a perfectly and rigorously optimized back-end. We provide our clients with this and more, creating memorable sites that work to convert consumers into customers at every stage.
Hosting - Without reliable hosting, you never know when your site will be up. Many large hosting companies suffer from oversharing resources and automated customer service. When you host with us you get more up-time, less downtime, and access to your website hosting administrator when you need them.
Writing - The last thing a company should have is "fill-in-the-blank" form written webpages, but many industry specific SEO companies and others cut corners by re-using writing. All of our writing is 100% original, researched for your specific business and written for you. This improves rankings, consumer trust, and usability.
PPC - When a PPC campaign is carried out properly it can help you break into new markets, reach new customers, and stay in budget. To achieve this it has to be managed by hand, by a specialist. We personally manage all our PPC campaigns, structuring them to provide the most benefit at the lowest cost.

Get complete SEO Palm Springs services that make a difference!

The quality of your SEO determines where your pages rank. This online real estate is so important, and the great thing about local SEO is that it lets you compete with national companies. Careful keyterm and location choices can quickly have you outranking major competitors. That's why we customize everything for you. High quality web design, detailed research, and customized service make our SEO company your local trusted authority for SEO in Palm Springs. Call (888) 400-4002 or Contact Us today, and find out how personalized SEO can change your business for the better. [one_second]

Other Services Include:

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Just some of the industries we work with:

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SEO Las Vegas

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

SEO

When it comes to SEO, Las Vegas business owners know that a crowded marketplace means you need to be different. At Effective Web Solutions we don't believe in one size fits all search engine optimization. Your online presence should represent you while adhering to the highest standards in order to rank, improve click-through rates, and effectively grow your business.

In an ever changing digital landscape where an algorithm update can change the rules overnight, you want Las Vegas SEO services from an honest digital marketing company. We use above board tactics and work with known variables to achieve the best rankings for our clients. Ethical strategies like ours don't put your website and entire online presence at risk from a Google update that addresses the "loopholes" unscrupulous companies often use for short term gains. With targeted keyterm research specific to your industry and business, we achieve rankings for valuable terms that provide our clients with converting customers looking for their most profitable services.

Search engine optimization provides long term business benefits.

[one_second]

Increase online traffic to your website.
Improve rankings on a variety of search engines.
Customers find your service right when they need it.

[/one_second] [one_second]

Gain a digital foothold in new areas of operation.
Local SEO converts coveted mobile searchers.
Build your brand and increase consumer trust.

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SEO designed around your unique business

For SEO, Las Vegas consumers respond to local, customized optimization. That's why we work closely with every one of our clients from the very beginning. Strategizing occurs at every level prior to execution. Working effectively means working intelligently, and our teams work independently and in-tandem to provide you with cohesive SEO services that work at a variety of levels. Capably executed SEO in Las Vegas involves a number of services including:

Web Design - You don't want just any SEO, Las Vegas is a city where originality means everything. The ability to stand out can elevate you above the competition, and our progressive web design gives you an easily navigable, gorgeous, and personally branded website designed to rank organically and locally.
Hosting - Personalized hosting ensures your site is always up. We have constantly managed secure servers that consistently provide greater uptime, less downtime, and easy communication with a live administrator when you need it.
Writing - Our pages are written specifically for your company, and written to order. We never plagiarize. Many marketing firms re-use and copy information or utilize "fill-in-the-blank" pages. These hurt rankings, usability, and consumer trust.
PPC - Carefully managed PPC campaigns can help you reach new markets, reach active customers, and appear at the top of search results even when pages aren't ranking. We personally tend to every PPC account. This saves clients money, time, and creates targeted and effective programs by not relying on dangerous automation that can quickly balloon over budget.

Get comprehensive SEO Las Vegas services that make a difference!

Online real estate is determined by the quality of your SEO. This means that even when national competitors are right around the corner, you have the ability to rank higher than they do for certain terms and locations. With the ever expanding importance of local SEO this is becoming more of a reality every day. Quality design, informed research, and customized service make our SEO company your trusted local source for SEO in Las Vegas. Call (888) 400-4002 or Contact Us today, and see the difference personalized SEO can make for your business. [one_second]

Other Services Include:

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Just some of the industries we work with:

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SEO Bend

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

SEO

When it comes to SEO, Bend business owners need a customized solution that isn't just created for their industry, but created for their company. Search engine optimization can do so much for your business, increasing your rankings, click-through rate, and much more. At Effective Web Solutions we specialize in SEO services that grow and enhance your business.

In an ever changing landscape it's important to have an honest SEO company in Bend that stays on the cutting edge of the industry. Our SEO strategies are revised to provide the best rankings for customers as Google algorithms changes. We only employ white hat, ethical strategies that never put your website at risk of being penalized. If customers can't find your business online due to poor rankings on the search engine results pages (SERPS) then you're losing business to those who are. Advanced keyterm research allows us to target the most relevant services and products to your consumer base, ensuring high visibility and targeted conversions.

Search engine optimization provides long term business benefits.

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Increase your physical and digital traffic.
Reach customers at the moment they need your services.
Develop brand association and awareness.

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Successfully enter new marketing territories.
Convert coveted mobile consumers into sales.
Increase online customer engagement.

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Your personalized SEO Company

For SEO, Bend consumers respond best to a localized approach. This is achieved by a careful analysis of your business and industry. We'll perform a wide array of research before beginning, identifying suitable keyterms that are consistently searched and provide ranking and conversion opportunities. We have a team of experts who work intelligently on your behalf, every step of the way. Web designers perform a variety of SEO enhancements that increase user engagement while improving your sites ability to rank. Writing is designed to inform and spur your customers to action. Our citations team builds valuable back-links that increase the authority of your sites individual pages and as a whole. At EWS, every one of our SEO Bend services are utilized at varying points to ensure you have the best opportunity to rank well on a number of different search engines.

Get complete SEO Bend services that make a difference!

Your online real estate can have a major effect on your overall business. This can be positive or negative, but unlike physical real estate, your online positioning is determined by more than 200 factors, many of which are within our control. Our SEO Bend services makes sure every known variable that we can control is in your websites favor. We're experts when it comes to local SEO, and that means that no matter what size your business is, you can compete with multi-national businesses and get better digital real estate. Our best practices seek to rank clients for a wide range of targeted terms in locations both big and small. Our detailed, client based approach ensures every piece in place. Technical factors are executed with precision, and variables factors like citations and keyword research are performed with the highest quality sources. This allows our SEO team to function seamlessly, working together for the good of the client. No matter how your company is doing, SEO can improve rankings and increase sales. Call (888) 400-4002 or Contact Us for SEO in Bend today. [one_second]

Other Services Include:

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Just some of the industries we work with:

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SEO Scottsdale

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

SEO

When it comes to SEO, Scottsdale businesses need a company that doesn't just work for them, but with them. Understanding a clients needs, aspirations, and consumer base creates the foundation for an SEO campaign that propels growth. At Effective Web Solutions we work closely with our clients, creating a personalized, unified, and unique search engine optimized web presence that turns consumers into customers.

That's because to create effective SEO, Scottsdale marketing companies can't approach it with a cookie-cutter. Online rankings are determined by more than 200 factors that all need to work in unison for a business to succeed. These also change whenever a search engine updates their search algorithms. A company that cannot adapt and doesn't continually refine their processes will hurt their clients rankings. This is especially true if they've been using maladaptive "black hat" SEO practices for short term gains. These can backfire spectacularly, causing the kinds of penalties that sink a website. That's why at EWS, we do honest SEO.

Search Engine Optimization You can Trust

We know SEO. We've helped local companies to grow, adding services and site expansions that helped them keep up with the growing demands of the business. Our SEO services work with companies, helping them to gain the business required for expansion, and expanding to gain them more business. Our tactics allow us to remain confident in our work, even when algorithm changes are right around the corner. This is because we write fresh, original content for every site page, create carefully and thoroughly optimized sites, and utilize every available option to increase the local authority of our client's sites. With our hand crafted SEO, Scottsdale consumers respond to our clients online presence. Not only do we rank highly for the service key terms our customers want most, we create everything with conversion in mind. This increases the rate at which searching consumers click on our websites and contact our clients for more information and services. We can even help our clients to enter into new markets or successfully roll out new services with local SEO.

Do more for your business with our SEO Scottsdale Services

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Greatly increase your traffic online.
Increase search rankings on major search engines.
Improve website functionality and navigation.

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Break into new territories with targeted local SEO.
Compete digitally against nationally known brands.
Improve consumer click-through rates and conversions.

[/one_second] With Scottsdale SEO you can reach your businesses true potential. Our designers work with you to create a website that sets you apart from the competition and creates strong branding that consumers identify with. Our writers create wholly original text that informs and calls to action consumers respond to that increase conversion. We have several teams who work behind the scenes, using tactics that increase your site rankings, create targeted ad campaigns, and even grow your online reputation. Without a strong online presence your company isn't reaching it's full potential. Let our SEO and marketing experts show you what a difference your online rankings can make in your bottom line. Call (480) 620-8941 or Contact Us for SEO in Scottsdale today. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Reputation Management Vancouver WA

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

Reputation Management

There are few things that can make or break a business like its reputation. In the digital space this is created and consumed by the very consumers a business needs to survive. With so many platforms and ways to instantly post an opinion after a negative experience, it can feel like your reputation is entirely within the customers control. This isn't true, and with reputation management in Vancouver, WA from Effective Web Solutions you're in control of your online reputation.

We work with a wide range of clients, providing businesses with the ability to increase reviews received, increase positive reviews, and respond directly to negative ones. With reputation management, Vancouver, WA businesses can manage negative reviews before they become permanent. With incentives designed to entice customers to leave reviews, our services allow for direct Vancouver, WA reputation management you can't get anywhere else.

What is Reputation Management?

For reputation management, Vancouver, WA companies know our system captures a considerable portion of reviewers at the source. Our specialists provide individual curation, uploading positive reviews to the appropriate platforms and providing businesses with the chance to respond to negative feedback. Polls show this is the most prevalent type of feedback. The chance to turn it around can actually cause a customer to reconsider their stance and turn a negative in to a positive. Nearly 88% of surveyed respondents said they use online reviews when making decisions. Our system is designed to prime users towards the positive. This increases the rate of helpful reviews as well as overall feedback our clients receive from consumers. When even one review can mean the difference between a visibly higher rating than a nearby competitor, every step you can take to increase these numbers must be utilized. Our reputation management Vancouver, WA services leave you free to manage your business while we handle your reputation. It doesn't get easier than that.

Reputation Management Vancouver, WA services help you:

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Raise positive feedback on different sites
Get the jump on negative feedback before it hurts
Augment consumer confidence in your business

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Achieve graphic review indicators on Google search results
Reputation services free you to manage your business
Grow customer relations that propel future earnings

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Reputation Management Benefits

Online reputation management Vancouver, WA services help your business to:

Promote the Positive - When it comes to reputation management, Vancouver, WA consumers have been extensively using our program. These respondents frequently leave positive feedback, aiding clients rankings and ratings.
Reward Reviewers - Our incentive program compels consumers to leave feedback in larger numbers than clients have previously received. This occurs across multiple platforms, increasing click-through rates and aiding conversion.
Mitigate the Negative - Reputation management from EWS allows you to turn around a customers negative experience. We capture, flag, and direct negative reviews to our clients providing the ability to open a dialogue and remediate the situation.
Star-Rating Search Results - Google may add your review rating below your URL after enough ratings are received. With our system you can rest assured knowing you'll be taking every measure possible to ensure this rating is a positive one.
More Stars, More Places - We don't just manage your Google reputation. Services cover popular sites like Mantra, Facebook, Yelp, and more. Companies that have positive ratings across platforms frequently see increases in consumer engagement.

For professional reputation management in Vancouver, WA that helps increase ratings across review sites and reduces the impact of negative feedback, call (360) 450-5171 or Contact Us today. Check out our Reviews on Google +. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Reputation Management

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

Online Reputation Management

While you sincerely care about your business, sometimes it can be difficult to make everyone happy. Misunderstandings occur between customers and staff, a product isn't in stock, or takes longer to arrive than it should. In the past, customers needed to air their grievances with management. What used to be contained can now be read by everyone, making reputation management more important than ever. With reputation management from Effective Web Solutions, you can get ahead of troublesome reviews before they hurt your business.

What is Reputation Management?

Reputation is incredibly important in the digital world. It's easy to access reviews wherever you are, and polls show that negative experiences are more likely to elicit reviews. Studies show consumers trust online reviews just as much as personal recommendations, and 88% of your potential clientele use them to determine the quality of your business. With reputation management, you can get an edge over competitors who leave their reviews up to chance. Our services are designed to promote positive reviews while identifying negative reviews and providing you with a chance to respond to the customer before they become permanent. We also incentivize customers to leave reviews using methods that increase your capture rate for positive reviews and feedback overall. The larger number of positive reviews you have, the more trust a new customer will have in your business before they even walk in the door.

Reputation Management Benefits

There are a number of great benefits to our online reputation management services:

Promote the Positive - Negative reviews can quickly drag a company down. They usually are't reflective of the actual experience, promoting a one-sided exchange based on the customer's perceptions instead of the reality of the situation. You want to promote positive reviews, and we can help. Positive reviews can quickly outweigh negative ones, raising your businesses rating and increasing business, overall.
Reward Reviews - We have strategies for promoting customer reviews. The more reviews you have, the better. A large number of reviews both speaks to the number of customers who care enough to comment on your business, as well as the breadth of experience you have to offer. Consumers often assume more reviews equate to a longer running, and more experienced business, even if you haven't been open long. Our reputation management helps get more high quality reviews that translate to a higher conversion rate.
Mitigate the Negative - With our reputation management service, you'll have the opportunity to respond to negative reviews before they negatively impact your business. Our service helps you to respond directly to unhappy customers before they've made their opinions public. You cannot erase negative reviews, but you can reduce and respond to them.
Star-Rating Search Results - When you get reviews through Google, those ratings appear as stars under your search results. People are more likely to click on a search result with a high number of stars, giving you an edge over the competition.
Many Stars, Many Places - If you have high ratings on multiple reviews sites, such as Yelp, Angie's List, Facebook, and others, you will appeal to users searching on those sites for your services or products. Additionally, when a person searches for your company by name, these other review sites will also appear in the results, in addition to your website. If you have 4 or 5 stars across the board, potential customers can see, at a glance, that you are highly regarded all around.

For professional reputation management that makes a difference, call (888) 400-4002 or Contact Us today. Check out our Reviews on Google +. [one_second]

Also check out our pages for these services:

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Just some of the industries we work with:

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Reputation Management Phoenix

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

Reputation Management

Happy customers post good reviews and angry customers post bad ones. Your online reputation can help to make or break your business, and it can seem like there's not way to control it. That isn't the case and with reputation management in Phoenix from Effective Web Solutions, you're in control of your reputation. Our management system is designed to put you in the driver's seat. We increase the amount of positive reviews, increase the number of overall reviews, and give you the opportunity to respond directly to negative reviews before they become a permanent part of the online landscape.

What is Reputation Management?

Many consumers consider your online reputation when shopping for services. Studies have shown that as much as 88% of your customers are utilizing online reviews in their decision making process. Polls have determined that customers are more likely to leave negative experience related reviews. This makes it crucial for businesses to actively respond to, and manage poor reviews. That's where reputation management comes in. We help maintain your competitiveness in today's digitally oriented market. Our reputation management Phoenix services are created to enhance positive feedback. Our system also allows you to respond to negative feedback, conversing directly with customers before reviews are publicly available. This gives our clients the chance to turn negative situations into positive ones through remediation. The total increase in positive reviews for our reputation management clientele has been stunning. The more reviews that speak of your businesses abilities, service, and other traits in a positive light, the greater the trust between online consumers and your brand.

Reputation Management Phoenix services help you:

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Gain more positive feedback on a variety of platforms
Respond to unfavorable reviews before they hurt business
Build customer trust that improves click through rates

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Manage your reputation to increase business visibility
Pass competitors who let chance decide their reputation
Help mark your business as a reliable local choice

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Reputation Management Benefits

Online reputation management Phoenix services provide many customer building benefits.

Promote the Positive - When it comes to reputation management, Phoenix customers have responded favorably. These favorable reviews can greatly outweigh and even overwhelm any negative feedback you may currently have or gain in the future. Every positive review increases your business's online presence.
Reward Reviewers - We use an incentive based reward program to encourage reviewers to use our system. This has greatly expanded the number of reviews our clients with Phoenix reputation management have received. Consumers view review numbers as a metric for business longevity and ability, so the more, the better.
Mitigate the Negative - With reputation management, Phoenix businesses can communicate directly with customers who have had negative experiences. Our system captures these consumers before their reviews go live, giving you the chance to remedy the situation and turn the review into a positive one.
Star-Rating Search Results - Star ratings from Google reviews often appear right below your search URL. This greatly improves customer click-through and conversion when compared to businesses that have fewer reviews and no associated graphics.
More Stars, More Places - There are many review sites online, and each one can show up individually when consumers search for your services. These all aid in customer acquisition. We manage reviews for the most popular sites including Yelp, Facebook, City Search, and more. Maintaining a positive profile across the web helps your business no matter how customers find it.

For professional reputation management in Phoenix that improves positive ratings and lets you respond to negative feedback before it becomes permanent, call (480) 620-8941 or Contact Us today. Check out our Reviews on Google +. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Reputation Management Palm Springs

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

Reputation Management

It can seem like the fate of your online reputation is outside of your hands, but that couldn't be further from the truth. At Effective Web Solutions we specialize in reputation management in Palm Springs. Our methods have been proven to help businesses in every industry get ahead of poor customer feedback. This is because our management system allows you to respond to a review before it becomes permanent. Using incentives, we also acquire significantly greater numbers of reviews for our clients than they received prior to reputation management.

What is Reputation Management?

Your online reputation is a consideration for many consumers. Studies show that as much as 88% of your customers may be looking at your online reviews before deciding to use your services. Since polls show reviewers are more likely to leave reviews after negative experiences, it's imperative you get ahead of, and manage these. That's where we come in. Reputation management gives your business a competitive boost. Our reputation management Palm Springs services are designed to increase positive feedback. When you receive negative feedback our system actually allows you to converse directly with a customer before their review is made public. This provides you with the opportunity to remedy the situation and turn a negative into a positive. The sheer increase in positive review numbers for our clients who've chosen reputation management has been staggering. The more reviews you have that speak to the ability, customer service, and positive traits your business possesses, the greater the trust between you and online consumers.

Reputation Management Palm Springs services help you:

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Garner more positive reviews across a variety of platforms
Respond to negative reviews before they impact business
Build consumer trust that increases click through rates

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Proactively manage your reputation to increase visibility
Pass competitors who let fate determine their reputation
Help identify your business as a trusted local choice

[/one_second]

Reputation Management Benefits

Online reputation management Palm Springs services provide our clients with benefits that include:

Promote the Positive - When it comes to reputation management, Palm Springs consumers have responded positively. These positive reviews can vastly outweigh and even overtake any negative feedback you gain or may already have. Every positive rating raises your businesses online esteem even further.
Reward Reviewers - Our incentive program ensures reviewers are rewarded for using our system. This helps our Palm Springs reputation management to garner greater numbers of reviews. Review amount also correlates with customer perception of a company's time in business and capability.
Mitigate the Negative - With reputation management, Palm Springs businesses can converse directly with consumers who leave negative feedback. Our system lets you respond before negative reviews are publicized. This can even eliminate a negative review entirely.
Star-Rating Search Results - The more positive reviews you receive on Google, the higher your rating goes. This is often displayed in a graphic below your URL. This makes it a valuable tool for increasing customer click-through and conversion compared to sites without stars.
More Stars, More Places - Google reviews aren't the only thing customers use. Our reputation management system in Palm Springs covers other popular options like Facebook, City Search, Yelp, and more. These all serve to increase your reach and your market share.

For professional reputation management in Palm Springs that lets you increase positive ratings and get ahead of negative feedback, call (888) 400-4002 or Contact Us today. Check out our Reviews on Google +. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Reputation Management Tacoma

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

Reputation Management

When it comes to your business, your reputation has a direct effect on how well it does. A good reputation can mean an increase in walk-ins, better word of mouth, inherent trust from customers, and much more. A poor reputation can cause sales to decline, and make it feel like you're always operating against the tide. When online reviews can be written by anyone at the drop of a hat, it can feel like your reputation isn't your own to control. With reputation management in Tacoma from Effective Web Solutions you don't have to idly watch while others write your reputation for you.

Our services are built around a single guiding concept-that you can control your reputation. We provide businesses with the ability to respond to many negative reviews before they become a permanent reputational factor. With reputation management, Tacoma businesses can also increase the total amount of reviews they receive across a wide variety of platforms. We also use incentives that not only increase overall amounts, but rates of positive reviews in particular.

What is Reputation Management?

Our reputation management system is designed to capture a large portion of consumer reviews at the source. Hands-on curation from our specialist provides businesses with a unique opportunity. With polls indicating that negative reviews are much more prevalent, it's more important than ever to get ahead of them. We give you that opportunity. When our system catches negative feedback, we'll link you directly to the customers so that you have the chance to actively remedy their concerns. Our reputation management Tacoma services are designed to boost feedback numbers using an incentive program. With 88% of your customers referring to online reviews during the decision making process, the more positive reviews you can accumulate, the better. This can greatly increase consumer trust in your business.

Reputation Management Tacoma services help you:

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Increase positive feedback on multiple sites
Get ahead of negative feedback before it damages
Boost consumer assurance in your business

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Gain visual review indicators on Google results
Help your reputation reflect your businesses best
Create lasting customers relations well into the future

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Reputation Management Benefits

Online reputation management Tacoma service provide an assortment of business enhancing benefits.

Promote the Positive - When it comes to reputation management, Tacoma consumers have taken to our program in overwhelming numbers. These responses frequently have a more positive tone, aiding our clients more than ever before.
Reward Reviewers - With an incentive program that gives customers a reason to review, we've seen great gains in overall responses. These help our clients across a variety of platforms, increasing their click-through rate on many popular sites.
Mitigate the Negative - You can't take back a customers bad experience, but what if you could turn it around? Our reputation management system captures, flags, and directs any negative feedback to our clients. This gives them the chance to make it right and turn that 1 star review into a 5 star experience.
Star-Rating Search Results - When enough reviews are received, Google may put your rating below your URL on search results. This can help if it's good, but hurt if your rating is poor. We'll help ensure you have a positive rating customers can see in your results.
More Stars, More Places - Users utilize a variety of sources when finding out business information. We can curate for popular sites like Yelp, Facebook, Google, Mantra and more. Companies with a uniformly positive image across platforms have a wider net with which to capture potential business.

For professional reputation management in Tacoma that enhances your online reputation on multiple major review platforms, call (253) 426-3838 or Contact Us today. Check out our Reviews on Google +. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Reputation Management Seattle

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

Reputation Management

Your business is directly linked to your reputation. How well you do, the ease with which you break into new territories, and how consumers view your business can all be affected by it. A small misunderstanding can lead to a publicly viewable, negative review that haunts your business. It doesn't have to though. At Effective Web Solutions we specialize in reputation management in Seattle.

Our services are designed around a single guiding principle-that your reputation is within your control. We provide the ability to respond to many negative reviews before they ever reach a review site. We also increase the number of overall reviews you receive, and our incentive program increases the rate of positive feedback well beyond what clients achieve prior to engaging in reputation management.

What is Reputation Management?

Reputation management actually gives us the ability to funnel a sizable portion of new reviews into our system, allowing us to selectively curate them ahead of time. Our incentive system increases the rate of positive feedback, and makes it lucrative for consumers to choose to review in this manner. Recent polls have shown negative experiences leave an impression, and leads a consumer to review more often than a positive one. With our system you have the power to directly address unfavorable feedback before it reaches a review site. This is a rare chance to turn a negative encounter into a positive experience. Our reputation management Seattle services are formulated to greatly boost the total number of respondents. As many as 88% of today's consumers use online reviews as a deciding factor before reaching out to a business. With Seattle reputation management you can promote positive reviews, increasing trust between you and the consumer long before they pick up the phone.

Reputation Management Seattle services are integral for:

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Gaining an increase in positive reviews
Addressing negative feedback at the source
Growing consumer confidence in your company

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Improving online reach with reputation management
Controlling the outcome of your online reputation
Becoming a beloved local business in your community

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Reputation Management Benefits

Online reputation management Seattle services provide a wealth of business expanding benefits.

Promote the Positive - When it comes to reputation management Seattle customers review more often when our reputation program is in place. Reviews are frequently more positive, which increases total consumer trust in your business.
Reward Reviewers - Our reputation management system vastly increases the amount of reviews clients receive. This is because we reward reviewers for doing what they would anyway. This enhances feedback's positive qualities while improving consumer perception regarding our clients.
Mitigate the Negative - Some businesses already have negative reviews. Positive reviews can actually serve to bury these, and enough will offset the effects of negative ones in the future. Addressing negative feedback directly is easy with our system, allowing for a dialogue with the offended customer and oftentimes an amicable resolution.
Star-Rating Search Results - Google often displays rating stars below URLs. Depending on whether you have a positive or negative rating, this can be beneficial or not. We can help you increase your positive ratings and increase customer click-through rates.
More Stars, More Places - We don't just manage Google feedback. Reviews can be curated for popular options like Facebook, Yelp, and several more. Maintaining a positive image across the web ensures that no matter how you're found, the impression you leave a consumer is a beneficial one.

For professional reputation management in Seattle that improves and protects your online reputation globally and locally, call (253) 426-3838 or Contact Us today. Check out our Reviews on Google +. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Web Design Vancouver WA

Effective-admin — Wed, 19 Aug 2015 22:56:34 +0000

Web Design

The benefit of professional web design for a modern business cannot be overstated. It's crucial for companies to have aesthetically modern, user friendly, SEO optimized sites in order to compete in today's busy online marketplace. At Effective Web Solutions our developers use SEO based on careful testing and progressive web design in Vancouver, WA, to create modern websites that propel business forward.

For effective web design, Vancouver, WA businesses require a marketing company that understands and utilizes SEO. Web design is more than just a developer, and a team needs to work in harmony to provide the kind of optimization that primes a website to succeed. We're on the cutting edge of SEO, allowing our clients to rank well for both local level and national search engine results. EWS web design feature include:

Modern aesthetics - Outdated sites can do more harm than good, actually driving customers away. 85% of consumers find local businesses with the internet. They'll decide in 1/2 second if your business is worth their time. We focus on navigability, layout, and structure. With our web design, Vancouver, WA business owners can make a first impression count.
Client oriented design - We understand you want your website to speak to you and your clientele. That's why our web designers work closely with our clients to bring their personal touch to every site. From branding to color schemes, fonts, and layouts, we'll make sure your ideas come through and the tenements of successful web design keep your site user friendly and ready to rank.
SEO optimization - There are more than 200 factors that contribute to rankings. Our developers are experienced optimizers and know how to work with them to give your website the greatest opportunity for rankings success. Much of our SEO occurs out of sight. You won't see the tweaks to site code, hierarchy, and more, but intense and constantly refined work by our developers help make our sites highly competitive.
Custom writing - When we write content, we write it just for you. Our team of SEO writers produces original content for every page, specifically written to rank for select terms and services. Original writing ensures no other site will share your content, and users will have all the information necessary to make an informed decision.
Mobile responsiveness - A site has to be responsive in order to work correctly on mobile devices. Our web design is focused on mobile as well as desktop usability, and our sites scale for devices like phones and tablets. It's easy to test your site. With our web design, Vancouver, WA businesses can be sure their websites will work properly on Windows, iOS, Android and more. This is more important than ever before with 80% of searchers locating businesses with mobile devices.

Professional Web Design Benefits Include:

[one_second]

Unify branding for a united web presence
Appear in user searches for your key words
Increase user time on your website
Turn consumers into moneymaking customers

[/one_second] [one_second]

Scale your website to work well on mobile devices
Compete on a local level with national brands
Update your business image for modern consumers
Personalize your site with a skilled developer

[/one_second]

Now is the time for new web design!

When it comes to web design, Vancouver, WA business owners know there's no time to wait. Customer will choose their competitors if a business's website and services can't be found online. The marketing landscape is always changing, but that change often provides the greatest opportunity. Web design with EWS gives you the ability to reach more customers than ever before. So when you're ready to embrace change and move your business forward, call (360) 450-5171 or Contact Us for web design in Vancouver, WA today. [one_second]

Other Services Include:

[/one_second][one_second]

Just some of the industries we work with:

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Web Design Portland

Effective-admin — Wed, 19 Aug 2015 22:56:34 +0000

Web Design

For many consumers the first engagement they have with your company is through your website. It reflects your business, and making that reflection a positive one is incredibly important. Web design in Portland can greatly impact consumer perception, and can help create financially lucrative conversions or drive customers to your competitors. At Effective Web Solutions we're committed to building modern, SEO friendly, and highly visible websites that position your brand for success in a digital marketplace.

Don't get left behind. Get effective web design!

There are a wide range of contributing factors that go into our web design, but you're the most important. Our web designers work closely with our clients to build sites that meet their unique aesthetic and branding needs, and our high benchmark for optimization, functionality, speed, and usability. When we do web design Portland business owners don't just get a great site. That's because we perform SEO optimized web design that helps their site to rank. These methods help give our clients strong launches and steady improvement.

The Benefits of Professional Web Design

[one_second]

Create brand awareness and association
Turn web traffic in product sales
Appear in search results for key terms
Improve site speed and function

[/one_second] [one_second]

Improve rankings on existing pages
Mobile site optimization captures mobile users
A modern website shows your company's best
SEO web design is focused on business growth

[/one_second] It takes more than a single developer to create a great site. Professional web design Portland businesses can truly benefit from, requires a supporting team of specialists and dedicated writers trained in search engine optimized writing. Our development process is tailored to ensure your web presence drives traffic to your site and that every page is geared for optimal consumer conversions. With 85% of consumers finding local businesses through online searches in 2012, that number has only increased. Our progressive web design gives you the competitive modern website you want, and the skilled optimization you need.

Responsive Web Design

Web design isn't created equally, and you could be losing business with a non-responsive site. Responsive web design for Portland allows our websites to scale in functionality and size depending on the devices consumers use to find them. Tablets, cell phones, and computers offer different viewing experiences, but with mobile web design, Portland consumer get a great experience across the board. With 80% of searches occurring on mobile devices, a non-optimized site will lose this ever growing market segment. It's easy to check if your site is responsive. This even gives your website a rankings boost. In the same way poor web design can penalize your site, good web design in Portland can boost it. At EWS we take every step available to get you the highest search engine rankings to convert browsing consumers into customers.

Now is the time for a new web design!

With effective web design, Portland businesses can accomplish so much. Every day spent waiting on a website re-design, re-build, or very first site is another day you aren't utilizing your online presence to the fullest. If your site can't be located, is unusable, or looks too old, customers will go to your competitors. Our web design services bring your digital presence into the future, so call (503) 278-5609 or Contact Us today for modern web design. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Web Design Phoenix

Effective-admin — Wed, 19 Aug 2015 22:56:34 +0000

Web Design

Your website is an organic reflection of your physical business, and for many consumers it's the first introduction they'll have to your company. Web design can have a major impact on consumer perception, and can even determine whether a customer has the chance to view your site in the first place. At Effective Web Solutions we're committed to highly visible, modern, and SEO friendly web design that positions your brand for success in an online marketplace.

Don't get left behind. Get effective web design!

There are a number of factors that contribute to our incredible web design, but the most important is you. Web designers work extensively with our clients to create sites that meet their aesthetic and branding needs, and our high standards for usability, functionality, speed and optimization. When we do web design, Phoenix business owners get more than a great site, they get optimizations that get their site ranking. When designing a website our web developers employ specialized SEO methods that ensure your new site is ready for a successful launch.

The Benefits of Professional Web Design

[one_second]

Build consumer trust in your brand
Convert website traffic into sales
Appear in search results for services
Increase speed and functionality

[/one_second] [one_second]

Improve existing ranking results
Optimize your site for phones and tablets
Modernize your website to reflect your company
SEO web design focuses on business growth

[/one_second] Developers work alongside a support team of specialists and dedicated SEO oriented writers. Our development process ensures every aspect of your online presence is designed to increase search engine rankings and convert site visitors into paying customers. A 2012 survey showed 85% of consumers used the internet to find local businesses. That number has only risen. With our progressive web design you get the modern site you want and the professional optimization you need.

Responsive Web Design

All web design isn't created equally, and if your site isn't responsive you may be losing business. A responsive site is one that scales in size and functionality for the device it is being viewed on. Look at a site on a tablet and it scales correctly to provide the best possible experience. The same goes for cell phones and other devices. When it comes to web design, Phoenix customers search on a number of different devices and with 80% of searches occurring on phones our mobile web design is crucial if you want to capture this market segment. Responsive design also gives your website a rankings boost. Just like poor design can lead to penalties, good web design in Phoenix can lead to a boost. At EWS we take every step possible to get you the highest rankings and convert the most consumers.

Now is the time for a new web design!

With effective web design, Phoenix businesses can accomplish anything. Everyday you wait on a re-build, re-design, or your first site is another day you won't get the most from your online presence. If your site is unusable, old, or can't be found, customers will use alternatives. Our web design services bring your online presence into the future, so call (480) 620-8941 or Contact Us today for modern web design. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Web Design Palm Springs

Effective-admin — Wed, 19 Aug 2015 22:56:34 +0000

Web Design

When it comes to your online presence, web design can make all the difference. With professional web design, Palm Springs businesses display confidence and capability when consumers visit their website. With amateur or outdated web design, Palm Springs businesses online representation may not reflect the quality of their service, and can cost them valuable customers. At Effective Web Designs we're dedicated to providing our clients with up-to-date, user friendly, customer oriented sites designed to convert visitors into paying customers and rank across search engines.

Don't get left behind. Get effective web design!

Modern web design is more than just a nice looking site. Today's digital marketplace is extremely competitive, and our SEO focused web design does more than just provide you with a great looking site. Our expert designers create sites that are designed to rank. That means every decision we make is geared towards getting your service pages to appear higher in search engine results, and gaining you more business. It only takes a 1/2 a second for a customer to form an opinion of your site. When this directly reflects your company it's important that you make it count. With our modern designs, easy navigation, and expertly written pages, it will.

The Benefits of Professional Web Design

[one_second]

Enhance consumer trust
Convert site visitors into sales
Expand your online reach
Homogenize branding across the web

[/one_second] [one_second]

Get better rankings in search engines
Look great on tablets, phones, and more
Modernize your website to increase business
Inform customers about services and specials

[/one_second] If your online presence is limited or non-existent it can seriously harm your business. A 2012 Yelp survey indicated 85% of consumers found local businesses through the internet. If your site isn't optimized to reach people, even if you have a new one it might not be getting the search traffic it deserves. This is especially true when it comes to mobile searchers.

Mobile Web Design

If it seems like everyone is on their phone, it's because they are. 80% of local searches are performed with a mobile device. Our web design will optimize your site for mobile devices. That means that when a potential customer finds your business on their phone or tablet, it will scale automatically. The page layout will change, the menu will change, and your site will automatically scale to look it's best depending on how someone finds it. This doesn't just get you more business from mobile customers—especially those who find your business from the road—it will increase your rankings. Google gives a boost to sites that are optimized for mobile devices, and with EWS, you will be.

There's no better time than now for a newly designed website!

With effective web design, Palm Springs businesses aren't limited in what they can accomplish, but every day you wait more and more customers are flocking to your competition. When they can't find you online, can't use your site, or think it looks too outdated to reflect a modern company, customers find alternatives. Our web design services are just what you've been looking for, so call (888) 400-4002 or Contact Us today for web design that drives business forward. [one_second]

Other Services Include:

[/one_second][one_second]

Just some of the industries we work with:

[/one_second]

Web Design Tacoma

Effective-admin — Wed, 19 Aug 2015 22:56:34 +0000

Web Design

Website design is one of the most important aspects of a modern business. It's crucial that a company's site be be user friendly, aesthetically modern, and meet SEO metrics that allow it to succeed in a crowded digital marketplace. At Effective Web Solutions our developers use progressive web design in Tacoma to create compelling websites for 21st century businesses.

Don't get left behind. Get effective web design!

For incredible web design, Tacoma businesses need a marketing company that specializes in SEO. That's because web design involves a multitude of teams working together. We have dedicated departments providing our clients with modern websites that are custom built to rank highly on search engines at a national and local level. EWS web design features include:

Modern aesthetics - The look of your website is more than just an image. Online users expect more, and websites must be easy to use, have a navigable layout, and an aesthetic that matches the business in tone. This builds trust with consumers. For many people, your website is the first business contact they'll have. With our web design, Tacoma sites can make that first impression a positive one.
Client oriented design - We listen to our clients, and that means working closely with them to ensure branding expectations are met. This involves applying input on design elements like layout, color scheme, and font. Brand unification across the web and with physical locations increases recognition of your business and imprints onto customers.
SEO optimization - With over 200 contributing ranking factors, everything has to be right. Our web developers are knowledgeable and highly experienced optimizers. Much of their work is performed out of sight. We ensure website code, hierarchy, and the user experience are optimized so that our sites have the greatest opportunity to rank well.
Custom writing - Our team of writers craft original content for your website. Specializing in SEO writing, means your pages are written specifically to target end users and help your pages rank well for specific services and terms. This allows users to locate your business, and easily find the information they need.
Mobile responsiveness - In order for a site to work on mobile devices it has to be responsive. We create mobile responsive sites that function correctly on cell phones, tablets, and more. Testing your site is the easiest way to determine if you are mobile responsive. With our web design, Tacoma businesses are guaranteed their sites will work correctly on Android, Windows, iOS and more. With over 80% of searchers finding businesses through mobile searching, businesses can't afford to be unresponsive.

Professional Web Design Benefits Include:

[one_second]

Unify branding for a cohesive web presence
Appear in search results for your key terms
Keep consumers on your website for longer
Convert consumers into spending customers

[/one_second] [one_second]

Display correctly on cell phones and tablets
Compete in a local market with national brands
Modernize your business image for today's consumers
Work beside a developer to personalize your site

[/one_second]

Now is the time for new web design!

When it comes to web design, Tacoma businesses shouldn't wait a minute longer. Customers are finding your competitors from their cars and homes, nationally and locally every day. The marketing landscape has evolved, but evolution is a good thing. Web design with EWS helps you reach customers who need your services that you couldn't reach before. Get your competitive edge back with web design in Tacoma. Call (360) 450-5171 or Contact Us today. [one_second]

Other Services Include:

[/one_second][one_second]

Just some of the industries we work with:

[/one_second]

Web Design Seattle

Effective-admin — Wed, 19 Aug 2015 22:56:34 +0000

Web Design

One of the most important aspects of any modern business is the design of their website. It's crucial that a company have a modern aesthetic, user friendly site, and meet important SEO metrics on the backend for the greatest chance at success. At Effective Web Solution our progressive web design in Seattle is helps propel business forward.

Don't get left behind. Get effective web design!

For truly great web design, Seattle businesses need an SEO specialist. That's because web design is multi-faceted. We have a number of different departments working to provide our clients with modern websites that rank highly in search results at a local and national level. EWS web design features include:

Modern aesthetics - The way a website looks is more than just window dressing. Modern websites that are well laid out, easy to use, and have readable color schemes build trust with potential customers. For many consumers this is the first contact they will have with your business. With our web design, Seattle sites make a positive impression and utilizes the right formatting and effects for your industry.
Client oriented design - Our developers work closely with clients on their site design. We want it to brand appropriately. This involves many design elements that include fonts, layout, and color scheme. Unifying your branding and putting your unique stamp on a website allows us to provide clients with a cohesive online presence across the web.
SEO optimization - There are more than 200 factors that contribute to a websites rankings. Our web developers are highly experienced and knowledgeable optimizers. You won't see a majority of their work when you look at a site, but our sites are designed to provide an optimal user experience and meet metrics that help search engines to rank our site pages above others.
Custom writing - We have a team of writers that create original content for your webpages. Our writers specialize in SEO writing, creating pages that help your website to rank well for specific terms and services. This allows users to easily find your business when they need it most, and get the information they need to make the right decision.
Mobile responsiveness - A mobile responsive site works on mobile devices. This includes tablets, cell phones, and more. It's easy to test if your site is responsive. We design our sites to display correctly on a wide range of devices and operating systems like iOS, Android, and Windows. With 80% of searchers using mobile devices, this is even more important for your business.

Professional Web Design Benefits Include:

[one_second]

Unify your branding across the internet
Show up in search results for your services
Keep consumers on your site for longer
Convert consumers into paying customers

[/one_second] [one_second]

Display correctly on tablets and cell phones
Compete with national brands in a local market
Modernize your image to reflect your relevancy
Work with a developer to create your best site

[/one_second]

Now is the time for new web design!

When it comes to web design, Seattle businesses can't afford to wait. Customers are finding your competitors from their homes, from their cars, locally and nationally every single day. The marketing landscape may have changed, but that just means you have more ways to reach customers than ever before. Be competitive with web design from EWS. Call (253) 426-3838 or Contact Us today. [one_second]

Other Services Include:

[/one_second][one_second]

Just some of the industries we work with:

[/one_second]

Web Design Las Vegas

Effective-admin — Wed, 19 Aug 2015 22:56:34 +0000

Web Design

Cutting edge web design is a necessity in today's online landscape. More is required for compelling web design Las Vegas businesses truly benefit from. Difficult to use, outdated, non-responsive sites place barriers between potential customers and a business. That's why at Effective Web Solutions we design customer friendly sites and eliminate unnecessary barriers. Web designer work with clients to create an original aesthetic, one that reflects the quality of your service and specific branding. Our sites our built to be responsive across platforms, easy to navigate, and modern. Isn't it time you had an online presence you were proud of?

Don't get left behind. Get effective web design!

A website is more than just a tool, it's required for a 21st century business that wants to remain competitive. Many companies ignore aesthetics and design though, thinking that just having a site is enough. This mistake hurts their business and loses customers. When it comes to web design, Las Vegas customers associate a the quality of the site with the quality of a business. When your online face is dated, old, and hard to use, a consumer may not stay long enough to even find out what you can offer. It only takes a 1/2 a second for your site to make an impression. With our professional web design you can make that second count.

The Benefits of Professional Web Design

[one_second]

Increase consumer trust
Convert consumers into sales
Grow your online presence
Gain consistent online branding

[/one_second] [one_second]

Rank higher in search engine results
Look great on any phones, tablets, and more
Reduce the demand for future web builds
Create room for online growth

[/one_second] With our strong web design, Las Vegas business benefits aren't limited. One of our designers with work to bring your new site to life, and our skilled designers don't just make your site fit for a computer screen. Web design that reaches the most consumers can scale for what they use most. With more people searching for your business from a phone than ever before, our progressive design sure it works, and looks, just as well on a small screen.

Mobile Web Design

Websites that aren't mobile friendly actually harm your rankings. We employ thorough testing before your site launches, making sure it's coded for compatibility with iOS, Android, and other popular browsing options. Mobile responsive design also allows Las Vegas sites to load faster on phones and tablets. This helps capture mobile customers, providing them with the best experience your business can offer.

Now is the time for modern web design!

Now is the perfect time for a website change. Every day you put off a website build or remodel is another day you've lost the customers and revenue you stand to gain with a newly designed website. Quality web design in Las Vegas isn't just a representation of your company-for millions of consumers it is your company. It's a customers first point of contact, and even if your service is amazing, if it isn't reflected in your site, you're losing business. Don't let your website hold you back. Call (888) 400-4002 or Contact Us for web design in Las Vegas, and get an online presence that lets consumers know you mean business. [one_second]

Other Services Include:

[/one_second][one_second]

Just some of the industries we work with:

[/one_second]

Web Design Bend

Effective-admin — Wed, 19 Aug 2015 22:56:34 +0000

Web Design

Modernized web design is necessary in today's digital landscape. For web design, Bend companies that want an effective site require more than they used to. Non-responsive, out of date, difficult to use sites create unnecessary barriers between a consumer and a business. That's why at Effective Web Solutions we create customer oriented sites that eliminate that barrier. Working closely with our clients allows our web designers to create the perfect aesthetic, one that reflects your branding and dedication to quality services. With great functionality, responsiveness across platforms and modern design elements, we'll build you an online presence you can be proud of.

Don't get left behind. Get effective web design!

It's not even a question-websites are a required marketing tool for any 21st century business, and still so many companies ignore the need for an aesthetically pleasing, and well designed site. This results in customer loss and harms overall business. With web design, Bend standards have changed over the years, and sites that don't keep up see customers leaving without giving them a chance. A visitor to your site decides in 1/2 a second whether they will stay. Don't you want to make that time work for you instead of against you?

The Benefits of Professional Web Design

[one_second]

Build customer trust
Improve consumer conversions
Collect valuable user data
Increase your online presence
Consistently brand across the web

[/one_second] [one_second]

Increase visibility in search engines
Function uniformly across devices
Reduce the need for future site builds
Create room for growth online
Stand out from the crowd

[/one_second] When it comes to web design, Bend business benefits aren't limited to just these. One of our leading designers will work with you to bring your vision to life. As web design experts, we stay on the cutting edge of industry standards. This means creating sites that don't just look great on computer screens. We design sites that scale in size and functionality so no matter how your customers find you, your site is easy to navigate and looks great.

Mobile Web Design

If your website isn't mobile friendly, it won't just impact the user experience, it can actually harm your search result rankings. We thoroughly test and correctly code our sites prior to launching to make sure they are compatible on Android, iOS, and today's most popular browsers. Mobile responsive web design adjusts menu structure and information layout for varying phone sizes. They also load faster on these devices. This helps to increase customer conversion, providing consumers with the best experience with your business, every time.

Now is the time for modern web design!

There's never been a better time than now for a website change. Your business only stands to gain, and every day you put it off is another day you lose revenue generating customers. Quality web design in Bend doesn't just represent your company—for millions of customers across the internet, it is your company. You can provide the highest quality services in your area, but if your website doesn't look like it's been updated since 1995, no one will believe it. In the mind of the consumer, a quality website means a quality business. Call (888) 400-4002 or Contact Us today for web design in Bend, and get an online presence that shows the world you truly mean business. [one_second]

Other Services Include:

[/one_second][one_second]

Just some of the industries we work with:

[/one_second]

Web Design Scottsdale

Effective-admin — Wed, 19 Aug 2015 22:56:34 +0000

Web Design

A website is many consumers first point of contact with a business. It acts as a storefront, information center, and sales representative. Web design in Scottsdale has a strong impact on consumer perception, and can drive lucrative customer conversions when it's done well or drive customers away when it isn't. At Effective Web Solutions we're committed to designing SEO optimized, modern, and visible websites that position your business for success.

Don't get left behind. Get effective web design!

Great web design involves a number of different factors, but none are as important as our clients. Our web designers work with our clients to create websites that carry their stamp. Branding, color schemes, layout, and design are hand crafted to suit your taste while we ensure our high standards are met for usability, speed, optimization, and functionality. When we provide web design, Scottsdale business owners get more than a fantastic site. Our SEO optimized web design helps our sites to rank locally and organically, so customers can find you no matter where they are. These methods provide clients with strong web launches that steadily improve.

The Benefits of Professional Web Design

[one_second]

Increase the range of your branding
Convert site visitors into sales
Raise search result numbers on new pages
Improve site function and speed

[/one_second] [one_second]

Improve rankings on existing pages
Optimize to capture the mobile market
Modernize your company's online image
Make yourself competitive with SEO web design

[/one_second] We have a whole team of experts on staff working on the individual pieces that make a successful online marketing campaign for our clients. Web design Scottsdale businesses can benefit from the most needs more than just a great developer. With EWS you get dedicated writers creating original and optimized content, and a team of individuals running everything from citations to PPC campaigns. We tailor the development process to ensure your website is optimized for customers and your combined web presence drives converting customers to your site. In 2012, 85% of consumers found the businesses they use by searching online. That number is increasing yearly. We'll give you the optimized site you need to compete and the modern aesthetic you want.

Responsive Web Design

Many older sites are not responsive. When a customer looks at them on their phone, tablet, or other handheld device they don't scale correctly. This can make a site ugly at best and unusable at worst. With our mobile web design, Scottsdale consumers don't get a reduction in functionality when they use a mobile device to find you. 80% of searchers use mobile devices. This market continues to grow, and you can't afford to ignore it. Checking your site for responsiveness is simple. A responsive site even receives a rankings boost. This is just one of the ways we help you to capture everyday customers, and keep your website up to date so you're ready to capture consumers where ever they are.

Now is the time for new web design!

With professional web design, Scottsdale businesses can accomplish great things. Every day your company puts off a website re-build, re-design, or first site is another day of missed opportunities and lost customers. If your site is old, unusable, or isn't appearing in search results, customers will find alternatives. Our web design services bring your business into the future, so call (480) 620-8941 or Contact Us today for effective web design. [one_second]

Other Services Include:

[/one_second][one_second]

Just some of the industries we work with:

[/one_second]

SEO Vancouver WA

Effective-admin — Wed, 19 Aug 2015 22:56:34 +0000

SEO

When it comes to SEO, Vancouver, WA businesses know the marketing company you choose means everything. Search engine optimization is your first step to creating an online presence that grows your business. Personalization is key, and an optimization plan must be customized for individual business needs. That's why you want a marketing company that partners with you. At Effective Web Solutions we take the time to learn about your vision, your specialties, and where you want to focus growth.

That's why we take the time to create a comprehensive SEO campaign for every individual client. We've found that when providing SEO, Vancouver, WA consumers and search engines results benefit our clients most when they're personalized. That means focusing on your industry, consumer base, and what makes your company unique. You can see it in our hand crafted web design, branded to your specifications. You can read it in our carefully optimized pages written just for your site, designed to inform and convert consumers into sales. You can experience results first hand as you begin appearing in search results for key terms and locations across your area of operations.

Prepare for the Future with Search Engine Optimization

When search engines determine how to rank websites, they look at more than 200 factors. Many of these are known quantities, and at EWS we make sure our work is constantly evaluated and revised to provide clients with the best results. That's because search engines frequently release updates that changes how these metrics affect rankings. After a recent update any sites that are not optimized to work well on mobile devices do not receive the boost that optimized sites do. We made sure all our clients had optimized sites before this update even took effect. That's what progressive SEO with EWS delivers. We use above-board methods to ensure our sites are ready for any updates. Many web marketing firms seek to cut corners. They may re-use content from client to client, purchase bulk links that harm a site after the initial boost wears off, or use other below board tactics for short sighted gains. Search engine updates frequently catch and eliminate these factors, penalizing sites that use them. Sometimes the penalties can be so great, a site never recovers. We utilize long term "white hat" strategies that help our clients succeed now and in the future.

Get more from your business with our SEO Vancouver, WA Services

[one_second]

Gain more online traffic for your website.
Increase search rankings on widely used search engines.
Revamp your online user experience for conversion.

[/one_second] [one_second]

Localized SEO helps you break into new service locations.
Become competitive in a crowded online space.
Capture valuable mobile device searching consumers.

[/one_second] With Vancouver, WA SEO your business can begin to prosper like never before. Online real estate isn't determined by how large a company is, how much money they spend, or who they know—it's determined by the quality of their SEO. We bring clients the highest quality optimization, with dedicated departments creating a cohesive digital presence that elevates your company online and brings in business.

The time for SEO is now!

Every day you wait for SEO is another missed opportunity. It's time to take your business off hold and compete online. Let our SEO specialists show just how much your rankings affect your profitability. Call (360) 450-5171 or Contact Us for SEO in Vancouver, WA today. [one_second]

Other Services Include:

[/one_second][one_second]

Just some of the industries we work with:

[/one_second]

SEO Seattle

Effective-admin — Wed, 19 Aug 2015 22:56:34 +0000

SEO

As a business in Seattle it can be hard to get ahead. With stiff competition at the local and national level, it can seem like the playing field is stacked. With effective SEO, Seattle businesses can gain new customers, make a name in a crowded industry, and even enter new markets. At Effective Web Solutions we focus on customer oriented search engine optimization specifically designed for your company and business goals.

That means doing things a little differently. When it comes to SEO, Seattle consumers connect with local, customized, business specific SEO. That's why we work with our clients one on one to create a cohesive online presence. From branding to design to keyterm selection, our team members are committed to your success at every level. Google considers more than 200 factors when determining rankings. Our developers, writers, and support team know how to work within these guidelines to make your website rank for the terms that benefit your business the most.

Future-Proof your Business with Search Engine Optimization

As a marketing firm that uses above-board, progressive SEO methodology to get results we've seen what can happen first hand when businesses choose an unscrupulous SEO company. Google releases regular algorithm updates that change how pages rank in search engine results. Our clients don't have to worry about these, because we never use tactics that can harm their rankings. Many companies still use "black hat" SEO tricks to gain short term gains though. These can involve things like duplicate "fill-in-the-blank" writing across multiple clients sites, bad back-links, and more. Google algorithm updates frequently target these exploitative tactics, and sites that employ them suffer severe penalties that can be difficult to recover from. We eliminate this from the equation, ensuring our clients are ready no matter what the future brings.

Do more for your business with our SEO Seattle Services

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Increase your online web traffic.
Improve search rankings on popular search engines.
Enhance website navigation and functionality.

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Enter new markets with targeted localized SEO.
Compete in an online space against national brands.
Multiply consumer click-through rates and conversion.

[/one_second] With Seattle SEO your business can achieve its true potential. Our designers create a unique, customized website with personalized branding for your business that consumers identify with. Our writers devise originally written landing pages that inform and call consumers to action for enhanced conversion. Multiple teams work diligently behind the scenes to improve site rankings, maintain targeted ad campaigns, and even mange your online reputation.

SEO is the beginning of your 21st century business.

Without a professionally optimized online presence, your company hasn't begun to compete. Let our marketing and SEO experts show you just how massively your online rankings can affect your bottom line. Call (253) 426-3838 or Contact Us for SEO in Seattle today. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Reputation Management Las Vegas

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

Reputation Management

When it comes to your reputation it's not as simple as it used to be. Good word of mouth and solid work aren't enough anymore. A disgruntled customer doesn't just tell their friends when they are unhappy, they tell the world. With a wide variety of forums for feedback—some of which show up right alongside search results and your company name—it's imperative to get ahead of poor reviews. When a simple misunderstanding with a customer can hurt your business in the longer term, you need reputation management in Las Vegas from Effective Web Solutions.

What is Reputation Management?

Your online reputation is increasingly significant to your business and customers. Customers can access reviews from anywhere with the swipe of a finger, and recent polls show reviewers are much more likely to make themselves heard if an experience is negative. Studies indicate a high percentage of consumers refer to online reviews before making a decision about what company to use. This can be as high as 88%. Reputation management can give your business a boost against competitors without it. Our reputation management Las Vegas services promote positive feedback, providing business owners with he chance to respond before negative reviews become permanent. An incentive program provides customers with a reward for choosing our feedback system. This has increased our clients amount of review capture and increased total feedback numbers. The more reviews that speak of your staff, business, and services in a positive way, the great the trust between you and customers searching for your services.

Reputation Management Benefits

Online reputation management services provide our clients with incredible benefits that include:

Promote the Positive - It often isn't long before negative reviews affect a company. These rarely reflect the reality of the situation, and may be based on an exaggerated version of the customers negative experience. With the promotion of positive reviews, negative feedback can be counteracted, overshadowed, and reduced to a footnote on a review page instead of the header.
Reward Reviews - The more positive reviews you have, the better it can be for your business. Consumers see a direct correlation between the amount of reviews, and a businesses trustworthiness, experience, and ability to perform. Even though this perception isn't based in reality, it exists. When it comes to reputation management, Las Vegas customers frequently leave longer positive reviews in greater amounts, aiding in overall conversion for our clients on a number of platforms.
Mitigate the Negative - With reputation management, Las Vegas business can directly respond to customers who leave unfavorable feedback. Our service lets you accomplish this before reviews are publicized. It's impossible to erase negative reviews in their entirety, but our services can greatly reduce them.
Star-Rating Search Results - When you receive more Google reviews, your star rating raises. This can be found beneath your company's URL on a search results page in Google. These improve the chance of customer click-through and overall conversion versus those without stars.
Many Stars, Many Places - We handle feedback on many sites that include Facebook, Yelp, City Search, and more. The more positive reviews you accumulate the better. That's because review sites often show up in user search results when looking for your company or services either directly or indirectly. Ensuring they reflect your business in a positive light increases the chance for a click and conversion.

For professional reputation management in Las Vegas that lets you get ahead of negative reviews and raise positive ratings, call (888) 400-4002 or Contact Us today. Check out our Reviews on Google +. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Reputation Management Bend

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

Reputation Management

Your reputation used to be a cut and dried affair-you did good work, word of mouth spread, and customers came back. If you did bad work they didn't. The landscape has changed and there's more ways to review companies than ever before. Some like Google reviews show up in the search results right beside your company name. This can turn a simple misunderstanding with a customer in to a business trajectory altering deal. It doesn't have to though. With reputation management in Bend from Effective Web Solutions, you can actually respond to dissatisfied customers before they ever post an online review.

What is Reputation Management?

Your online reputation is incredibly important to your business and your customers. Accessing reviews from anywhere is simple with the right device, and polls indicate review writers are much more likely to do so after a negative experience. Studies have shown that consumers rely on online reviews as much as recommendations from friend and family, as high as 88% of your potential customers use these to determine your businesses quality. Reputation management can provide the edge you need to beat the competition. Our reputation management Bend services promote positive reviews and give you the opportunity to respond to negative ones before they are made permanent. With our incentive program, customers choose our method, increasing your positive review capture rate and total feedback. The more reviews that reflect your business, staff, and service in a positive light the more trust you build with customers before they even enter your door.

Reputation Management Benefits

Online reputation management services provide our clients with a number of amazing benefits:

Promote the Positive - It doesn't take long before a company is pulled under by negative reviews. They often don't reflect the actual customer experience, but are based instead on a customer's perceptions of what occurred. Promoting positive reviews counteracts negative ones, quickly overshadowing them while increasing business ratings at the same time.
Reward Reviews - Increasing the number of reviews your business has is incredibly important, but they have to positively reflect the consumer experience. We use incentives to increase review numbers while promoting positive ones. Consumers frequently equate the number of reviews with a businesses' time in business and related experience, even where no direct correlation occurs. When it comes to reputation management, Bend customers frequently respond positively, garnering our clients larger amounts of positive reviews for increased conversion.
Mitigate the Negative - With reputation management, Bend businesses can respond directly to customers who leave negative feedback. Our service allows you do this before their reviews are made public. There's no way to erase negative reviews entirely, but our services have been found to drastically reduce them.
Star-Rating Search Results - The more Google reviews you receive, the higher your star rating increases. This is often displayed below your company's URL on Google search results. This increases the likelihood of click-through and overall conversion compared to results without.
Many Stars, Many Places - We handle feedback on a variety of sites including Facebook, City Search, Yelp, and more. The more positive reviews you have on a wide variety of platforms the better. These review sites can even appear with your profile in search results for direct or related services. Ensuring they reflect well of your business increases the likelihood of a click and conversion.

For professional reputation management in Bend that raises your businesses ratings, call (888) 400-4002 or Contact Us today. Check out our Reviews on Google +. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Reputation Management Scottsdale

Effective-admin — Wed, 19 Aug 2015 22:56:33 +0000

Reputation Management

Your reputation is your livelihood. It can determine how easily your business handles difficult times, your effectiveness at breaking into new markets, and how customers view your business before gaining first hand knowledge of it. In today's digital marketplace, where a misunderstanding can lead to a damaging review, it can seem like your reputation is out of your hands. It doesn't have to stay that way. With reputation management in Scottsdale from Effective Web Soultions, we put your online reputation in your control. Our services increase the number of reviews clients receive, and is designed to enhance the rate of positive feedback. In the event of negative feedback, you can have a dialogue with and respond to the customer before their critique ever goes live.

What is Reputation Management?

Reputation management actually re-routes the review writing process into our system so that we can curate them beforehand. Using an incentive program increases the amount of reviews as well as positive reception of the services rendered. With polls indicating reviews for negative experiences are much more commonplace, you want to be able to respond beforehand. Our system allows businesses to directly address negative feedback before it goes live. This provides a rare opportunity to turn a negative review into a positive one. Our reputation management Scottsdale services are designed to greatly increase the number of total respondents. With 88% of your consumer base checking online reviews to determine which company to use, more is better. Reputation management with EWS actually promotes positive feedback, increasing trust in your company before a consumer ever steps out the door.

Reputation Management Scottsdale services are integral for:

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Gaining a greater number of positive reviews
Addressing negative reviews at the source
Growing consumer trust in your company and brand

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Managing your reputation to improve online reach
Taking the reigns and control your online reputation
Becoming a favored local business in your industry

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Reputation Management Benefits

Online reputation management Scottsdale services provide a host of business building benefits.

Promote the Positive - When it comes to reputation management, Scottsdale customers have increased their reviewing when our program is in place. Our program increases positive feedback in particular. By promoting positive reviews we increase consumer trust in your company.
Reward Reviewers - By rewarding reviewers when they leave reviews, our reputation management drastically increases the number of reviews clients receive. This increases the positive qualities of the feedback, and improves consumer perception of positive traits associated with our clients.
Mitigate the Negative - If you already have negative reviews, positive reviews can overshadow them. Our system also provides clients with the the ability to open a dialogue with consumers who leave negative feedback. This allows clients to remedy the situation outside of a public forum.
Star-Rating Search Results - Users who search for your services on Google may sometimes see stars below your URL if you have enough reviews. This reflects your rating whether positive or negative. We can help ensure this reflection is positive and increases your click-through rate.
More Stars, More Places - Google isn't the only platform we manage. We also curate reviews on Yelp, Facebook, and several others. This helps ensure a consistently positive image, so no matter how a customer locates your business, their impression will be a good one.

For professional reputation management in Scottsdale that protects and improves your online reputation locally and globally, call (480) 620-8941 or Contact Us today. Check out our Reviews on Google +. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Why EWS?

Effective-admin — Thu, 20 Aug 2015 16:40:11 +0000

The Effective Web Solutions Difference

At Effective Web Solutions, our team consists of dedicated specialists who handle specific aspects of your online marketing campaign. We work together in a collaborative environment to develop multi-faceted strategies which include SEO, Pay Per Click (PPC), Social Media Marketing (SMM), Link Building, Content Marketing, Web Design and Multivariate Testing. While working on any marketing campaign, our team members bring a unique set of skills, knowledge, expertise and experience to contribute to the development of well-planned strategies. We work side-by-side with our clients to deliver a customized strategy to help them achieve success in their online marketing endeavors.

Remarketing

Effective-admin — Tue, 29 Sep 2015 19:52:11 +0000

Remarketing or Retargeting

Let's face it. Not every customer who visits your website is going to purchase your service or product. Maybe they had a change of heart, wanted to investigate other options, or got distracted by a cat video. That doesn't make them a lost customer. Remarketing with Effective Web Solutions can target these missed opportunities, turning them into converting customers. These users can have an even higher rate of conversion since they are already pre-disposed and subconsciously attuned to your service and branding.

What is Remarketing?

Remarketing allows us to market to your customers after they leave your website. We can set up a targeted ad campaign that actually follows the user. Whether they're on a phone, tablet, or PC, ads that we've tailored to target that specific customer based on a variety of factors will continue to show up on future searches. These ads will guide customers back to your site, allowing visitors who need more time to consider a purchase the time they want and a one-click option back to your relevant service page.

We make Remarketing work for you!

The science of remarketing takes dedication and skill. Our digital marketing experts are experienced and trained in using Google remarketing software to provide our clients with targeted campaigns that get results. That's because remarketing involves a deep understanding of customer search patterns and intentions. Ad settings need to be tailored for specific behaviors in order to achieve the highest conversion rating. That's where our marketing experts shine.

Remarketing Ad consideration factors include:

Which product pages the consumer visited on your website
How far the customer got into the checkout or contact process
Pages the consumer didn't choose to visit or quickly bounced from

Remarketing is an important part of any digital marketing campaign. It can create converting customers from a variety of different sources. This can help you capture different market segments that you may have otherwise missed. Because of it's variable nature, separate remarketing ads can be made to target a variety of customers.

Targeted remarketing allows us to:

Attract website visitors who didn't convert on their first visit. This can re-attract previously interested customers who may have been comparing options or information gathering.
Engage with visitors who partially completed a contact form or filled a cart but didn't purchase. These customers were close to converting and remarketing can provide the small push they need.
Cross-sell or up-sell customers who have already converted. Ads can be made to target converted customers, leading to continued sales of adjacent products or services.
Target customers after a specific period of time. After a customer has visited your site we can use targeted remarketing to sell them on new or similar services and products.

Cover every angle with professional remarketing from EWS.

Every day businesses without remarketing campaigns lose market share. You could be missing out on converting customers right now. Our services re-capture the interest of customers you'll continual to lose without a remarketing campaign. When you're ready to get every available conversion and expand your concept of what marketing can accomplish call (888) 400-4002 or Contact Us today. [one_second]

Just some of the industries we work with:

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Testimonials

Effective-admin — Thu, 01 Oct 2015 17:01:40 +0000

Remarketing Bend

Effective-admin — Thu, 01 Oct 2015 20:30:25 +0000

Remarketing

It's unfortunate, but not every customer who lands on your website is going to buy your service or product. Maybe they changed their mind, were investigating options, or were interrupted by an important phone call. That doesn't mean you've lost their business. Remarketing in Bend with Effective Web Solutions is the best way to target those missed opportunities and turn them into buying customers. These users have been found to convert at a statistically higher rate than new leads since they are already subconsciously attuned to your branding and service.

What is Remarketing?

When it comes to remarketing, Bend services gives us the ability to market to your customers even after they exit your website. We can create targeted ad campaigns that follow users. Whether they're on a PC, tablet, or phone, ads that we've created specifically target that customer and will show up on future searches. These ads appear differently depending on a number of factors, and gently bring customers back to your site. This is a great way to give undecided visitors a little more time to come around. Easy access to a one-click ad returns them to the business they really wanted to work with in the first place, yours.

We make Remarketing work for you!

The science of remarketing requires skill and dedication. Our digital marketing experts are trained and experienced in using Google remarketing tools to provide our clients with customized campaigns that get results. For successful remarketing, Bend specialists at EWS must possess an involved understanding of customer intentions and search patterns. Ad settings must be tailored for particular behaviors in order to provide he highest conversion rating. Our marketing experts do all this, and more.

Remarketing Bend Ad consideration factors include:

What product pages the consumer viewed on your website
How far the customer made it through the contact or checkout process
Pages the consumer ignored or quickly moved on from

When it comes to businesses in Bend, remarketing is a vital piece of every digital marketing campaign. It can create consumers that convert from a pool of interested and primed users. This can help your business capture market segments that you may have otherwise lost. Because it contains many variable options, individual remarketing Bend ads can be created to target an array of customers.

Targeted remarketing allows us to:

Re-attract site visitors that were non-converting on their initial visit. This can attract previous customers who may have been considering options or gathering information.
Engage with customers who partially finished a contact form or added to a shopping cart but didn't purchase. These customers almost converted to sales and remarketing can sway them into making a purchase or contacting a client.
Up-sell or cross-sell previously converted customers. Ads aren't just for engagement. Selling consumers on adjacent service or products who have already purchased is easier than ever with remarketing in Bend.
Target customers based on time frame. When a customer has previously visited your site we can sell them on similar or new services and products after a specific length of time using remarketing.

Cover every angle with advanced remarketing from EWS.

Every day businesses that don't pursue remarketing lose interested customers. You could be losing out on easily converting customers as your read this. Our remarketing Bend services re-capture the interest of undecided consumers. Don't continue to lose business when help is just a phone call away. Call (888) 400-4002 or Contact Us for remarketing in Bend today. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Remarketing Las Vegas

Effective-admin — Thu, 01 Oct 2015 21:47:50 +0000

Remarketing

You can have the most up to date website, a great layout, and high rankings, but not every customer who visits is going to become a contact or sale. They may have decided on a different route, were just analyzing options, or got interrupted while deciding. That doesn't make them a lost customer though. Remarketing in Las Vegas with Effective Web Solutions is the smartest way to target missed customers and turn them into sales.

What it Remarketing?

When it comes to remarketing, Las Vegas services provide us with the opportunity to market to consumers even after they leave your website. Since these users have a statistically higher chance of generating a sale, it's the perfect time for our specialists to create targeted campaigns that follow users. Ads for your business will appear independent of where the user visits. These can be tailored depending on a number of different factors. With an easy single click mechanism to guide users back to your business, remarketing even allows for the creation of unique ads for different users and services. This personalizes the experience and further increases your conversion rate.

We make Remarketing work for you!

Skill and dedication is required to correctly apply the science of remarketing. For effective remarketing, Las Vegas requires the services of experienced and trained specialists. Google remarketing tools present a large number of variable options. Our specialists understand how to read customer intentions by analyzing search patterns and data. This allows us to create targeted campaigns that respond differently based on user behavior. These provide the highest rate of conversion.

Remarketing Las Vegas Ad consideration factors include:

Product and service pages viewed by the target consumer
Whether or not the customer engaged in the checkout or contact process
Pages the customer bounced from or ignored in their entirety
Terms and phrases the user searched before landing on your site

When it comes to businesses in Las Vegas, remarketing is a crucial piece of a quality digital marketing campaign. It can provide your company with a wealth of converting customers who have already been imprinted with your branding. This can go a long way towards capturing those who are on the fence, considering options, or forgot they were interested in your services. With an array of settings for ad variability, individual remarketing Las Vegas ads can target a diverse range of customers.

Targeted remarketing allows us to:

Regain site visitors that didn't convert after the first visit. Consumers often gather information before purchasing, this can re-engage and capture this demographic.
Engage customers who partially completed a contact form or didn't purchase shopping cart additions. Remarketing can sway those who almost purchased into finishing a sale or contacting a business.
Customers who've already purchased can be directly up-sold or cross-sold. Ads are for more than user engagement. Selling customers on adjacent products or services after they've purchased is made much more effective with remarketing in Las Vegas.
Target customers according to when they shopped or visited. When a consumer has previously visited your website, we can sell them on new or similar products and services after a certain length of time. This is useful for stringing themed sales or seasonal purchases together.

Cover every angle with progressive remarketing from EWS.

Businesses that don't utilize remarketing lose customers forever. You could be missing out on easy to convert customers at this very moment. Our remarketing Las Vegas services capture the interest of indecisive consumers. Stop letting business pass you by and call (888) 400-4002 or Contact Us today. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Remarketing Palm Springs

Effective-admin — Mon, 05 Oct 2015 18:16:08 +0000

Remarketing

Your customer's decisions can be fluid. They may show a passing interest in your services after an initial look, but decide to wait on it for one reason or another. Maybe they've already purchased, but don't know about new offers you're rolling out. Whatever the reason, a missed customer doesn't have to be a lost customer and a previous customer can easily become a repeat buyer. With remarketing in Palm Springs from Effective Web Solutions, you'll never have to miss a sale again.

What is Remarketing?

When users visit websites across the internet, cookies are loaded into their browsers. These can have a variety of different purposes. We utilize these to perform targeted advertising, creating ads that are specific to individual users and follow them from site to site. Since these only target visitors who have already visited your site, they are even more effective than advertising to new visitors. Remarketing Palm Springs services have been found to increase conversion by as much as 50%. By reminding and guiding previous visitors back to your site and the services they want most, you can effectively and easily increase sales.

We make Remarketing work for you!

Remarketing is a science. Without the proper training, a campaign can quickly go awry. This is because for remarketing, Palm Springs is home to a wide range of users who require specifically targeted ads. We utilize software that allows for specific variable changes to target user behavior. We craft ads to engage users and draw them back to your site. This often involves reading customer intention through pattern and search data analysis. We've found that a scientific approach yield the greatest rate of conversion.

Remarketing Palm Springs Ad consideration factors include:

Products and services the target consumer viewed
If the customer engaged with a contact or checkout form
Customer bounce page/rate and pages not visited
Search phrases/terms used to locate your business

When it comes to businesses in Palm Springs, remarketing is a necessary component of a reliable digital marketing campaign. It provides your company with a previously untapped resource, customers that have already been primed towards your business, website, and services. This can be incredibly effective for capturing undecided consumers, those who forgot they needed your services, or those who may need similar services to those already purchased. With customized settings pairing the right ad to the right customer, individual remarketing Palm Springs ads are just what you need to target a range of diverse customers.

Targeted remarketing allows us to:

Recapture non-converting visitors with targeted ad campaigns.
Engage consumers who partially completed site forms.
Consumers who've purchased from your business can be readily up/cross-sold.
Customers can be targeted based on shopping intervals or seasons.

Cover every angle with refined remarketing from EWS.

If you're missing out on remarketing, you could be permanently losing customers. Easy to convert consumers may be passing your business by at this very second. Our remarketing Palm Springs services regain and utilize the interest of hesitant consumers. The time for growth is now, and every customer counts. Call (888) 400-4002 or Contact Us for remarketing in Palm Springs today. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Remarketing Phoenix

Effective-admin — Mon, 05 Oct 2015 19:00:13 +0000

Remarketing

Customers aren't always sold on something the first time they see it. Others are happy to buy, but may never think about the company they purchased from again. Both of these valuable demographics are often lost forever, but they don't have to be. Remarketing in Phoenix by Effective Web Solutions can help you to capture every available customer, even when they aren't actively searching for your services or your even on your website.

What is Remarketing?

Every time you visit a website it loads cookies into your browser. These can have a number of different purposes. We use them to provide visitors to your website with a targeted marketing campaign that actually moves with them across the internet. This is because for remarketing, Phoenix is home to a wide array of users who respond better to expressly targeted ads. Studies have shown remarketing Phoenix services can increase conversion in consumers by as much as 50%. This is because previous visitors to your site are already primed. They know your brand, they know your color scheme, and subconsciously trust the familiar even when they didn't purchase services or contact your business. Remarketing gently reminds and guides these visitors back to your site, encouraging and increasing sales.

We make Remarketing work for you!

The science of remarketing requires a specialists touch. Without knowledge and experience, a remarketing campaign can quickly fall flat. When it comes to remarketing, Phoenix services have to be customized for every client for the best ROI. We use complex software that allows us to adjust variables so that ads target users based on their behavior. Ads are crafted for your specific industry, company, and service to draw users back to your site with relevant engagement. This often involved data analysis of search patterns to identify customer intent. We've found a scientific, evidence based approach to remarketing provides our clients with the greatest conversion rate.

Remarketing Phoenix Ad consideration factors include:

Pages on your site the target consumer viewed and for how long
Whether the customer engaged in check-out or the filling of a contact form
The bounce rate of the user and which pages they avoided visiting
Search terms/phrases used after leaving your business site

When it comes to businesses in Phoenix, remarketing is required for a well rounded digital marketing campaign. Engaging in remarketing allows your company to reach previously primed customers that have already interacted with your website, business, and services. This can effectively capture indecisive consumers, those who have forgotten they wanted your services, or those who need adjacent services to those previously purchased. We pair the right ad to the right customer, making individual remarketing Phoenix ads exactly what's needed to reach your entire customer base.

Targeted remarketing allows us to:

Target ad campaigns to convert previously un-converted visitors.
Engage customers who failed to fully complete site forms.
Readily up/cross-sell consumers who've previously purchased from your business.
Target consumers according to shopping habits/seasons/time intervals.

Cover every angle with evolved remarketing from EWS.

Don't miss out on a single customer conversion, call (480) 620-8941 or Contact Us today for remarketing in Phoenix. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Remarketing Portland

Effective-admin — Tue, 06 Oct 2015 19:54:21 +0000

Remarketing

It can be difficult to reach all of your potential customers all of the time. Users will visit your site for a variety of reasons and fail to convert, but that doesn't mean they are lost for good. With remarketing in Portland from Effective Web Solutions you can effectively catch and convert customers who have visited your site. Our remarketing campaigns advertise to your customers even when they aren't actively using your site, making it one of the most effective advertising strategies available.

What is Remarketing?

Your browser stores cookies from every site it visits. These chunks of code may store preferences, track visited pages, or more. We use this technology to display ads that are targeted for specific users. These ads will follow users, displaying your advertisement in sidebars as they move from site to site. For remarketing, Portland is home to a variety of users, and tailored ads have a much better conversion rate. Studies have indicated as much as a 50% increase in conversion when Portland remarketing is used compared to organic searches. This works so well because previous visitors already know your color scheme and brand. They trust it at a subconscious level thanks to the priming effects of their previous site engagement, even if they didn't contact your company or make a purchase. When it comes to remarketing, Portland businesses trust our expertise to help guide these visitors back to their sites, spurring sales and expanding markets.

We make Remarketing work for you!

It takes a specialist to fully understand the science of remarketing. Without the expertise that comes with training and experience, a remarketing campaign will not achieve success. When it comes to remarketing, Portland services have to be tailored for every client for the best ROI. We use intricate software that lets us adjust individual variables. This allows for ads that target users based on behavior. We can include or exclude certain terms and phrases, crafting ads that appeal to your customer base by service type, industry, and more. Increasing engagement is done by analyzing search patterns and data to infer customer intent. We've discovered that a scientific, evidence based remarketing campaign provides the best conversion rate for our clients.

Remarketing Portland Ad consideration factors include:

What pages were viewed and for how long
If engagement with forms or check-out occurred
User bounce rate and linked pages that weren't viewed
Search phrases/terms used after leaving your site

When it comes to business in Portland, remarketing is needed for an effective digital marketing campaign. Remarketing lets your company advertise to primed customers that have previously visited your website and have knowledge of your business. This can persuasively capture unsure consumers, those who visited and forgot about your site, and those who may benefit from similar services to those they have already viewed and purchased. We pair specific ads with specific customers, this makes individual remarketing Portland ads exactly what you need to reach the full extent of your potential customer base.

Targeted remarketing allows us to:

Convert users that have previously visited your site
Tailor ad campaigns to individual users
Follow users with targeted ads that meet their needs
Show ads based on search type, time frame, and other factors
Cross and up-sell previous conversions for additional sales

Cover all your bases with advanced remarketing from EWS.

Don't let readily converted customers pass your website by, call (503) 278-5609 or Contact Us today for remarketing in Portland. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Remarketing Scottsdale

Effective-admin — Tue, 06 Oct 2015 21:30:12 +0000

Remarketing

It can be nearly impossible to reach every potential customer, especially once they leave your site. Users fail to convert for a number of reasons. They may decide not to buy, are shopping around, or purchased and haven't thought about your brand since. They don't have to be a lost cause though. With remarketing in Scottsdale from Effective Web Solutions you can rapidly capture and convert previous visitors to your website. Our remarketing campaigns advertise to your site's visitors even when they aren't on it. This makes it one of the most persuasive advertising strategies you can use.

What is Remarketing?

Cookies are saved by your browser whenever a site is visited. They can do a variety of things like track page visits, store preferences, and more. We use cookies to display ads on your customers browsers after they visit your site. These are targeted, following users from site to site. Ads often display in sidebars. For remarketing, Scottsdale is home to a diverse range of citizens. Tailoring ads that target them based on gathered information yields an impressive conversion rate. This can be a high as 50% greater than organic results alone. That's because once a user visits your site they are subtly conditioned. Your color scheme, logo and business name are all filed away as known information. Though they may not be aware of when or where they saw it, they'll inherently trust it. This greatly increases the chance for engagement and conversion, even if previous purchases weren't made. When it comes to remarketing, Scottsdale businesses trust our experts to create campaigns that capture consumers, spur sales, and expand markets.

We make Remarketing work for you!

It takes an expert to fully apply the science of remarketing. Without the proficiency that comes with experience and training, a remarketing campaign will not be successful. When it comes to remarketing, Scottsdale services have to be customized for every client. Software settings allows us to adjust a wide range of variables, determining when and which ads appear. This is based off of user behavior like search history, patterns, current searches, bounce rate, and more. Ads are hand crafted for your business to appeal to your customer base depending on your industry, specific service, and more. We analyze user search patterns and data to identify customer intentions. This evidence based, scientific approach to remarketing campaign creation provides our clients with the highest conversion rates.

Remarketing Scottsdale Ad consideration factors include:

How long and which pages were viewed
If check-out or engagement forms were utilized
Linked pages not viewed and user bounce rate
After leaving your site which phrases/terms users search

When it comes to business in Scottsdale, remarketing should be a necessity for every businesses digital marketing campaign. Remarketing allows your company to reach pre-primed customers that have already viewed and engaged with your website. This can capture valuable consumers who are unsure of your services, forgot about them, or even those who already purchased them. We tailor ads to target specific users profiles, this makes individualized remarketing Scottsdale ads the perfect way to reach every customer that visits your site and successfully grow your market share.

Targeted remarketing allows us to:

Convert previous website visitors
Campaign ads are tailored for user needs/habits
Targeted ads follow users beyond your website
Ads appear depending on time frame, search type, etc.
Up and cross-sell previously converted consumers for added sales

Reach every lead with strategic remarketing from EWS.

Capture primed customers from the competition, call (480) 620-8941 or Contact Us today for remarketing in Scottsdale. [one_second]

Other Services Include:

[/one_second][one_second]

Just some of the industries we work with:

[/one_second]

Remarketing Seattle

Effective-admin — Wed, 07 Oct 2015 18:58:56 +0000

Remarketing

In a competitive marketplace you can't afford to miss an opportunity. With easy access to reviews, ratings, and local maps, potential customers may be overwhelmed by options. This doesn't have to be a disadvantage though. With remarketing, Seattle customers build a relationship with your company even when they aren't on your site. A remarketing campaign from Effective Web Solutions uses ads that specifically target potential customers based on needs, associations, and more. All they have to do is visit your site first. With remarketing you can reach more customers than ever before, and with a high conversion rate, even win over consumers who considered your services and continued to look at other options.

What is Remarketing?

Whenever a customer visits your website it loads cookies into their browser. These do things like save items from their cart and auto-fill preferences. Remarketing uses cookies to track user behavior beyond your website. This tracking triggers specific ads when certain conditions are met. For some it may be what they are searching for, phrasing, or even how long since they purchased a service. For remarketing, Seattle citizens have specific needs and our campaigns are designed to meet them. These ads have been found to have a nearly 50% increase in conversion over organic results. This is a result of conditioning, repetition, and relevancy. Customers who have already looked at your site are pre-conditioned to trust it. Even if they didn't purchase, the color scheme, font, and logo are all familiar and inspire trust. Ad repetition serves to imprint your services, and viewing frequency establishes your company as the authority on that service in the mind of the consumer. When it comes to remarketing, Seattle businesses trust our campaign creation experts to expand their reach and increase sales.

We make Remarketing work for you!

Remarketing is a science. From planning to ad creation and execution, it takes a specialist with EWS to manage a truly great campaign. Remarketing Seattle services aren't one size fits all. Industries, services, company aesthetics, and mission statements all affect ad creation and user behavior. We use complex software to adjust variables that allow our clients ads to target specific users at just the right time. This always presents customers with the most relevant ad. Analysis of search behavior and data allows us to achieve the highest conversion rate for our clients using a scientific, evidence based approach to remarketing.

Remarketing Seattle Ad consideration factors include:

Viewed pages and user bounce rate
Use of check-out and contact forms
Search phrases/keyterms used recently

When it comes to business in Seattle, remarketing should be at the op of every businesses digital marketing list. Through the power of remarketing you can reach previously primed consumers that are already familiar with your branding. This can re-capture a valuable piece of market share-those that are unsure, have previously purchased, or forgotten about your services. Ads are tailored for certain user profile types, this makes remarketing Seattle ads an invaluable way to reach everyone who visits your site and rapidly increase market share.

Targeted remarketing allows us to:

Convert undecided website visitors
Custom ads are tailored to individual users
Remarketing advertisements follow users across the web
Up and cross-sell to already converted consumers
Campaigns can be changed to target different variables

Reach every lead with professional remarketing from EWS.

Capture more customers than ever before, call (253) 426-3838 or Contact Us for remarketing in Seattle today. [one_second]

Other Services Include:

[/one_second][one_second]

Just some of the industries we work with:

[/one_second]

Remarketing Tacoma

Effective-admin — Wed, 07 Oct 2015 18:58:31 +0000

Remarketing

It's more important than ever before to use every tool available for customer acquisitions. Online tools mean that even when a potential customer would have been traditionally lost due to mis-interest, shopping around or forgetfulness, they don't have to be. With remarketing, Tacoma customers can be advertised to even when they are no longer on your site. At Effective Web Solutions we specialize in remarketing campaigns that are customized for our clients. That means targeted advertising for individual customers that provides an incredible rate of conversion.

What is Remarketing?

Cookies are loaded into a browser whenever your website is visited by a customer. These do things like auto-fill preferences and save shopping cart items. Remarketing tracks user behavior through the use of cookies, even after they leave your site. The cookie triggers certain ads when specific conditions are met. This may include user search phrasing, time since purchase, or keyterm usage. With remarketing, Tacoma citizens have a marked increase in their conversion rate. This difference can be as great as 50% when compared to organic results alone. This is a result of repetition, relevancy, and conditioning. Advertisements in a remarketing campaign follow customers from site to site. This repetition of the familiar builds trust and imprints your business into their subconscious. Ads are created to be relevant to the consumer based on things like search habits, and since they are already acquainted with your site there's an established pattern of familiarity. When it comes to remarketing, Tacoma businesses trust EWS to create compelling campaigns that improve sales and capture customers.

We make Remarketing work for you!

The science of remarketing requires a deft touch. From ad creation to planning and execution, it takes an expert at EWS to manage a truly effective campaign. Remarketing Tacoma services require customization, not just for your business, but for your customers. Company aesthetic, your industry and offered services all affect user behavior and ad creation. We use detailed software to tune variables that ensure our clients ads are seen by specific users at the perfect time. This makes sure they see relevant, timely ads. Behavioral analysis of search patterns and data lets us achieve the maximum conversion rate for our clients using a scientific approach to remarketing.

Remarketing Seattle Ad consideration factors include:

User bounce rate and viewed pages
Use of engagement and check-out forms
Search keyterms/phrases currently in use

When it comes to business in Tacoma, remarketing is a powerful tool that needs to be utilized. Using remarketing you can reach consumers that have been primed with previous exposure to your branding. This can re-engage a valuable cross section of your market that would be otherwise lost. Unsure buyers, previous purchasers, and those who forgot about your services are all ripe for engagement. We set up certain ads for distinct user profiles. This makes remarketing Tacoma ads one of the most targeted ways you can reach site visitors and increase your market share.

Targeted remarketing allows us to:

Convert indecisive website visitors
Custom ads are designed to target unique users
Remarketing ads follow users around the web
Cross and up-sell to past service purchasers
Campaigns can break you into new user markets

Convert every lead with customized remarketing from EWS.

Convert more site visitors than you ever have before, call (253) 426-3838 or Contact Us for remarketing in Tacoma today. [one_second]

Other Services Include:

[/one_second][one_second]

Just some of the industries we work with:

[/one_second]

Remarketing Vancouver WA

Effective-admin — Wed, 07 Oct 2015 18:58:40 +0000

Remarketing

Conversion is king, and the bottom line is dependent on how many customers you can sell on your services. With remarketing, Vancouver, WA customers will see your advertising day or night, viewing customized ads that are designed to appeal to their individual needs. At Effective Web Solutions we create compelling remarketing campaigns for our clients using a variety of tools. These reach customers who have visited your site, and help guide them back with relevant service ads that actually follow them across the web. This provides an incredible conversion rate and works effectively on both those who have used your services and those who have not.

What is Remarketing?

When a consumer visits your site, cookies are loaded into the browser. This allows the browser to auto-fill fields, save cart items, and more. Remarketing utilizes cookies for behavioral tracking, even after users leave your website. The cookie delivers deliberate ads when pre-specified conditions are met. These can be set to trigger after a time constraint, phrasing, keyterm variables, or other factors occur. With remarketing, Vancouver, WA citizens have a notable increase in their conversion rate. This can be as high as 50% greater than organic results alone. This is a result of relevancy, conditioning, and repetition. Remarketing utilizes a wide number of different ads. Depending on user engagement metrics, different ads will appear. This strong relevancy to the consumer greatly increases their click through rate. Pre-conditioning from having seen your site creates a connection founded on trust at the sub-conscious level while ad repetition paints your company as an authority figure. When it comes to remarketing, Vancouver, WA businesses trust us to execute intelligent campaigns that spur sales, expand markets, and capture customers.

We make Remarketing work for you!

The science of remarketing demands an expert. From campaign execution to ad creation and initial planning, it takes a professional from EWS to manage an exceptional campaign. Remarketing Vancouver, WA services have to be customized for your clientele and business needs. Industry setting, business aesthetic, and available services all impact user behavior and the ad creation process. Remarketing software is complex. By setting specific variables we make sure your potential customers see ads tailored for them at the right time. This allows us to achieve escalated conversion for our clients using evidence based analysis.

Remarketing Seattle Ad consideration factors include:

Pages viewed and customer bounce rate
Use of contact and shopping cart forms
Search keyterms and phrases in recent use

When it comes to businesses in Vancouver, WA, remarketing is one of the best tools for increasing growth. With a professional remarketing campaign you can tap into a wealth of consumers that are already attuned to your branding and services. This attracts a valuable section of your market that wouldn't convert otherwise. Previous purchasers, forgetful shoppers, and unsure buyers are all primed for engagement through remarketing. We set up distinct ads for certain user profiles. This makes remarketing Vancouver, WA ads one of the best ways to reach previous website visitors and expand your market share.

Targeted remarketing allows us to:

Convert undetermined website visitors
Custom ads are created to appeal to individual users
Remarketing ads follow consumers across the web
Up and cross-sell to previous service buyers
Campaigns can increase your market share in new locations

Convert every lead with strategic remarketing from EWS.

When you want to reach more customers than ever before, call (360) 450-5171 or Contact Us for remarketing in Vancouver, WA today. [one_second]

Other Services Include:

[/one_second][one_second]

Just some of the industries we work with:

[/one_second]

Pest Control Internet Marketing

Effective-admin — Wed, 04 Nov 2015 20:41:24 +0000

Internet Marketing for the Pest Control Industry

Without internet marketing, you are invisible. It is essential to have an online presence and be ranking in search engine results in order to reach potential customers. With 85 percent of consumers now searching online to find services, not being easily visible online means you lose out on an overwhelming amount of business. Just having a website is not enough. Effective Web Solutions specializes in Internet marketing for pest control companies. We proven strategies for targeted pest control internet marketing. These include things like optimizing your website for the right key terms and helping you rank for each of the cities where you do business. We can make a drastic increase in your business.

Pest Control SEO

SEO for pest control involves many things, like optimizing your website, creating targeted, accurate citations, onsite and offsite link building, and much more. EWS understands the ever-changing world of SEO and is able to stay current with what works best for local pest control SEO. We keep all the working parts well-oiled so you can focus on running your business.

Pest Control Web Design

Internet marketing starts with a great website. We know your pest control company is no cookie-cutter organization. We work with you for the pest control web design that sets you apart and speaks to what makes you different. Your web design will be completely original, from the images to the content on each page. You work hard to be an individual pest control company and your web design should demonstrate that. Our designers listen to what you want and, together, we create a website you will be proud to call your own.

Pest Control PPC

Pay per click (PPC) advertising is one of the best ways to get your pest control company at the top of the search engine results page (SERP). It is finding the right search terms to target that makes all the difference. You may be at the top of the results, but if it is for a term no one ever searches for, then it doesn't do you much good. That is where our expertise in pest control PPC comes in. We have years of tried-and-true analytics on pest control search terms under our belts. We keep close watch on recent trends and can advise you on up-to-minute PPC advertising that will bring in results and gets those call and emails pouring in.

Pest Control Reputation Management

Just as being visible online is a must in today's market, so is having positive online reviews. A single review, or no reviews at all, can severely diminish the number of callers you get for your pest control company. Eighty-eight percent of consumers trust what they read online. When your potential pest control customers want to know who they can trust for a job well done, they read online reviews. They will be heavily influenced to select a company with a large majority of positive reviews. Getting those stars means winning over customers before they ever pick up the phone. Our pest control reputation management specializes in increasing your positive reviews while interrupting negative ones before they are posted online.

Pest Control Hosting

We offer solutions to safely house your website. Our pest control hosting includes security and backup support. If your website is hacked, we are able to quickly restore it to the last version before the hack, eliminating any outside influence to your site. We also keep up with security patches, offering you the most current security available.

Pest Control Video Marketing

Did you know that websites with videos rank higher in search results? Videos also offer a personal connection for customers that lead to higher conversion rates. Our pest control video marketing delivers results. Contact us today to find out what we can do to convert web searches into calls with pest control Internet marketing.

Some of our Internet Marketing Services:

Auto Repair Internet Marketing

Effective-admin — Wed, 04 Nov 2015 23:39:11 +0000

Internet Marketing for the Auto Repair Industry

You may be the best auto repair service out there, but if people can't find you online, you are losing out on a lot of business. Eighty-eight percent of people go online to find the services they will use. If your site does not appear in internet search results for your industry in the cities where you operate, you will be losing out to those who do. Effective Web Solutions specializes in auto repair Internet marketing. We have an intimate understanding of the unique needs of your industry and have proven strategies to make you visible and increase your client base.

Auto Repair SEO

SEO is a juggling act with many balls in that air at once. We have experience helping our auto repair clients rank in search engine results. We do this by continually optimizing your website to keep current with the ever-changing algorithms from Google and Bing, building strong links to and from your website, creating fresh, original content and images for your site, building targeted citations, and more. It takes many moving parts to stay current with SEO, and we have a proven track record with successful SEO for auto repair companies.

Auto Repair Web Design

Your web design should have the flavor and character to reflect your unique auto repair company. Our web developers have the skills necessary to take in your input and design a website that represents your specific company while also optimizing it to rank as high as possible. We listen to you and keep communication a two-way street. For auto repair web design that is original as it is designed with conversion in mind, you are in good hands with EWS.

Auto Repair PPC

Pay per click (PPC) is a paid advertisement that puts your website at the top of the search results for a specific term. It requires, however, some good analytical research to select the right search term. If you pay for a PPC campaign for a term few people in your area use when looking for a specific service, then it is a wasted effort. Our PPC managers have extensive experience with auto repair PPC advertising. We can point you toward successful terms, setup, and manage your ad campaign for you. We are able to track the click-through results and offer hard facts for your campaign.

Auto Repair Reputation Management

That one upset customer used to be a difficult thing to deal with, now it can devastate your business. People look to online reviews to find an auto repair service they can trust. If you have negative reviews it can steer a great deal of people away from your business. Having no reviews is like being invisible, which also amounts to a big losses. EWS offers specialized auto repair reputation management to increase your positive reviews online while giving you an opportunity to intercept and address would-be negative reviewers before they post something damaging.

Auto Repair Hosting

People don't often consider where their website is being hosted. That quickly becomes a problem if the website is hacked or goes down. We not only offer auto repair hosting, but also have the expert personnel available to quickly respond should there be a problem. We stay current with installing the most up-to-date security patches and we keep your website backed up, so you are always safe.

Auto Repair Video Marketing

Videos help people feel a personal connection to your company. They can be helpful and informative about a specific auto repair concern or they can be information about what you have to offer. They drive conversion and can potentially increase your search results. We offer auto repair video marketing to help your company get ahead. Contact us for more information on auto repair Internet marketing and let us help you increase your business.

Some of our Internet Marketing Services:

Property Management Internet Marketing

Effective-admin — Thu, 05 Nov 2015 17:44:13 +0000

Internet Marketing for the Property Management Industry

It takes specific understanding of the property management industry to create a well-optimized Internet marketing plan for your business. Effective Web Solutions has assisted many property management companies with successful Internet marketing. We have unique insight into the best practices in everything from content management to on-page optimization, citations, and more, all specifically directed for property management Internet marketing. Call us to find out how we can make your business more visible online.

Property Management SEO

SEO is all about being seen. You do need a well-designed website, but it is not worth much if people can't find it. We address SEO from multiple angles, each with its own strength that, together, give your website that push it needs to show up for targeted search terms. Our property management SEO has a proven track record for improving search engine rankings.

Property Management Web Design

Your website is a reflection of you and your company. You have built a unique business and your website should demonstrate that distinctive character. Our expert web designers listen to your needs and ideas while helping you make decisions based in proven conversion techniques. Together we create an individualized, functional property management web design that will wow your customers and make you proud.

Property Management PPC

Pay per click (PPC) advertisements are placed at the top of search results and are a great way to get people to click through to your website. They drive customers who are looking for property management services your way. They do require specific knowledge of which are the best terms to use, and in what areas. EWS has expertise in researching successful search terms in order to get you the most out of your property management PPC campaign.

Property Management Reputation Management

A vast majority of people go online to find out what services they can trust. Having negative reviews, or even no reviews at all, will have an impact on your business. EWS specializes in property management reputation management. We create multi-platform campaigns to increase positive reviews for your business. Our system allows you to address any negative reviewers directly, before they post online. Get those stared reviews and watch your business clime.

Property Management Hosting

You many not put much thought into where your website is stored—until it goes down. We offer secure web hosting for property management companies. We stay on top of installing the latest security upgrades so you don't have to. We backup your site so, in the case that it does get hacked, we can revert to the most recent non-hacked version, thereby keeping your website up and clean. Call to find out more about the benefits of our property management hosting.

Property Management Video Marketing

Videos give your website personality. They can also be used to set up YouTube links to your site. They help increase ranking as well as offer character for potential clients to connect with. There are so many up-sides to property management video marketing the question becomes, why don't you have them? Contact us today for more information on how we can boost your business through property management Internet marketing.

Some of our Internet Marketing Services:

Roofer Internet Marketing

Effective-admin — Thu, 05 Nov 2015 18:57:22 +0000

Internet Marketing for the Roofer Industry

It takes a certain understanding of the roofing industry to be effective in internet marketing for roofing companies. Effective Web Solutions offers specialized expertise in roofer internet marketing. We have a proven track record of increasing sales through a targeted, multi-platform approach. We make you visible online and drive internet traffic your way, so you can focus on running your business.

Roofer SEO

Roofers need to rank for specific key terms in order to be visible in internet searches. These terms vary by area and need to be specific to the roofing services you want to promote. We work with you to come up with the most successful search terms for your site. We optimize every aspect of your website in order to get the best ranking visibility and the highest conversion rates. EWS offers proven roofer SEO that is individualized to fit your specific business needs.

Roofer Web Design

While some companies offer single-style websites and use a cookie-cutter approach to replicating that, we prefer to bring the unique character of your company forward in your roofer web design. We listen to you and your ideas. Our web developers work with you to combine the best optimization and conversion techniques along with your vision for your website. In the end, you will have a website that speaks to your unique branding while also being highly functional.

Roofer PPC

Pay Per Click (PPC) advertising puts your website right at the top of the page for Google web searches. They do, however, need to be well-planned in order to get the most out of a campaign. It is important to have the right search terms targeted for your roofer PPC campaign. Without the necessary research on the best terms in your target areas, the advertising will yield few results. EWS has worked with many roofers, designing and managing highly successful PPC advertising. Talk to us about how we can get your phones ringing with a PPC campaign.

Roofer Reputation Management

Service industries are particularly susceptible to the influence of online reviews. Eighty-eight percent of consumers look to online reviews for recommendations on who to trust. A single bad review can resonate with potential customers for years, steering them away from your business. Having no reviews at all means people searching for a roofer will not see your company listed. Sure, you can have your mom and all your friends give you glowing reviews, but people are internet-savvy these days. They assume the first few reviews are probably by people you know. You need positive reviews by enough non-related people to really deliver a strong online reputation. EWS has proven strategies to help you get there. Ask us about roofer reputation management and how it can work for you.

Roofer Hosting

Your website doesn't sit out there in the ether. It is housed on a server. That is where it is most vulnerable. How much business could you lose if your site goes down and it takes days to get through to someone who can help? EWS offers roofer hosting for your website. We keep the servers and your website updated with the latest security upgrades and we have personnel available to help if something should go wrong. Your website is always backed up, so if there is a problem we can reload a previous version of the site. If you don't know where your roofer website is being hosted, consider moving it to where you can relax, knowing your site is safe.

Roofer Video Marketing

Everyone loves videos. Just look to the success of YouTube for proof of that statement. Videos give your customers insight into your industry and your company. They help with conversion as well as rankings. EWS specializes in roofer video marketing to increase your business. Ask us about how videos can help get your phones ringing. Contact us today to discuss the many packages we offer to improve your roofer internet marketing.

Some of our Internet Marketing Services:

phones

Effective-admin — Thu, 05 Nov 2015 18:58:53 +0000

[one_third]Effective Web Solutions Portland, OR (503) 278-5609 818 SW 3rd Ave #1421 Portland, OR 97214 [/one_third][one_third]Effective Web Solutions Vancouver, WA (888) 400-4002 1737 Main St Washougal WA 98671 [/one_third][one_third]Effective Web Solutions Scottsdale, AZ (480) 620-8941 3260 N Hayden Rd Suite 210-323 Scottsdale, AZ 85251 [/one_third]

[one_second]Effective Web Solutions Seattle, WA (760) 672-3567 31919 6th Ave S a402 Federal Way, WA 98003 [/one_second][one_second]Effective Web Solutions Palm Springs, CA (760) 464-3315 No shipping address Palm Springs, CA 92262 [/one_second]

Chiropractor Internet Marketing

Effective-admin — Thu, 05 Nov 2015 19:52:44 +0000

Internet Marketing for the Chiropractor Industry

Successful Internet marketing for chiropractors requires an intimate understanding of the industry and its target audiences. Effective Web Solutions has designed multiple successful Internet marketing platforms for chiropractors. From improving your search engine rankings to advertising by email, PPC, videos, and more, we make you and your business highly visible online. Talk to us about ideas to improve your chiropractor Internet marketing.

Chiropractor SEO

Increasing your search engine ranking is at the heart of internet marketing. Being three pages deep in those results will not do much to drive potential customers your way. EWS has a proven record of providing successful chiropractor SEO. Let us help you get your phones ringing and the appointments flowing in.

Chiropractor Web Design

Your web design should be a reflection of you and your unique business. Our web developers take the time to talk with you, getting to know what elements you prefer and what style of web design best suits your needs. We ensure the best conversion strategies are built-in so you get the most out of your web site. Ask us how your chiropractor web design can become a valuable extension of your advertising.

Chiropractor PPC

A Pay Per Click (PPC) advertising campaign is one of the quickest ways to boost business. Your website gets listed at the top of Google's search results. It does require knowledge of which search terms gain the most results from your chiropractic PPC campaign in your region. Our PPC managers have worked with many chiropractors, developing a targeted PPC campaign to deliver the best results. Ask us how that can work for you.

Chiropractor Reputation Management

When your company's website comes up in a Google search, does it have stars listed below the result? We can help you get the positive reviews you need to gain the trust of potential patients and have those stars show up in search results. People check online reviews before they make a first-time appointment. Don't let a negative review or lack of reviews cost you any more business. Call us to ask about chiropractor reputation management.

Chiropractor Hosting

Many people have little information about where their website is being hosted, until there is a problem. If your hosting service does not stay current with security upgrades or is not available to reach if your site gets hacked or suddenly goes down, it could cost you business. EWS offers safe chiropractor hosting. We have personnel available to help if there is a problem and we are consistent with our updates and security upgrades. We keep a backup of your site, so if it is hacked we can post the most recent version prior to the hack. Your website is safe with our hosting.

Chiropractor Video Marketing

Videos help people understand what you do. They build a connection with potential patients as well as help improve search engine rankings. We are experienced in chiropractor video marketing and can help you increase your business with your own, personalized videos. Contact us today to ask how our chiropractor Internet marketing can increase your patient base.

Some of our Internet Marketing Services:

Attorney Internet Marketing

Effective-admin — Thu, 05 Nov 2015 21:16:40 +0000

Internet Marketing for the Attorney Industry

There are many attorneys out there, but you are unique. Effective Web Solutions offers Internet marketing for attorneys that is uniquely designed for your practice. We help make your website visible as well as help your services stand out from the rest. From improved search engine rankings to content management, social media, and email campaigns, we shine the light with attorney Internet marketing.

Attorney SEO

You can have a stunning website with all the bells and whistles but if it is not showing up in search engine results, it doesn't do much good. EWS has a proven track record for offering successful attorney SEO. We use multiple platforms to increase your SEO, both on your website and off. There is no one magic bullet with SEO. That is why we address every avenue possible that, combined, amount to an increase in your rankings.

Attorney Web Design

Your website says a lot about you. It should reflect your personal style and branding as well as be optimized to increase conversion rates. You want a web designer who works with you, as opposed to telling you what you want. Our experienced web developers listen to you and make the design of your website a two-way conversation. We offer our expertise on ways to best optimize your site, while giving it the individualized style that speaks to you. Talk to us about your attorney web design.

Attorney PPC

Pay Per Click (PPC) advertising can get the phone ringing, fast. It puts your website at the top of the search results for specific terms. Our attorney PPC ad managers have the expertise to help you select the best search terms for your PPC campaign. We handle every aspect of the campaign for you, so you can focus on the client calls coming in.

Attorney Reputation Management

Bad reviews can quickly sink an attorney's practice. Eighty-eight percent of consumers read online reviews before using a service. A negative review can greatly impact your business by steering people away from it. Alternately, positive reviews help you gain trust. They have a much larger audience than word-of-mouth referrals. Make sure you are visible on review sites with an increasing number of positive reviews. EWS has proven attorney reputation management strategies to get you those stars you need to increase your client-base.

Attorney Hosting

If your website goes down, do you know who to call? How long will it take your hosting company to get your site up again? How much business will you lose in the meantime? EWS offers attorney hosting for your website that is secure. We have people at the ready to work on your site should a problem arise. We stay current on security upgrades and continually backup your site so we can reset it to the most current, clean version, if you do get hacked. Keep your website safe with our hosting service.

Attorney Video Marketing

Videos have taken a life of their own in today's market. Clients enjoy the personal touch a video adds to your website. In addition to helping build trust and drive conversion rates, they also increase search rankings. Talk to us about attorney video marketing and how it can increase your business. Contact us today for attorney Internet marketing and let us increase your online presence.

Some of our Internet Marketing Services:

Email Marketing

Effective-admin — Tue, 10 Nov 2015 21:21:45 +0000

Email Marketing Campaign

Effective marketing is a combined effort. Focusing on just one aspect can be detrimental, and forgetting the power of well composed email marketing is a mistake. At Effective Web Solutions we provide our clients with a variety of options. Those seeking a great way to reach existing clients and new clients alike can benefit greatly from a professional email marketing campaign.

Accomplish more with the help of email marketing.

A good email marketing campaign can provide an excellent ROI. This is because the conversion rate of a previous customer is significantly higher than that of a non-customer. Once a customer leaves it can be difficult to market to them directly if you don't have the means to do so. By capturing email addresses directly at the source, you'll provide the first step for targeted and approachable email marketing.

Email Marketing that Benefits You

There are a wide variety of benefits that can be gained from an EWS email marketing campaign. These include:

Special Promotions - Existing customers are much more likely to return with the addition of a competitive coupon. These can be tailored to services that provide a high return or operate seasonally.
Build Trust - Email marketing is a great time to share industry tips and tricks. These build trust, create an image of informational authority, and show your customers you care about them.
Engage Customers - You're the experts, and many services are time sensitive, seasonal, or occur in other intervals. Reminding customers of these important milestones can bring in business.
Cost Effective - Email marketing is one of the most cost effective ways to reach customers. It's only limited by your email list, doesn't require postage, printing, or ad fees. This makes it great for small and large businesses alike.

Your Email Marketing Campaign Experts

We work directly with clients to create cohesive and targeted email marketing campaigns that work for them. Our social media experts understand the best ways to reach customers, and how to craft carefully honed marketing pieces designed to engage and convert. Working with you to get business specific information allows us to personalize your marketing campaign, not just brand cookie cutter pieces. These reach your customers directly. From selling specific services, to reminders, promotions, and more, we'll track the effectiveness of your campaign and adjust future emails accordingly. This allows us to constantly hone your email marketing campaign in order to better serve your customers and the needs of your business.

Your complete online marketing solution!

Email marketing is just one piece of a much larger puzzle. With EWS you get every important service you need for a unified, productive, and beneficial online presence right under one banner. That means cost savings and a cohesive marketing strategy across all platforms. When you want email marketing that works with you, for you, call (888) 400-4002 or Contact Us today. [one_second]

Just some of the industries we work with:

[/one_second]

Video Marketing

Effective-admin — Tue, 10 Nov 2015 22:28:38 +0000

Video Marketing

Marketing is about more than just traditional media. In order to reach the most clients possible you have to have personalized content that speaks to them. Video marketing is one of the best ways to reach new customers, especially millennials and younger customers that respond strongly to this format. Customized marketing videos designed to inform and engage with customers both help to sell your services and make up a rankings factor that's continually increasing in importance. With Effective Web Solutions you can have personalized video marketing designed to convert, branded just for you.

Get ahead with customized video marketing!

In today's marketing landscape it pays to be on the forefront. Neglecting video marketing because it seems too involved or intimidating can hold you back and keep you from reaching entire market segments. We make the creation process easy by taking the work off your plate. Running a business is hard enough, with video marketing from EWS you can get all of the benefits without the workload.

Benefit from Video Marketing

Video watchers frequently visit a company's site after viewing a video marketing ad.
A large percentage of those visitors purchase associated services or products.
Sites utilizing video marketing engage visitors for longer than those without.
Many customer prefer to watch a video than read text, our video marketing helps you reach them.
Video marketing allows you to reach viewers on digital video sites as well as site visitors.

Our videos are made to increase click-through rates, conversion rates, and improve user engagement for your business. Now is the time to reach a market segment you've been missing out on.

How does video marketing provide so many benefits?

Now that you know the benefits of video marketing, it's important to consider the why.

Videos index - Videos appear in search results for your products and services.
Videos share - Videos are shared more often by users than any other form of media.
Videos sell - Users engaging with videos are more likely to buy a product or service than those who don't.
Videos personalize - These offer the opportunity for personal branding and customer interaction.
Videos mobilize - Videos account for nearly half of mobile traffic and help capture this growing consumer base.

Without video marketing you could lose out on business, and your competitors may already be using this valuable tool. That means those mobile searchers looking for videos aren't seeing your business at all. There's no reason to miss out when the marketing experts at EWS make it so easy. We don't just provide video marketing though. As a full service online marketing firm you can get all the services you need for a cohesive online marketing campaign right in one place.When you want robust marketing services that include customized video marketing call (888) 400-4002 or Contact Us today. [one_second]

Just some of the industries we work with:

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SEO Olympia

Effective-admin — Wed, 25 Nov 2015 20:34:22 +0000

SEO

Search engine optimization (SEO) begins with understanding a client's needs. Effective Web Solutions takes the time to get to know our clients. We identify the specific markets a company needs to draw from in order to thrive. We combine that with our knowledge of SEO strategy to create a unique approach to your SEO in Olympia. We have gotten strong results for our clients going back to 2009.

The benefit of having a successful website cannot be over stated. The percentage of consumers who seek out services and products online is estimated to be between 80%-89%. You simply cannot afford to lose that much business by not having an online presence that is current and visible. Google, Bing, and other search engines each have their own algorithms for ranking websites. They also update those algorithms many times a year. (Google has enacted an average of 500-600 updates each year.) Those updates require constant tweaking of SEO methods in order to stay successful. We continually meet and exceed the expectations of our clients for getting them ranked in search engine results pages (SERPs).

Effective SEO in Olympia

Without effective SEO in Olympia, your website may be beautiful, but no one will see it. People Google just about every service they want to find these days. Your service or products needs to show up in those results, but not only for one single term. Different people will use different phrases, or search terms, to search for the same service or product. That requires optimizing your website for a variety of search terms. You also want to rank in all the different cities where you do business. These are the sort of considerations that go into a successful SEO campaign. We put a whole team of experts behind your SEO. From researching and strategizing the best search terms for your business goals to content management, link-building, creating citations, pay-per-click ads, on-page website optimization, and more, we come at SEO from multiple angles to increase your success. When potential customers search for the type of business you do, we help your website become visible to capture that business. We offer regular reports to our clients, so you can follow how your website is doing in the SERPs. As a locally-owned business serving the Olympia area, our reputation depends on the success of our clients. That means being accessible to you when you have questions or concerns, staying current on your goals and needs, and being extremely detail-oriented in our SEO efforts. We keep an eagle-eye on your website's results and we keep you well-informed on where things stand. You work hard for your business. You shouldn't have to work hard to make your website work for you. EWS takes care of that for you, so you can focus on handling the increased business you get from your effective SEO. We have multiple packages available, to make SEO accessible for every budget. Contact us today for SEO in Olympia and the surrounding areas. [one_second]

Other Services Include:

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Industries we specialize in include:

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Internet Marketing Vancouver WA

Effective-admin — Thu, 03 Dec 2015 19:07:12 +0000

Internet Marketing

It is no secret that a majority of people check out products and services online before they buy. In fact, current statistics state that 88% of consumers go online first before buying. The importance of your online presence cannot be overstated. Effective Web Solutions creates a website for your company that is optimized for successful client conversion rates as well as online visibility. Our Internet marketing in Vancouver, WA and the surrounding area helps you hit higher search engine rankings so customers can find you.

We put an entire team of highly-qualified experts in SEO, PPC, reputation management, email and social media campaigns, citation and link building, content management, and website design at your service. We offer a multitude of services that can be customized to fit the unique needs of your business. Our representative will listen to you, asking just the right questions to flesh out the best services to improve your online brand. Being see online is great, but not when what people see are bad reviews. You may need reputation management to improve your status on review sites. You may want to strengthen business in a specific region or expand to other cities. We complete an in depth analysis of your existing website, search engine rankings, reputation, and more. We listen to your goals and then design the best Internet marketing package to help you fulfill them.

Why do you need Internet Marketing in Vancouver, WA?

[one_second]

Increases traffic to your website.
Improves search engine rankings.
Customers can easily locate your business online and geographically.

[/one_second][one_second]

Expands marketing strategies to maximize growth potential.
Internet marketing can help you to outrank local and even national competitors.
Having an online presence improves consumer confidence.

[/one_second]

Valuable Internet Marketing in Vancouver, WA

Not only will people not be able to come across your services in an Internet search if you do not have a successful website, they will also have a hard time trusting your business. When people get a referral for a particular service from a friend or family member, they rarely ask for a phone number or business card any more. These days they tuck the company's name away to look up online later. They want to be able to find out what services your offer, where you are located, what your hours are, and how to contact you—all from looking at your website. If they can't find one, they move on. EWS gets your brand out there and works hard to render high rankings. While there is never a guarantee when it comes to the ever-changing, day-to-day world of SEO, we offer proven best practices that have garnered success for our clients for years. Contact us today for your Internet marketing in Vancouver, WA and let us get your brand where people can see it. [one_second]

Internet marketing in Vancouver, WA may include:

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Here are just some of the Internet marketing industries we work with:

[/one_second]

Internet Marketing Olympia

Effective-admin — Wed, 02 Dec 2015 23:10:28 +0000

Internet Marketing

If you do not have an online presence you are missing out on your largest pool of potential clients and customers. With Internet marketing in Olympia Effective Web Solutions not only creates a stunning, personalized web design for your company, we also apply optimization to make sure that website gets seen. We offer proven web and email marketing that will generate leads, increase client contacts, and drive direct sales.

EWS puts a whole team of professionals behind your website. We have experts in every area of Internet marketing, from SEO to link-building, content marketing, social media, citations, video marketing, and more. Our team offers you individualized attention. We build your Olympia brand online and give you the presence you need to get noticed.

Internet Marketing Olympia

Internet marketing is ever changing and requires constant adjusting to stay current and relevant. EWS keeps your website optimized for both desktop and mobile devices. Mobile searches require a different set of design an optimization techniques, but are imperative for successful Internet marketing. Our developers and SEO professionals create adaptable websites that adjust to the device in which the are being viewed. This mobile-friendly adaptability is important not only to keep your website user-friendly, but is also necessary for search rankings. While no one can promise specific search rankings, as there are so many variables and rankings change from day-to-day, there are many things that can be done to improve success across several local markets. We have the client testimonials to demonstrate our regular accomplishments at greatly improving search engine results. The difference we make begins with getting to know our clients and their needs. There is nothing cookie-cutter about what we do. We get to know you and your goals for your business. From there, we get to work researching the best content marketing to suit those goals, pinpointing the right search terms for your business and your location. We create a web design optimized for conversion and SEO in every aspect. Combining multiple strategies in multiple platforms, we bring together Internet marketing Olympia can reply on. We can individualize your Internet marketing depending on your needs and budget. From social media campaigns to email marketing, remarketing, SEM, reputation management, and more, we work with you on what you need and will never try to pressure you into more. Contact us today for Internet marketing in Olympia and the surrounding areas. Let us improve your business and increase your sales. [one_second]

Internet marketing in Olympia may include:

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Industries we specialize in include:

[/one_second]

Internet Marketing Phoenix

Effective-admin — Thu, 03 Dec 2015 16:53:00 +0000

Internet Marketing

Well over 80% of consumers look at products and services online before making a purchase. If you do not have a brand online, or you do but it is not visible in search engine results, then you are missing out on the greatest potential for the growth and additional success of your business. Effective Web Solutions offers time-tested Internet marketing in Phoenix that can launch your company into the next stage of sales.

Internet marketing encompasses a lot. It can include:

We have experts in all the above areas and more. Our team brings together decades of experience in all avenues of marketing, SEO, and web design to increase conversion rates and bring you those online customers. Our clients benefit from the comprehensive insight of our full team. We encourage direct communication and are happy to talk with out clients directly. Where some Internet marketing companies discourage clients from calling, preferring them to sit on the sidelines and wait, EWS wants your input. We believe any marketing campaign requires strong communication with the client and an intimate understanding of the needs of their company.

Reliable Internet Marketing in Phoenix

SEO, or search engine optimization, helps your website rank as high as possible when people use a specific term in a search engine. Some companies will promise first page, or even the number one spot, in ranked results for Google or other search engines. While EWS does frequently land webites on the first page and the first ranking for many search terms, a reputable Internet marketing company will not make you a guarantee. Why? There are simply too many variables that go into rankings, some of which we cannot control, such as the age of your domain (the length of time your domain, or URL, has been up and running). Our friendly and knowledgeable staff are personally available to answer your questions, personalize your Internet marketing campaign, and make suggestions for the most successful website. Our expertise covers increasing conversion rates for your sight, improving search rankings, making a mobile-friendly, responsive website that is attractive and user-friendly, and much more. We never pressure you into services you don't need or want. We find out what areas you want to branch out into or where you want to improve sales. Together we come up with an Internet marketing strategy that will include content marketing and the best optimization for your website. We offer many services that can be selected from to make up the right package for your needs and your budget. Contact us today for your Internet marketing in Phoenix and find out how increasing your online visibility can skyrocket your revenue. [one_second]

Internet Marketing in Phoenix may include:

[/one_second] [one_second]

Some of the Internet marketing industries we work with in Phoenix include:

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Internet Marketing Scottsdale

Effective-admin — Thu, 03 Dec 2015 20:33:35 +0000

Internet Marketing

Effective Web Solutions starts each new client off with an analysis of your current online presence. We look at your search engine rankings for specific services in each geographic location you where your offer them. We look at your reputation on reviews sites (where having no reviews can have as negative an impact as having bad ones). We line that up with your business goals and come up with a personalized package for your Internet Marketing in Scottsdale. We find the best ways to increase sales and business for your company with successful Internet marketing strategies.

When you talk to one of our representatives, we take the time to listen to you. We want to know what products or services you are doing well with, which you would best like to promote, which cities or regions you want to bolster sales in, and any other goals you have for the growth of your business. We find out about what you do and how you do it better than the competition, then personalize your website to showcase those strengths. All of that will go into the Internet marketing strategy we design for your company.

Why do you need Internet Marketing in Scottsdale?

EWS brings together a highly-skilled and experienced team of web design, SEO, and marketing professionals. We believe in hands-on work with our clients, allowing you as much involvement and input as you prefer, while also offering the best suggestions for success. Some of the benefits of Internet marketing include: [one_second]

Increased traffic to your website.
Improved search engine rankings.
Customers can easily locate your business online and geographically.

[/one_second][one_second]

Expands marketing strategies to maximize growth potential.
Internet marketing helps you outrank local and even national competitors.
Improved consumer confidence.

[/one_second]

Quality Internet Marketing in Scottsdale

Internet marketing can encompass many platforms: social media, remarketing, SEO, email marketing, and PPC, to name a few. Each comes with its own strengths and specific benefits. Not all of them are right for every company. We customize the best strategy for your specific needs. These can always be scaled up as you see their success begin to increase phone calls and emails. As your sales increases, you can always update your Internet marketing methods to reach more and more potential customers. Our experienced team is happy to answer questions and work with you throughout the process. We believe in making ourselves accessible. We are here for you, but will never pressure you. We are not here to reach a sales quota, but to be your partner and watch your business grow at the level that is right for you. Contact us today for your Internet marketing in Scottsdale and get your business out there where people can see it. [one_second]

Internet marketing in Scottsdale may include:

[/one_second][one_second]

Here are just some of the Internet marketing industries we work with:

[/one_second]

Internet Marketing Tacoma

Effective-admin — Thu, 03 Dec 2015 21:34:52 +0000

Internet Marketing

If you do not have a website, or you do but it does not appear in search results for the most likely search terms your potential customers will use, you are severely stifling your efforts for growth. More than 88% of consumers check out products and services online before making a decision to buy. Effective Web Solutions offers proven Internet marketing in Tacoma to make sure your business is visible to that majority.

EWS puts a highly-skilled staff to work for you. Our team works together to deliver the best web design, SEO strategy, content marketing, and more. We listen to you and what you want for your business. We are able to customize the specific services that will garner the best results for your business goals. That may include anything from highlighting services where you want to see higher sales to promoting more business in cities where sales are lagging. While the best practices that see results are ever-changing and therefore specific results, such as promising to hit the number one ranking, cannot be absolutely guaranteed, we can guarantee improvements. We do often hit first page and even first position rankings, and will do all we can to try for those coveted spots online. What we can promise is an increase in the number of contacts you will see from our Internet marketing efforts.

Some benefits of Internet marketing in Tacoma include:

[one_second]

More traffic to your website.
Better search engine rankings.
Customers can more easily find your business online and geographically.

[/one_second][one_second]

Maximize your potential for growth.
Internet marketing helps you outrank local and even national competitors.
Improve consumer confidence.

[/one_second]

Valuable Internet Marketing in Tacoma

Internet marketing encompasses everything from a well-planned web design to options like remarketing and PPC campaigns. We offer reputation management for those companies who are trying to succeed with the weight of a bad review (or no reviews) on rating sites. We can blast your promotions through social media and email campaigns as well. Your Internet marketing will be unique to your company's needs. One universal method we use for all Internet marketing is good SEO. We thoroughly research the best search terms for your services and set up content marketing and behind-the-scenes SEO strategies to get you ranking for those terms. Good SEO is at the heart of successful Internet marketing, and good SEO is what we do! We make ourselves accessible to our clients and are happy to take the time to answer your questions and get your website and Internet marketing strategy just right. Contact us today for your Internet marketing in Tacoma and make your business visible to more potential customers. [one_second]

Internet marketing in Tacoma may include:

[/one_second][one_second]

Here are just some of the Internet marketing industries we work with:

[/one_second]

Internet Marketing Palm Springs

Effective-admin — Thu, 03 Dec 2015 22:44:00 +0000

Internet Marketing

People find everything online today. Did you know more than 88% of consumers check out products and services online before they make a decision to buy? If potential customers searching for your products or services are unable to find a well-designed website for your business, they will move on. Effective Web Solutions designs stunning websites built for customer conversion and we make them visible in your service areas. We offer services in several mediums, from social media to remaketing and email campaigns, so you can find the right combination to promote your business.

As our services get your phones ringing and drive up your sales, you can dive into ever larger Internet marketing pools. We understand each business is unique and each Internet marketing strategy should be as well. Our talented staff are highly skilled at analyzing the current state of your presence online, listening to your goals, and designing the right strategy to fit. Our website evaluations and site audits offer important information to help guide development in the direction you want it to go. Our representatives use this information to make suggestions for a targeted Internet marketing strategy. The EWS staff offers keyword research to make sure your content marketing is on par. We maximize sales potential by hitting the right search terms for the right geographical areas to increase success. Our successful SEO efforts then makes sure your website comes up in search results for those terms.

Benefits of Internet marketing include:

[one_second]

More traffic to your website.
Better search engine rankings.
Customers can more easily find your business online and geographically.

[/one_second][one_second]

Maximize your potential for growth.
Internet marketing helps you outrank local and even national competitors.
Improve consumer confidence.

[/one_second]

Quality Internet Marketing in Palm Springs

The talented web designers and SEO experts at EWS create websites that are responsive and mobile-friendly. We've all seen those websites that are not able to adjust to smaller screens. What a pain! With a majority of searches being done on smart phones and other mobile devices over those done on a desktop, it becomes increasingly more imperative for your website to be mobile-friendly. In fact, it is so important that Google made it one of the criteria for their ranking algorithm. In addition to your well-designed and optimized website and other Internet marketing methods, we offer a regular report measuring the results of your site. You will be able to watch as your website increases in rankings and click -throughs. Our call-tracking measures the number of calls your website generates so you can be certain of just how well the Internet marketing is working. Contact us today for your Internet marketing in Palm Springs and get your brand noticed online. [one_second]

Internet marketing in Palm Springs may include:

[/one_second][one_second]

Here are just some of the Internet marketing industries we work with:

[/one_second]

Reputation Management Olympia

Effective-admin — Fri, 04 Dec 2015 17:41:15 +0000

Reputation Management

People go online to check out companies and their services before making a decision. That is an undeniable fact that is becoming true for more people each year. If you have negative reviews on rating sites, you can count on them sending potential customers to your competitors. Having no reviews can hurt nearly as much as the negative reviews. In that case, you simply have no online presence and become invisible. Effective Web Solutions offers reputation management in Olympia with proven methods and high success rates.

We help you address negative reviews before they are posted, helping unhappy customers find a positive resolve for their concerns. Our strategies for bringing in new, positive reviews develops an online presence where people can find you and find the good about your business.

Some benefits of reputation management include:

Generate positive feedback across a number of platforms
Intercept negative reviews before they impact business
Increase consumer trust to enhance click through rates
Improve business visibility
Determine your own reputation
Stand out as a trusted industry service provider

Proven Reputation Management in Olympia

Online reputation management in Olympia provides measurable benefits for your business:

Accentuate the Positive - It goes without saying that people are more likely to use products and services from businesses with positive reviews. Having positive reviews and a large number of reviewers is even more convincing. Our reputation management strategies are proven to garner a consistently increasing number of reviews each week.
Incentives for Reviewers - Rewards for filling out a review are not only a good incentive, they are also a great way to keep customers engaged and promote consumer loyalty. We set up an incentive program for you to continually increase your reviews.
Assuage the Negative - Our reputation management strategy allows you to interrupt negative reviews before they are posted online. You will have the opportunity to address the reviewer's concerns and work on customer recovery. This encourages the upset reviewer to post a positive review about the good customer care he or she received in the process.
Search Result Stars - Ever noticed that some companies have stars under their listing in Google's search results? When you reach a specific number of reviews in Google+, you will see those stars. Potential customers searching for services are much more likely to click on those companies who have four to five stars than companies with no stars showing. Stars in your search results can greatly increase your click through and conversion rates.
Spread the Positive Around - When all your reviews are isolated to one or two sites, you are missing out on customers searching on the others. EWS has a reputation management strategy that targets reviews across multiple platforms.

Contact us today for your reputation management in Olympia and see how your business can flourish with a positive online presence. [one_second]

Other Services Include:

[/one_second][one_second]

Industries we specialize in include:

[/one_second]

Web Design Olympia

Effective-admin — Fri, 04 Dec 2015 20:00:15 +0000

Web Design

Having a professionally designed website does more than just look nice and get your brand out there. Effective Web Solutions offers web design in Olympia that is proven to increase conversion rates as well as search engine rankings. We not only make you look good, we increase sales.

There are many ways of capturing viewer information from your website. That information can be used for email campaigns, social medias blasts, coupons and other promotions. Our web designs have a multitude of options that promote engagement and conversion. Each website we build is unique and is designed to address the client's specific needs. There are no cookie-cutter web designs with us. EWS puts a team of marketing, design, and SEO professionals at your service. Working together, we develop a user-friendly website that is adaptable for mobile devices. Our behind the scenes optimization makes your website highly visible and greatly increases search engine ranking—after all, what good is a website no one will ever see?

The Benefits of Professional Web Design in Olympia

People find businesses without a website to be suspect. It is a sign that either they are not doing well—and therefore may not have much a of successful product or service to offer—or they may be fly-by-night. It suggests a company is outdated. Who wants to buy from an obsolete company? A successful website looks modern, offers the information people want to know about your products and services, and it encourages consumer trust. [one_second]

Increase consumer trust
Convert online searches into sales
Create an online presence
Gain consistent online branding

[/one_second] [one_second]

Improve search engine results
A responsive design adapts to phones and tablets
Stay current on coding updates and security
Create room for online growth

[/one_second]

Responsive Web Design in Olympia

More than half of online searches on now done on mobile devices and that number is increasing year-by-year. Everyone has had the experience of looking at a website from your smart phone that is too small and unmaneuverable on a smaller screen. Those are sites that are not mobile-friendly (MF), meaning they do not adapt to the size of screen in which they are being viewed. Not only does this turn viewers off, causing them to go a different site, it also hurts your search rankings. In 2015 Google added MF to the list of criteria it uses for ranking websites. Sites that are not MF are penalized in Google's algorithms. EWS ensures that all our web designs are MF and easy to navigate on mobile devices. They are equally optimized for small screens as they are for desktop screens. Contact us today for your web design in Olympia. Make your brand visible, gain consumer trust, and increase conversions. [one_second]

Other Services Include:

[/one_second][one_second]

Industries we specialize in include:

[/one_second]

Internet Marketing Seattle

Effective-admin — Wed, 30 Dec 2015 18:59:04 +0000

Internet Marketing

How visible is your company online? When searching for the types of products or services you offer, does your company come up in search engine results? What about in surrounding cities you service, are you showing up in those locations as well? How are you ranking on review sites? These are the types of questions businesses need to know the answers to in order to thrive. Effective Web Solutions offers Internet marketing in Seattle with proven results. We improve your business by increasing your online presence.

How can Internet marketing in Seattle help my business?

Internet marketing in Seattle takes many shapes. It encompasses everything from paid Google ad campaigns (PPC) to optimizing your website to increase search engine rankings (SEO). We also offer reputation management so people searching for services they can trust will see your company listed with a high number of stars on review sites. We increase customer loyalty by keeping you connected with social media users, and we build websites that are designed from A to Z to increase customer engagement and promote conversion. Being seen in many places online and with positive user engagement greatly improves customer trust. Visibility and trust equate to sales. EWS has a team of experts who put their all into your Internet marketing. We work with you to increase sales in areas where you have experienced a lag while also improving on your strongest areas of success. We also expand the number of locations where local mobile device users are able to find your business as one near them. In addition to honing in on specific locations, we also expand your business with content management strategy. Researching and selecting the most successful key terms for your industry and creating well-optimized web pages for those terms is the best way to rank in search engines. We thoroughly explore terms which are most relevant to your business and write superior content which is aimed both at user conversion as well as search engine optimization. The more key terms your company ranks for, the more contacts you will receive. Internet marketing in Seattle is increasingly more imperative. Current studies show that 88 percent of consumers go research products and services online before buying. That is a statistic too large to ignore! If you are not currently investing time and effort into Internet marketing in Seattle, it is time to start. No one can afford to eliminate the number of potential clients you will lose out on without it. Contact us today for Internet marketing in Seattle and the surrounding areas. Together we can move your business to the next level. [one_second]

Internet marketing in Seattle may include:

[/one_second] [one_second]

Just some of the industries we work with:

[/one_second]

Internet Marketing Las Vegas

Effective-admin — Wed, 30 Dec 2015 21:01:16 +0000

Internet Marketing

Where does your company rank in search term results for your most relevant key terms? Do you appear in the local geo-results for most cities where you offer services? How is your company doing on reviews sites? If you do not know the answers to these questions or the answers are less than desirable, you cannot afford to ignore your lack of positive Internet presence. Effective Web Solutions offers free consultations that demonstrate the current marks your business is hitting. We show you the potential that Internet marketing in Las Vegas has to increase your business. Find out where your top competitors stand on key term results, website clicks, and domain metrics compared with your website. We deliver expert suggestions for improving your Internet marketing, free of charge.

EWS has a team of highly skilled staff with expertise covering a full range of proven Internet marketing services. This includes PPC and reputation management campaigns, web designs that increases user engagement and conversion rates, remarketing, content management strategy, SEO, link-building, creating citations, and video marketing. We understand that not all marketing is right for every company. We offer different packages so you can find one that fits into your business plan and your budget.

Why do I need Internet marketing in Las Vegas?

Did you know that current studies show 88 percent of consumers research services and products online before making a purchase. That percentage is simply too high to be ignored. Having little to no Internet presence makes you invisible to a vast majority of consumers. Internet marketing in Las Vegas builds that presence for you, increasing customer contacts on a measurable basis.

A few of the benefits of Internet marketing in Las Vegas include:

[one_second]

Increased traffic to your website
Improve search engine rankings
Consumers easily find your business geographically and online
Gain a higher click-through rate
Develop consumer loyalty with a social media following

[/one_second][one_second]

Increase client contacts
Outrank local and national competitors
Build consumer confidence
Improve conversion rates
Blast sales and promotions through email campaigns

[/one_second]

Internet marketing is an interconnected web of efforts on multiple fronts. It involves a lot of behind the scenes work built into a web design as well offsite efforts that build valuable links and boost positive reviews. While there are some things individuals can do on their own, Internet marketing in Las Vegas takes a full-time team of experienced staff to be successful. Google makes constant changes to its algorithms without any explanation of what adjustments need to be made in order to continue high rankings. Constant testing and research is necessary to keep up. EWS takes that pressure off our plate so you can concentrate on running your business. We accomplish for you what it would take and additional team of 5 to 8 staff members and a major increase in payroll to accomplish on your own—and we do it for a fraction of the cost hiring those expert employees would take. Contact us for your complimentary comparative report on Internet marketing in Las Vegas.

[one_second]

Internet marketing in Las Vegas may include:

[/one_second] [one_second]

Just some of the industries we work with:

[/one_second]

Internet Marketing Salem OR

Effective-admin — Wed, 30 Dec 2015 21:10:15 +0000

Internet Marketing

What are the search terms people most frequently use to find your services or products? Where do you rank in search engine results for those terms? What is your average rating on the review sites used for your type of business? These are questions that are vital to answer in order to stay competitive online. Effective Web Solutions offers Internet marketing in Salem, OR that makes your company visible to the right people at the right time.

With 88% of consumers now searching online before making a purchase, companies cannot afford to ignore having an online presence. Worse, you may have that one vocal disappointed customer who is spreading the word about your business, making your most visible internet presence a negative one. You know your brand and the message you attached to it. We help you build brand recognition and customer loyalty that is driven by you, not your harshest critics. EWS helps businesses succeed against their competitors by improving search engine rankings and fostering a highly visible online presence. From reputation management to citation and link-building, we offer a full-scale package of services that promotes customer conversion and increases business. We understand that every business is unique. That is why we tailor our Internet marketing in Salem, OR package specifically for each company. From the web design to the content management, and everything in between, our team works together to develop the right strategy to help you succeed.

Some of the benefits of Internet marketing in Salem, OR are:

[one_second]

Increased traffic to your website
Improved search engine rankings
Consumers quickly find your business geographically and online
Higher click-through rates
Develop consumer loyalty with a social media following

[/one_second][one_second]

Increased client contacts
Outrank local and national competitors
Build consumer confidence
Improved conversion rates
Blast sales and promotions through email campaigns

[/one_second]

Proven Internet marketing in Salem, OR

It takes a team to provide successful Internet marketing in Salem, OR. You could do it in-house, but do you have a certified AdWords manger, an SEO expert, writers trained in content management and key word research, web designers who understand best practices for increasing engagement and conversion as well as a mobile-friendly design, people to create citations and link-building, as well as someone to handle reputation management and social media? That is a lot of extra payroll for one company to take on. EWS does it all for a fraction of what it would take to hire and pay all those individuals. We offer full support and make ourselves accessible to our clients. We encourage questions and are happy to listen to your needs and partner with you for the best Internet marketing outcomes. Together, we get your phones ringing and orders coming in. We handle the website so you can focus on your business. Contact us today for all your Internet marketing in Salem, OR and the surrounding areas.

[one_second]

Internet marketing in Salem, OR may include:

[/one_second] [one_second]

Just some of the industries we work with:

[/one_second]

SEO Salem OR

Effective-admin — Sat, 02 Jan 2016 17:02:30 +0000

SEO

Search engine optimization (SEO) requires juggling many balls at once in order to achieve successful results. While it is a tricky balance, it is essential to stay competitive. When consumers go online to find products and services, they need to find your company listed in the search results. If you are not there, you are losing untold amounts of business to those companies who are. Effective Web Solutions offers proven strategies for successful SEO in Salem, OR.

Google and Bing are getting more and more adept at guiding consumers to local search results. They are also demanding more of web design, requiring sites to be adaptable to large and small screens. These advances require ongoing adjustments in order to stay visible in search engine results, particularity in your Salem area. In 2014 Google made over 800 updates to its algorithms—that's a lot of changes to keep up with! Our team of web developers and SEO experts routinely run tests to find the best SEO strategy in any given moment. We are dedicated to staying current and bringing our Salem clients the best possible results.

Increase your sales by increasing your search engine visibility.

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Increase your click-through and online traffic.
Appear in targeted, relevant search results.
Cultivate brand recognition.

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Grow into new market territories.
Convert mobile results into sales.
Improve online customer engagement.

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Personalized SEO in Salem, OR

Each company is unique. Its SEO strategy should be as well. EWS gets to know our clients. We spend time researching the targeted key terms to deliver optimal content management, we put an individualized approach into your web design, and focus on those geographic areas relevant to your business plan. Our team is accessible and happy to pass on our expertise. We encourage clients to call with questions, suggestions, and ideas. We see ourselves as an extension of your business and the work we do together as a partnership. We offer a variety of SEO package options so our Salem, OR customers can find the right one for your business plan and your budget. From the number of web pages added to your website per year to the depth of citations and link-building we do, you have options. Our knowledgeable account managers take time to explain each option and help you develop the perfect SEO plan for your company. Contact us today to find out more about how SEO in Salem has the potential to greatly increase your business. [one_second]

Just some of the industries we work with:

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Reputation Management Salem OR

Effective-admin — Sat, 02 Jan 2016 17:04:04 +0000

Reputation Management

Ever search for something online and notice many of the search results are from review and rating companies? These companies are holding more and more sway over consumer buying habits. Companies who do not have reviews on these sites or have negative ones will be greatly impacted. More than 88% of consumers trust online recommendations to inform their buying decisions. Effective Web Solutions offers proven reputation management in Salem, OR and the surrounding cities. Let us get you those necessary stars to increase consumer confidence in your business.

How does reputation management work?

Reputation management is all about increasing positive reviews and side-stepping the negative ones. We have a survey system that interrupts negative reviews before they go online. Your company will have the ability to communicate with unhappy customers to improve their experience and, hopefully, gain a positive review by the end. We reach out to a large number of customers, offering an incentive for completing a survey rating their experience. Positive survey results are then posted online to review sites. The more reviews you get, the more visible you are. The more starts you have, the more consumers will trust your products and services. Those stars and click-throughs from review sites to your website also help increase search engine rankings, making reputation management vastly beneficial.

Reputation Management in Salem, OR is essential for:

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Increasing positive reviews
Mitigate negative feedback
Creating a positive company image

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Reaching into new market areas
Controlling your company's online presence
Being recognized as a local fixture

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Proven Reputation Management in Salem, OR

The EWS reputation management team begins by creating social media and review site accounts for your Salem, OR business. Most companies don't have time to create and maintain these time consuming sites. We handle that for you. We aim to get likes, stars, and high-grade evaluations spread across multiple review and social media sites. We elicit stars in Google+, likes on your Facebook page, and starts on sites like Yelp and Foursquare. We create connections in LinkedIn and Pinterest as well as build social media tweets and shares. The more people are aware and happy with your service, the more they share that enthusiasm with their social network. This kind of advertising is free and goes much further than any other type of advertising campaign. Contact us today for your reputation management in Salem, OR and the surrounding communities. Let us get the positive word out there to increase your business. Check out our Reviews on Google +. [one_second]

Other Salem, OR Services Include:

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Just some of the industries we work with:

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Web Design Salem OR

Effective-admin — Sat, 02 Jan 2016 17:31:41 +0000

Web Design

An effective web design needs to include two main goals: search engine optimization and conversion. The former increases your visibility in search engine results and the latter improves the consumer's engagement and prompts contact and sales. Effective Web Solutions offers proven web design in Salem, OR that combines both these strategies.

Benefits of web design in Salem, OR

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Build consumer trust
Convert searches into sales
Develop an online presence
Shape online branding

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Improve search engine results
Mobile-friendly design
Stay current on security updates
Advance into new markets

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Thoughtful Web Design in Salem, OR

Optimization

Onsite search engine optimization (SEO) is a combination of targeted key terms and behind the scenes tags, titles, and metadescriptions. All of this SEO strategy goes into web design to assist search engines in determining what search results a web page should show up in, and in what locations. The specific interlinking of pages helps search engines determine the weight of each page. A sitemap acts as a table of contents for search engines to categorize services and the services areas a company focuses on. Each of these details are imperative to successful web design optimization. The EWS team has dedicated experts in web design and SEO to ensure each website is built to be highly visible in search results.

Conversion

Of course websites need to be built for more than just the recognition of search engine crawlers. The whole point is to get your website seen by people. Those people will be quickly turned off if the site does not include elements that make it pleasing and user-friendly.

At a Glance

Web viewers are more often browsers and skimmers than detailed readers. For this reason, it is imperative to give them all the important information at first glance. Planning a successful web design in Salem, OR begins with a strong understanding of consumer habits. A web design needs to be easy to navigate with clear indications of where to find information on each service or product. Contact and direction information also needs to be easy to find.

Mobile-Friendly

A web design not only needs to be user-friendly on a large screen, but also adaptable to smaller screens. Most people have had the experience of looking at a website on a smartphone only to find tiny text and links that are too small to be clicked. You have to enlarge and move the screen around to try and find things. Most people become frustrated and move on to a different site. EWS builds websites that are mobile-friendly. They adapt to any screen size to encourage consumer engagement.

Above the Fold

Most websites include more than what you immediately see when you bring up a page. Each web page will have information and images that the viewer needs to scroll down in order to see. That initial view that appears before scrolling down is called above the fold, whereas everything out of view is below the fold. Above the fold is considered prime real estate and should include pertinent and persuasive information, such as a call to action, phone number and other contact information, and the primary key term for the page. Contact us today to discuss your successful web design in Salem, OR and the surrounding areas. [one_second][one_second]

Other Services Include:

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Industries we specialize in include:

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Coupons

Effective-admin — Tue, 02 Feb 2016 22:14:48 +0000

Get a FREE website with any marketing Plan

*offer expires 12-30-2016

*restrictions apply call for details (888) 400-4002

[contact-form-7 id="1724" title="Basic Contact Form"]

SEO Eugene

Effective-admin — Mon, 20 Jun 2016 21:29:55 +0000

SEO

Search engine optimization (SEO) makes your website visible. Just having a website isn't enough. If it is not visible in search engine results pages (SERPs) you are losing out on internet marketing. With a large majority of consumers looking for products and services online before making a purchase decision, your competitors will thank you for not having an optimized website. Effective Web Solutions delivers proven SEO results to increase your rankings.

Customized SEO Eugene

There is no one-size-fits all when it comes to SEO. Each company has unique locations where it does business, unique services and products to offer, and a unique business model. EWS listens to you. There is no point in being highly ranked on search results for a product you rarely carry or in an area you don't go. Our optimizers work with you to get your web pages seen by people looking for you.

Keyword and Phrase Optimization

Keywords and phrases are those people use when looking for something online. They may look up leaking pipe when searching for a plumber who can repair a leak. EWS researches the words and phrases specific to your business. We find those that are most commonly used for your industry and develop web pages with content optimized to appear in search results. We also focus on location-specific terms. Search engines are smart when it comes to recognizing where a person is searching from. Your website needs to be targeted for those locations where you do business. We help you get there.

Onsite Optimization

Onsite optimization is about tweaking your website so it has everything it needs to appear in search results specific to your services and your location. While no one can promise search engine rankings, we have a proven record for landing clients very high in the search results for multiple terms in multiple locations.

Offsite Optimization

Offsite optimization is all the SEO that is done outside of your website. That includes things like social media, review sites, link-building, and creating citations. These things help search engines notice your website and improve its domain authority. That all amounts to higher rankings. SEO is a wide array of strategies that all have a part in improving search rankings and making your website visible to a target audience. EWS has honed these avenues to a finely-tuned symphony. Each SEO strategy is specific to a company and its specific business. Call today to talk about how we can improve your business with targeted SEO in Eugene. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Internet Marketing Eugene

Effective-admin — Mon, 20 Jun 2016 20:25:29 +0000

Internet Marketing

The internet is by far the strongest front-runner in where people go for information, products, and services. If your company has a website, but it ranks too far back in search results to find and you have no presence on review sites and other online citation locations, your website is basically invisible. Did you know that many banks now require a company to have a website before they will review a business loan? It won't be long before they also want you to have established online visibility. Internet marketing is no longer a luxury, it is an absolute must. Effective Web Solutions offers wide-spread citations, email marketing, YouTube channels, search engine marketing, PPC campaigns, website conversion optimization, and reputation management.

SERPs and Review Sites

Search engine optimization (SEO) is a large part of getting your business seen by the right people. You want to catch people who are searching for the services you offer when using various search terms and phrases related to that service or product. However, there are many more places you want to be seen. How many positive reviews does your company have on rating sites like Angie's List, Yelp, Google+, and FaceBook? The more positive reviews you have, the more stars appear on your search engine results page (SERPs). Having four to five stars under your name puts you ahead of many of your competitors—even when they are ranking higher on the page. So, high visibility is a good thing, right? It is if your website is what people see. When what pops up first is a string of negative reviews, however, your negative online reputation is scaring away business. A majority of consumers go online to review sites before making a purchase. You want to be visible, but your reputation also needs to be positive. EWS offers online reputation management to counter negative reviews or improve on little to no reviews.

Proven Internet Marketing in Eugene

Google Maps

The Google Maps results are also an important factor in search results. Appearing in these results requires specific onsite and offsite local SEO. EWS specializes in local SEO for small businesses and service providers.

Mobile-Friendly

Having a website that is responsive, or mobile-friendly (MF), is also a must. Over half of internet users are now searching from smartphones and tablets. If your website does not adjust to the smaller screen, not only will you have a large bounce rate and greatly reduce conversions, you will also be penalized by Google, thereby hurting your rankings. Contact us today to talk about your multi-pronged approach to internet marketing in Eugene. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Web Design Eugene

Effective-admin — Mon, 20 Jun 2016 21:56:11 +0000

Web Design

Your website says a lot without saying a word. Before reading a single word on the homepage, the design and ease of use either puts a potential customer off or encourages them to engage. Knowing what to place above the fold, ensuring contact information and location are easily to find, having a menu that offers what customers are looking for are just some of the ways a website can be optimized to improve conversion. Effective Web Solutions offers proven web design to help your Eugene business engage users and turn then into customers.

Your input matters. While we know about web design, you know about your business. We start by listening to you. You will have as much or as little say in your web design as you want. Some people like to pick the color scheme, font, and have input on the layout. Other folks really aren't sure what they want, but know what they like when they see it. Our web designers know how to combine your ideas within the framework of what is proven to work.

Web Design for Conversion in Eugene

The Benefits of Professional Web Design

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Builds trust with customers
Improves customer conversions
Provides valuable user data
Increases online presence
Consistent brand identity

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Increases search engine visibility
Cross-platform functionality
Reduces need for future re-builds
Creates room for online growth
Stand out from the competition

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Mobile-Friendly Wed Design

More than half of all internet users are using a portable device. If your website is not responsive to smaller screens, you are losing customers. Not only is the tiny font and unnavigable site a turn-off for users, it is also a penalty by Google. Sites that are not mobile-friendly will show up lower in search rankings. EWS ensures every page of your website is responsive. We consider the design both for a desktop as well as smartphones and tablets, making it easy to navigate and find pertinent information. We offer features such as automatic dialing when a customers clicks your phone number from a smartphone. Items that are too cumbersome to load and use on a portable device are set to only be visible on larger screens. We make your website a pleasure for customers to engage with, no matter what device they are using. Contact us today for a free consultation on a web design that improves conversion and promotes sales for your business. [one_second]

Other Services Include:

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Just some of the industries we work with:

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Internet Marketing Services

Effective-admin — Mon, 02 May 2016 21:25:22 +0000

Web Design

A company without a website is almost non-existent in today's market. However, just having a website is not enough. An effective web design needs to include elements proven to drive conversion as well as create trust in your brand identity. Your web site speaks volumes before anyone picks up a phone or fills out a contact form; make sure your website is sending out the right message.

Search Engine Optimization (SEO)

Okay, you have a website. That means you exist online—but are you visible? If your company does not come up in search results when people are looking for your products or services, then that answer is no. Having a website doesn't mean much when no one can find it. SEO puts you on the internet marketing map. EWS makes your company visible.

Reputation Management

Being visible in the wrong places or the wrong way does more to kill business than promote it. With a large majority of consumers now searching for online reviews before buying products and services, having negative reviews—or no reviews at all—greatly diminishes a company's sales. Reputation management encourages positive reviews and offers a way to pre-screen the negative ones and make things right for the customer before the comment becomes public. Clients get a chance to turn a negative experience into a positive one, increase customer retention, and even turn a potential negative review into a positive one.

Pay-Per-Click (PPC)

You've seen those ads at the top of Google search results that are above all the other companies; those are PPC ads. PPC campaigns get your company front and center in search result pages for particular terms. EWS researches the most effective PPC terms to bring your campaign success. The number of clicks and financial planning of each campaign is carefully monitored for the best results.

Social Media

Social media is the fastest growing way to get the word out. Whether you are having a special promotion, have a helpful blog to promote, or will be in a certain area for service this Tuesday, social media allows you to market your message across channels where it can be shared and passed along, for free! Social media marketing builds brand loyalty and customer awareness. Reach larger audiences with your message and let that message spread.

Remarketing

Remarketing ads are those ads that follow you around online. Ever look up a product on one site only to notice that same product is featured in ads on many of the following websites you visit? Remarketing keeps your business visible to customers already interested in buying the service or products you sell. Attract more business by advertising to targeted audiences who are looking for you.

Apps

Apps are a great way for businesses to increase customer loyalty. A customized app can offer deals to customers in the area of town where you are scheduled to be on a specific day. Push an advertisement through the app letting regional customers know they can get 15% off of services while you are going to be in their area. Tell customers who are driving by what promotions they can stop in and receive. Customize an app for your specific business needs and watch your company grow.

Email Marketing

Email is still one of the best ways to let past and potential customers know about your next special or event. Keeping up on communication with your customers builds loyalty and trust. Engage your customers with regular email campaigns.

Hosting

EWS offer personalized hosting. That means there is someone around to help if a problem should occur. Many larger hosting sites do not offer one-on-one service should you encounter a problem. You email their help desk and wait. Waiting while your website is down is unacceptable. Large shared hosting servers also mean downtime and cross contamination. EWS implements frequent backups so if your website is hacked or has a catastrophic error, we restore the site to its most recent, clean version so you don't lose business while waiting for help.

E-Commerce

EWS customizes e-commerce websites to fit the needs of your business and your products. E-commerce functionality can be developed to allow customers to review, compare, and buy from your website. The specially encrypted e-commerce portals we design allow for safe, online buying so your customers feel confident when they buy from you.

Video Marketing

Did you know that YouTube is second only to Google in having the most searches? Having a video about your company, your products and services, and even your testimonials gets your company out there in much more than just a Google search. EWS offers customized video marketing to help your company be seen in more places.

Workshop

Effective-admin — Tue, 03 May 2016 21:37:08 +0000

Get set up on Google and the top 20 sites to start getting business from the internet

Hurry spots are filling up fast!

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Learn how to set up your business Google My Business Page so that consumers know who you are, what you offer and what sets you apart from your competition. Plus get registered on 20 other sites that can start generating business for you right away! This is a hands on approach for a solid 2 hours. Please bring your laptop and pen and paper for lots of notes as we won’t be able to do everything within the class. Class is limited to 25 people.

Date: Thursday, May 19 from 10am to 12pm

Where: Children's Center, 13500 Southeast 7th Street, Vancouver, WA 98683

FAQs

Effective-admin — Thu, 16 Jun 2016 14:35:12 +0000

App Design

Effective-admin — Thu, 30 Jun 2016 22:56:57 +0000

Custom App Design

Businesses have much to gain from apps. People may check their email, social media sites, and surf the web on a smartphone, but you only have so much sway when it comes to steering them toward your ad campaigns. An app provides businesses the opportunity to send targeted push notification to specific audiences, right to their phone. And everyone knows consumers are basically tied to their smartphones. App ads don’t have the same competition that exist on digital channels. Your Facebook ad is fighting for attention with posts from friends and a YouTube ad is competing with cat videos. An app skips all that and goes straight to the customer. Apps also have advantages over text and email campaigns. Text campaigns are expensive to run and still have a relatively low success rate, giving them a sketchy ROI. Email campaigns might not have a cost attached—other than time—but they have a low open-rate and can easily be drown in the sea of a full inbox.

What would I do with an app?

Glad you asked. Push notifications can be customized to go only to people who live in a certain area, have bough specific products/services, or are due for service. One example of this might be to send a notification to customers located in a certain area, offering a discount for the first three people who schedule an appointment for the same day a technician will already be out in that direction. Merchants can increase foot-traffic by sending an incentive to anyone passing within a certain radius of their storefront. There are scheduling options, payment options, loyalty “punch card” options, and much more. With apps, you are limited only by your creativity when finding new ways to stay engaged with your clientele.

Benefits of a custom app

Reach specific people, in specific areas, at specific times. You can get messages out to the people who live in a certain area, are passing by a certain area, or are due for their next service.
It's convenient. You can pre-schedule your push notifications to go out when you want them to, so set them up once, and call it done!
Increase customer engagement by staying in touch. As mentioned above, social media is fighting for attention with so many other distractions. An app allows you to connect with your client one-on-one through their phone—now that's a great way to increase customer loyalty!
Increase efficiency. Apps have organizational features which let you share a calendar, send messages, track appointments and sales, and organize tasks and projects with your team.
Offer incentives. Apps can revitalize your business. Having a low-sales week, push out a notification offering a coupon for the next 10 people who schedule an appointment.

With 65% of revenue coming from repeat customers, apps are the perfect way of keeping customers engaged, happy, and coming back.

Call today and get in on the EWS customized app.

How EWS Helped a Startup Increase Sales by 143%

Effective-admin — Wed, 11 Oct 2017 22:19:15 +0000

See how EWS can make a difference for an emerging small business!

We're always proud to announce how our strategies come together for our clients. And though most of the clients at Effective Web Solutions are small, they typically see big results and can even compete with major corporations. In the case of a startup cleaning company in Portland, it came together fast, and in a huge way.

Pauline, the owner, had been doing janitorial work for a corporate franchise for several years before venturing out on her own. She had experience running a business in her field, but since the franchise did the marketing and client-gathering work, she was clueless about how to market her new brand and gather a substantial client base. Pauline expected to see some increase in her business and to get more out of SEO than it cost her; she never expected to get such an enormous return that it's getting hard to keep up with the new business!

What was Pauline doing before coming to EWS?

One of the primary reasons Pauline wanted to move away from the franchise was because they controlled the majority of the big picture options. Her former company "picked the advertising, where the money went, and [she] earned maybe 70k a year." Pauline felt like if she had more control of her businesses, she could target the type of clients she was after and do things her way. However, one of her primary concerns was marketing and how to show her potential clients that she had something better. Upon meeting the Executive VP of EWS, Monique Rice, at a networking event in 2014, Pauline learned how SEO could propel her business into the "light" of popular online search engines like Google and Bing. She determined that this was the best way to move her business forward in a competitive local industry. But did it work?

How much of a difference did EWS make the first year?

[three_fourth] [quick_fact heading="Pauline had a revenue increase of" number="81" prefix="Over " label="%" title="In her first year with EWS!" animate=""]After EWS created and optimized a brand new website for her new company, she saw an 81% increase in her yearly income - from 70k to 127k.[/quick_fact] [/three_fourth] [one_fourth] [/one_fourth]

EWS offers a variety of package levels that cater to the unique needs of your business. Pauline chose one of our upper-level packages that included: [one_second]

Hosting
Website design and build
Google+ account management
Twitter design and branding

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Web page content
Reputation Management
Facebook Campaign
Optimized landing pages for her top search terms

[/one_second]

The Metrics: "A Tremendous Increase!"

EWS clients don't need to worry about tracking site visits, conversion rates, or clicks. We take care of all of that for you, providing reports at regular intervals so you have a clear idea of what's working and what isn't. For Pauline, she said, "I first noticed that our sales were going up when we ended up getting more calls than we could handle. We had to bring in an answering service because we got so many!" The answering service bill has doubled in the last six months, an expense that Pauline considers worth it because, as she says, "we're making quadruple what we were and the business is growing exponentially. We get to hire new staff, get new contacts, and we're booking out full weeks in advance." She goes on to measure their success by how many walk-throughs (consultations) they schedule every week. "Before, we only got maybe five walkthroughs a month. Now it's 15-20 per week!"

Here's some hard data we gathered from their Google Analytics summary:

94.4% of Pauline's clients discover her business by searching for her company's category or service. From August 10 to October 10, 2017, new and revised pages accounted for 1.18% of organic page views and 11 clicks. Organic traffic accounted for 66% of total page views in the same timeframe and their monthly income increased from 15k to 21k.

What does this mean for business?

By helping Pauline navigate Google Analytics and carefully choose terms that are most commonly used to find her services, her business saw a dramatic increase in service calls, giving her significantly more clients. [alert style="info"]Is the crew at EWS easy to work with? When asked what she liked about working with EWS, she said she loves that the investment in SEO has big returns. "I get to do what I want without worry. I can always add more search terms and pages if I need to, and EWS helps me stay on top of things!" She goes on to praise EWS for keeping her accountable. "If they need information, if I forget something, they keep staying in contact and reminding me. It's the only way I would have gotten this done. I couldn't have done it otherwise."[/alert]

What services at EWS made the biggest impact?

While there are many services taking place behind the scenes that contribute to rankings, several key processes provided substantial returns that Pauline noticed right away.

Search Terms

Pauline attributes her most recent skyrocket in business to adding search terms to their contract. "The more keywords we give you guys, the more we get back!" After the first year, Pauline increased her keywords from 10 to 16 and has seen a spike not only in visitor traffic but in actual service forms submitted as a result.

Reviews

Customer reviews are one of the most important factors potential clients check before deciding on which company to choose. Unfortunately for Pauline, this was an immediate concern, and not because of anything that she did. She found out that "There's another cleaning company with a similar name and people have been leaving bad reviews for them under our name." Because of this, the reputation management services at EWS have been especially helpful to her in particular due to her unusual circumstances. Without quick action, her reputation would plummet, all thanks to a rival company that provided less than stellar service. EWS's reputation management team came together to help Pauline deflect those poor reviews meant for her one of her competitors. "We had to address those and the reputation management team made it easy," she stated, impressed with how EWS worked with her to collect reviews that she says really help build trust amongst visitors and ultimately increase conversion rates. "We get the majority of our house cleans because people have gone to our website and seen our reviews. Our Google reviews are better now and people come to us because of our position on Google. We have been at the top of the list since we started. At least 1st, 2nd, or 3rd. When they search for "Janitorial in Portland", they see us and our five-star rating." The team at EWS was able to address this problem with reviews before it became catastrophic.

Website Design

When asked about why her customers chose her company, she cites the professional appearance and usability of their website. She jokes that she gets calls "all the time" from other SEO companies praising her professional-looking site and asking to represent her company. She politely declines and lets them know that she's happy with the one she's currently with. "I'm getting way more than what I expected."

What about after the first year? Did business still improve?

Pauline went from having a brand new company with no website to a solid brand with a strong design with the help with EWS. Creating these assets made an instant boom in business and got her on the map, giving potential clients more ways to find and contact her. But could EWS do even better the next year? Pauline decided to upgrade to a more intensive package including SEO, and her investment paid off.

How much did revenue increase the second year?

[one_second] [/one_second] [one_second] [quick_fact heading="Pauline had a revenue increase of" number="33" prefix="Over " label="%" title="From her first to second year!" animate=""]The second year, Pauline's income increased over 33% from 127k to 170k. That's a 143% increase in just two years, and the end of the third year is expected to be near 250k after another package increase![/quick_fact] [/one_second]

With all the new clients, what are Pauline's plans for the future?

We asked Pauline about her goals with her company and SEO strategy. She quickly responded, "We're going to expand!" We're even thinking of franchising because we've been doing so well. I hope [EWS] stays in business forever! With you guys at the frontline getting me out there, I have no fear expanding." From a franchise owner to the proprietor of her own brand, she plans to franchise out within the next few years. Pauline is beyond thrilled with her experience at EWS - being her own boss and growing her business. All-the-while retaining complete control.

Case Studies

EWS-admin — Tue, 24 Oct 2017 18:04:30 +0000

Effective Web Solutions Helps Local Businesses Develop and Maintain a Positive Online Presence

Read about how our web design, SEO, and reputation management services come together to help local businesses compete in the ever-changing world of online search. Each case study includes personal testimonials from clients and hard data gathered by our team using tools like Google Analytics.

Read About How EWS Helped a Startup Increase their Sales by 143%

Five Major Web Design and SEO Pitfalls

Effective-admin — Wed, 17 Mar 2010 15:57:53 +0000

Most people know nothing about how to properly design and optimize their website so that it is somewhat informative, captivating, and search engine friendly at the same time. The search engine optimization industry is still obscure to most people and the majority of the public knows nothing about it. What's more, many people have been sold pipe dreams (pay-per-click anyone?) or have been sold these cheap "build your own website" kits only to later find that they do not work.

SEO is work. There are no shortcuts for long-term success and there are no magic bullets.

Real companies that offer search engine optimization do not waive their magic wand and make you appear on page one on Google. It takes proper website structure, clean coding, targeted backlinks, article writing, directory submissions, and on page keyword rich content. Without any of those items your website for your business will be handicapped. Here are five major web design and SEO pitfalls that many business owners and webmasters, make when it comes to their website:

Bad HTML Structure and/or CodingThis is one of the big ones. The coding has to be clean and pass validation at the world wide consortium (W3C). Your URL structure should allow you to navigate to any page in your website within two clicks. Your URL structure should be easy to read and understand by your users; file names with a bunch of numbers, letters, and symbols are signs of a poorly designed website. Website URLs that do not clearly tell Google, or any search engine, what your website is about is both confusing for the customer(first) and the search engines(second).
No Content or Bad ContentGoogle likes content. They eat it up! Pages without content have little value to Google. Good SEO involves making sure the main pages and sub-pages all have WORDS on them.There is something more. The content must have keywords you are trying to rank for and enough of them in the paragraphs (called keyword density) without looking spammy. Most people not familiar with search engine marketing have no idea how to do this. You not only have to be a writer, but, you have to learn to be a specific type of writer who knows what search engines like to see.
No Phone Number or E-MailYou would not believe how many businesses do not put the phone number or e-mail in a prominent position. This is the most important information on a website, and yet, it is not in plain view on many local websites.Check out the major corporations website. What do you see? They all have their contact information in full view and in plain sight. Remember, you ultimately want people to contact your business and spend money with you.
No Call To ActionThis is marketing 101. Give your potential customers a reason to call you and call now!There are other people competing for the same business. You must give a person that push to pick up the phone and call you. Is it because you are offering a free consultation for a limited time only? Are any goods and services 20% until the end of the week? These are things that attract prospective clients.
Not Fully Utilizing All Traffic Sources AvailableSocial media allows you to connect with other people. Business comes down to networking and you are passing up a lot of clients if you are not good at it.There are many social media outlets for you to meet and talk with other people. Twitter, Facebook, Stumble, and Squidoo are some of those. They allow you to interact with other people and get your name out there. Articles and press releases also increase your net presence. They turn your site into somewhat of an authority and make people view you, or your business, as experts in a particular field.
Ranking for a good search term is great! That is where 50-60% of your overall traffic is going to come from.
But, why not get that other 40% you could be getting from other sources? Now that you know the major web design and search engine optimization pitfalls you can avoid them. An experienced local SEO company can help you steer clear of those obstacles. SEO and SEM require specialized talent and skill. There are many little details that search engine optimizers must master before they can effectively rank your website. Effective Web Solutions is a premier SEO firm serving the Portland OR, Vancouver WA, Tacoma WA, Seattle WA, and Spokane WA areas. We also have satellite offices in Santa Rosa CA and Tucson AZ. Our niche is small to medium local businesses desiring to increase or maintain their online presence. We offer guaranteed results for local search term rankings and overall traffic building. Most of our clients have experienced a 300-500% increase in traffic in the first sixty days by utilizing our SEO services. Please call 1-888-400-4002 to schedule your free initial consultation with one on our local reps.

Effective Web Solutions

How to Get Your Business Listed in Google Local Business Center

Effective-admin — Fri, 19 Mar 2010 23:38:50 +0000

Throughout the week, we receive a multitude of calls regarding Google's local business results. Everyone is (rightfully) concerned with getting their business listing to the top, in an effort to get even more traffic to their website. If you aren't familiar with Google's local business center, you've likely seen them at one point or another; both Yahoo! and Bing now provide similar local business results. The benefit of having your business listed in the local business center is invaluable; it provides a quick and easy interface for potential customers to learn more about your business and services, find directions, and write reviews. They are also a great source of website traffic, as the maps stand out prominently on the results page. When you perform a local search on Google, say "Thai Food Burnside Oregon", you should notice a map with businesses listed to the right. The algorithms for websites and local business listings is entirely different. This is a great thing for small businesses, as it gives them a much more level playing field against larger companies because of the local business listing structure. Everyone who uses a local business listing gets the same, limited "workable" area. This is a very different approach than website design, in which, a given website could elect to have thousands of pages of quality content -- in the local business center you don't have nearly the amount of control. Another great benefit to the local business listings is the accuracy of the geo-targeting. Since your business address is listed on a map, the search engine is able to determine the proximity of the results. For business owners who sell services or products that are not shipped, this means that quality, geographically targeted traffic will be directed to your website -- qualified customers! By default Google will try to list the five closest local business center listings, and will compensate if their are more or less results. Setting up a Google Local Business listing is relatively easy; setting up a local business listing correctly is a completely different issue. Google has stringent requirements for the local business listings, which you can review in full here. The key points to take out of these business listings is the following:

Only One Map Listing - To further this, one map listing means one map listing. If you have multiple physical locations or offices, you are allowed to create one additional listing for each location. PO Boxes are not physical locations! Creating multiple map listings will (not might, but will) get your listings removed and you will have to start all over again assuming you don't get banned or suspended.
Don't Keyword Stuff - If you're business name is Widgets Unlimited and you sell cogs, your map listing should be Widgets Unlimited without any variants. Many people will choose to list the example business as: "Cogs: Widgets Unlimited". This might have a short term payoff that could ultimately result in you being permanently removed from the map listings, or worse yet, Google!
Use a Local Phone Number - Most businesses have multiple phone numbers, usually a local number and a toll-free phone number. Make sure to list the local number! By using a local number, you are at a significant advantage because the search engines are intelligent enough to correlate phone number localities with search engine result localities!
Completely Fill Out Your Profile - Do you accept Visa and American Express? What are your hours of operation? Do you hold any special licensing or certifications? Do you have picture and video that you would like to share? All of these elements collectively make a complete profile. The more complete your profile is, the more likely you will show up in the results

Hopefully this article has shed some light on Google's Local Business Center, its application, and some good (read: mandatory) guidelines to follow. Now that you are familiar with the process, why don't you jump on over to Google and create a Local Business listing! Effective Web Solutions is highly knowledgeable when it comes to Google's local business listings and getting companies to the top of the results. Give us a call today at 888.400.4002 to find out what we can do for you! Effective Web Solutions

SEO 101: Title and Meta Tags

Effective-admin — Tue, 23 Mar 2010 22:06:05 +0000

Title and Meta Tags

Having a website that isn't search engine optimized is like winking at a girl in the dark: you might have done it but no one knows. Simply having a website is not going to guarantee that anyone is going to come visit it. Without visitors it is very unlikely that your internet operations is going to generate revenues. Websites are deceptively complex, and there is an ever growing base of misinformation that can cost you both time and money. Generally speaking, if it is too good to be true, it is. Many people fall into the trap of "site builder" plans that boast low monthly rates and ease of use. While these site builders might be inexpensive, they generally do not allow full customization and the vast majority of them use antiquated, error-ridden, and sometimes even Blackhat techniques. With that forewarning, most of the content covered in this article can be used for "site builder" driven sites, and all of this information is pertinent to traditional web designs. The difference between good, better, and best search engine optimization is the same difference between a half-ton pickup truck and an eighteen wheeler. While both examples serve similar purposes, the eighteen wheeler can move a lot of "goods", in SEO terms these goods would be traffic. If good Search Engine Optimization drives 500 visitors a month to your website, great SEO could drive thousands of visitors to your website. Whitehat, organic, search engine optimization includes numerous internal factors which we will further discuss to help you understand how to achieve better website placement in the SERPs. The most important SEO advice for anyone who has or is interested in a website is this: Build your website for visitors, not the Search Engine. At some point in our internet usage, I think we have all visited websites in which the content "doesn't make any sense" because the webmaster or SEO over-zealously inserted an excessive amount of keywords! Write your content for your visitors, and take the time to make sure the verbiage makes sense. If you don't follow this simple advice, you could potentially be banned or penalized from Google or other search engines for spamming, or equally as bad, frustrate your visitors to the point of no return.

Keyword Research: Targeting the Right Keywords

Choosing the right keywords is a critical portion of your overall SEO plan that is often neglected. We cannot stress enough how important choosing the right keywords is -- it can be the difference from making sales and taking on new customers and having a bounce rate in the upper nineties. Optimizing a website for a competitive search term takes a lot of time, technical training, patience, and hard work. Many people hold the false impression that "the internet is free" and that anyone can design a successful website without any special training or considerations. Targeting the wrong keywords can be devastating to your SEO strategy. In order to find the best keywords, you need to research what people are actually searching for, not what you think they are searching for. Make sure you target "phrases" rather than single keywords. For example, targeting "hosting" alone will not help you. There are too many search results. But targeting "web hosting provider", "web hosting service", and "hosting business" will get you more realistic results (and a ton of traffic). Plus you are still targeting "hosting". I would suggest targeting ONE "reach phrase" and TWO "realistic phrases". Three phrases may seem like a lot, but not when one or two key terms is in all three phrases. When this occurs, things don't get watered down, giving better results. Let's start with the essentials of website optimization: the Title tag and Meta tags. In the SEO industry, it is widely accepted that most modern search engines give little to no importance to most meta tags. However, no one really knows how the meta tags are factored by each search engine, so it is in a website's best interest to include all meta tags when optimizing a web site.

1: The TITLE tag

For websites, the Title tag is very much like the title of a book; it describes the contents of a website. Each page of a website generally has a unique and descriptive Title tag. Here is an example Title tag that should appear in the of your website:

My Website's Title

The title tag is very important; likely the most important tag in the of your website. So why is the Title tag so important? Because Search Engines not only factor in the relevance and value of your Title in terms of search engine optimization, but the search engines also use it in their search results. On any search engine, when you perform a search, the Title tag is used in the anchor text of the links for each result's corresponding website. Here is a little experiment explaining the importance of good naming conventions in your Title tag. Click on the following Google link and take a few seconds to observe the results. There are well over 27,000,000+ pages in Google with the Title tag Untitled Document You should have observed that all of the web page links are displayed as Untitled Document. So what does this mean and why should I care? This experiment is important because it illustrates how important the Title tag is for Search Engine Optimization; if your web page(s) don't have descriptive titles it is very unlikely that they will rank for your desired search term. So now that you know not to name your pages "Untitled Document", what should be inside the title tag? Some good practices for Title naming is to use the name of your business or web site along with the "keyword phrase" that you are targeting. For this example, lets assume your business sells "phones". This is a very broad search term with over 160,000,000 results on Google. By these means, naming your Title tag "Phones" more than likely will not help you overcome the other 159,999,999 results. However searching for the term "pre-paid mobile phones" will narrow down the results to a mere 22,600,00 results. For most small to medium sized businesses, ranking on "pre-paid mobile phones" would be a long-term endeavor that could take years. Refining your search terms is a delicate process because you need to always refer back to your keyword research. If the competition is significantly less for a given search term, there is usually a reason behind it: people aren't searching for it! In our prior example, we were looking to sell phones, not just any old phones, but "pre-paid mobile phones". But wait! Our company is too small to compete with the 20+ million other results, and we really only sell our phones in the Portland PDX areas. To further refine our Title tag, we might consider using "pre-paid mobile phones portland or" to target the traffic that is most relevant to our service. The likeliness of your site being on the first three pages of Google's SERPs is more obtainable by using descriptive, geo-location specific Title tags. Here is a good title tag using this example:

Pre-Paid Mobile Phones Portland OR | MyCompany Name

Keep your Title tag short and to the point, your title should not exceed 75 characters. Targeting too many keywords in one Title tag will dilute your website's relevance. A good rule of thumb is to target one keyword (synonyms are useful) per page or Title tag, and should not repeat any word more than two times.

2: The DESCRIPTION Meta Tag

Here is an example description meta tag which appears in the portion of your website:

The description tag is less significant than the Title tag for search engine optimization, but it is still a ranking factor for many search engines. Your description tag is also very useful as it is displayed below your title in the SERPs. Having a description tag that accurately describes your web site's content will increase your search rankings, and the amount of people who visit your website. Remember our golden rule from above; write content for your users, not for search engines. As with the Title tag, avoid keyword stuffing or appearing "spammy", and avoid using sales literature. Keeping your meta description under 159 characters will ensure that your meta description is displayed in full. Here is a good description meta tag targeting the search term "Pre-paid Mobile Phones Portland OR" from our example above:

3: The KEYWORD Meta Tag

The keyword meta tag has been phased out and dismissed by search engines for several years now. Meta keywords carry NO weight when it comes to search engine optimization. Meta Keywords were phased out due to abuse and search engine manipulation, and you can ignore adding meta keywords to your website. You should now have a basic understanding on the first steps of search engine optimization. The most important aspect to take away from this article is that you should be making your website with your user in mind, and not the search engines. Search Engine Optimization is an involved and ever changing process that takes time and patience. If any of the subject matter covered in this article was overwhelming, feel free to give us a call at 888.400.4002. Effective Web Solutions

How effective are the "yellow page" online directories?

Effective-admin — Fri, 07 Jan 2011 22:40:02 +0000

Recently I was asked since I have been in marketing for over 20 years, how effective the “yellow page” online directories are. This was a question, that since I spent many years in yellow pages, I felt best tackled with real live statistics from our client’s analytic reports. Since this report is from Google Analytics it truly takes my opinion out of it and focuses just on the facts. With over 200 clients in my portfolio, I can honestly say there isn’t one that is getting more than a handful (meaning less than 20) hits a month from the “yellow page online directories”. This includes but isn’t limited to Super Pages, Yellowpages.com (also known as AT&T), Dex Knows, Yellowbook and a local directory Zip Local. That being said I truly feel my clients’ frustration as they try to decipher the fact that they are being given reports from each individual company that show much higher numbers. To that I only can say that is why we here at EWS use only Google Analytic reports. It may not be 100% accurate; however, if it’s going to have discrepancies it’s going to be across the whole report not just report one particular “referring” site as being lower than another. (Note: referring sites means that the hit was generated from another website and then the individual then clicked on your website link to get information straight from your website) Even still, if you took any one report that my clients have given a copy of to me (from the yellow page companies), it would show numbers that sometimes reach between 25-50 hits to their website. A far cry from what the client is getting from the “organic” section of Google. Most of our clients get literally hundreds and sometimes thousands of hits a month from the organic section! To top it off, many a client has been talked into “banner” ads for hundreds a month on the online directories. I have done many comparisons through the Google analytic reports and found literally the difference of maybe 3 or 4 hits a month difference between a “banner” ad or “top spot” and the free listings. I still have friends in the yellow page industry (well I did until I wrote this blog lol!) and I feel bad because they don’t really know the truth. They are just trying to survive in an industry that I believe will literally be extinct in a few short years. Why do I feel that way??? A few tell tale signs. Historically it was rare that a yellow page book lost more than 20 pages in a year. In fact the goal of course was to get bigger and bigger each year. That being said the Portland Oregon Dex book from what I recall lost over approximately 300 pages last year! Of course, they had businesses saying that they felt more and more business was going to the internet so they (the yellow page company) traded the revenue the client was spending in the paper product for internet marketing through their company. It isn’t a secret either that prior to this almost every yellow page company went through bankruptcy of some sort or another recently. So now that they shifted all that revenue, when the clients don’t feel the impact of their advertising dollar working for them they will start looking elsewhere! All of the yellow page companies started selling Google Adwords. Not only have we found many examples of bad keywords and mismanaged campaigns, we have found that because they (the yellow page companies) of course still wanted to have a hefty margin they were marking up the going rate in some cases by 5000%!! The businesses I talk to realize this is going nowhere fast. So how long will they last, who knows, maybe they will re-invent themselves again. Needless to say right now since all EWS clients get monthly reports from Google on what is happening with their website, the clients are fighting back with the yellow page companies…..and winning! Many clients have told me their yellow page rep said they were right and they didn’t have a rebuttal. Knowledge is power, and in today’s tough times, it’s important that every marketing dollar is getting a huge bang for its buck! Effective Web Solutions

Auto Posting Your Wordpress Blog to Facebook and Twitter

Effective-admin — Wed, 30 Dec 2015 23:52:29 +0000

One of the good uses for both Facebook and Twitter is to promote content that you write on your blog. But for those who update their blogs constantly it can get very repetitive having to log in and share each piece of content to both of your profiles. The solution is to set up a tool that will take each new blog post and automatically publish it on your Facebook Page and Twitter. Unfortunately there are a very large amount of tools out there that were poorly built. I have found that the best two tools for this are Facebook Page Publish and WP to Twitter. Both have fairly simple set ups and the Twitter plugin has the option to integrate a URL shorten-er in so that your tweets will have the short URL you like.

Facebook Page Publish

This Facebook plugin, once set up, will publish each new blog post onto your Facebook wall. The set up is only a few steps and is very simple

First go to add a new plugin and search for "Facebook Page Publish" (it should be the first one) , then install it and activate it.
Next you will have to create a Facebook application, For the name you can just name it after your blog.
After the app is made select the Web Site Menu and add your blog site address under the Site URL field.
Copy the Application ID and Application Secret into the respective fields under step 1 of the plugin settings and then grant access.
Under step 2 in the plugin settings Facebook will import a list of your pages and you can now select which page you want the blog posts being published to, just save the changes and start posting your blog posts.

WP to Twitter

URL Shorten-er

Having a custom URL shorten-er is not necessary but since the WP to Twitter plugin has the option to use one I will go over it. If you do not want a custom URL shorten-er you can skip over this. I prefer to use bit.ly, they provide a free service in which you can use your own domain. If you need help picking out a domain for your short URLs Domai.nr has a pretty cool tool. I would suggest keeping it to under 7 characters including the TLD. Once you have purchased a domain you are ready to set up your URL shorten-er

First go to bit.ly and sign up for an account.
Once you have signed up go to the account settings tab.
Under the Custom Short Domain section click Add a Custom Short Domain, here you will add your domain.
Once you have added your domain it will ask you to change the a record of your domain to point towards their server, after you have done this click Verify and your short domain will be set up.
When you set up the WP to Twitter plugin you will need your API key which can be found in the account settings.

WP to Twitter

Phone Books, Then vs Now

Effective-admin — Mon, 11 Apr 2011 19:59:58 +0000

Effective Web Solutions

Don't Let Your Web Properties Go To Foreclosure

Effective-admin — Fri, 15 Apr 2011 21:13:09 +0000

It's hard to imagine someone not having a spare key for their house, or their car, or not remembering the account # or even the bank that they left their money in. But it is never a surprise when someone does not know where their domain is hosted, where it is registered, which email address was used to register that account or let alone what the password is to access that domain. If there is ever a facepalming moment for a "tech guy," it's when a client or coworker has done something so ignorant, and potentially harmful and/or destructive that it would be like starting over again. Might as well start typing out a brief resignation letter with your forehead. Most people don't undervalue their web properties as much as they should. Here are some very basic tips to keep you from losing your web properties: Emails If you bought it online you will have a receipt for it. Your domain registration and hosting should both send you an invoice, make sure that you save it, put it in a folder or tag it, so that it is easy to find. Web work is challenging enough without having to add in the legwork of finding the correct account credentials. ALWAYS, ALWAYS, ALWAYS use an email that you will never lose! If your account information is lost and you can't remember which email you used to sign up you are going to be starting over. Passwords Your account is not designed to be secure, it is designed to be accessible and provide a reasonable level of security that will still allow usability. Your password should be easy for you to remember and difficult enough not to guess. Also, you should write down a list of your passwords and keep that someplace safe and away from your computer. If you can't remember your password your email is usually enough to reset your account access. You may want to consider using LastPass, storing all of your passwords at one spot is like putting your eggs all in one basket, so use precaution. Your web property is just like your real property! Stop treating it like a rental and take care of it like you own it. Effective Web Solutions

Confessions Of A Retired Yellow Page Salesman

Effective-admin — Thu, 05 May 2011 17:13:08 +0000

I was a yellow page rep and sales manager for over 25 years. So I have expertise in yellow page advertising and have advised 1000's of companies on how to put together the most effective yellow page ads and programs. So I know something about the yellow pages. So, what is my expert opinion about the old-fashioned paper yellow pages now?

When I first began selling in 1984 we never dreamed there would ever by anything else. Then along came the personal computer and the internet. But even then, I figured that the good old paper yellow page book was here to stay.

Here is what I told my clients when they asked about the internet:
It took longer to log into your computer and the internet then it took to find what you wanted in the printed book. Now most of us are logged in all the time at work, on our smart phone and at home.

You could also clip a coupon.

You now can print coupons from the internet. Even search for coupons offered for a specific need, business or company. Business can change their offer as often as they want. They seam to have disappeared from the print editions.
It had useful information like area maps coupons, things to do and local attractions.

These have also disappeared from most print directories but are easily found on the internet..

It was easy to use.

Now so is the web. Available at home, work, in the car and on the boat with the hand held equipment now offered.

Now I see the light.

The Internet has been around for decades and is rapidly becoming the tool of choice for researching products and services. It's got search-able content using keywords. It's not limited to regional information like the print editions. It can be used by anyone anywhere for any market. Ads can be updated as needed, so it's never out of date. Printed directories are out of date the day they are delivered and only get more so over their 12 month life cycle.
You can use it on a cell phone, portable laptop, desktop computers and internet cafes.

So, what is the future of the print product? Look at what has happened to newspapers and magazines. The market will dictate whether the printed book becomes the next extinct species.

As for me, I am glad I am retired and not trying to scratch out a living from selling yellow page advertising. As for my former clients I hope they have determined like me that print directories, tho still used by some are no longer bringing the traffic to justify their cost. Not to mention all the trees that are sacrificed for their existence. A price reduction for print directories of 60%+ might bring them in line for now. At the rate their usage is dwindling I expect them to be free within 3 more years.

Effective Web Solutions

Google maps removes third party reviews

Effective-admin — Mon, 29 Aug 2011 01:55:24 +0000

A few weeks ago it was announced that Google would be removing 3rd party reviews that are aggregated into the Google maps. Such suggested review sites include Yelp, Insider Pages, City search etc. Google's thought process seemed to be that these review sites were essentially competition. Many of our clients have done an awesome job, after some EWS coaching, in getting reviews and this came as an unexpected and very detrimental hit to them. Although reviews don't help your ranking on Google maps, they do help draw attention to your website once it is on the maps. Even if you are "C" on the map if you have a ton more reviews than your competitor it has a proven bottom line benefit (based on EWS findings). This is one of Google's many changes recently to their maps. You may remember many months ago that they moved the actual "drop pins" to the right of the page rather than in the middle. In addition, Google also decided to aggregate sites that had a strong SEO presence (albeit only making a difference if its a competitive search term not like beads Portland Or) This change was done several months ago as well. You may remember previously that it wouldn't be unusual for a company even without a website to show up on the maps, even for a competitive search term. This did not serve Google's potential customers well, and contribute to their claim to fame of serving up the most relevant websites for consumers searching for information. Obviously if there is no website, there is no information for the consumer to make an educated and informed decision. You can still find, on a rare occasion, a map listing with no website attached however it is extremely rare these days. This latest change, with the reviews however, was self serving for Google and severely reduced the number reviews for some of our clients. Amongst one of the first I noticed to go was Superpages (also known as Idearc). One of our clients had almost 23 reviews disappear overnite! This definitely meant a change in strategy for the client. Once again Google rules the internet with an iron fist....and all of us must play by their rules. Monique Bushnell Effective Web Solutions www.effectivewebsolutions.biz https://www.facebook.com/effectivewebsolution EWS specializes in Search Engine Optimization, Search Engine Marketing and Social Media Marketing, as well as building quality custom websites. EWS also partners and coaches their clients on best practices on improving their overall internet marketing Effective Web Solutions

The Power of Pay Per Click Marketing

Effective-admin — Mon, 24 Oct 2011 18:46:26 +0000

PPC marketing for local businesses has become a great way to launch a highly targeted Branding, Instant Response, or Lead Generation campaign to gain new prospects and customers. Having a well thought out strategy with clear objectives and benchmarks to hit can produce huge increases in sales volumes and your bottom line. Precise tracking and monitoring allows you to not only deliver your products or services on a 70 character silver platter, but will give you extensive analytics data to ensure you are achieving your targeted ROI. Why would Paying Per Click be a good idea? That sounds expensive…. This is a common concern for most business owners when considering using adwords for the first time. Although from my experience many owners don’t realize they are already using adwords, but through a reseller or Internet Yellow page Provider (IYP) like DexKnows, YP.com, Super Media, Super Pages, AT&T, etc.

This is a keyword traffic estimate for 100 keywords associated with an automotive repair shop in Portland Oregon. This client was paying an IYP. Company $795 a month for his Ad campaign with them. He received only 63 clicks in one month. Do the math… 63 clicks x Avg. CPC $2.55=$160.65 $795-$160.65=$634.35

The difference between managing your own account has a much higher return on investment because you control the percentages of how your money is allocated. Your budget is broken up between management fee (to your provider) and adspend (to Google). Most IYP’s will take your average Cost Per Click for your keywords and multiply that number by the estimated clicks Google suggests that you will receive in a 30 day period, and then add on their inflated cost to determine the price you will pay monthly. It takes time, knowledge and experience to get the most out of Google Adwords for local businesses. This is where we make the difference… Our Search Engine Marketing team is trained, tried and true. We understand that the key to your success is to help you understand how to track performance and results based on your profits. Call Monique Bushnell for a free consultation on whether or not sponsored ads on Google are a good fit for your business or industry. 888-400-4002

Case Study: Automotive repair shop

You will get a one on one approach during our appointment where you will have a chance to develop achievable goals that matter to you. For example: One automotive client that we have referenced in this article has a goal of generating enough revenue growth to hire 2 new master techs within 1 year so that he can afford to spend more time away from the shop and more with his family and at the race track. So far we are getting closer to that goal than projected.

Names have been changed to protect clients privacy

In May of 2011 we began working with John at AAautoShop.com. When we first started John had been feeling the effects of the economy and sales were down. He was $23,000 behind his year to date figures from 2010 and needed to find a solution to this decline and fast. A Pay Per Click campaign was a great option to bring him new business NOW!

We implemented a Pay Per Click campaign to target searches being done within a 25 mile radius from his location for the services he provides. We divided these services into related categories such as Brake Repair, Check Engine Light, Fuel Injector Services, Heating and Cooling System, Oil Change and Regular Maintenance. Our team then went to work finding the search terms with the highest traffic volumes and lowest cost per clicks. These keywords were organized by their relationship to the above groups mentioned. By having a structurally sound account that is organized and targeted, we began developing creative ad text that was compelling to his target audience that would distinguish him as a leader in the industry above his competitors on the 1^st page of Google. His wife Stacy is the one primarily fielding inbound calls at the shop, so one of the unique ways we helped track our effectiveness was using the call to action… “Call Stacy for an appointment” This worked out great! By creating a personal touch to our ads with her name we reported that those ads were clicked 37% than ads that simply said the obvious…” Automotive repair Portland” We have at least 3+ creative ads being split tested and measured for optimal performance. We can all rant and rave about how great our ads are; but ultimately the only one who can determine that is the potential customer doing the search for your business. Now in October of 2011 we are happy to report some exciting results that have John and Stacy referring us to their dentist, attorney, CPA, delivery guy, Vet, Local Barista and friends on his Facebook page.

At the end of May 2010 vs. the YTD on May of 2011 John was $22,948.27 behind his previous year’s sales projections.
By the end of October 2011 we were able to help John catch up and even exceed his previous year’s accomplishments by $3,875.35.
Within a 5 month period our new strategies that we implemented with John got him out of his deficit and back in the Green by generating an extra $26,823.62 in gross revenue in 5 months.
John and Tracy have been so pleased with our performance they are now looking into the next steps towards their overall strategy with us. SEO and Social Media will be the next components on the horizon.

This is just one example of one client in one industry. Don’t get me wrong, Pay per Click may not always be the best option for all advertisers out there. This is a good avenue to test out with little risk involved.

You will have Control - over your budget, ads, delivery times, etc.
You will have Flexibility - To target your ideal audience, offer promotions, seasonal products or services, advertise special events, etc.
You will Reach - Putting yourself in front of the people who are actively searching for a provider in your industry or profession, for your products or services, in your geographic location, that are ready to Buy Now!
You will have Real Results - Extensive tracking and measuring allows our advertisers to keep a close eye on their KPI’s (key performance indicators) in real time. Allocating more of the budget towards their most profitable efforts and eliminating the wasted spend that does not result in a positive ROI. You will be able to say “Yeah, I spent $2000 on advertising and marketing but I profited $xx, 000 in return”.

Effective Web Solutions

How to post a Google Review

Effective-admin — Mon, 30 Nov -0001 00:00:00 +0000

Staying organized in the digital world

Effective-admin — Fri, 14 Jun 2013 21:15:37 +0000

With so many things to do each day it can be easy for a business owner to get overwhelmed. Here are some solutions that you may or may not know of to help you manage your day to day tasks a little easier. Google email just rolled out “smartlabels”: Your email now can be categorized, and essentially trained, to be organized in different buckets if you will. The default labels are forums, notifications, social updates, and promotions. It is pretty intuitive and makes it a whole lot easier to go in and review (delete, and manage) your emails if you are an email hoarder like I am. If you ever feel something is miscategorized, which I find rare, you can select a different category , or label. In addition you obviously can create other labels to file away for future reference, for instance I have productivity/industry reading, and key information to keep (that traditional “CYA” folder) All you need to do is go into your settings, go under labs, and enable smart labels. Pretty easy. There also is some pretty cool other features you can enable in there as well like: viewing your Google calendar while you are in your emails, Google docs that allows a work in progress spreadsheet to be shared to who ever you want, and Google Drive that enables you now to send super large files via email. Another thing that I find helpful for a lot of businesses is to use Google alerts. This is something that can be used if you want to monitor what is being said about your company on Google for instance or who is possibly publishing content on a particular keyword phrase(s), or even competitors that you are tracking. Just go to google.com/alerts and follow the directions, it is super easy. Another one of my favorite organizational tools is Evernote. You can access it from every computer phone or mobile device you have and essentially will keep you from ever losing track of a project, to do list, industry research you are conducting etc with the ability to upload pictures, audio, pdf’s etc. I love the ability to search my notes by keywords and even words inside of pictures. You also can save your favorite webpages for future reference which is great if you are trying to for example trying to save examples of websites that you like for your next re-design. Are you trying to keep up on social media? If so a tool I love is Notifier for Twitter. It’s another Google Chrome plug in, but it allows me to see everyone ‘s tweets that I follow….but beware if you are A.D.D like me you will find yourself mesmerized by all the posts being done and its easy to get drawn in. You also can use it to send out a quick tweet as well without ever leaving the project at hand! I know that a lot of this revolves around Google products, but since they have a almost 65% overall dominance in the search engine world, I figure most of you probably are using it. As for me, in my industry, it’s a love/hate relationship. Love Google for the opportunity they have provided for our company, hate them because they love to change the rules to keep us guessing and pulling out our hair. These tools will at least help you keep some of your sanity, and quite possibly even impress yourself on how quickly you can get and keep organized if you start incorporating them right away. Remember what they say though….if you don’t start using something within 24 hours of the time you learn about it, it will end up on that long list of to-do’s that most likely will never get done. Monique Rice is the VP Sales/Marketing of Effective Web Solutions, a full service digital marketing agency in Washougal Washington. Effective Web Solutions specializes in web design, search engine optimization, pay per click management (Google adwords) and social media marketing. You can reach Monique at her office 360-562-0535 ext 112 or by emailing her at moniquer@ewscrm.com Effective Web Solutions

Taking the fear out of technology for non-techies

Effective-admin — Tue, 18 Jun 2013 16:46:05 +0000

In our company we deal with a lot of business owners that didn’t grow up with technology. They want to learn, but are scared to ask, don’t want to trouble someone, or pay for help. It truly doesn’t have to be that scary! There are many free tools literally right at your fingertips for anything you want to know as long as you have a computer and the internet. In today’s world there is very little you can mess up, although it can seem daunting. Here are some resources that you can use for finding out virtually anything, but in this case we are going to focus on some cool things you can do with either your computer or smartphone. You will blow away your friends and family that all of a sudden you are now using your phone for more than just calling and the little bit of texting your kids or grandkids forced you to learn. For example…maybe you want to reach out and talk to that old buddy from college that you have emailed or called for years but you are wondering how much he or she has aged (or maybe you want to truly see their smiling face lol) OR probably a little more likely seeing your precious grandchildren and talking to them right on your computer or smartphone (without racking up your minutes). Skype is your new best friend! Sounds cool but don’t know the first thing about setting it up, right? Here are the same steps you can take for anything you want to know but we will use Skype for this example. 1) Google it! Put in your search bar on Google “how to use skype” One of the first listings is howstuffworks.com/internet/tips/how-to-use-skype.html It gives you a detailed written out step by step description of how to use and set up skype 2) Youtube : If you did the above exercise a couple of spots down you would see “How to use skype- a video tutorial”. Just click on the link and it will take you right to the video. If you would rather watch a video to learn something this is the forum for you! If you don’t like that particular video there will be most likely thousands of other related videos on the same subject . You also can just go directly to youtube.com and put in the topic you are searching for, just remember be as specific as you can. If you want a step by step guide on how to set up Skype on your computer then that’s what you should type in your search bar to see if you can get exactly what you want. 3)Pinterest: This may sound strange and foreign to some of you…but some people like to see all the instructions listed out (Google), some people seem to do better with videos (Youtube) and some of you like to have a step by step instructions that is condensed with some graphic illustrations …which is one of my favorite things on Pinterest. Just go to Pinterest.com and sign up. Pinterest also has a search bar, but what you will find that is cool about Pinterest is that it’s like having that old fashioned bulletin board only online. You can have unlimited bulletin boards (since they aren’t taking up all the space on your walls) So if you want to save smartphone and computer tips on one board you can, but you can also have boards to pin anything from incredible recipes to DIY projects. Pretty much anything! Here are some other things you can use these different types of sites for that will enrich your life using your phone or computer and how you might want to search for them:

“How to set up music on my __________ smartphone (or computer)” (if you name the make and model of the phone you will have better odds of getting the right information)
“How to set up and use Google maps on my _______________ smartphone”

(this is a great voice activated turn by turn navigation tool! No more driving around aimlessly whenever you go to Portland or some other destination whether it be in Vancouver or anywhere in the world!)

“How to use Google calendar to remind me of appointments and special occasions on my computer (or smartphone)

Let your imagination go on, how to search for “how to guides or step by step guides” on whatever you want to learn….the world is your oyster! There is no stopping you now! Those of us in the “tech” world take for granted all of the things that we have learned since we have had to be on the cutting edge for so long. There so many cool things your devices can do that its easy to get overwhelmed but if you just tackle each thing one at a time you will be amazed at how much easier (and compact)life becomes! Effective Web Solutions

How to improve your internet marketing strategy

Effective-admin — Tue, 18 Jun 2013 18:51:50 +0000

Effective Web Solutions

3 Reasons NO SEO Company Can Guarantee Google Rankings

Effective-admin — Mon, 01 Jul 2013 19:00:52 +0000

It’s safe to bet that your business has at some time or another received a call from an “SEO” company making guarantees to get you first page on Google. I’m sure you’ve heard all about the “special relationship” they claim to have with Google, and the “priority submissions” they can do. Well folks, im here to tell you, claims like these are without a doubt, a lie. Below is a screen shot straight from (and a link to) the Google general guidelines page to prove it. https://support.google.com/webmasters/answer/35291?hl=en The next time you receive a phone call from a slick salesman offering these ridiculous claims, ask them what makes them a “Google affiliate” and to prove it, or just ask them what exactly a “priority submission” is. I’m sure your will be hearing a lot of “ums” and “uhs” over the line. Due to the gazillion and one variables that go into improving rankings, its very unlikely that these “SEO” companies could ever keep a promise like that. Reason 1: Google runs updates and makes changes quite frequently, so even if you do make first page, there is no guarantee that you are going to stay there. It is an ongoing process to TRY to keep you there. Reason 2: Signing up for different services such as, Reach Local, Yodle or Ad words Express can all effect your rankings and can actually inhibit the work an SEO company puts in to improve your rankings. Reason 3: Google is a very specific engine, and depending on what your settings are set to, or if you are logged into a Google account or not, this can effect the results you see. So please people, watch out for yourselves and your company. The risks of having some more than shady “SEO” company take over your online marketing; can cost your business a lot more than you may have bargained for. Effective Web Solutions

5 Traits That Make A Quality Web Design

Effective-admin — Wed, 07 Aug 2013 18:08:17 +0000

When it comes to designing a website most people think its all about pretty colors, nice pictures and bold text. While these are all great things to have, there is actually a bit of a science behind what catches your viewers and keeps them on your site. Here is a list of the top 5 traits any good website should always have:

Eye Catcher: The top half of a web page is what we call “above the fold” and in this area you should put something that is going to instantly make the viewer want to stay on your page. Generally, a slideshow with pictures showing what you’re all about is a great way to engage a viewer.
Call To Action: This is something that is going to make a viewer decide to contact you vs. your competitor to use your services and create a conversion. This can range from a special discount, financing, or a free trial will do the trick. You want this to get the viewers attention; as you generally only have a few seconds to capture their interest.
Content: Arguably, quality content may be the single most important key to having an excellent website. Content is what tells the viewer more in depth about what it is you do, and why they should use your services as opposed to someone else. Make your content clear, precise, and honest. Sell yourself!
Contact Info: One of the biggest mistakes that we see quite often is that a company does not have their contact info in an easily viewed place. Somewhere in that top fold you should ALWAYS have a phone number. A majority of the time, if a potential customer comes on your website and doesn’t see a phone number or some way to contact you at the top of your home page, they will gladly leave and move on and take their business elsewhere. Another good idea is a conversion form where people can enter their contact info for you to call, download an e-book, or receive a special offer for filling out the form. (An easy way to generate leads!)
Usability: Although this should be a given, unfortunately it is a lot of times overlooked in a web design. Your website should be easy to navigate through and not have tons of pop-ups all over the place. Nothing will irritate and drive away more traffic than a website that is confusing and is frankly a chore to try and navigate through. Keep it simple, clean, and clear. Trust us on this.

So that’s it. The list of what our experience has shown us to be the most important elements of a great web design. Although it may seem simple, we see a lot of sites these days, lacking these basic concepts. So remember, keep it simple, clean, clear and user friendly, and you’re sure to generate some more business. Effective Web Solutions

SEO for Your Facebook Fan Page

Effective-admin — Mon, 30 Nov -0001 00:00:00 +0000

More and more tips are popping up that allege to help optimize a Facebook fan page for SEO. First, is there such a thing as SEO for Facebook? Yes. Are there rumors that lead people astray with time-consuming work that doesn't help? Yes, again. So, let's skip over things that don't matter—like saving photos with a key-term-rich filename that Facebook will rename into a string of numbers anyway—and hone in on what helps.

The Facebook SEO Approache

There are two possibilities which need to be sussed out from the start. It comes down to this: Do you want to optimize your Facebook fan page for your brand or a key term? Remember, whenever you comment or someone tags your page the entire name will come up. A combination branding with key terms like John's Plumbing - Emergency plumber, Drain cleaning, and water heater repair is too long and too spammy. Your likelihood of getting shared decreases. Deciding whether to increase your brand recognition or try to increase your key term relevance is the first decision to make. This will determine how you name your page.

Naming your page - The first word is the most important to Google. Decide to go with branding or key term and format it the SEO title this way: Page name | Facebook.

https://searchenginewatch.com/sew/how-to/2110283/basic-seo-facebook-fan-pages# https://searchenginewatch.com/sew/how-to/2110283/basic-seo-facebook-fan-pages#

Location Pages: What Is Their Value?

Effective-admin — Wed, 30 Dec 2015 23:48:26 +0000

Location Pages

Themes

Effective-admin — Tue, 05 Jun 2018 20:31:09 +0000

Need an Assistant? Try this neat little automation tool

Effective-admin — Sat, 18 Jan 2014 22:34:49 +0000

If This Then That, ifttt.com, is quickly becoming one of the best automation tools for small tasks, especially for business owners. Essentially there are recipes that you can copy or create that lets you accomplish menial tasks that seem simple, but if you aren’t a programmer and don’t have an assistant , can truly make you crazy. There are currently 69 different available channels, each of which has it’s own set of triggers. All of the big names, Facebook, Linked In, Twitter, Dropbox, Gmail, Tumbler, Wordpress etc are all available to work with. “If this “(the first part of their name) is a trigger and the “then that” is essentially the action. So below are some examples that you could use in your day to day life to make it a little easier. Enter a contact into your phone: That person automatically gets an email saying it was nice to meet you! Don’t you look efficient! Make a post on your Facebook Fan Page: It can then automatically post to your blog page on a wordpress site. Enter an appointment into Google: Get an SMS alert to remind you of your Calendar appointment. Yes you can set a reminder while you are entering the appointment but I have a tendency to forget, so this cures the problem! Schedule a reminder: To review starred gmail emails Watch a specific stock : Get a text when the stock hits the price you want to buy or sell at. I recently had a client that had a dilemma and I found this solution for him. It was super easy for him to get it set up and taken care of, all by himself ! Give it a whirl www.ifttt.com Effective Web Solutions

Effective SEO: Clean Code

Effective-admin — Sun, 31 Aug 2014 16:37:46 +0000

So what is effective SEO? What measures can be taken to optimize a website? This article discusses best practice strategies for enhancing the effectiveness of search engine optimization, or SEO as it relates to clean code.

Effective SEO: Clean Code

In this first part we will discuss some to-dos and some don't-dos. What are the common mistakes people make in code that can sink SEO efforts and which ones should be included every time.

The Basic To-Dos

Here are the basic parameters Google is looking for and how the results can be improved:

H1 and H2 - These should be used on every page and include the key words. No more than one H1 is necessary and should be used in page title. A minimum of two H2 tags should follow.
Optimized and relevant meta data - Utilizing the meta description with: keyword placement, creating strategic category tags, title tags and alt tags on images, and appropriate linking are all must-haves one every page.
Keyword placement - With this one remember to avoid keyword stuffing. The days of listing keywords over and over are long gone. Use the key work in the H1 title, H2 subtitles, and a few times in the content.
Content over code - Crawlers need to review the content and too much code complicates the process. Use Cascading Style Sheets (CSS) and JavaScript to minimize long lines of code.
Review code before publishing - Many content management systems (CRM) automatically add code. Some of it is unnecessary and messy. Be sure to review and eliminate messy code before publishing each page.
Sitemap - A sitemap page allows you to tell the spiders which pages are key and specify structure. They simplify things for the spiders.

Don't-Dos

Code Bloat - This overuse of pretty-making code may create an alluring site but the search engine spiders are not up to the job yet. Adding flash and iframes can create too much complication and confuse the crawlers. Minimize this kind dense code.
Server-side code - This code should never be in the HTML source code. Server-side code can show up as visible information on a page, creating vulnerability to hackers and competitors. It also looks bad to end users.
Watch the non-index directives - Double check meta robot tags for mistakes when using the non-index and no-follow tags. If unintentionally applied to the wrong page, these will obviously tank the SEO rating.
Avoid semantic markup - Tags such as and add emphasis but not value. Google has stated that stylistic tags, such as and , are a better choice. (The exception being the H1 and H2 tags discussed above.)

Efffective SEO Wrap-UP
Beyond adding the basics (H1 and H2 tags, keywords, image tags, a sitemap, and links) the general rule is to keep things simple. Content is the main event and the more distraction from it, the more difficult it becomes for the crawlers to review the page. When in doubt, leave it out.

The Results Are in: Our Ice Bucket Challenge Video

Effective-admin — Fri, 05 Sep 2014 20:26:32 +0000

Our open-house anniversary party was a success. Thanks to all of you who stopped by to celebrate Effective Web Solutions's 5-years as an SEO, web development, and Internet marketing company. It was a pleasure to meet new people in our area and spend a relaxing afternoon with clients.
Dollars for ALS
Drum roll please... Effective Web Solutions raised $170 in donations for ALS. Donations were given to the ASL Association to support research and care for people dealing with ASL. Our team had great fun raising money and watching our brave leaders get doused! Understanding that every dollar counts, we hope that our donations have added toward making a difference in this important cause. We say with total sincerity (and a terrible pun) that we hope the ice bucket challenge stops ALS cold!
The Ice Bucket Challenge Continues
Monique Rice was happy to extend the chilly challenge toward a few of our neighbors: Pat Martinez of M5 Pluming Services, Dr. Tim Yoder of Yoder Chiropractic Center, and Terry Williams of Auto Shipping Group. Wes Rice also included Effective Web Solutions's General Manager, Jeff Hamilton as well as a couple personal friends. Will they take the challenge? We hope so–and we hope they do it while this warm summer weather is still around!
Effective Web Solutions Looking Forward
These five years have been a pleasure. We have thrived, even through a downturn in the economy. In our five years years we have added new employees to our staff and helped strengthen business for our clients. As we continue to grow, we are looking forward to adding new clients, new jobs in our community, and new knowledge of the ever changing world of SEO and Internet marketing.

3 Tricks To Creating a Secure Password

Effective-admin — Wed, 14 Aug 2013 18:54:28 +0000
As long as the Internet exists, there are always going to be hackers that are going to try and steal your sensitive information. That is why it is so crucial to do everything you can to try and prevent this from happening. The first defense you have against someone hacking into your account and obtaining potentially harmful information is a strong password. Here we will show you our top three tricks to creating a strong password.

Make sure your password at least 9 characters w/special characters: This will ensure that your password will be difficult for hackers to guess and therefore make it more difficult to hack. Using special characters just puts an extra-added security step in place to prevent a hacker from guessing your password.

Do not use words in the dictionary: This might sound weird, but it’s true. Instead do a segment of a few words put together or parts of words put together. One of the ways hackers break into peoples accounts is by cycling through all the words in the dictionary until they guess your password; it’s called a brute force attack.

3.    Do not use the names of your family members or pets: All it takes is a hacker to find out your name, check out your social media page, and guess your password based on your posts about your pets or family members. Do not make this mistake because it is one of the easiest ways to get hacked.

If you follow these steps when creating a password, this will help you to be a whole lot more secure on the Internet. You do not want to have to go through the process of dealing with stolen credit card information or identity all because your password was not secure. Effective Web Solutions

How Media Is Changing The Business World

Effective-admin — Wed, 18 Sep 2013 18:30:35 +0000
I’m a content writer here at Effective Web Solutions, about to start my junior year at the University of Oregon, and am on track to graduate in the summer of 2015 with a BA degree in journalism and a minor in media studies. Originally, I was told that I shouldn’t major in journalism because it was supposedly a dying profession. Eventually, I decided to do it anyway with the hopes that I can focus on communication, a staple skill in almost any profession. But then I started taking these classes and learning about media and how it is changing our culture, and more importantly to me, how it is changing communication for the better. So what have I learned from my communication and media studies so far? Combined with my experience here at EWS, I’ve learned that media not only has power over all when it comes to business, but it is also easily accessible for anyone to use it to their advantage. Your job as a business owner is to understand how it all works in order to use it successfully. Content is King! A couple years ago, I thought blogging was basically a personal diary posted on the Internet for everyone to see. But my views about it quickly changed when I started college, and even more when I started working for Effective Web Solutions and learned about SEO. Blogging is hardly a personal diary; it has turned into a goldmine of money-making possibilities for businesses, both small and corporate. If you know what you’re doing, the average Joe could make a decent dime on a good blog. This was all made possible with the invention of search engines and social media platforms. Search engine optimization makes it possible for you to be somewhat in control of how your blog posts or website shows up when someone uses a search engine to look up a certain keyword. These words or phrases are appropriately named because they are your golden set of keys into the world of the Internet. Original and creative content is another factor that goes into your rankings. If the viewers like your blog posts, they will share it on their social media pages and/or leave comments. High traffic leads to good rankings. This is why blogs, and overall strategically written webpage content, are crucial aspects of success in online marketing. As they say in the internet marketing world, content is king! Marketing and Media Remember back in the day when people would pay big bucks to have their ad featured on a page of the newspaper? It wasn’t that long ago, and people still do it! But sadly, newspapers are dying. It’s easy and most of the time free to get that same exact information on the Internet. It’s strange to imagine a world in which communication only consisted of ink and paper or spoken word, when today’s culture consists of thousands of different ways to communicate with the public. Some people say that media is killing the creativity of our generation, and that may in fact be true for some consumers, but those people don’t have any idea how much creativity and strategy goes on behind the scenes. Take television commercials for example. Let’s say hypothetically you’re an in-the-closet Jersey Shore fan. Have you ever noticed that when you watch those shows, an unusual amount of commercials advertising beer and liquor will come on? That’s no coincidence. Try flipping to The Wheel of Fortune for a few minutes, and you may notice a plethora of denture and life insurance commercials. Just like TV, the Internet has also allowed us to get creative and strategic. Search engines, social media platforms, and interactive online radio sites have provided us with the ability to personalize and manipulate the system to give business owners an advantage with their marketing in so many ways. This is fantastic news for you as a business owner because it means your options are virtually limitless. So use this precious medium to your advantage! It could be the difference between failure and success with your business. If you’re a business owner in the Vancouver, Seattle, or Tacoma, Washington area interested in more information about SEO and how to use Internet marketing to help your business grow and prosper, contact your Vancouver, Seattle, Tacoma SEO specialists at Effective Web Solutions. We are experienced in this area of marketing and are incredibly knowledgeable about how this field is evolving each and every day. Give us a call! Effective Web Solutions

The Top 6 Benefits Of An Effective Business Blog

Effective-admin — Tue, 01 Oct 2013 18:30:39 +0000
Most people nowadays know what blogging is, but too many business owners have yet to learn about all the fantastic benefits of including a business blog on your website. Consider it a long-term investment! Here are some of the many great things that a blog can do for your business. 1. Build your online presence. Blogging allows you to share and post things on the Internet regularly. It’s an opportunity to build a community of followers, prospective customers, and colleagues, while showing your leadership potential at the same time. The more frequently you are uploading quality, appealing blog posts to the Internet, the more your name will pop up in virtual and face-to-face conversations, opening the door for various marketing and networking possibilities. 2. Search engine marketing. There are many different ways that a blog will effectively market your business online, especially through search engine optimization. You can strategically place inconspicuous keywords throughout your posts; these will be words or phrases that people are likely to look up on a search engine such as Google. Additionally, you’ll want to aim for the highest amount of website traffic because the posts that are viewed most frequently will have better rankings. To do this, you should be posting regularly, at least once a week. You’ll also want to be writing original, appealing, and useful posts. This will encourage more people to click on your post, comment, and share on their social media profiles. In turn, this will continue to raise your traffic and improve your rankings. 3. More control over your online marketability. Routine blogging allows you to have more control in the way that you are reaching out to prospective customers or colleagues. You can choose the message that you want to send to the public, as well as the audience you are trying to communicate with. 4. Brand building. Through your blogs, you are able to connect with your potential or current customers on a more personal level, which will build your relationship with them, separate you from your competitors, show your credibility, establish trust, and hopefully strike a positive and resonating response. 5. Current events or trends target specific audiences. Keep yourself up to date on current events and trending topics within your industry; blog about them in order to attract the attention of your desired audience. Monitor your website analytics to find out which posts have the most views, and use that information to keep your readers coming back for more. 6. Blog features can increase your website’s overall traffic. There are many different things you can include in your blog to increase the traffic on your blog, as well as your company’s website overall. Take advantage of the “share” buttons for social networking websites, encourage your readers to leave comments, and include links back to your website. Offer your readers discounts, let them know about upcoming specials, and keep them informed on what’s new with your business. Take advantage of this powerful marketing tool and get creative! If you’re willing to put in the time, blogging can be surprisingly effective for you and your business. Remember though, quality over quantity! Plan ahead before each post, and take the time to review and edit when you’re finished. It will be worth it! For some people, however, it can be a lot to think about, especially if you’re too busy to commit. If that’s you, you should look into hiring an SEO business to do it for you. For Internet marketing and SEO in Vancouver, Tacoma, or Seattle, WA, give us a call at Effective Web Solutions. We have years of experience in the ever-changing world of online marketing and will be happy to help you and your business! Effective Web Solutions

Beware, Digital Marketing Can Help or Hurt Your Business

Effective-admin — Sat, 27 Sep 2014 00:54:14 +0000
Beware Most businesses need to be as active and present in as many places on the internet as possible in some way shape or form, but doing it the wrong way can hurt your business…especially financially. The most direct form of “advertising” is making sure that you are showing up in the organic or natural listings (the maps and below the map) as high up and on as many search terms or phrases as possible. Out of the top 3 major search engines, Google Yahoo and Bing, Google has 65% of the usage although it may not be all in one area like you think, so segmenting your marketing campaign is important. Search engine optimization can help you gain rankings, the problem is that you can do so many things that can get your site banned or mess your rankings up that unlike a few years ago, it takes either a lot of studying on your part, a stroke of luck , no competition, or you will need to hire a internet marketing company to help you.   Google intentionally makes it difficult to rank high in this area and stay there, because they don’t make money from the natural listings. Inbound marketing, like blogs, and an active social media community are very strong indicators for gaining rankings in today’s landscape. Another form of advertising on the major search engines, is in the sponsored ad area, also known as search engine marketing. These are the ads at the very top of your search and down the side.    These have gained in popularity in the past of year for a couple of reasons. First because over 50% of the general public doesn’t realize the difference between the “natural” listings or the ads, probably in part due to the fact the shading is a lot lighter than it used to be but also in part because consumers today are looking for a special deal and if you attract their attention by your ad they will buy. Although you can do this form of marketing yourself, you could blow thousands a month quickly just in the Vancouver area by knowing just enough to be dangerous. Truth is Google did a phenomenal job making it seem super easy, but there is a reason that internet companies are certified.   If you don’t understand things like “negative keywords”, click through rates and how it relates to the amount of exposure you get etc, you really are hindering your own success by managing it yourself. If you feel comfortable fixing a water main line break by looking it up on Youtube and then call yourself a plumber, then I guess you can give it a try. The 3^rd area to advertise on in search engine marketing is display advertising.   You can spend a lot less for a lot more exposure, but if it’s not set up right and managed you can seemingly be getting lots of traffic with very little conversions. Part of the reason that people blow a lot of money is trying to do display advertising on Google partners etc, because it’s a bit less expensive but the true power of display advertising isn’t just throwing up a text ad.   There are 2 primary ways to increase your conversions…limit your exposure to partner sites that at least you know if your potential client is on the site that they have a interest in, for instance home security, and they are located in your area, or the other successful way is to just have your ad appear on partner sites only if the client has already clicked on your website previously….essentially reminding them about your services and increasing your opportunity for conversion. Fourth would be social media marketing.   If you have organically built up quite a following on these forums, remember to respond to people, and keep it professional and polite. I have recently seen some of my clients get into a public argument with someone, and then block the person, or delete the unflattering posts.    The problem is that it’s far better to deal with a client on Facebook than to worry about a bad review on Google! Social media marketing also has a creative marketing side. Remember when you filled out your profile with your birthday, special interests etc? All of that info enables you to have a pretty targeted marketing program. My husband for instance, put in his profile that he likes motorcycles….so what does he get as ads served up? Motorcycle related ads. If you recently changed your status to engaged, you would start getting bridal jewelry ads (if you’re a woman), florist ads etc. For most businesses, focusing on marketing on the major search engines is your best bang for your buck….but if you have a visual business (like a beauty salon, advertising specialty company etc.) marketing equally on the social sites is equally important in the total scheme of things

Search Engine Marketing: Financial Gain or Money Pit?

Effective-admin — Fri, 13 Dec 2013 03:00:15 +0000

Most businesses need to be as active and present in as many places on the internet as possible in some way shape or form, but doing it the wrong way can hurt your business…especially financially.
The most direct form of “advertising” is making sure that you are showing up in the organic or natural listings (the maps and below the map) as high up and on as many search terms or phrases as possible. Out of the top 3 major search engines, Google Yahoo and Bing, Google has 65% of the usage although it may not be all in one area like you think, so segmenting your marketing campaign is important.
Search engine optimization can help you gain rankings, the problem is that you can do so many things that can get your site banned or mess your rankings up that unlike a few years ago, it takes either a lot of studying on your part, a stroke of luck , no competition, or you will need to hire a internet marketing company to help you.   Google intentionally makes it difficult to rank high in this area and stay there, because they don’t make money from the natural listings. Inbound marketing, like blogs, and an active social media community are very strong indicators for gaining rankings in today’s landscape.
Another form of advertising on the major search engines, is in the sponsored ad area, also known as search engine marketing. These are the ads at the very top of your search and down the side.    These have gained in popularity in the past of year for a couple of reasons. First because over 50% of the general public doesn’t realize the difference between the “natural” listings or the ads, probably in part due to the fact the shading is a lot lighter than it used to be but also in part because consumers today are looking for a special deal and if you attract their attention by your ad they will buy.
Although you can do this form of marketing yourself, you could blow thousands a month quickly just in the you local area by knowing just enough to be dangerous. Truth is Google did a phenomenal job making it seem super easy, but there is a reason that internet companies are certified.   If you don’t understand things like “negative keywords”, click through rates and how it relates to the amount of exposure you get etc, you really are hindering your own success by managing it yourself. If you feel comfortable fixing a water main line break by looking it up on Youtube and then call yourself a plumber, then I guess you can give it a try.
The 3^rd area to advertise on in search engine marketing is display advertising.   You can spend a lot less for a lot more exposure, but if it’s not set up right and managed you can seemingly be getting lots of traffic with very little conversions. Part of the reason that people blow a lot of money is trying to do display advertising on Google partners etc, because it’s a bit less expensive but the true power of display advertising isn’t just throwing up a text ad.   There are 2 primary ways to increase your conversions…limit your exposure to partner sites that at least you know if your potential client is on the site that they have a interest in, for instance home security, and they are located in your area, or the other successful way is to just have your ad appear on partner sites only if the client has already clicked on your website previously….essentially reminding them about your services and increasing your opportunity for conversion.
Fourth would be social media marketing.   If you have organically built up quite a following on these forums, remember to respond to people, and keep it professional and polite. I have recently seen some of my clients get into a public argument with someone, and then block the person, or delete the unflattering posts.    The problem is that it’s far better to deal with a client on Facebook than to worry about a bad review on Google!
Social media marketing also has a creative marketing side. Remember when you filled out your profile with your birthday, special interests etc? All of that info enables you to have a pretty targeted marketing program. My husband for instance, put in his profile that he likes motorcycles….so what does he get as ads served up? Motorcycle related ads. If you recently changed your status to engaged, you would start getting bridal jewelry ads (if you’re a woman), florist ads etc.
For most businesses, focusing on marketing on the major search engines is your best bang for your buck….but if you have a visual business (like a beauty salon, advertising specialty company etc.) marketing equally on the social sites is just as important in the total scheme of things.
Watch out for the pitfalls of internet marketing
Effective Web Solutions

Offsite Links: Why They Matter

Effective-admin — Mon, 04 Aug 2014 17:42:20 +0000

Building Up SEO Through Link Building

Anchor Text, Quality Control, Linked from Location.
Google has many ways of ranking a web page; among them are the number of “quality links,” and the text contained within them. This text contained within the link, or "anchor text" is in fact, one of the strongest indicators of rank. What this means is, if you want a high ranking on a Google search, you must focus on much more than just the number of links pointing to your domain. Be careful when link building though, because Google considers any sudden and large number of links pointing toward your page to be spam. Any hint of spam-linking will decrease your Google rank.
Where to start Link Building

Offsite Blog Articles
One great way to increase your backlink profile is to create or participate in offsite blogs that link to your website. Blog articles offer a place of interest where readers can find entertaining, informative, and useful information. When the links are created on top-rated blog sites, such as Blogger and Wordpress, the established reputation of these sites helps increase the “quality” part, in Google’s eyes.
What to look for when Link Building

Look for Consistently Fresh Content
Links are subject to diminishing returns, and in many cases we have seen Google give priority to sites that provide consistently fresh and high quality content that don't spam or over use keyphrases and links. A site or link can become stagnant when the site has no fresh content. The value or weight of each link diminishes with each link on a page or coming from a domain. That is why choosing multiple blog sites that consistently add new material can make a difference. Google likes websites with new, ongoing content begin added, you also get more out of each link if the site does not have too many links point out from it. Finding blogs and niche sites that meet this criteria will keep the links fresh and relevant.
Likeable Content
The popularity of a site can also change value or weight of a link coming from it. Social indicators, links, likes, shares, tweets, and internal shares are all indicators for Google to know how much people actually like this content. This is another reason to choose offsite blogs that publish on well-known sites, like Blogger. The more views, likes, shares, etc. a blog has, the more relevant it becomes. Then that blog's having a link to your website will likewise increase the relevance of your website. So, besides finding blogs on popular sites to link to your site, you also want the content of the blog to be interesting. The more interesting, humorous, or in some way noteworthy a blog post is, the more it will get passed around. Once an article goes viral, or at least is shared through social media or social media marketing, it instantly increases the views. This means more people can click the link through to your site and find your services, as well as a higher Google ranking. Effective Web Solutions

Invitation: 5-Year Anniversary Party - Effective Web Solutions

Effective-admin — Mon, 18 Aug 2014 21:47:35 +0000
Wow, has it been five years already? Sure has! And we're throwing a party to celebrate. What an amazing opportunity for us to blow out the candles with our local community. Come by our office to meet our team, see where our web magic is created, and learn more about Effective Web Solutions services. CONTACT US >>

What's Effective Web Solutions Doing?
Effective Web Solutions - Portland, Oregon and Vancouver WA's favorite Web Design and SEO company are proud to announce the 5th anniversary since the start of business in 2009. Please join us at our Washougal WA location to help celebrate our achievement! Effective Web Solutions 5-year anniversary celebration. Celebrating our time and dedication to the Portland, Vancouver, Olympia, and Tacoma community.
Where is Effective Web Solutions?
Our office: 1737 Main Street Washougal, WA 98671
When is the Party?
Thursday, August 28, 2014 1 PM to 4 PM RSVP to: customerservice@ewscrm.com or call us at 888-400-4002 Effective Web Solutions

We're Taking the Ice Bucket Challenge

Effective-admin — Fri, 22 Aug 2014 20:54:40 +0000
That's right, Effective Web Solutions has been challenged! The community has extended the challenge and Vice President of Marketing and Sales, Monique Rice, has happily accepted.
The Ice Bucket Challenge
The Ice Bucket Challenge, the latest YouTube video to go viral, asks people to donate $100 to benefit the ALS Association or dump a bucket of ice over their head. Once complete, a person needs to then pass on the challenge to another someone else. Who will be next? Come to our open house and find out!
Matching Donations
Effective Web Solutions is asking the community to bring donations to our 5th Anniversary Party on Thursday, August 28. We will be hosting a get-together in our office for people to eat cake, meet our staff, and find out about what we do. The open house will take place from 1 pm to 4 pm and donations for the Ice Bucket Challenge will be accepted until 3:30. At that time Effective Web Solutions will match whatever donations have been collected. All donations will go the the ALS Association.
About ALS
Amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig's disease, causes the degeneration of the cells in the brain and spinal cord. This leads to the loss of motor skills and paralysis in the latter stages. Donations received by the ALS Association are being used for research to find treatment and prevention for the disease as well as support for those who have it.

The Horror! The Horror...of a 404 Error (Costume)!

Effective-admin — Sat, 01 Nov 2014 00:00:54 +0000
Effective Web Solutions employees came up with some clever SEO-themed costumes for Halloween this year. That's not just a panda you see there. That is Google's Panda Update. And the penguin? Yep, you guessed it. That is the Penguin Update. Those updates can be tricky to navigate and, as such, the two were checking the H1 and H2s on websites and making sure metadescriptions include key words—and don't get them started about thin content! The Penguin Update did a lot of judging of people's back-links for quality. As for the 404 error well, she popped up as a surprise just when she was least expected. Teisha McCarthy, Effective Web Solution's Adwords Manager, said she isn't sure how the idea of being a Panda Update first dawned on her, but she was happy to find an "easy, clever costume that would be fun for work." Kayla Bushnell, also an Adwords Manager, said the idea of the costume came up earlier in the month when she had a 404 error come up on her screen. The idea of a 404 error costume had a perfect mix of being "scary, easy to make, and work-related, " said Bushnell. When the two saw their coworker, Haley Samuelson, come in without a costume, and realizing they had plenty of touch-up make up to spare, they made her into a Penguin Update to server as a companion for the Panda. Some other costumes around the office included an authentic ancestral Scottish tartan kilt replete with sporran and a "traditional black hoodie," a pirate, and a Native American outfit. The Effective Web Solutions group took their show on the road and went out to see who else was dressed up for the day. The owner of Ginger Juice had a lovely Old English-style barmaid costume, including a curly blond wig. The barkeep at Amnesia Brewing had a lavishly done Mother Earth costume with vines and leaves painted on her face, neck, and arms. All and all it was a fun walk through town.

Net Neutrality: What it Means for Businesses

Effective-admin — Wed, 05 Nov 2014 22:27:04 +0000
You may have heard a lot about the net neutrality debate, and not been sure where to fall, or even what it all means. With as much confusion as there is surrounding net neutrality, it can be explained in a fairly simple way. The first thing you need to remember though, is that the result of the net neutrality debate will have a huge impact on businesses and SEO.
What is Net Neutrality?
Net neutrality is the idea that the internet should be an equal place. This means that access would be the same no matter what, so your business website would load just as fast as any other. Internet service providers want to make that go away. Imagine there are two bus lines. Average Joe’s is small and local, they make enough to provide for themselves and their employees. Big Box is multi-national, and takes in billions of dollars in profit every year. Both bus lines have an agreement with the Road Providers, and can use any road when transporting passengers to their destinations. The Road Providers want to change that. Instead of equal access, the Road Providers want to make is so only bus lines who pay them extra money every month can use the freeway. Big Box doesn't have a problem with this; they can afford to pay the Road Providers. But if Average Joe can’t use the freeway to transport paying customers, those customers will leave him for Big Box, and he’ll lose his business. All Average Joe’s SEO efforts won’t help him if Big Box can simply pay the Road Providers to put him out of business.
Equal Speeds for Average Joe
Internet providers are trying to do the same thing to small businesses right now. Studies have shown that 40% of customers abandon a website if it doesn't load in three seconds. If Internet providers are allowed to charge companies for access to better speeds. Average Joe’s customers won’t wait to find out what he has to offer, when Big Box’s website loads so much faster. The President is currently trying to pass legislation that will keep the net neutral, and make sure competition between businesses remains focused on the quality of business, not the amount they can pay for faster internet speed. If you agree that the internet should remain equally fast for all websites, contact your local senator, or your local state representative, and let him or her know you support net neutrality and want to keep the internet equal. For information on how effective your website is, contact Effective Web Solutions.

WordPress and You

Effective-admin — Tue, 25 Nov 2014 20:30:53 +0000
Functionality is key in the competitive market place of today. That doesn't just extend to your audience though. How much control do you have over your site build? How much is it costing you to have that site built and maintained? Most importantly though, is it worth it to move to WordPress?
Say Yes to WordPress
The short answer is yes, but there’s still a lot of unpacking to do. So let’s start at the beginning. Your website is the face of your business, and you want it to look good. Your current site doesn't feel fresh, but the idea of going through a web build all over again is daunting. WordPress makes it easy. In addition to easily porting over your current information, you’ll have a variety of easily changeable options for your layout. This means you won’t be stuck with a single format, or several un-editable options. If you want parts from different sites combined together, it’s easy to do. This carries over into flexibility. If you want to change something about your site down the line, there are a million plugins to do so. Switching design elements is easier than ever, and doesn't involve the complicated coding that your former site did. It also makes adding new content and integrating with existing apps a breeze. New WordPress sites are mobile responsive as well. This means your site size, text, and menus will scale appropriately along with your format when a customer uses a phone or tablet to look at it. Most important of all is your ability to be seen. How often have you wondered why no matter what you do, you can’t seem to raise your site’s place in Google search results? The answer is Search Engine Optimization, or SEO for short. Your static site is likely poorly optimized, and Google can’t find it, or doesn't know to look for it. WordPress makes it easier than ever to search engine optimize. With a switch to WordPress you can easily shape a page around the key terms Google wants to see. This means targeted content for your audience, and translates into new customers and business growth.
The WordPress Rundown
So one more time, here’s a quick list of reasons to finally make the switch.

Layout: You can easily customize the look of your new site.

Flexibility: Changes are a snap with plugins.

Mobile Responsiveness: Your site looks its best on mobile technology.

SEO: Enhanced search engine optimization gets you seen.

It’s so simple.

With Effective Web Solutions on your side, you can easily carry your site onto WordPress and into the future. There’s no reason to wait, so contact us today.

The Science of SEO

Effective-admin — Mon, 15 Dec 2014 19:45:48 +0000

SEO 101: An Introduction to SEO Experimentation
In the world of Search Engine Optimization Marketing, it's easy to forget that what may seem cut and dried is actually quite complex. A small business is seeking to move up their Google Rankings and acquire more customers; it sound simple enough, but what does that really mean? If you've never investigated SEO Marketing before you may think it's like designing a website. You go to school to learn it, enter in the right code, and viola! Your site that was once on the bottom of page 3 is now on the top of page 1. If it were that simple, a Google Search wouldn't know who to put first because everyone would be ranking so high. SEO is a lot more scientific than that though. Hard science involves quantifiable data, testing, and objectivity. Soft science involves correlation and experimentation. When analyzing SEO results it's extremely important, and necessary to use a mixture of both. A critical eye is required, and a good SEO Company spends time not just working with what they know, but attempting to figure out what they don't know.
The X Factor
What you may not realize is how much of an influence a Google Update has on your rankings. This is the elusive X, and what your SEO firm learns from it determines how they carry out SEO practices. Google consistently changes the way their search engine determines which websites rank higher by executing Penguin and Panda Updates. These aren't just updates to the interface, these are updates to the algorithms Google actually uses to determine your websites ranking. Another important aspect of this you might not know...Google doesn't tell anyone what these changes are. They only announce that an update has occurred and the potential impact percentage it may have on website queries.
SEO + X = RANKING. Solve for X
So if X is a Google Update, how does your SEO company solve for it? Science of course. You want an SEO company that meticulously tracks your website, and a good one will. They keep detailed records of what changes have occurred and how they impact your ranking. This is so developers can carefully determine what factors a Google Update has affected, and where they need to shift focus. These can involve the back end of your site, like how it is mapped and whether or not it is Static or on WordPress, as well as the front end 'IE' content, tag structure and amount, as well as keyword density. Careful notation and experimentation allow developers to identify key changes and correct them to achieve better rankings. All of these and many, many more things have to be taken into consideration and carefully weeded out. Other factors are out of your SEO companies hands entirely. These include:
The length a similar company has had a domain name

The number of chain competitors in the area

Whether you have SEM Services
Exceptional SEO doesn't happen without hard work and dedication, and even then Google search parameters can change the game overnight. So no matter how cut and dried it may seem at first, Search Engine Marketing is anything but. With an excellent SEO Marketing Firm on your side composed of top-notch developers, skilled writers, attentive sales reps, and an amazing citation team you can achieve successful rankings in any market. Just remember that every step backwards provides the opportunity to take three steps forward, and a stumble in the rankings will happen at any firm. With a team of SEO scientists backing your business, that stumble can turn into a giant leap forward.

Stolen Content: What to Do?

Effective-admin — Mon, 29 Dec 2014 23:14:14 +0000
Saying the right thing in the just right way not only convinces customers to choose your product, it also goes a long way toward SEO efforts. So your SEO company puts a lot of time and thought into how things are said, right? Not necessarily. Effective Web Solutions frequently comes across companies who have stolen content on their website—and the website was created by an SEO company. The same often goes for independent web developers. We get new clients who want us to create a new, updated website for them. The intention is to use the content from their current site for the new web build. However, when we check, the content is stolen and therefore needs to be rewritten. Often the individual or company has no idea their last developer used content from someone else’s site. Let’s start with the basics: Can web content be taken without permission? The answer is no. Plagiarism is defined by using or passing off another person’s words or ideas as your own. Your content is yours the moment you write it down. Websites do not need to be registered for copyright protection in order to file for copyright infringement and even sue for damages. If you are the original creator of your content, or you have paid a writer or SEO company to write original content for you, then it cannot legally be used anywhere without your permission.
Does it Matter if Someone Steals Your Content?
When Google rolled out its Panda algorithm it was supposed to help reduce stolen content. Many companies were using scraping tools to gather web content to use for their own site. Blogs, articles, product descriptions—all of these types of content are subject to scrapers that regularly check for new content from one website to use on another, without the knowledge or permission of the site’s owner. At times, entire websites have been reproduced from the photos, to the design, to every word on every page, with only the company name being changed out. Google’s Panda update began penalizing websites with duplicate content. It also checked for sites that have been scraped. All of this is good for those of us writing original content, yes? More or less, that is true. However, there are plenty of cases where Google has penalized the wrong company—the one who originally wrote the content—rather than the thief. Once that penalty is bringing down a website’s ranking, it becomes difficult to be visible online. If Google selects the wrong company to penalize, then your competitor who used all your content could rank well above you. In fact, there are some tricks that the usurper of your content can use to make it look like his or her content was there first. Then, when Google sees the duplication, they will penalize your site as the one who stole the content.
Do You Know if Your Content Has Been Stolen?
Checking to see if your content has been stolen is easy. Go to Copyscape.com and put in your URL. It will search for any other sites where your material shows up. You can click on the website(s) where duplication has been found, and that will tell you who has used your content.
Is Your SEO Company Using Stolen Content?
If you use Copyscape.com and find that your content is not the only place out there that it appears, and you didn’t write it yourself, then the next question is this: Did my SEO company or web developer use someone else’s content on my website? Once you have the URL of the other site(s) with the same content, then you can use the Way Back Machine to see which site came first. If you find that the person you are paying to manage your website has used content from another site, you should demand the content be immediately rewritten. You may also consider moving to a more reputable SEO company.
Stolen Content could be subject to:

Google penalties which will lower your ranking or take you off of Google searches altogether

Potential removal of pages, leaving you with blank pages until original content can be created

Legal action taken against you

Reputable SEO companies should never use stolen content, but it definitely happens. When it does it can hurt your rankings for months, even after the problem has been corrected. Your domain could continue to stay low in ranking even when all new content has replaced the duplicate material. Not to mention, it is just bad form to use another company’s information.
What Can You Do To Protect Your Content?
Once you are certain your content is original, what steps can you take to prevent other people from using it? There is really nothing that can be done to keep someone from hitting “Copy” and then “Paste,” but you can take action when it does.

Use the copyright symbol in the footer of all your web pages. That is a clear statement that the images, sounds, videos, design and words on your website are not to be used without permission. Even without this symbol the information belongs to you alone, however the clean indicator on the site makes it irrefutable that you do not allow reproduction without knowledge and consent.

You can register your copyright with the U.S. Copyright Office. It is not necessary for your material to be registered in order for it to be protected. It gets your copyright on the public record and makes it easy to prove the content is yours in the case that it is ever called into question. The benefits are that it allows everything on your website to be protected for 90 years and also allows you to recoup attorney and legal fees if you successfully sue a thief for damages. This option is a good one if you sell articles or blogs, and make money on the actual content on your website. Otherwise, just using the copyright symbol is often sufficient.

Register your new web pages with Google Webmaster Tools as soon as you publish them. This tells Google to index the page right away. Once that is done, it is on the record with Google when the content was created and by whom. Anyone coming in after that should appear to Google as having duplicate content.

Send a cease and desist letter to the company who has used your content. Let them know which pages are in violation of the Digital Millennium Copyright Act (DMCA) and tell them to remove your content from the site, immediately. If their website acknowledges a webmaster who manages the site, send the letter to both the webmaster and the owner of the site.

If you do not have luck getting the company to take your content down, contact the hosting company. Many companies that host websites take copyright infringement much more seriously than an individual company might. They often take immediate action. To find out who is hosting a company’s website go to WhoIsHostingThis.com.

Report the DMCA violation to Google. If, after reviewing your complaint, the content found in a Google search is deemed to be stolen they can disable search access to the other site and even terminate them as a subscriber.

Stolen content leaves a company or individual open to legal action as well as a loss in business while their site drops in rankings or pages are removed. The risk to your business is not worth it. SEO companies generally have writers on staff who create original, engaging content. If you use a web developer who does not write content, consider writing your own. Writing not your thing? There are plenty of content companies out there who will do that work for you. No matter who gets paid to write your content, it is always worth it to ensure that you never use stolen content. It is also a good idea to check Copyscape on a regular basis and make sure that no one is using your content. Despite the legalities and the efforts in which Google has gone to protect content, content gets stolen all the time! For more information about web content contact us.

The Power of PPC

Effective-admin — Wed, 07 Jan 2015 22:08:59 +0000
You may not realize it, but your SEO company does not stop work after they are done with your initial website build. A properly optimized site can do wonders for Google rankings, elevating page rankings, map rankings, and organically bringing in new business. This can be tough when there are bloated marketplaces though. These occur in major cities, where every industry is utilizing the same keyterms and going after the same pool of customers. How can you boost your site ranking when every block in any direction houses a business in direct competition with you? PPC is one way to gain exposure, and can be an incredibly effective tool.
What is PPC?
PPC stands for pay-per-click. It’s a form of internet marketing that can be particularly useful for small businesses. That is because advertisers are only charged when someone clicks on a link of theirs. The links appear based on keyterm searches, and the more desirable the keyterm the more money the click ends up costing. These fluctuate based on keyterm popularity, and a business can specify which keyterms they would like their ad to appear for.
PPC and You
Our local PPC expert, Kayla Bushnell says that, “You can target in specific areas like your city, or literally block around your store front. It ensures that you are always there when your customers are searching Google for a product or service you offer.” Pay per click requires constant vigilance. Ms. Bushnell went on to explain that, “I have to make sure that my clients are not going over budget and are in the top 3 positions of Ads.” To achieve that they have to, “be above the top bid page.” This can be difficult when the bid increases with every search. With careful management strategies, PPC can be incredibly beneficial. It serves as a double threat to the competition, directly bringing in clientele and increasing your webpages metric pull with every click onto your site. Customers only see your services when they are already searching for them, so you get the opportunity to reach an immediately interested client. PPC metrics can also prove invaluable when analyzing your website. These include:

ROI (Return on investment): Shows the overall net revenue of the campaign.

CTR (Click-through rate): The percentage of users who click on an ad when shown it.

CPL (Cost-per-lead): How much a lead costs versus the amount of revenue generated.

There are many more tools in a PPC campaigner’s arsenal, all of which are designed to help the client get the most business for their money. These allow the campaign to be changed on the fly so that you get the most from your PPC campaign. If the CTR is too low the advertisement can be changed. If the CPL isn't high enough new keywords can be targeted. This allows for a constantly evolving and effective campaign. A company offering comprehensive SEO solutions will be able to provide you with an incredible PPC campaign, so don’t wait to contact your local SEO company and ask for PPC as part of your next contract package.

Online Reputation Management: The Ranking Star

Effective-admin — Fri, 30 Jan 2015 22:32:51 +0000
Reputation management has long been an important part of business, but how does it relate to online marketing? The simple answer is online reviews. Online reviews can quickly sink a company. That fear alone has kept many businesses away from soliciting reviews. But, what if you knew that getting enough reviews, and highlighting the positive ones, can increase your business by 25 percent? Would that be enticing enough for you to take a foray into the jungle of encouraging online reviews?
The Impact of Reviews
First let's talk about how online reviews impact you. This happens in a couple ways:

Review Site Rankings - When a person searches a key term, in amongst the results will be pages by sites like Yelp. When a potential customer clicks on that Yelp result they will see a listing of local companies and each company's rating. They also see how many reviewers have contributed to that rating. Of course, the company with the most stars offered by the largest number of reviewers will have a higher click-through rate and more conversion into sales.

Google Stars - When people have at least 6 reviews they will get a star rating in their listing on the Google Maps search results. One important caveat here is that you have to have enough SEO pull on your website to show up on the Google Map results. Having reviews will help you there, but it is not the only only factor. If you are showing on the maps and you have stars under your listing, you greatly increase your business. Our clients anecdotally report a 25 percent increase in business when the stars are there, over times when they are not!

Death by Negative Review
Next, let's discuss that number one fear people have: the power of a negative review. While it is certainly true that an unhappy customer will shout from the rafters about their gripe while a happy customer generally just smiles on the way out the door, it is possible (and important) to screen out those negative voices before they hit the web.
Safely Solicit Online Reviews
An online reputation management service will have strategies for mitigating negative reviews. This is often done via a customer service survey. The survey allows a customer to talk about their experience before it goes anywhere. The survey starts by having the customer rate their overall experience. The comments from a high-rated survey are driven to a review site where they can be posted. Alternately, comments on surveys with a low rating are sent to the company to be addressed, without posting to a review site. These low-rated reviews are a great way for businesses to collect data to improve service. It also affords the business an opportunity to dialog with unhappy customers to try and improve their experience. Finding ways to improve a customer's experience reinforces customer recovery and increases the potential that he or she will become a candidate for a future positive review.
Survey Schmirvey!
How do you get people to take the time to fill out a survey? Again, an online reputation service will have enticing solutions. One way is to offer a potential reward for filling out a survey, such as a drawing for a Kindle Fire or an automatic coupon for the next use of your service. Sure, but what if you don't sell a service online? How do you get customers to visit your website? This can be done a few ways. One is by always getting emails for every customer who calls in. If they are reluctant to give it, tell them it will not be shared but does offer a chance to win a Kindle Fire or receive coupons for their valued input on your service. A link to the survey should be on all your social media sites. This furthers the idea that you care about your customers' experience and also promotes the incentive reward. People may even share the link and like your social media page in order to tell friends about winning that Kindle Fire. Increasing your social media presence will also help your SEO! Another way to gather survey results is to send out snail mail flyers to customers, again explaining the potential reward and driving them to your website. Yet another way is to print the information on invoices or receipts. All of the above is even better! Online reviews greatly impacts your reputation and your business. The negative reviews, once out there, are there to stay. They can be offset by achieving a larger number of positive reviews, thereby increasing your stars. The bummer is that it can take a long time if you are waiting around for people to find their way to review sites. The good news is that there are online reputation management services who can help you generate a larger number of reviews and weed out the ones you don't want speaking for your business.

Web Hosting: The Good, the Bad, and the Sticky.

Effective-admin — Fri, 06 Feb 2015 20:35:47 +0000

Web Hosting
Web hosting, it's a requirement of the industry. You want to focus on your business. Reaching out to clients with good content, scaleable design, and uniform contact information is the fun part. Site creation is new and exciting, but once it's all done and the glamour has worn off you still need to find hosting. Since it all takes place on the back-end, with file transfers you'll never see occurring on servers that can be oceans away, it's easy to think it's all the same. If you don't know how it works, you might think one company is as a good as another. You'd be wrong. Ignoring the inner workings of web hosting is only possible when everything is working properly. Once you have a problem, you realize that the web company you were so happy with moments before might not be all you thought it was. Hosting problems mean lost business, lost revenue, and lost time. We recently encountered one such instance.
A Sticky Web Hosting Situation
Tales from EWS Part 1: Server Administrator Alex Bear received a call from a client who's site had gone down. They were hosting with an incredibly popular hosting company who also sell domain names. What should have been a routine phone call and inquiry had turned into a nightmare, and by the time he called us he had already been offline for four days. He had to find out it was down on his own, because his hosting company lacked one of the most critical components of a good host, managed hosting.
Managed Hosting
Alex says of managed hosting, "There is somebody watching over your account or server at all times." If something goes wrong you want to know that someone will be there to catch it. Having a company with an excellent record for up-time and preferably a guarantee, is critical. Outages cost you money, and it's important to know that if one server goes down, your site is on another server that your hosting company can shift traffic to in a flash. Tales from EWS Part 2: As it turns out, there was not a readily accessible backup of the clients current site. Though the hosting company had access to one, he was unable to get to it. Backups can be the difference between life and death on the web. If your hosting company isn't backing up your site, there may be no way to recover lost data.
Site Backups
Many WP sites allow for plugins that provide you with the direct ability to backup your site, even independently of your hosting company. This puts some of the power in your hands. An even better option is to choose a hosting company that regularly backups all your work. When you handle user accounts and daily transactions it's even more important that this occur regularly. Alex advises, "Make sure there is a recovery system in place that backs up everything monthly, and if it's a WordPress site to have more frequent backups, weekly or twice a week." Tales from EWS Part 3: When we said the client was unable to access his site, we meant it. Customer service wouldn't even speak with him. This was because he didn't have administrative access. This can happen many different ways. Sites can change hands and the rights don't get transferred. Domain companies can maintain rights to a domain name, contractually renting it instead of providing you with true ownership. Sometimes the employee who originally purchased the domain name has left the company, and never bothered changing access rights. These are all different ways to reach the same end, and all of them are avoidable.
Domain Name Ownership
Having true ownership over your domain keeps this from every happening. As the owner of your company, make sure that access is in your name. Hosting companies are very particular when it comes to this issue, and cannot legally budge on it. If they didn't exercise extreme caution it would easy for someone to sabotage a website by pretending to own it and requesting unwarranted changes. Tales from EWS Part 4: Imagine needing support and not having access to it. Many hosting companies will funnel you through a web of automation, confirmation, and department changes before you can get anything done. The whole entire time you are losing customers. Alex was able to recover our clients site from his other hosting company, and put it onto our own. Now in addition to frequent backups, the client knows the name and number of who to contact if something isn't working as it should.
Site Support
You want to make sure your hosting company offers personal support. That doesn't necessarily mean speaking to a live person every time, but speaking to the same person. Alex says of expansive hosting companies, "They have so many clients, when something goes wrong you have to get on the phone and wrangle with customer service. You want to have one contact person that you can trust." You don't want an automated system, you want to know there is someone you can reach 24/7. Support may change hands for the night shift, but a hosting company that is invested in your success will ensure you can reach someone when you need to who personally knows your site. Tales from EWS Part 5: After saving his site, our client left us with a glowing review and interest in expansion. Doing homework on your web hosting company might not be any fun, but it can save you so much trouble in the long run. There are a few other considerations to think about when looking for a hosting company.

Accessibility Parking - Can you control all your site URL variations from one place, or are they spread out and difficult to work with simultaneously?

Hosting Setup - Are you using shared hosting (and sharing the problems of other sites) or do you have a Virtual Private Server? (keeping you safer and increasing performance)

Scalability - Can your hosting provider accommodate increased traffic and spikes during peak seasons, or will you need to change hosting companies after experiencing growth?

All these need to be taken into consideration. An exceptional internet marketing company can help you identify the best hosting company for your perfectly search engine optimized site.

What your New Website Developer needs from You.

Effective-admin — Tue, 10 Mar 2015 15:39:54 +0000

Website Development
Developing a website isn't a one step process. There are dozens of things that need to be taken into consideration. There are writers working to provide new content for a build, web developers creating the structure and layout of a new site, porting over existing information or setting up an easy framework for writers to add onto. PPC campaigns are prepared for a sites launch, so that strong back links direct users to a clients new site in addition to providing it with much needed authority. Some of a development companies employees are working pre-launch, others are waiting in the wings until the account goes live. All of these employees are eager to work on a clients behalf, providing them with the best launch possible. When this goes smoothly a website can be developed in as little as a weeks time. So how come so many clients end up waiting on their websites, and what can be done about it? Like so many things, it boils down to time and priorities.
Client Responsiveness
There is one fundamental difference between a developer and a client. The developer has one job, to create the client's website. For the duration of the web build the client has two jobs. One is to provide the developer with everything needed to perform their job, the other is to perform the expected duties of their own position. Duties can vary from managers to owners and assistants, but the workload doesn't. Clients are busy people. Problems arise when the developer doesn't have everything they need to do a particular job. These freezes can happen often, and for a variety of reasons. Many times a client is too overloaded with work and cannot find the time, other times they view it as a spec on a horizon filled with priorities, all of which are battling for attention. There's something a client often forgets when it comes to their website though, and it's one of the oldest chapters in the business book.
Time is Money
A client's time is incredibly valuable. Missing a phone call because they're performing work on the website could mean missing a financial opportunity. What many clients forget before their website launches is its purpose. A new site with search engine optimized content, better functionality, and mobile responsiveness provides new opportunities. We've had clients receive massive jobs for key-terms they weren't even ranking for within 24 hours after launching a site. That's not business they would have received otherwise, because before their site was launched, no one would have found their business looking for that key term. So a client has to ask themselves, what is my time worth?
The Value of Time
Consider these factors:

Time - What is your developer asking for? How long will it take you to gather the requested documents and send them in?

Worth - What is your time currently worth? How much money would you have made in the time it took you to aid your developer?

Cost - What is the cost of your inaction? Do the benefits of putting off your developer (Aiding current customers, finishing paperwork, attending a meeting) outweigh the benefits of aiding your developer (Increased business, easier scheduling and information gathering, higher visibility and mobile responsiveness).

We've not had a single instance where allowing a developer to complete their work in a timely manner has not been beneficial to the client. Everything your developer does is designed to help bring you new business, make your life easier, and provide customers with a good experience. So how can these delays be avoided? By getting your developer everything they'll need up front of course.
Crucial Information every Developer needs to Finish Your Site
Before work on your new site even begins, make sure your developer has all the key pieces of information they'll need. Lead Developer Blake Geist put it most succinctly when he said, "Give use everything that you have, appraise what we have." Below is a breakdown of the main information you'll want to give to your developer as soon as possible.

Any and all website assets - This includes content that will be carried over, logos, images (staff, photos of work, property images), and any other pertinent information from your current site.

Current site login information - This covers what content management system you use, your existing domain name and your host login information.

Social media - If you receive social media management you'll need to supply all account usernames, passwords, and URLS's.

Google analytic information - Every company should be monitoring this to track the performance of their current site. Supply your developer with any saved analytic information and webmaster tool login information.

Don't forget the details
Blake went on to say, "I need to know what you like about it (the current site), what you don't like about it, and what changes you need." Details like color schemes, menu layouts and other personal preferences should be communicated before the developer begins. Though changes can be quite easy within a WordPress site, static sites are more difficult and many clients want their site to look a specific way but neglect to express these opinions. Now that you know what information your developer needs, you need an exceptional internet marketing company. From reputation management to complete search engine optimized site development, call (360) 450-5171 or contact Effective Web Solutions.

EWS Participates in Local Charity Fundraiser

Effective-admin — Tue, 30 Jun 2015 18:01:42 +0000

SEO Goes Golfing for Charity
Sun, golf, and fun—all for a great cause! On Monday June 22, 2015 Effective Web Solutions participated in an annual charity event in Gresham put on by Speed's Towing. Hosting the registration booth and selling raffle tickets at Persimmon Country Club Golf Course was a wonderful way to meet and greet folks in our community. Each year Speed's Towing organizes a charity event for a different cause. This year proceeds went to benefit St. Vincent de Paul, an organization that brings together volunteers in the name of service and assistance to those in need.
Things Were Heating Up
Despite the heat wave that was just beginning to build steam the turn out was pretty good. Several EWS staff participated as a team in hitting the ball over the greens. Coming back to the office with sunburns and smiles, it was a wonderful team-building experience and a lot of fun for all. The important part of the day was the amount raised for charity. Drum roll please...just over $3,000 was raised for St. Vincent de Paul by the end of the event. EWS would like to thank Speed's Towing for the opportunity to be a part of the day. We enjoyed tabling the registration booth as well as sponsoring a team for a round of golf. We have been a part of these events for the last few years and we look forward to doing so again in the years to come.

Identifying the right SEO Company

Effective-admin — Thu, 29 Oct 2015 18:35:20 +0000

How to Find the SEO Company for You
Having the right SEO company managing your web presence can make all the difference. The right company can help grow your local customer base, break into new markets, and expand your business. The wrong company can also leave you feeling stuck. There are some important things you need to know before we continue.
Keep in mind...

Everyone plays by the same rules. When it comes to ranking your pages on Google, everyone has to play by the same rules. Google is continually attempting to catch attempts to circumvent their system, and that system is very intelligent. If you choose a company that uses underhanded tactics like re-using content, link farming, or worse without telling you, you could be one update a way from losing every spot you have.

SEO takes time. In order for a website and its individual pages to settle in rankings it can take as long as 9 months. If your SEO company was forced to work with your previous URL and it already had Google penalties attached to it, it can take a year or longer. Results are not instant. Though large change can occur quickly for certain pages, this is usually in less competitive and less populated locations. For major cities you just have to sit tight. This is true for every company you work with, because they are dependent on Google and other search engines. There is no way to speed up the process, and slow growth in a major area should not be discounted.

The decisions you make matter. As a client you have access to the ability to make sweeping changes. This can include address changes, URL changes, and more, but these decisions matter. Consulting with your SEO company and listening to their advice is your best strategy. Multiple changes to URL's can lead to long term penalties. Address and phone number changes can destroy valuable citations work. Failing to check for a Google Verification PIN number can hold your website up for days or force you to change addresses. Working in harmony with your SEO company is the quickest route to success.

SEO Company Consideration Factors Include:

Pedigree - It's important to work with an established company. Ask for samples of their current work, especially if they have worked with other companies in your industry. A broad range of designs can indicate a creative development team. Find out how long they have been in business. It's a good sign when a company has weathered the recent economic downturn, it can indicate success on behalf of their clients as well.

Services - Identifying what services they offer is incredibly important. If your SEO company is only capable of creating your website, it leaves you with a scattered marketing presence. You'll need someone to host, a different company for reputation management, and if your strategy changes you may need to contact all of them when something changes with one. Having all your necessary services under one roof allows for a cohesive strategy and eliminates many potential problems.

Teamwork - In order to get the most from your SEO company, it has to be more than a one man show. A company with dedicated staff members working on particular aspects of your marketing campaign ensures that things get done in a timely fashion, and get done correctly. It also means there's always someone to contact in the event you need help, or your site needs immediate attention. A single person can only focus on one client at a time, a team doesn't have to.

Personalization - Every business is different, and you don't want an SEO company that runs you through a website mill. Your website should reflect your taste, and having a developer that works with you is incredibly important. Keywords should be chosen with your SEO company so that you have the strongest chance to rank and turn consumers into paying customers. Original content is a major factor, and you should be wary of any company that re-uses your information from page to page, or even site to site.

There are additional factors you'll need to consider for yourself. These include pricing, the ability to scale, hosting services, and build-out packages. Every company offers something a little different, but spending less in the short-term can often lead to much greater losses in the long-term. For an SEO company with strong team dynamics, robust services, and a history of excellent work call (888) 400-4002 or Contact Us today.

Adding New Web Pages: What's the Benefit?

Effective-admin — Tue, 31 Mar 2015 22:09:25 +0000
You have just launched a new website. You want the homepage to say everything about the services you offer. If people get to that one web page, it says everything they need to know, right? Why do you need anything more than that? The short answer: Keyword optimization.
Key Term Optimization
Let's say you are a plumber in Vancouver, Washington. When people Google the words "plumber Vancouver, WA" (or simply "Plumber" because Google knows that person is searching from the Vancouver area), you want to come up on the first page of results. That is a great strategy, and will gain you a lot of business from people searching for that term in that area. But what about the person who searches for "clogged drain" or "water heater repair"? That person still needs your plumbing services, but is using alternative terms to find the plumber they will ultimately call. That person will not see your website in the search results because the only term your one-page site is optimized for is "plumber." You could add words like "clogged drain" and "water heater repair" to your one page. but now your watering down the subject of the page. Google and Bing will not recognize one page to be about 10 different topics. Instead they will rank the page lower in search results as it doesn't seem to be about any one thing in particular. It lacks focus. The best strategy is to create a new page for each of those terms. When you have one page for "plumber" one for "clogged drain" and another for "water heater repair" the search engines are able to see what each page is about. They recognize you offer a service for each of those terms. With other important SEO steps in place, your page will be visible in the search results for those terms because the content on the page is focused on that one subject.
Fresh content
Another benefit in creating a shiny new page for the search terms you want to target is adding new content to your site. When you add new pages and update current pages the search engines have a reason to visit your site more often. The more they see new information being added to your web pages, as well as new pages being added to the site, the more frequently they send crawlers by to check you site. The more you add the more your site is seen as an authority on a subject. Not only does your site have a lot to say about plumbing, it also discusses the top 10 reasons people's drains get clogged or the warning signs that your water heater needs repair. This is important, relevant data. It builds authority with the search engines not to mention trust with the consumer.
Case Studies
As an example of how well adding a keyword-focused page can be in converting web searches into sales, we can look at a couple pages that EWS has added recently. Effective Web Solutions recently published a webpage for a locksmith client. We focused on the key terms around "safe cracking." In the 30 days prior to the publication of that page the company had received nine safe-related calls. Once the page was published on the their website that number doubled, getting them 18 calls in the 30 days that followed. EWS published a page for an auto repair company on "computer diagnostics." They had received six calls in the month that preceded the publication of that page. Once the page went live, they had ten calls in just the first ten days for that same service. Building pages for these search terms allowed these companies to double the number of customers calling for that specific service. Not too shabby, huh?
Not All Key Terms Are Created Equal
It is clear from the above examples how important adding keyword-focused pages can be. But, those key terms needs to be the right ones. There are plenty of examples where people want a page focused on, say, a product name—let's say a major brand name in the world of synthetic siding. Yes, adding a page with that term will mean people searching for that brand name are more likely to see and land on your webpage. The more important question, though, is: What is the likelihood that anyone is searching for that brand name? Most customers won't know (or ever care) what the best brand name in siding is. They want to find and select a reputable siding service and then trust that company to use the best siding available.
Keyword Strategy
A good SEO company does its homework on key terms before focusing a page on one. They find terms that potential customers are using to find the types of services a company offers. While a company knows their business inside and out, they may not know what a layperson is searching for to find their service. Those are the terms to build pages for. Now, that doesn't mean every page will land of the first page of search results in Google. Many things go into getting a page to be visible and the ranking high. Some are within an SEO company's control (like the key term density, or number of times the key term is used on a page) while others are not (like how old the URL is and whether that term is in the URL). The more competitive a term is for a specific location, the more difficult it is to get a high ranking. A plumber looking to rank for "plumber" in Seattle will have more competition than an auto body shop trying to rank for "upholstery repair" in the small town of Fife, Washington. Nevertheless, building new web pages using a good key term strategy remains the best way to drive web searches to a website for that specific term. Some pages will be easier to rank than others, depending on the competitiveness of the term as well as the city/area where you want to rank. For more information on these or other SEO best practices, contact Effective Web Solutions.

Why invest in SEO?

Effective-admin — Mon, 13 Apr 2015 19:59:10 +0000
So you may be new to the concept of SEO. Your business has been humming along, and you certainly aren't struggling, but you aren't where you want to be. Maybe business has taken a dip recently, maybe it never reached a comfortable level. You've tried traditional methods like mailers, local ad books, and television spots, but nothing seems to make a substantial impact on business. Have you considered where you might be ranking though? When someone searches for a specific service online, do they have a way to find you, or are they getting pages of your competitors while your shop remains empty?
Why invest in SEO
SEO provides a host of valuable benefits, and not all of them are as obvious as you might think. Consider these benefits before taking the plunge, but don't wait too long because it's guaranteed your competitors aren't.
Keeping up with the Joneses
Quick, who is your biggest competitor? In order to maintain a business that is competitive, first you must compete. Think about how many major competitors you have in a 5 square mile radius. Why is it then, that when you type in certain phrases, it's local businesses that show up? Google takes many factors into account including business location, proximity to the searching user, relevance to the search term, and much more. The only way to beat the big boys it to join the fight. Just because there are big box options available, it doesn't mean that users will choose them, especially when you have targeted SEO on your side. With quality search engine optimization you can outrank competitors, and with good reviews, even if you don't, you may get that business anyway. If you don't try, you'll achieve neither.
Winning the Rank Race
There are a plethora of factors that help a site to rank, and SEO companies don't just focus in one area. They function as your optimization team, ensuring that your site gets high rankings for as many terms as possible. This is achieved through multiple efforts that provide you with quality content that fulfills your customers needs, great design work that makes their experience on your site fast, intuitive, and easy on any device, link building that provides your site with quality connections to other high-ranking sites, and much more.
Targeted Marketing
Though you may be new to SEO, you certainly aren't new to local. Nearly every customer who walks in your door is a local customer, and so are the vast majority of customers searching for your business. Many search from home, but they also search while out and about. SEO can help you get those customers in the door, and ensure they find your business when looking. Many customers search for services in slightly different ways, and a good SEO company can ensure they'll see your company no matter how they look for it. Instead of casual searching, these users are actively searching for your services, and targeted SEO reaches them.
Tracking Statistics
Everything you do online has an effect on your business. You may not know what it is, but Google does. There are analytic options that allow SEO companies to learn and utilize valuable information about your customer base. This includes information like how long they stay on certain pages, what they searched for in order to get to your site, and what links they clicked through to. All of this can be put to use to improve the user experience, tailoring future work around the designs, layouts, and keyterms that are most effective for online customer retention.
User Experience
Today's customers associate your web design and their experience with it to the quality of your services or work. Poor web design may indicate a lack of detail or workmanship, even if it has no real world bearing on your business practices. A full-service SEO firm can ensure users have a great experience on your site, it is easy to use, and most importantly of all, it reflects well of your business, inspiring both confidence and trust in your customers. The benefits of SEO are enormous. So don't wait to call (360) 450-5171 or contact your experienced local SEO company today for local SEO that works. .

Mobile Friendly Update: Waiting for the Storm

Effective-admin — Wed, 29 Apr 2015 15:44:34 +0000

April 21, 2015 Came, And...
The deadline Google has given for making your website mobile friendly (MF)has come and gone. The April 21 algorithm roll out had some folks looking outside to see if the black clouds was headed their way. So what changes have we seen so far? Drum roll, please...Not much. Google has warned us all that sites non-responsiveness, aka those which are not mobile friendly, will be penalized in search results after April 21. When that date came and went without much upset to the rankings as they had been, the question became: Is the algorithm fully rolled out? The answer, as of May 1 is yes. Search Engine Land reported confirmation from Google's Gary Illyes has confirmed the algorithm is completely rolled out. Illyes cited the large increase in the number of mobile friendly sites and the time it takes to reindex pages as reasons for a general lack changes to current rankings. Because so many sites did make the change to a mobile friendly site, both Moz and Search Engine Land predict there will not be as much rank-shuffling as predicted in Goggle's mobile search results. While the number of MF sites only increased by about 5% by April 21, as compared to the number before the new update was announced, that still amounts to millions of sites that need to be reindexed.
Do You Still Need to Be Mobile Friendly?
The danger of dropping off the mobile rankings map is still very real for companies whose websites are not mobile friendly. While sites that are mobile friendly are not seeing much difference—even those who have only recently become MF—some sites are disappearing from Google's mobile search results. As Google continues to index pages and there has been and will continue to be ongoing changes to rank positions. While it hasn't been the upheaval once predicted, it isn't quite over yet.

4 Common SEO Myths De-bunked

Effective-admin — Tue, 12 May 2015 21:11:20 +0000
There are many misconceptions concerning SEO practices. Some are dinosaurs that hide in the dense jungles of the internet, occasionally poking their heads out to reignite controversy. Others have never quite gone away, embedding themselves in our collective consciousness. These are the myths your mother hands down about SEO, the ones that make you think twice before accepting a sweet sounding SEO company contract for fear of hidden razor blades. Here are 4 of the most pervasive SEO myths that continue to reappear year after year. Once you know why they shouldn't be believed, just like realizing Santa can't be in your shopping mall and at the grocery store at the same time, you'll never be tricked again.
Myth 1: The magic bullet
Like a conspiracy theorist outside an election hall, SEO sites love to discuss the magic bullet. Some will tell you it has to do with keywords and linking, others will claim that citations are the most important factor. There is no solid answer though. Google analyzes every factor imaginable, and we've seen great gains from multiple sources. Every area is an important one, and a website that ranks well will be a well rounded one. An effective citation campaign, well written content that includes keywords while providing useful information, optimizing on the back end for usability and mobility all plays a part. Just like a puzzle, one missing piece leaves you with an incomplete picture. Google algorithms can recognize this and will respond accordingly.
Myth 2: Everybody's talking
Quick. What's the first link in any page's comments section go to? Did your answer have something to do with how much money you can make from the comfort of your own own home? Don't click on that link, and ask yourself who would? Many people are still under the impression that linking to their site from a blog's comments section can help drive rankings. These are much more likely to hurt a sites ranking than they are to improve it. Ask yourself whether you're posting something related and relevant or not. It's the same principal that makes backlinking with unrelated sites a poor idea. If there's no relevancy it sours the backlink and can even lead to penalties. Backlink strength and relevancy matters much more than volume.
Myth 3: Media schmedia
Though it is incredibly unlikely your SEO company will produce videos or take pictures for you without charging a fee, it doesn't mean you shouldn't put forth the effort. Taking videos and original images is easy and worth the effort. A solid SEO company will be happy to link to these videos and elated to use your own images on your website. Make sure any videos and images are taken with a high resolution. They represent your business and need to be treated as such. Google takes these into account because they can greatly enhance the user experience. Just make sure to name them correctly and use relevant terminology to both the topic and the service.
Myth 4: Keywords don't matter
After hummingbird broadened the concept of what a page can be, many SEO criers pulled out dusty soapboxes to better proclaim the death of keywords. While their articles may have made a compelling argument for the efficacy of click bait, their points on keywords have been unfounded. Though stuffing is never a good practice, for most industries and pages if you fail to put in the keyword Google will not infer the nature of the content. A common example is how searching for the Iraq War yields articles on Saddam Hussein that don't mention the Iraq War whatsoever. This works for a major world event. Google knows one has to do with the other. If you search for a local auto mechanic though, you can be guaranteed a local search will not return your auto shop if you fail to mention auto mechanic in your text. Instead focus should be directed towards organic keyword inclusion. Like your SEO teacher once said, if you don't have anything natural to say, don't say anything at all. When you're ready to improve your site with a reliable, up-front, and constantly evolving SEO company call (888) 400-4002 or contact Effective Web Solutions today.

Fraud Alert: "Hello, I'm Calling from Google"

Effective-admin — Fri, 29 May 2015 21:00:43 +0000

Keep Your Company's Information Safe
Lately more and more companies are being targeted by callers saying they are calling from Google. Most of the callers are companies selling some kind of online service while misrepresenting themselves as Google. Other times, however, these calls can be even more nefarious. You may be asked to give your credit card number and/or other financial account information. Please remember this absolute: Google never calls for payment information. One of the most common ploys of these callers is to ask for a small payment—something people won't think of as a big deal. Often they claim your website has key terms that are not being released for searches until a small payment of $5.00 is made. It is easy to be willing to pay such a small sum to get "20 more key terms visible to the search engines." However, once you've given away your payment information, who knows when and what it will be used for. What is certain is that Google is not calling for payment. Other callers ask for a lot of company information, stating they need to verify the information in order to increase search engine rankings. Instead, the caller is interested in gathering demographics for their own marketing campaign, or to sell the information to other companies for marketing purposes.
When You May Hear from Google
Yet another call scam strategy states your Google Plus page is not verified. The only time you will receive anything from Google is to verify your Google Plus account. Before you get that call, though, our clients will always receive a call from someone in our office explaining the verification process. That is the only time Google will call, and you will have heard from us first. If you have been contacted regarding your website or any information questioning your online presence, we are here to help. Call EWS whenever you have questions or concerns about these callers. Remember, you will not get a call from Google. Not even when you are running a SEM campaign. Above all, never give out any payment information to these callers. If you haven't heard from us about an upcoming Google contact, assume the call is fake. If you have been contacted by phone or by mail by someone saying they represent Google, you can report them through Google's Contact Us page.

Rankings: Why the difference?

Effective-admin — Thu, 04 Jun 2015 20:44:43 +0000
You may have noticed that rankings aren't always consistent. They can change on a daily basis, or even hourly depending on what's being done in the background. If you don't rank for a specific search term and then a new one is published that is directed towards that term, sometimes you'll be able to begin ranking for it within minutes of Google indexing it. What you may not have realized though, is that there are 200 different factors that contribute to the rankings of a website. Though some can be manipulated in order to affect results, there are many that cannot. These include heavily weighted factors like the age of your domain. Here is a brief overview of the largest categories affecting rankings, and what they embody.
Ranking Factor Categories

Domain Level - At the domain level you have various factors that have to with the domain itself. This is your URL, and some of these factors are immutable. You cannot affect its age, and when one factor like age is great, it can be worth it to keep a domain even if it doesn't include another factor like the inclusion of a major keyword in it. Other considerations include domain registration length, domain suffixes like .ca or .biz and WHOIS settings.

Site Level - Major factors include site trust and after the Mobilegeddon update, mobile optimization. Things like the navigability of the site and ease of use are also important. A customer should have an easy time finding what they are looking for, and breadcrumb navigation makes for concise menus. On the back end, items like the site architecture and layout are firmly in the hands of your developers.

Page Level - Some of the biggest page level factors have do with tagging and content. Links, images, and videos can all be tagged, and content should contain appropriate levels of the keyword while being educational for the reader. Factors like page loading are dependent on servers. Outbound linking can have positive effects if few are used, sitemap priority, and layout all have an effect. Creating pages that answer customers questions before they ask them is the best way to ace page level optimization.

Back Links - Quality is king when it comes to back links. Having a site linked to from sites with a high authority offer the most punch while internal linking helps Google to understand which of your pages are important. Removing bad links and including outgoing links to useful resources for page goers can also be useful. Like your own site, the age of these back links also has an effect. That's just the tip of the back link iceberg though.

Those are the biggies, but Google also takes into account how and for how long users interact with your site, where the user is located, what they've searched for in the past, the social media presence of a site and cross-site uniformity of branding. Negative factors include things like bad affiliates, broken links, over optimization and more. Now that you understand how many things determine a sites rankings, you can see why no one has a definitive answer for how to rank and that it never boils down to just one thing. With 200 factors to consider and Google remaining notoriously tight lipped about how exactly they weight and what exactly they consider you can be guaranteed your SEO company will always be hard at work analyzing data, improving methodology, and working hard to get you the best rankings possible. When you want an SEO company that always has their eye on the future and consistently works hard for you call (888) 400-4002 or contact Effective Web Solutions today.

More than Local SEO

Effective-admin — Wed, 01 Jul 2015 15:00:32 +0000

Local SEO
When you think about local SEO, what comes to mind? For many businesses it's all about location, location, location. What areas are you near, what markets do you have access to, and more importantly, how can you tap into these markets? At the end of the day the goal is always to drive business forward. You want more customers, which creates more business. Your SEO company can do a great deal; marketing campaigns reach previous customers, carefully tailored SEO gets you found and SEM can help get new searchers. What about the community though? Do your neighbors know who you are, and when they drive by do they think, "I haven't heard of them before." or do they think, "Oh! I remember that company, I could really use a ___."
Local Engagement
Small businesses that weather the ups and downs of a turbulent economic landscape all have one thing in common, they're fixtures in their community. Residents don't view these businesses as a business, they view them as their business. That sense of ownership isn't accomplished by merely existing, though existing and providing the best service in the area can help. No, in order to be viewed as a community institution, a small business must engage with the community.
Becoming a Local Legend
Does your business's hometown have a sports team in the major league, minor league or, little league? Does the city put on any local events, like local markets, yearly festivals, or celebrations? Are there local non-profit organizations that have runs, walks, or other events to raise money and awareness? Every single one of these is an opportunity for engagement and to be seen. That's just the tip of the iceberg. Sponsoring local events, teams, and charities in your community show residents that you're willing to invest in them. When you show individuals that you aren't just out to sell them something, but that some of those funds are going back into the people and city that they care about, they remember it. This can provide a number of benefits you may not have even thought of.
Community Benefits

Local Press - When you get into the community, your name gets mentioned by more than just individuals. It gets mentioned in print, it gets mentioned in social media, and it gets mentioned on news and local sites. All of these provide your business with an added boost that can't be measured, but can be incalculably beneficial. Digital mentions of your company add what's known in the business as "co-citation" to your businesses site. Search engines like Google will see your name associated with your city on reputable, high ranking sites. This can help to boost your sites rankings, especially if they link to your website.

New Customers - Getting into the community is a great way to reach new customers. Even if the people you are interacting with don't end up using your service directly, if you leave a positive imprint in their memory when a friend or family member needs that service, they'll think of you. A recent study shows that American are increasingly shopping with companies they view as socially responsible. Companies that give back. Putting yourself in this position and letting people know you're their local option for service is a great way to win hearts, minds, and lasting customers.

Great Reviews - Reputation is incredibly important in today's marketplace. With the high visibility of site reviews, and search engines like Google frequently attaching star ratings to search results, it's so important to make sure your reviews are positive. Our Online Reputation Management Program can help you accomplish this. We need your help to make it a success though, and interacting directly with the community in a positive environment is a great way to solicit positive reviews that give you an edge over local and chain competitors.

Let us know about your local engagements. Adding information on your website about the local events you participate in or charities you support not only helps win over customer conversion, it can also help with local rankings. So get involved and then tell us all about it! For excellent SEO services and online reputation management that propel your businesses presence on the web call (888) 400-4002 or contact Effective Web Solutions today.

SEO and Social Media Signals 101

Effective-admin — Thu, 23 Jul 2015 19:00:42 +0000
You have social media accounts set up for your business. You try to gain as many followers as you can. What does that have to do with your website, and does it make your site more visible in search engine results? There is some conflicting information out there, even between what Google says and what some analysts believe. The big quest is: When a link to your website is shared through social media (SM) posts, tweets, likes, shares, et cetera, does it help your search engine rankings?
A Little History
In December of 2010 Matt Cutts, of Google, confirmed that Google was using Facebook likes and Twitter followers as social signals. These signals did have an influence on rankings. Bing was doing the same. Things have changed since then. There was a six week period when Google's crawlers were blocked from one social media site. While there is no verifiable information about the six week block, it is generally believed to have come from the time when Google's real time search agreement with Twitter expired on July 2, 2011. The agreement with Twitter had been allowing Google to include Twitter updates in search results, through a special feed. Google said they put a lot of time and energy into the engineering for this and when they were blocked, presumable after the agreement with Twitter expired and Google chose not to renew it, all that work was wasted. As a result, they were unwilling to put any more time or energy into future development of any social media indexing. When Google started its own social media site, Google+, tracking the likes and followers of other social media sites became competition to their own. This further solidified the downgrading of ranking indicators coming from other SM. In 2014 Cutts said "Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it then we can return that in our search results." This means there was no counting of likes or follows as indicators, but, as "any other page," links to your website posted on a SM sites should count. In early 2015 it was announced that Twitter and Google were back in bed together. Realizing a mutual benefit to one another, Google and Twitter restuck a deal. Google announced that tweets will again show up in Google search results on mobile devices. This means that tweets with links to your site will again be visible in Google search results.
Where it Stands Today
Googles has waffled quite a bit on the issue of social media. We now know that Twitter results are being returned in Google results again. Facebook may offer some link juice, but it all depends on who you talk to. Do SM sites offer link juice? First, what is link juice? When any site has a link to your website on it, that adds a small bit of legitimacy for your site. It tells the crawlers that other sites value your site. The more links you get on other sites, the higher the value of your site becomes and the better the boost to your ranking. (Although, it should be noted that links from "bad neighborhood" sites, such those that send out a lot of spam or have been labeled as shady, can decrease your value.) That should mean that the more followers you have who post links to your website, the better—right? Not necessarily. While Cutts says these SM sites are treated like any other, Facebook is coded for all links to be listed as nofollow links. This code tells the crawlers not to give any weight to the links on the page. This overlooking of the links eliminates any link juice you would get from Facebook pages that carry a link to your site. Of course, that doesn't stop a potential customer from clicking through to your site, but it will not help your ranking. There are some cases where nofollow links on Facebook have become dofollow links and ended up in search results. The reason for this is murky and generally unknown. It is also possible for a person to code their Facebook page so that all links are dofollow links (which actually just means removing the nofollow link coding), but the majority of users do not know, or care, about doing this. One way to get link juice from gaining popularity on Facebook is from people blogging about it. Those blogs, if they post a link, do offer link juice. Of course SM still offers the benefit of content marketing. People are notified when you have a sale, send out a coupon, or begin to offer a new product. Getting some discussion going about new products can pick up steam and easily become its own advertising campaign.
Don't Forget Bing
In 2010 Bing stated "We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. " This means that the number of likes, followers, tweets, and shares a website gets, the better bump you will receive in Bing's rankings. As the second most used search engine with around 20 percent of the search market, Bing has not waffled at all on the relationship between rankings and social media. So, all those SM efforts you have made over the years are far from wasted.
Social Media Profiles
A company's social media profile may come up in searches, following their own website, when a person searches for that company by name. Google Nike and you will find their Twitter and Facebook profiles come up on the first page. These pages often feel more personal than the website might. It is a great way to get multiple ranking results for your company while also displaying a person-to-person, conversational appeal. While individual posts may not hold much sway, SM profiles do. The Google+ profile will likely show up in a large square to the right of the results when someone searches your company name directly. For this reason the company profile should not be discounted as minor or unimportant.
Social Media as Search Engines
People don't always use a search engine to get where they want to go. They also search from within SM sites. A person may search Twitter for tweets on removing ants. They come across your related tweet and click through to your pest control website. In this way SM sites become a sort of search engine themselves. For this reason, it is a great idea to focus SM posts, tweets, et cetera, with key terms that relate to your service. Targeting your posts with the same type of key terms you use on your webpages will increase your visibility when people search for those terms on social media sites.
What about YouTube and other SM Platforms?
YouTube videos can be optimized for key terms to make them more SEO-friendly. If it is optimized well, a YouTube video can come up in organic search results and will very likely appear under the Videos tab of Goggle's results page. Having videos embedded on your site has picked up steam as a way to increase organic rankings. YouTube videos are easily embedded into webpages and, as such, can help improve rankings for your site. However, there is no known correlation that demonstrates improved rankings for your website form a non-embedded YouTube video. Links on YouTube are nofollow links and therefore do not carry any link juice. As for LinkedIn, Pinterest, Instagram, and the rest, these sites can all be optimized for specific keywords. This will help when people search those sites for that term. Most of these sites are all coded for nofollow links, so also offer no link juice. Experts are still arguing if there may be some unspoken social signals still being used, but Google officially denies this for the time being.
In conclusion
Back to our original question: When a link to your website is shared through social media (SM) posts, tweets, likes, shares, et cetera, does it help your search engine rankings? The answer for Bing results is a simple yes; all SM posts will give some boost to rankings. In Google, it depends. The more re-tweets—or single tweet from a person with a large following—you get on Twitter, the higher up you go in Google results (with or without a link to your site). As for Facebook and Google, the more people who share a post with your link, the more potential click-throughs you get to your site, though it is not likely most links posted will offer any juice. If a blogger sees it and shares it, that juice is good. There is a chance that people will come across your link through a search done from within a SM site. That doesn't have anything to do with rankings, but makes your SM efforts well worth the time. It also adds benefit to a little key term targeting when using social media. The relationship between social media and SEO has been a confusing, frequently altered ride. And, it all may change tomorrow. That is yet another reason to continue to focus on your SM efforts. While Facebook may not offer link juice today, the company could change to dofollow links at any time. Google may announce they are rolling out a new social signals algorithm. Bing may pick up a larger share of the search market, increasing the number of people who see increased rankings from your SM efforts. And, of course, you should never underestimate the strength of a good content management campaign sent out on SM. The bottom line is this: social media still plays a heavy roll in both SEO and overall marketing. The weight of that role may vary from one SM medium to another, and from one search engine to another, but it all adds a visibility boost in some instances. Keep up your social media focus and we will keep you posted as things continue to change.

Effective Web Solutions Turned Six

Effective-admin — Thu, 27 Aug 2015 15:44:47 +0000

Happy Birthday to Us! EWS Turned Six in August!
Effective Web Solutions is proud to announce our sixth year providing innovative web design and effective SEO to Washington, Arizona, Oregon, and California. We've grown in leaps and bounds, increasing team size across the board. With several Google updates this year, our development team has been hard at work ensuring our clients are prepared for every change that has occurred. We celebrated on the 7th of August with a rousing round of golf at McMenamins Edgefield, followed by a great lunch, and a friendly trivia competition. Our employees are what sets us apart, and without a dedicated team, we wouldn't be where we are today. Providing our clients with beneficial new services was one of our highest priorities this year. Our reputation management services have proven invaluable for increasing our clients' online presence. We've been carefully tracking clients' reviews. Those that have enrolled have not received a single negative review. [divider height="30" style="default" line="default" themecolor="1"]
"In an ever-changing environment, EWS is focused on improving client ROI. We are honored to provide first-class workmanship to our clients by expanding the quality and amount of employee's this year. I feel stronger than ever that now is the time for internet marketing." | Wes Rice, CEO - Effective Web Solutions
[divider height="30" style="default" line="default" themecolor="1"] When you're looking for a progressive SEO company with the ability to give every client the individual attention they deserve, the drive and insight to stay at the cutting edge of SEO practices, and an eye towards the future of the industry, choose Effective Web Solutions. We can't wait to celebrate more anniversaries with you, so call (888) 400-4002 or contact us today.

What Hat Does your SEO Wear?

Effective-admin — Wed, 09 Sep 2015 17:23:33 +0000

SEO: Is it all really Black and White?
You may have heard the term "white hat" and "black hat" SEO. Think of these as SEO sorting hats for various SEO practices. White hat practices are considered largely positive. They help to bolster your site rankings safely while providing long term gains. Google approves of white hat tactics, they are commonly used, and you don't have to worry about suffering penalties because the statistical probability that a future Google Update would ever penalize for them is quite small. Were they to do so, they would certainly announce it well in advance. Black hat SEO describes a set of unsavory tactics don't always just seek to benefit one site. They are often used to actively harm another. These unscrupulous tactics have become harder and harder to execute without being caught, as Google is always seeking to penalize black hat tactics. Though they may see short term gains for the user by providing increased rankings, these do not last. Worse than that, once Google or another search engine identifies these tactics it can result in a penalty that cannot be recovered from. Here's a few of the most widely used tactics from each category.
White Hat SEO Techniques Include:

Quality Content - When we say quality content we mean original content that isn't overstuffed. Content should be original on every page or canonicalized if it is not. There is no hard and fast rule for keyword density, but over-use can have more negative effects than under-use. Never take content from another site, and make sure it answers the needs of the client.

Effective Markup - Proper use of headers, and separation of content and design elements is key. This can help search engines to better navigate the content on a site. Indicating importance helps the search engine to more easily determine where the importance of a page lies, and better direct users towards relevant information.

Inbound Links - Quality link programs are so important. The systems behind search engines are intelligent enough to determine whether or not links are relevant. Having a bunch of restaurants linking to a plumber doesn't do either any good. Having a plumber's association link to a plumber, or an electrician link to a plumber is relevant, and Google knows it. High-quality links come from many places and can include information heavy repositories, trusted review and association sites as well as relevant industry neighbors.

Black hat SEO Techniques Include:

Link Farming - Link farming is putting your companies web addresses on hundreds or thousands of unrelated sites that only serve to list links of websites that don't related to one another. This falsely boosts the "juice" of a site, and doesn't actually bring in any traffic at all. This used to be a widely used tactic that could see positive results, but has fallen into disfavor as search engines have caught onto it. It is still frequently used by fly by night companies and can offer a boost. It's unfortunate that the boost is really just the precursor to a large fall.

Keyword Stuffing - There are multiple levels at which keyword stuffing can occur. There is no hard and fast rule, but the widely recognized standard is between 2 and 4%. Google is capable of detecting relevancy, and can insinuate the purposefulness of content based on words surrounding keywords. All the content matters. Meta tags are also an area where stuffing can occur, this can alert search engines to spam techniques and cause rankings to suffer.

Hidden Text - With a variety of methods for adding hidden messages, this can be easy to use and hard to catch. Looking at the code of a page will show things that a developer or bot would see that the user won't. Certain code allows for notes that aren't read as script. JavaScript and Flash also allow for the use of hidden text. When this is detected it negatively impacts your site.

Duplicate Content - Many SEO firms re-use content or outright steal it from another. This is frequently evident in smaller self made sites, by certain SEO companies trying to cut corners, and by large scale industry specialized SEO companies. These companies recycle content between industry pages which can really hurt rankings. If you want to check your sites copy simply enter your URL into Copyscape. This will identify whether or not you content is unique to you.

Now that you know the difference, make sure your chosen SEO company only engages in white hat SEO techniques. All it takes is one Google Algorithm Update to catch onto a bad practice and penalize any sites right out of the search results.

Google's Local Map Pack Gets Reduced, Again

Effective-admin — Thu, 13 Aug 2015 21:30:50 +0000

Map Search Results Now Down to Three
When searching for local businesses and services, the map pack—that first section of search results that has a box around it and lands at the top of the page with a map location pinpoint—holds a lot of sway. Websites at the top of the search engine results page (SERP) see a higher click through rate (CTR), and that percentage has traditionally gone up even more for a map pack listing. Many things go into drawing in the eye, beginning with that desirable real estate at the top of the page. The pin-points on the map and the box around the results also bring specific attention to those results. In the last year we have seen the map pack go through many changes. One of which is the number of results shown. It has fluctuated from ten to seven, and now down to three. Of course, this makes getting placed in the maps more difficult, but does it still make it as lucrative?
Desktop VS. Mobile
In addition to having fewer results, the look and style of the map pack has changed a bit as well. Having fewer results has enabled Google to make the 3 results larger and easier to read, especially from the smaller screens of mobile devices. There is one key difference you will notice when looking at the map pack results from a desktop as opposed to a mobile device. The desktop view has a link to the company's website as well as a directions link. On mobile devices you will only see a link to call the company. Below is an example of a desktop view for the search term "Locksmith Phoenix." [caption id="attachment_1404" align="aligncenter" width="475"] Desktop view of the map pack for search term "Locksmith Phoenix."[/caption] The reason that last company's listing does not show a link for directions is because their Google+ page only lists "Phoenix, AZ" as their address. As a side note, this illustrates one of the many reasons why it is so important to have a single Google+ page that includes a complete and accurate company address. In this desktop view, the searcher has 4 options for interacting with the map pack results: 1. click the website link to go to the company's homepage; 2. click the directions link to bring up a Google map of that company's location; 3. click the pinpoint location within the map image for a larger view of the Google maps listing, including 20 map results; 4. click on the company's name (on the left) to bring up the same larger, 20-listing results page as well as the Google+ reviews page for that company. Also shown are the review stars (for companies with enough reviews to be listed) and hours of operation for the three companies listed in the map pack. From a desktop, the user can still go to the company's website for more information about products and services. In contrast, this is where the variation grows larger for the mobile device user. Below you can see that the mobile user only has the option to call the company from the map pack. There is no link to the website. You can still click on the company name and get to the Google+ page and, from there, click on the company's website—but this is not immediately obvious. The mobile view of the map pack is great, if the searcher is only looking to call the company directly. [caption id="attachment_1427" align="aligncenter" width="365"] Mobile view of the map pack for search term "Locksmith Phoenix."[/caption] Another mobile view option is to click on the name of the company in the map pack to get their Google+ page, like you can in the desktop view. You can also click on the map, though no matter which pinpoint you select, you will get a larger map pack with more results. What you do not get is an option to navigate to the specific company you've tried to select. You can re-select that company within the image of the larger map pack and then get an option to navigate to that location.
The Breakdown: What's It All Mean?
So what does all this mean, and is the map pack still lucrative? For starters, it is now more difficult to land in the map pack. However, for searchers who want more than just a way to call your company, having your website in the organic listing below the map is still valuable. If, say, you want to see what services a locksmith in Phoenix has to offer, you may be more apt to poke around the company's website than call them directly. People can easily click through an organic listing from their mobile device to get to your website, while it takes several clicks, first going through your Google+ page, to get to your site from the mobile map pack listing. Though millennials are often tied to their smartphone, they are know for avoiding making actual phone calls. Having your listing in the map pack has its advantages, namely you are singled out at the top of the SERP, however, on mobile devices where the only single-click option is to call the company, that may not necessarily equate to a high conversion rate. Of course, what shows up even higher on the page in both mobile and desktop SERPs are the Search Engine Marketing (SEM) ads. While the map pack has long been a desirable placement, some recent changes have made it a bit less lucrative—at least on mobile devices. It is always good to have your website come up on the organic SERP listing and it is still advantageous to run a PPC ad. As always, if you want more information on this topic or how it effects your website, contact us at Effective Web Solutions.

What Are the Benefits of an FAQ Page?

Effective-admin — Wed, 30 Sep 2015 19:37:28 +0000

Why do I need an FAQ page?
Having a Frequently Asked Questions (FAQ) page is an excellent way to promote customer confidence and improve the conversion rate on your website. In fact, some analysts place the importance of an FAQ page as equal to your Homepage and Order Now page. Why?
The Benefits of an FAQ Page

The Obvious - The FAQ page allows you to address all the questions you already hear from current customers. It calms those same worries potential customers are also likely to have as well.

Be an Authority - It is a way to show off your professional chops by getting a bit technical in your answers. You don't have to get so detailed you confuse people, but you can throw in enough professional terminology to demonstrate your knowledge and authority in the field.

Helps Efficiency - In addition to calming and impressing potential customers, you also cut down on calls and emails asking the same questions over and over. This way, when a customer calls from having seen your website, they are well informed and ready to buy.

Questions as Search Terms - When well optimized, an FAQ page can come up in search results when people Google the questions listed on your site. If someone Googles "How do I know when I need new tires?" and that is a match to a question on your FAQ page, your FAQ page may very well rank for the answer. When a potential customer gets the answer from you, that person is more likely to trust you when he or she is ready to buy.

Internal Links - The FAQ page can also be an opportunity to create internal links on your website which point to product and service pages related to appropriate questions. This improves ranking and drives conversion.

What should go on an FAQ page?
Because a good FAQ page requires the insider knowledge that only the professionals at a business can know, it is important that it either be written by the company or written in close collaboration between a content writer and the company.
10 (plus 1) Tips for writing a great FAQ Page

A good FAQ page should start with the most common questions first, then working down to the more technical, less frequently asked questions.

Word the questions in the most natural and concise way someone would type them into Google. This increased the chance of coming up in search results for that question. (You can also consult your SEO company to research questions with the highest search rates.)

The information should be just that—informative. While you can link to service pages, do not write the FAQs as if they were each a sales pitch. In fact, it can even be a good idea to include overall industry information that may not particularly pertain to your products or services. You gain trust by offering straight-forward, honest insights, not by trying to hook people.

Do not shy away from "negative questions." If people often ask why you are more expensive and the answer is that you offer more services for the price or you are certified, where competitors are not, address that in the FAQs. You very well may save a person from moving on to the next website over the price tag alone. Find the reasons why people may not select your business and give insightful answers to objections, whatever they may be.

Keep 'em coming. If you come across an interesting or new question that is not addressed on your FAQ page, add it. Also update the information. You want the page to stay relevant and current.

More than any page, short of your About Us page, this page should be conversational and fun to read. Inject personality and even humor. You will lose people if the writing is dull or tedious. On the flip side, you gain trust when you sound like a friend.

Only write actual FAQs. Do not use this page as a place to vent or a dumping ground for information you, as an industry insider, think people should know. Yes, you want to be authoritative but you do not want to turn people off with a lot of unappealing technical-speak or a list of questions that do not relate to customer concerns. Think of yourself at a dinner party. At what point do you see eyes start to gloss over when discussing your business? That's the point when it's best to stop.

For the same reason described above, get to the point quickly. Internet users are scanners, not readers. You want to highlight the pertinent information by bolding or making bullet points. Keep it short and on point.

Having your questions listed at the top of the page with links to the answers below. That way users can easily find what they need. This is a great way to improve navigation while increasing engagement. Don't forget to add a link at the end of each answer to navigate back to the top of the page.

Consider writing landing pages for the answers. Do you have all the landing pages written out for your products and services? Having trouble coming up with relevant new ones? Using the same menu discussed above, have the answers go to a landing page. Same rules apply for these pages; they should be easy to skim and highlight the important information—don't forget that link back to the FAQ page. This will go a step further in helping your site rank for the question, rather than just the service term. For example, if a person types in "How do I locate a leaking pipe?" your FAQ Answer page may have a better chance at ranking for that question than your Leak Detection page will.

(Bonus suggestion) - Make sure the information is original. Do not reuse the same content from your product or About Us pages. Also strike a balance of going into detail without getting too technical. You do not want your answers to be shallow and unhelpful, then it is not a Q and A, but just a list of Qs.

Set up a well-planned FAQ page and you gain consumer confidence in your authority. When those people finding their questions well answered on your site go to make a purchase, they are much more likely to buy from the trustworthy company who offered insightful, free information without a sales pitch. If you would like help setting up an FAQ page for your website or have any other questions about web design or SEO practices, contact us to learn more.

4 SEO Tips for the Holidays

Effective-admin — Fri, 30 Oct 2015 23:38:32 +0000

The holidays are fast approaching and it is time to roll up your sleeves and see what you can do to improve sales. Whether you offer products or services, there are always winter sales and promotions to be offered. From a pre-winter roof inspection to pre-holiday party teeth whitening, or perhaps a home winterization of your plumbing, there is generally some type of promotion you can spread the word about.

Here is some information to help you brainstorm ways to get those phones ringing and emails coming in.

1. Local Giving, Local Linking
Are your giving to any local charities this year? As you make that end-of-year donation, ask if the charity has a list of donors on their website. If so, why not ask them to add a link to your website under your name. That extra link juice can really add up! You get to help your favorite nonprofit while also giving a boost to your website.
2. Email Campaign those Promotions
Once you identify a seasonal promotion, consider an email campaign to get the word out. If you haven't been gathering email addresses, start getting them from everyone you meet. Have your service providers ask for an email address at the end of every transaction. Ask people who call and come in your door. Scared they will say no? Offer to include them in a drawing for a Kindle Fire or other enticing gift. In addition to emailing coupons and special offers, you may consider a quarterly newsletter. That way you keep customers engaged and interested. It is a great way to stay connected. Talk to us about quickly adding to your collection of customer emails and setting up an advertising campaign.
3. Stay in Touch with Social Media
Now that you've got your email campaign ready to go, don't neglect your social media. Include information about your Kindle Fire (or the like) giveaway for customers who sign up on your email list. Announce your sales and promotions and make sure to include a link to your web page where customers can find updates on your promotions. Make things personal by announcing that charitable donation you gave. Tell your followers about the cause and why it touched you. Send out holiday warmth with fun facts or cheerful tips to decrease stress. Give people a reason to connect with your business, other than just sales and promotions. Keep those posts coming, but don't overdo it. People like to stay connected, but do not want to be harassed by hourly updates.
4. Keep Watch on your Reviews
By now it is no secret that people read online reviews before they make buying decisions. Be aware of what is being said about you online. If you have negative reviews, respond to them calmly and politely. See if you can find a way to make the unhappy customer's experience a better one, and then ask him or her to remove the negative review. Now is the time to take care of any negative reviews. Don't have reviews? Then there is nothing recommend your services to potential customers. Some people get complacent, thinking the testimonials on their website are enough. They aren't. Customers are looking to Yelp, Google+, Angie's List and the like for what they consider to be an "unbiased" account of your services. Give us a call for more about improving your reputation management. There is a lot of spending going on during the holiday season. Get the most out of it with special offers and get the word out there!

EWS: Toy Donation Drop Off Site

Effective-admin — Wed, 11 Nov 2015 18:39:51 +0000
Effective Web Solutions has volunteered to be a drop off site for the KGW Great Toy Drive this year. You can bring new, unwrapped toy to us now, through December 15 of this year and they will be donated to underprivileged children throughout Oregon and Southwest Washington. We all understand the pressure out there to provide gifts during the holiday season, when some families are struggling to keep the lights on. Other children, such as those in foster care and in children's homes, may not have anyone to provide for them on an individual level. They have their basic needs met, but not a whole lot more. This season we are hoping for a significant turnout of donated toys from other local businesses, clients, partners, and members of our community. If you spare the time and a little added expense, you can make a meaningful difference in the life of a child this season. Toys may be focused on any age, from infant to teenager. They need to be new and in their original packages, if they come with one. We request that they stay unwrapped so volunteers can best distribute them to the most age-appropriate child. We appreciate all you do out there. As a community, we support one another. EWS thanks you in advance for all your help in making this a brighter season for those less fortunate. Feel free to contact us for more information about this program or for suggestions on how you can make a difference.

The Art of the Rebate

Effective-admin — Tue, 24 Nov 2015 23:49:58 +0000

Not your grandmother's coupons.
Though it may seem like a thing of the past, couponing is alive and well. In today's economy people are constantly looking for a deal and though the method may have changed, the basic form and function haven't. Thanks to social media it's actually easier than ever to get coupons out to potential and existing customers. Today's social media platforms provide a convenient, free, and effective way to transmit seasonal and general coupons and rebates on the services consumers need most. With 96% of American consumers utilizing coupons, it can seem like an untapped resource you want to take advantage of as soon as possible. You don't want to jump in with both feet first though.
Look before you leap.
Before instituting a coupon or rebate campaign there are some considerations you want to make. The first is the purpose of your campaign. Ask yourself these questions:

Am I hoping to gain new customers?

Am I hoping to bring in existing customers?

Who is my demographic?

What is my profit margin on discounted services?

Depending on the intent, your campaign may feature different coupons. If you're hoping to gain new customers it can be helpful to discount the most common service you offer, this will bring in the widest range of potential consumers and cast the largest net. You'll want to consider the long-term profitability, and consider how much of the service's bottom line you are willing to forego now for the potential of long-term gains. Market Track found 83% of surveyed shoppers have made an unplanned purchase because of a promotion or coupon. This can lead to a short-term uptick in sales, but that isn't the only benefit. Coupons also inspire brand loyalty. 68% of consumers said so. This can be an effective way to draw in existing customers and create loyalty with new consumers. Many services are seasonal, and when you have existing data on seasonal servicing records and personal customer servicing records you can do even more. Identifying the service that will be immediately beneficial to previous clients based on history provides you with an opportunity for a targeted coupon. It also comes with a built in call to action! You know your customers need (Service X) because it's (Winter/Summer/Rainy/Hot) and now is the time before they get left stranded/sick/injured/losing money etc. You know it. Now you just have remind them. Looking at your demographic can go a long way towards helping you determine the best way to market your coupons. Millenials, Gen X-ers, and Baby Boomers all use different methods for finding coupons, but the spread may surprise you. Millenials are actually most likely to use coupons over all, topping the list for printed coupons use coming in at 76%. This number lowers to 69% of Gen X and 65% of Baby Boomers. This doesn't just mean newspapers though. That figure includes mail, making local coupon books a major consideration. With over 100 million consumers expected to utilize online/digital coupons between 2014 and 2016, and mobile searching continuing to grow digital coupons are becoming an increasingly smart way to quickly and effectively send coupons. Creating a multi-tiered campaign can reach a variety of consumer age ranges, bringing in the most business.
Thinking in the long-term
This can also be a great way to collect consumer information, building a database that allows you to easily reach customers in the future. A recent study found 64% of consumers who engaged in a promotion would give their name and contact information. 44% would even opt-in for future promotions and marketing materials. Online coupons are also a great way to build the social media side of your business. 94% of Twitter users will follow a company in order to receive promotions. Depending on who performs the study, at the low end 59% of consumers will follow a company's Facebook page to receive coupons and rebates. This gives you a built in audience for future promotions, service information, and regular updates. Creating a dialogue with customers is a great way to build brand loyalty, and this is one of the easiest and most effective ways to reach them. When you're ready for E-mail Marketing and Social Media Management that engages existing and potential customers while leaving you free to run your business, call (888) 400-4002 or Contact Us today.

EWS Wins 2015 Best in Business

Effective-admin — Mon, 28 Dec 2015 22:20:35 +0000

Thanks for Voting for EWS
Effective Web Solutions would like to take a moment to thank all of you who voted for us in the Vancouver Business Journal's 2015 Best in Business Award. We won best in business for two categories: Best Web Consulting and Best Marketing Firm. We are thrilled to receive this local honor. EWS works diligently to keep our clients ranking well and hitting the highest marks in SEM, reputation management, SEM campaigns, email marketing, web design, and other forms of Internet marketing. We consider every increase in call volume our clients receive to be a win. Being recognized by the Vancouver community for these efforts is icing on the cake! In fact, this is our second year having won best in business in two categories, so we are doubly pleased to be recognized by our community. A hardy thanks goes out to all who voted for EWS! We are grateful for the appreciation and feel honored to be doing business with you!
Congratulations to All and Happy New Year!
We would also like to congratulate all the many other Best in Business Award winners. As local businesses, we rise together! Here's to a successful year in 2015 and many more to come. Happy New Year to our clients, our community, and anyone out there reading this. We hope you all have a wonderful, safe, and productive year ahead.

Static No More: Are You Using the Best CMS?

Effective-admin — Wed, 30 Dec 2015 17:44:06 +0000

Are you limiting your audience?
There's a reason you don't see static on televisions anymore. When digital signals became available, although it took a long time, the standard was eventually switched from radio signals. That's because the new technology offered benefits the old technology couldn't match. Now rabbit ears only pick up the most basic channels. That might be fine for some, but it means anyone still using an antennae won't see channels past 13. That narrows the market for antennas considerably. When you have a static site it has the same limiting effect. Static sites are outdated. They require significantly more maintenance and work to achieve positive results, and they aren't a favored technology. Just how advertisers will favor the technology that reaches the widest audience, search engines do too.
The WordPress Difference

Reduce your build time and cost - WordPress offers the ability to design a quality site that is much easier to optimize than static sites. That means much more can be accomplished by your web marketing firm in a much smaller timeframe. This often equates to a reduced cost on a better product. Site changes can be carried out by many more individuals, and don't have to be strictly performed by developers.

Continual updates - The very definition of static is, "showing little change". Search engine protocols are constantly changing and adapting. This makes it difficult for static sites to keep up. They require manual additions to code on a page by page basis. WordPress allows for the use of plugins that can change the way webpages react site-wide. WordPress also continually updates security measures, design functions, and more. This automatic updating isn't possible on a static site.

Better design - You should also consider design and function. Almost every regular internet user can quickly identify a site that has not been recently updated. For those of us who remember Netscape Navigator we can determine sites created in the 90's, 00's, and 2010's on looks alone. WordPress utilizes a variety of themes and robust creation tools for a customized site that looks modern and user friendly. This is especially true when it comes to mobile devices.

Easier optimization - In order to make a static site responsive on mobile devices, it can take just as long as rebuilding the website. If you don't already know the dangers of ignoring mobile devices, failing to create a site that is easily accessible for this demographic will continue to lose you a greater and greater amount of business. WordPress sites are mobile responsive from the outset, making them a much better option.

What if my site is already ranking?
Even with a static site you may still be doing well in the rankings. This shouldn't be confused as a sign of continued success though. There are a wide variety of factors that can contribute to successful rankings. A major one is domain authority. The longer you have had your site URL the stronger that authority is. The good news is that doesn't mean you have to keep your current site. A web marketing company can keep your existing URL while redesigning your site with WordPress. This preserves your domain authority while adding in all the other markers that will help your site to maintain those high rankings in the future. If you're still static it's never too late for a site-rebuild using WordPress. Call us today (888) 400-4002 to find out your site's strengths and weaknesses, and learn more about what a WordPress re-build can do for your business.

2015 in Review

Effective-admin — Wed, 06 Jan 2016 22:07:51 +0000

2015 in Review
The proverbial "they" say that those who cannot create, review. Since I am neither a time lord nor do I currently possess a time turner all I can do is look back at 2015, as time marches on. It's been an interesting year for SEO. Google—the gold standard for search engine optimization shake ups—had a very productive year.
Major Google Updates:
Mobilegeddon: The biggest update to come down the pipeline was mobilegeddon. Though other updates may have greater long term repercussions, nothing took so much short term precedent as this one. Mobilegeddon ensured that any sites that weren't already mobile friendly, got on board. Luckily Google released a simple checker to help companies determine whether or not their site pages were correctly optimized before the update rolled out. Map Pack Reductions: The biggest shake up came from the map pack reduction. Map packs found at the top of Google search results were reduced from 7 to just 3 businesses. Paid advertisements above these also expanded the amount of real estate they took up. That makes the need for strong organic rankings even more important, and increases the value of the first three organic search result spots. Rankbrain: Rankbrain was rolled out for months before the announcement came through. This update assigned a large number of search queries to AI control. Studies showed it was more accurate than its human counterparts in identifying which result options were most relevant. As a permanent fixture, Rankbrain's determinations have become the third highest factor in Google rankings. This automating of processes to AI is actually quite beneficial, and allows Google to find better results for non-traditionally structured queries.
Search Engine Milestones
Bing reached a 20% market share in 2015. This is over the roughly 12% they had 10 years ago. Undoubtedly some of this success is due in part to a merger with Yahoo as it is a free upgrade to Windows 10 for many users.
Major Search Engine Optimization Trends
The winds of change blow steadily in the craggy valleys of SEO land. This year they brought with them a significantly greater focus on local SEO. Companies need to take the time to get separate addresses for the cities they want to rank in. They also need to consider hyper localizing for specific neighborhoods, and including details like street names that are relevant to the area. This can be particularly effective for ranking in neighborhoods, and provides the option to micro-rank in large cities that are proving difficult to break into. Reputation Management has become more important than ever. Not only does collective review count play a role in rankings, but most users aren't interested in reading testimonial pages on a company site. Natural distrust for these reviews as being overly curated and unrealistically positive have meant positive Google reviews play a larger role than ever. It's important to make sure customers have a good experience, and problems get addressed quickly and professionally. Videos are also on their way to becoming a much larger part of ranking considerations. Though having accurate and useful information is always key, presenting a number of different informational streams increases the viability of your website as a whole. It also provides reciprocal back-links between the business domain and the hosting domain, for instance, between your company and Youtube. This can be a great way to showcase your products, services, work, and build a dialogue with the customer.
What's ahead?
Google is usually tight lipped about changes, and Bing is still getting its footing. Going into 2016 expect some surprises. Somethings that won't change? The importance of mobile users. This demographic will continue to increase, and failing to cater to them will lose business. Local search markers will continue to gain in importance, as will quality citations. With the help of an effective SEO company you'll be ready for whatever comes next. So fair well 2015, and may 2016 be your best year yet.

You're Mobile Friendly, But Are You Mobile Fast?

Effective-admin — Tue, 01 Mar 2016 00:34:29 +0000
We all know Google made mobile-friendly (MF) a major consideration for rankings in 2015. Sites that still do not adjust to smaller screens are penalized with lower search results than those of their MF competitors. The next step Google is taking in this march toward making users happy is the speed in which a website loads on mobile screens. Since users are turning out be very impatient with download times and 30% of online consumers will never return to a site where they have encountered problems, having a fast, user-friendly website is becoming more important by the minute.
It's Now or Never
Yes, consumers want a website to load on mobile devices, but they have little patience in waiting for that to happen. If a website takes more than 3 seconds to load nearly half of desktop users will move on before it's complete, mobile users wait even less time. Every second a page takes to load increases the bounce rate while decreasing the conversion and page view rates. One second can reduce conversion rates by 7%.
How long will mobile users wait?

3% of mobile users will abandon a page in less than one second

16% will leave a page that takes 1-5 seconds to load

30% abandon the page between 6-10 seconds

16% move on at 11-15 seconds

15% will abandon a page after 16-20 seconds

20% leave if the page takes more than 20 seconds

By around the 6-second mark a web page has lost a majority of users, anything longer than that and the page is down to a minuscule number of mobile users who will have viewed the page, even if it does appear high in the SERPs. Even before that severe 6-second drop-off, web pages have already suffered a decent bounce rate after the initial first second has passed.
Speed Affects Ranking
Google has made note of high-speed improvements implemented by sites such as Apple's News, Facebook's Instant Articles, and Snapchat. These sites are making it faster and easier to access content. In an attempt to match these efforts and keep people using Google as their source of information, Google has made a push for web developers to use an opensource optimization initiative called AMP (Accelerated Mobile Pages). AMP focused solely on accelerating mobile page download times. AMP allows Google to use a thinned out version of code that moves much faster. It also renders a version of the web page that has been cached in the cloud. It is possible to get this cached version in far less time than it takes to get the information directly from the website each time. At this time, AMP is best used on news and blog articles because it is extremely limited on the stylized design that can be included, making it most applicable to articles rather than full webpages. Moving forward, AMP sites and websites with fast download speed will become one signal in Google's algorithms that configure rankings. While it is far from the only ranking indicator, it is quickly becoming an important one. Google puts so much emphasis on load time that it offers a free tool to measure the speed of a website. Of course there are some speed issues that are out of the hands of developers, such as the network speed of the user. [caption id="attachment_3550" align="aligncenter" width="1024"] Google's Mobile Analysis of Amazon.com[/caption]
More Media Equals a Slower Site
While speed is growing in importance, oddly, today's websites are getting slower. Average website speeds have increased from 4.33 seconds in 2013, to 4.8 seconds in 2014, and then jumped to 5.5 seconds in 2015. Why? The amount of videos, graphics, images, and other dense media is becoming more in demand as consumers want well-developed, informative content that is easy to consume. This is in direct contrast with the demand for speed. Innovators will continue to look for ways of decreasing download time while still keeping the videos and graphics consumers enjoy. As web pages do become faster there will be no looking back. Consumers who become accustomed to nearly instantaneous load times will not bother with anything less. While the technology has not fully bridged the world of fast loading web pages with that of heavy media and design, developers are working hard to bring the two together.

Why Blog? 12 Reasons to Blog on Your Website

Effective-admin — Thu, 17 Mar 2016 15:26:33 +0000

Blogging Benefits for Businesses
Blogging has come in and out of vogue as it first cropped up, gained popularity, became overly saturated, and eventually proved to be an effective tool for marketing and information delivery. Now that time has passed and studies have been done over years, the benefits of blogging on your company's website are piling up. In fact, Technorati published a report stating that blogs are the third most influential and fifth most trusted source of information on the internet. Whether your blog is light and entertaining news or an in depth look at a type of service or industry, it is a source of information—and Google loves information! Your blog, more than any service page, has the potential to show up in searches that are formed as a questions. It has the potential to be shared and liked on social media, and regularly adding new blogs has the added benefit of creating a larger website with an ever-growing library of detailed information.
What are the benefits of blogging for small businesses?
There are two main categories that blogging benefits fall into: 1. social benefits and 2. SEO advantages. Below is a look at how benefits stack up under each of these two categories.
1. For the People By the People
Blogging puts a human face on your company. It offers helpful tips, desirable insider information, or ways of understanding a subject. It is not a sales pitch. Blogs helps you stand out as a business owned and run by people who care about the industry, as opposed to a marketing team out to make a buck. Blogs are a break from the constant barrage of advertising people get hurled at them each day. They allow your company to have a voice, as an educated insider, without trying to sell. As you will see in benefit number 3, this human touch—sans sales pitch—develops trust.
2. The Social Media Tie-In
Can you say "viral"? When people read and like the information you've shared, they share it with other people they think will also like it. When you post your blog on your social media channels it has the potential to be sent from person to person at no cost to you. This is the best form of free advertising. More people lean about your company as they open the blog. They see your branding, surf your website, and become a list of brand new leads and potential customers. As an added perk (as if you needed more than free marketing!) social media sharing quickly multiplies through the snowball effect.
3. Gain Customer Trust
Now that you've shared your blog on social media, you get to show off your chops as an industry leader. All that shop talk you did helping people become well-informed on the topic validates your expertise. It builds trust that you know what's what in the industry. That trust converts into sales when the newly impressed individuals are ready to buy.
4. Gettin' to Know You
People like to review a website before contacting a service provider or buying a product. In fact, studies show that a vast majority of shoppers research products and services online before buying. The higher the cost of the service/product, the more they research. If you have established trust with potential clients through an authoritative, non-sales-pitchy blog, you have already positioned yourself well beyond your competitors in the minds of your blog readers.
5. Brand Authority and Recognition
As stated above, folks who read your blog spend time on your website. They see your branding and feel confident in you as an authority in your industry. When they go to buy, it is your company who will come to mind.
6. Generate leads
People who want more information will call, email, or comment. You will also get connections via Facebook, Twitter, and the like. This contact information will prove valuable for marketing future promotions. Each contact is a lead for future sales!
7. Sway People
You know your industry, so you know what hesitations people have when it comes to making a purchase. A blog is a great place to set the record straight. Without sounding like a sales pitch, you can discuss the value of your business, the things people may not know about the benefits, and the pitfalls of going without or using a lesser service. Why buy teeth whitening from a dentist when you can get it cheaper at the grocery store? Here, let me tell you...

The SEO Advantage of Blogging
The next category of blogging benefits focuses they ways they help drive up your search rankings.
8. Fresh Content, More Pages
As stated in the introduction, Google loves information. The more original information you can provide, the better. Not only will the readers appreciate it, but you also get a chance for Google to index the blog as a source of information on the topic. Reports show that websites with 51-100 pages generate 48% more traffic than those with 50 pages or less. The more blogs you write, the more pages your website has. While landing pages certainly count as pages, they often have the same general information repeated for different locations. Blogs add to your page count while increasing the amount of new information on your site. Additionally, having new content added on a regular basis keeps you site relevant. Google quickly learns to regularly crawl your website for new information, knowing it does not remain static for long.
9. Key Terms
When people think of key terms they think of one or two word combinations, however, questions can also be key terms. Many people search for information by typing in a question. When your blogs have information answering specific questions, they will be indexed to come up in results for those question. In this way, blogs gives you a whole new set of terms and phrases to rank for.
10. Offsite links
If your blog article has well-researched statistics and sound information, other people may use it as a source of information in their own articles. When they do, they often link the specific information to the blog where they found that information—your website. The more quality links you have pointing toward your website, the higher Google views the authority of the site. This will help to improve your overall rankings. Also, if people click on those offsite links to your website, those click-throughs also help.
11. Links to Landing Pages
When your article makes mention of a specific service, you can link the blog to the appropriate product or service page on your website. You can even interlink your blogs when some of the information overlaps. Likewise, you can link the service pages toward the blogs for more information. Internal linking helps search engines understand the relationship between pages on website. The more clearly linked a site is, the better Google can index its pages. A website that Google's spiders can quickly understand is one that is ranked more easily.
12. Longevity
Information that will remain true for an ongoing length of time is called evergreen content. This content is relevant to be shared any time a person comes upon it. A blog about your company's participation in a specific charity even is an example of content that has an expiration date and is not evergreen. People are only interested in it until the event is over. Evergreen content will keep people coming to the blog for days, months, even years, ever increasing the click-through rate and rankings. Over time, it can have a snowball effect—something service pages rarely do. As you can see, there are many advantages of writing a blog on your website. Keeping the focus of a blog wrapped around answering a question is a great approach to demonstrating authority, offering people valuable information that answers something of interest, and getting Google to index your blog as an answer to specific questions.

The Latest in SEO News

Effective-admin — Wed, 13 Apr 2016 17:29:24 +0000

SEO: What you need to know!
SEO is always changing. Keeping at the forefront of the industry helps us to maintain rankings and get ahead of the curve. Though you may be aware of major updates like Panda and Hummingbird, smaller changes are constantly trickling out. With all the work being done across the whole of the web, new correlations and changes are always being discovered. Here are just a few of the SEO updates we've been on top of.
Google Local Search Guideline Updates
A recent addition to the Google metric list is prominence. Googles states it as thus, [blockquote author="" link=""] Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results. Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization. [/blockquote] Prominence is a slightly nebulous metric, but as with most industries they more better known the place the better. Increasing your range can be valuable, and prominence includes links, articles, and directories. This means the more mentions you can accumulate from users (via reviews, mentions in social media, etc.) the better. A great way to actively create back-links and become a community fixture is through local event sponsorship and community outreach/engagement efforts.
Penalizations for Bad SEO Practices
We only use white hat and above board tactics. That's because Google frequently penalizes the rankings of those who do not. This can result in the loss of rankings that may take months or longer to reverse, assuming the damage can be undone. According to Search Engine Land Google recently sent out this notice to offending sites (none of which were ours). [blockquote author="" link="" target="_blank"] If you see this message on the Manual Actions page, it means that Google has detected a pattern of unnatural artificial, deceptive, or manipulative outbound links. Buying links or participating in link schemes in order to manipulate PageRank is a violation of Google’s Webmaster Guidelines. As a result, Google has applied a manual spam action to the affected portions of your site. Actions that affect your whole site are listed under Site-wide matches. Actions that affect only part of your site and/or some incoming links to your site are listed under Partial matches. [/blockquote] Even though link buying has been an underhanded, noticeable offense for quite some time, there's a reason Google is sending out this warning—companies still do it. Unscrupulous SEO companies will buy links that may provide a short term boost (long enough to say, "Look how well we did for you!") right before getting caught. The profits made from a short term boost never compare to those lost from a penalized website. Penalties can mean tanked rankings, and doing 1000 times the initial work to dig out of a hole.
Read em and E-A-T
With the latest release of the search quality evaluation guidelines, further emphasis has been placed on content. E-A-T stands for expertise, authoritativeness, and trustworthiness. All of these are important in establishing high quality pages that users find useful.
Fully Meet Mobilization
Metrics are even more important when it comes to mobile phones. Not only does a site have to look good and work quickly, but it must provide maximum information for minimal effort. That makes organization and information a cornerstone of mobile content. Having a solid page can benefit rankings on both desktop and mobile systems, ensuring you get your site in front of the most eyes and potential users.
The wind of change
Though it may be comfortable to settle into a routine in the real world, in a digital landscape it simply isn't an option. New updates both minor and major are always being rolled out, and Google will always seek to maintain their position as the world's leading search engine. This can only be accomplished by continually looking for ways to improve their product. That means instituting rules that ensure users see the best of what the internet has to offer and their queries get answered as directly as possible. We'll keep at the forefront of SEO so you don't have to. Until next time.

Conversion: Elements of Successful Web Design

Effective-admin — Wed, 13 Apr 2016 20:33:00 +0000

Web Design and Conversion, How Do They Relate?
Web design plays a major role in conversion rates. You want people to quickly and easily discern what you are selling and how to get in touch with you to purchase your products or services. It should have the major information at the ready, yet not be overly complicated to where it becomes off-putting. Here are some basic ideas that designers follow when thinking about creating a web design that is inviting, engaging, and leads to a high conversion rate.
Above the Fold
The real estate at the top of a web page before scrolling down is known as "above the fold." This is the make-or-break section of your homepage. It should be uncluttered, be fast loading, have an appealing design, and have an obvious call to action (CTA) form or button. In this section every word, image, CTA, and line of content matters. This is where a the potential customer quickly decides to eliminate your website from his or her interest or move forward to a possible conversion.
Simplify
One of the golden rules of design is simplicity. When there is a lot of competing information, it becomes overly complicated and the eye doesn't know where to focus first or in which direction the content flows. While it is tempting to try to get as much information in one page as you can, when tested, a dense design is a turn off. Having clear, a concise CTA and menu options will allow people to be pulled in without being overwhelmed. Then, if they do want to more information, they can easily navigate their way to it.
Directional Cues
A potential customer should never have to pause to figure out which column or section to read next or—even more importantly—where to find contact information. Subtle cues, such as arrows built into the design that point to the call to action form or button will help inform readers of the flow and gently move the customer's eye toward making contact. Information, even if it comes in the form of images or graphics, should always flow left to right and from up to down.
Clear Call to Action
Blocking off the call to action (CTA) buttons in a boarder gives it a clear boundary, making it easy for the browser to pick out from the rest of the text. Encapsulating CTA buttons greatly increases the conversion rate. Below the blue square around the button makes it stand out against the picture behind it. The phone number is also in an easy-to-find, matching blue block.
Fast Loading
Speed is a major consideration for today's mobile friendly web designs. Not only will a mobile user be put off and move on when a site takes too long to load on a smartphone, it is also penalized by Google for being too slow. Image and video files on a homepage can easily be too large. You want them to be engaging, but not slow-loading. Finding a balance is the key to good web design. Proper image optimization is a must for page load time.
Specific Content
Content should be part of the design, not an afterthought. Your content is your sales pitch. While design features and elements are important to consider, the content should also be detailed and well thought out. It should be specific to your company, your products, and the benefits of what you have to offer. It should also be concise and quickly get to the point. You want web users to be able to figure out who you are and what you do right from the start.
Contrasting Colors
Colors can have many different meanings for different industries. There is no magic bullet. Some of the best designs are those that are simple and have bold contrasting blocks, distinguishing one section from another and complementing one another. Below you will see the greens and browns create a pleasing contrast and make individual sections stand apart from each other.
Face It
Facial recognition can influence conversion. People like to see other happy people. Even animal faces, when they appear genuinely happy, have been shown to increase conversion. Real life happy faces even convert better than paintings of people's faces. People see what appears to be a happy customer and their empathetic neurons kick in and make them crave the same experience. In the example below don't you just feel the breeze on your face and want to smile along with this guy? Now don't you want to bring your car in for auto repair from these guys to achieve the same effect? Web design is as varied as the number of companies out there. Of course, you want them to be personalized and speak to the owners and their branding. There are elements that can improve on the conversion, but they will be different for each specific website. Following these basic guidelines is a great starting point. For more information, contact one of our web developers today.

How Voice Search Is Changing the Focus of Landing Pages

Effective-admin — Mon, 09 May 2016 21:57:19 +0000
Think quick, do you use the same search terms for text searches as you do for voice searches? At first glance, most people will say yes, but they're wrong. When typing a search term to find a service, you will probably type something like: roadside assistance Olympia. When you are talking into your phone or using a digital personal assistant on a desktop, you are more likely to use a full-sentence-style search, like "Who offers roadside assistance near me." Personal assistant programs like Siri, S Voice, Google Now, Assistant.AI, and Cortana have made great advancements in language recognition. We can now ask for what we want and get results that match. In October of 2014 Thrive Analytics published a report that showed a jump in personal assistant usage of 87% over the previous 12 months. This massive increase in voice search users will have an impact in the way people search. Internet marketing companies will need to adapt their focus from short, 2-word search terms to include more specific answers to the searchers' questions.
A More Natural Search
With tiny buttons and people on the move, searching by voice is simply easier. The vast improvements that companies have invested in language recognition has finally made realistic voice search a reality. No more frustrated over-enunciating to get your smartphone to understand. When you're driving and a notice an engine problem, you can now use the hands-free function and ask your phone "Where is the nearest mechanic?" rather than pulling over and typing "mechanic NE Portland." An interesting trend shows that the younger the searcher, the longer the search phrase. At present, 3-word phrases are the current average for voice searching (up one word from the current, and long-held, two-word text search). While this is not much of an adjustment yet, trends are showing that younger searchers use longer search phrases. Why? Those of us who have been around for the invention of voice search are more leery of its accuracy. Younger millennials are more trusting that they can say "Show me size 6 women's shoes that are under $40" and get results that hit those specific points.
The Future of Internet Marketing
These types of changes to the way voice search users look for information will shape the future of on-page content marketing. Google has long been saying websites need to have natural language that is aimed at the reader, not the search engine crawlers. In fact, more and more algorithms have been coming out that penalize word-stuffed/keyword-heavy web pages. A natural progression will be to focus landing pages around a well-planned network of related information. One Moz article on best SEO practices has this to say about content: "Google only cares about your content inasmuch as it answers the user’s search query. Search results are not a collection of “good” content; they are a ranked list of content that best satisfies what the user is looking for." What is quickly gaining importance as a ranking factor is how a web page matches the searcher's intent.
Content optimized for voice searches will need to include:

More detailed information. Voice queries are detailed and therefore more clear on intent. A landing page needs to make clear what it is offering. A vague key term like "trucks Portland" does not tell the search engine if you sell them, fix them, are looking to buy them used, or simply offer information about them. Landing pages need to be detailed about the service being offered. This includes things like pricing, hours, and location, as well as detailed information about the service or product that answers the type of questions searchers want to know. The more detailed information included in the content, the better chances the page will have of hitting enough match criteria to show up in the SERPs for long-tailed search queries.

More enticing search snippet/meta descriptions. The information offered in the meta description has much to do with the number of clicks the page gets. Sure, you may be ranking on the first page, but if the snippet has little to draw a customer in, you may find a disparate number of views compared to the amount of actual clicks to the page.

Mid- and long-term matches. Think like a searcher. If you were using voice search to find your service or product, what variable phrases might you use? These exact phrases do not need to be used in the content or the URL structure directly. Instead, the content should naturally answer these questions. Afterall, Google is not looking through pages for a match to the question, it is look through them to find the answer.

Hyper-local indicators. Voice searchers often ask "Where is a ___________ near me?" Those all-important words "where" and "near me" tell Google to search the person's current location. Because mobile devices return more localized results, it is important to include not only the city where a business is located, but also the neighborhood, surrounding landmarks, and other hyper-local indicators that help the searcher and the search engine realize exactly where the company is.

The Take Away
Voice searches are more specific. If you were to search for "water testing" you will get a ton of article about what is involved in testing water, top news stories on recent water tests, as well as laboratories that provide water testing. So, if you are a plumber who wants to advertise your free water testing to help homeowners find the right water filtration system, the page should include information that answers questions like "How can I test the tap water in my home?" and "How do I know if I need a water filtration system?" If your page includes information that naturally answers these types of questions and makes it clear you offer free water testing while also selling filtration systems, it will be better positioned to rank for customers using voice searches. Detailed information covers both questions of location and service type. The days of a simple two-word service+city equations for landing pages are becoming a thing of the past. The good news is that now companies can write more naturally and to the point about their products and services as well as their location and wind up raking without all the clumsy word-stuffing that was once a necessity.

Keyterms: The Power of the Long-tail Key Word

Effective-admin — Thu, 16 Jun 2016 19:49:39 +0000

What different types of internet searches are there?
Well if you already know about long-tail key words, the formatting of the the above header may look familiar. For those who are new to the concept, let's start at the ground floor and work our way up. The first thing you'll want to understand are the different types of search queries and how they relate to your site. Let's take a look at a quick breakdown.

Informational searches: These cover the range from broad to specific. Think about informational queries as seeking information. These may be something like, "Cheese factories in Wisconsin." They aren't searching for a specific factory but general information on all of one type of something in an area. A more specific search may be, "Correct transmission fluid color?"

Navigational searches: These are used to find very specific things. They are used to navigate towards known sites like a search specifically for your company name so a user can then navigate to your site. They may know a particular search result yields your site though, and use this instead.

Transactional searches: These occur when a consumer is looking for a particular products. This may be generalized or specific. "Oil change deals," "Best price on lawn care," and other similar searches are usually shorter and direct.

What is a long-tail key word?
Now that you know how people search, let's look at a long-tail key word. Short-tail terms are very quick and to the point. They are one or two words and leave the decision making up to the search engine. Short-tail terms would include, "Dog Daycare," "Pizza," "Nail Salon." They may also include locations. "Tires Portland," "Running Trail Vancouver," "Window Washing Clackamas," are all examples of this. Long-tail keywords are written to find a very specific thing or answer a specific question. They may even be formulated as full sentences. These searches also mimic human speech much more closely. They will include stop-words that a more generalized search will not. Examples of long-tail key words include:

Where can I find the best chocolate ice cream in Seattle?

How often should I change my windshield wipers?

Best siding for a Northwest home

Nearest 24 hour cat clinic

Home care for a 70's shag carpet

The Benefits of long-tail key words
The benefits of long-tail key words are plenty. Pages can be made to directly target them, but more often than not they are used internally in content. One of the best ways to use them is in headers and blog posts. By answering the specific needs of a long-tail key word query a website can strengthen their ability to become a resource for those specific customers. This makes it significantly easier to rank for long-tail key terms. It also doesn't guarantee, but significantly increases the likelihood, of capturing consumers who are searching for that particular service. These are already integrated into pages in ways you may not even realize. Without specifically performing long-tail key word research, naturally written pages will inevitably contain them. They are often written in the form of a question, followed by the answer.
Identifying long-tail key words
There are multiple ways to accomplish this, and some of them may be easier than you think.

Google Search - One way is to type a search into Google. We're all familiar with auto-fill at this point, but it is actually showing you many other common long-tail searches. These can be utilized on-site in order to provide the best page for that specific search. Just make sure they are still directly related to the page material, and do not dilute any short-tail terms that are being pursued.

Google Analytics - Analytics can show you how people search to get to your specific site pages. This can be used to identify queries you may not have thought of. If one specific search is most often being found thanks to a certain long-tail query there are several options. That page can be made to more directly answer that question, or a new page can be created to help re-direct and capture that query. Depending on how this is pursued it can lead to better conversions or new captures.

Bing Key Word Tool - Though Bing doesn't allow for specific location searches it can still be quite useful. It has a paired down format and reduced options. It also doesn't give number ranges but gives actual concrete search numbers. This doesn't leave research open to interpretation like Google does. Both analytic tools can be used to identify related terms. Entering your short-term key word can yield related long-term key words. These can then be integrated into the site page.

Long-tail key word integration
There are a few ways to accomplish this during and after page creation. That largely depends on how users are using the page. Research and identification can provide some great starting points. It may also allow you to capture searchers that aren't being targeted by your competitors. For existing sites blogs are a great way to handle long-tail key words without going back over content. These can also provide strong inner-links to relevant services pages. Blogs can be used to flash-information weekly, but a more useful format is the long form blog. This allows for the greatest integration of long-tail key words, even over landing and service pages. That's because a specific topic can be explored in-depth. This will include the most markers for Google search engines trying to identify the best page for a user. Headers may all be made up of long-tail key words. Another benefit to creating long-tail filled long form blogs is that they can function as a database. Populating your website with a growing database of information that answers your users and the areas most prominent questions concerning your industry is a great way to build trust. Even if you're giving DIY solutions to problems you can solve, remember the power of loyalty and trust. Getting users to stay on and engage with your site lowers your bounce rate and increases its relevance in the eyes of Google search bots. This helps all of your pages rank higher, gets them seen by more eyes, gets more clicks, and raises them further. Good practices are self fulfilling and lead to to good results. Using every tool in your arsenal is the best way to reach the most customers. Contact your sales representative today and ask them about integrating long-tail key words into your next contract.

How Apps Help Small Businesses

Effective-admin — Thu, 16 Jun 2016 23:35:26 +0000

What can an app do for businesses?
Apps have come a long way from when they were not much more than a branding gimmick. Small businesses are becoming savvy to the many ways in which mobile applications can target audiences for specific marketing campaigns. Local businesses, in particular, have a lot to gain from the geo-targeting features that apps provide. Customers have already become accustomed to connecting with brands through social media. Apps build on that connection, offering valuable savings, communication, and convenience.

Benefits of Apps

Location-Specific, Time-Specific

Geo-targeting allows businesses to send out notifications to people in specific areas. This can be tailored either for people who live in a specific area or those who are passing through one. Here are some examples of when this may be beneficial to businesses:

A. If a business owner's technician will be out in an area where there are no other appointments that day, he or she can push a notification through to other customers in that area, letting them know the first 3 people who schedule service that day will receive a 10% discount.

B. A business owner wants to increase foot traffic to his or her office, that individual can push an app ad to people passing within 2 miles of the location, letting them know if they stop by within the next hour they will receive a free consultation or discounted service.

These are examples of the ways in which an app ad can catch the right people at the right time and place. There is really no other type of advertising that can do this.

Convenience

Customers can schedule appointments for services and even make payments through the app. Reminders can be scheduled to go out to individuals who are due for their next service or should be about to run out of products. These features are continent for both customers as well as business owners.

Stay in Touch

Mobile apps are a great way to make announcements. Businesses can let customers know that when they download the app, they will be the first to know about new services and products—as well as any first-time promotions that go along with those services. Merchants can give a shout-out for the expo they're attending or the local charity event they want to promote. Sharing relevant news, tips, and services promotes that line of open communication, growing the feeling of trust and brand recognition with customers.

Organizational Features

Business owners can share information within their organization by using CRM features. Employees can view the same calendar, see their tasks, keep track of sales appointments, and organize projects using the app.

Promote Loyalty

The reminder feature, letting customers know when they are due again for service, is one example of ways to promote customer loyalty. The exclusivity of app coupons and specials are another. When it comes to needing the type of services or products a company offers, it will be easier for customers use the app rather than search around online for other service providers.

Current Customers vs New Ones

Reports states that most businesses gain 65% of their revenue from existing/repeat customers and it costs 15 times more to attract new customers as it does to retain the existing ones. While it is, of course, always important to grow a larger customer base, apps play a new and exciting role in rewarding—and thereby retaining—existing customers.

Higher Success Rates

Marketing and social media campaigns have a lot to compete with. People on social media are not only seeing the information a business sends, but also spending time looking at posts from friends and family members. Email campaigns fight to be noticed in the innumerable onslaught of daily emails most individuals receive. A push notice on an app has a significantly higher success rate for being opened and read.

Improve Customer Response

We all know how vital online reputation is for businesses these days. Apps open the door for customers to quickly communicate with business owners in real-time, thereby lowering the risk of complaints being posted online as negative reviews. When a customer can conveniently use the app to tell a merchant how his or her service went, complaints can be turned into a positive experience. In this way, apps help with customer retention as well as reputation management all by creating an easy form of communication.

Incentives

Businesses can keep customers engaged and interested with fun and inventive promotions. Pet-related companies can host a funny pet photo contest by having customers upload photos through the app. Companies can send out a quiz of trivia questions related to their service, offering a prize to the first person with all the right answers. With a bit of imagination, the ways of keeping customers engaged and having fun through an app are endless.

With non-game app downloads estimated to increase by 23% over the next five years, now is the time to get in on the action. Business owners today who make an app available to customers are generally getting those customers acquainted with their app before their smartphone becomes inundated with them.

Effective Web Solutions now has customizable apps available for businesses. Contact us for more information about how we can create an app to fit the needs of your customers.

Marketing: Are you Catching Them All?

Effective-admin — Wed, 20 Jul 2016 17:28:34 +0000

Are you stuck in a pigeonhole?
Many small businesses identify their primary consumers and market specifically to them. This does have the benefit of creating very strong bonds with a core group of users. There is a distinct downside though. When small businesses decide they belong in a niche, they may perform actions that keep them there. These actions can be minor, like choosing color schemes for a flyer that only appeal to a specific audience, to major, like blindly ignoring trends in the market that competitors are cashing in on. There are some steps you can take to prevent this from happening though.
Analyze market trends by demographic.
Core customer groups shift and morph over time. This is true for every industry because each generation brings a new perspective and different priorities. One of your best tools is data. This can be gathered a number of ways. By simply asking to input information so a customer won't have to save a receipt you can identify buying trends by age, season, time of day, and much more. This is one of the easiest ways to acquire personal details. By framing the collection as a convenience for the customer they are much more willing to comply with your request. The same thing can be accomplished with loyalty cards. Though mailing lists are a great tool, it's much easier if the customer knows they are getting a benefit then and there.
Marketing to the Individual
One of the great benefits to acquiring customer information is the ability to market to individuals. You can organize your information by purchase type, demographic metrics, and more. This allows you to custom create email and advertising campaigns to specific customers. Many companies provide service to units like families, individual age brackets like tweens, customers of a particular political leaning, or more. You may notice certain trends in your everyday work. There are some tools that can allow you to delve further into your local area.

Census Data: Using the government's census data can give you a broad breakdown of your area by age, sex, and other factors.

Look by Map: The US Census has also released a program specifically for small businesses looking to expand. This makes the data easy to read and understand, providing a birds eye view of differences between neighborhoods and surrounding areas.

How to put it to use?
One of the best ways to put this information to use is through Google Adwords. By analyzing data you can set targeted locations for your adwords campaigns. This would for instance allow you to specifically advertise your more expensive services in higher income neighborhoods and lower income services in lower income neighborhoods. Doing so could hypothetically increase exposure to the target demographics that use your services most often. Cross referencing this information with personal data collected from customers can yield even more opportunities for personalized marketing.
Creative marketing strategies in the news.
The latest sensation to sweep the world is Pokemon Go. This online game allows users to buy digital, "Lures" and place them in any location. These lures then attract more pokemon to the attached location for up to half an hour at a time. A user could place a lure anywhere, and that includes business owners. Many are placing lures during peak hours, especially those in the food industry. This is a cheap way to get added business, because even one additional sale in 30 minutes can make up for the price of a lure. Watching trends like this and noticing marketing opportunities is important. Almost every industry can come up with a creative way to piggy back on these trends. Everyone knows the urban legends about backed up sewer systems at Superbowl Sunday's half time. For plumbers this can be a great opportunity to piggyback off of another event by advertising a clog warranty on game day. Publicity stunts don't have to be negative, and they aren't meant to be long-term strategies. They're meant to imprint into the mind of consumers and create a relationship between your business and the industry you represent.
Now that you know!
Now that you know the basics of data gathering and market strategy it's time to look at your own. Where do you want your business to grow? What demographic could you appeal to but haven't marketed to yet? Are there any uses for your services or products you may not even realize exist? Investigate, be creative, and think critically. You've got this.

Local Internet Marketing Agency Helps Vancouver Mall With Rebranding

Effective-admin — Mon, 01 Aug 2016 21:07:14 +0000
Effective Web Solutions Helps Local Mall With Digital Marketing After Rebranding Vancouver, WA- It’s important for companies to be able to reach their potential customers through the internet, as many of those customers are turning to the internet in order to research and compare products and even entire companies. Effective Web Solutions is a Vancouver centered company that provides top of the line digital marketing solutions for companies that are having trouble being seen by their potential clients. One of their current projects is the rebranding and search engine optimization of the Vancouver Mall, which underwent a change of ownership and a change of name in December of 2015. Once the Westfield Vancouver Mall (in honor of the Westfield Corp who previously owned the property), the newly rechristened Vancouver Mall has reached out to Effective Web Solutions in order to complete a rebranding. By the time the deal was finalized, the new owner had already pulled the name Westfield from the mall’s website and Facebook page, leaving many a little confused. Effective Web Solutions, a Vancouver internet marketing agency, hopes to bring old customers and new alike back into the Vancouver Mall’s light through their SEO and digital marketing services. The company brings a lot to the table for the Vancouver Mall, including two Best of Clark County Web Consulting and Marketing Firm awards from 2014 and 2015. The rebranding for Vancouver Mall couldn’t have come at a better time, as US shopping malls are struggling to maintain their relevance when faced with competition from online shopping outlets and lower cost retailers like WalMart. Malls also face opposition from upscale local outlets in urban shopping districts, which provide a more personalized boutique style of shopping. Malls across the US are no longer just about shopping, as they were even a few years ago. Malls, and other businesses who are losing their customers to the trend of online shopping, need to fully understand the needs of their market in order to create a oneofakind experience that visitors can’t get online. The first step to understanding the market is connecting with the market, which is where Effective Web Solution’s SEO services come into play. Effective Web Solutions, a search engine optimization company in Vancouver, Washington, has been called upon to aid in the rebranding and search engine optimization of the Vancouver Mall in Washington which was purchased in December of 2015 from Westfield, the Australian company who owned the property. After purchase, the mall was christened the Vancouver Mall again and the property hopes that search engine optimization will be the key ingredient to driving more traffic to the mall and reinstating its relevance. About the Company: Effective Web Solutions 2700 NE Andreson Rd, Ste D26 Vancouver, WA 98661 (360) 4505171 https://www.effectivewebsolutions.biz/

Google's Map Pack to Include Ads

Effective-admin — Thu, 11 Aug 2016 14:42:59 +0000

Google's Map Pack Gets an Unwelcome Revision
Getting listed in Google's map pack search results has become more and more difficult as the map pack changed from seven to five listings, and then five down to only three. About a year ago Google also beta tested sponsored results. Sponsored results used an algorithm to highlighted specific businesses in the map pack based on Google+ reviews, off-page signals, and other untold indicators. At that time, local businesses and SEO companies feared it would be a short step to integrating paid ads into the map pack results. Sure enough, the announcement for map ads has been made.
The 3-Pack Gets Trickier
At the SMX Advanced marketing event in June of this year, Google announced it will indeed be rolling out a snack pack (aka map pack) with one advertisement included, thereby reducing the organic pack results down to two. This is an unfortunate change for local businesses as even the most reputable, highly reviewed businesses will be competing for this prime real estate with businesses who have simply paid to be included. Once the map pack was condensed down to three, it has been notoriously difficult to be included ever since. It seemed impossible to figure out a formula to get into the maps that has consistent results. In fact, many map packs include companies with no website at all—although this only impacts desktop users, as a mobile user only see the option to call, not an icon to click through to the website. [caption id="attachment_3906" align="aligncenter" width="481"] Notice the second listing does not include a website link.[/caption] SEO companies and local businesses have been hard at work trying to find the right configuration of onsite and offsite optimization to get included in the 3-pack ever since the reduction; reducing it down to two will be that much harder.
Map Pack: Pay to Play
So far Google has not clarified whether the paid map pack ad will only be included in mobile results or will also show up for desktop users. Either way, it will make things more difficult for local companies to appear in the map results. The addition of ads in the map pack has several downsides:

Many legitimate local businesses will lose their standing in the maps

The users' experience will be diminished with the addition of more paid spam and less organic results

The more ads take over organic results, the more black-hat tactics will be employed as companies try to keep a foothold to appear in the SERPs, or risk losing a significant amount of business

As of the writing of this article, there have not been any reports of map pack ads having been seen on mobile devices or otherwise. Google has not yet announced exactly when the ads will take place or how they will work.
Guesses on How the Ad Will Look
The local pack ads are being reported as a future part of AdWords Extensions. They will become available to companies who have their Google My Business connected to an AdWords account. The only relatable comparison we currently have for how this might look are the "DEALS" tags that show up in local listings for hotels. While these are not exactly paid ads, the tag appears for hotels that beat out local competitors in current pricing or have a room at a lower-than-normal rate. Looking at the image below, you can see why these tags stand out and would carry a higher click-through rate than the organic listings. [caption id="attachment_3913" align="aligncenter" width="450"] Notice the last ad highlighted as a "Deal."[/caption]
The Impact for Mobile Device vs. Desktop Users
Losing one-third of the already short list in the map pack will certainly have an impact on local businesses. That impact will vary depending on what device a person is using. Mobile users demonstrate different usage of the map pack than desktop users. Desktop users tend to click through to the website before calling, and many times the organic listings have an equal, or even increased, number of clicks as those in the map pack. In contrast, mobile users, especially on a smartphone, will click to call or fill out the contact/reservation form from the local pack more often than browse the website. An ad in the local map pack will, therefore, make a greater difference coming form mobile users.
While this may not seem so bad since desktop users will be just as likely to click through to organic results below the map pack, it is important to note that more than 60% of users are now searching from a mobile device, and that number has only been on the rise. As a majority of searches are done on tablets and smartphones, the importance of the local snack pack results increases.

Other Recent Changes to Ads
In February of this year, Google removed the ads from the right side of the SERPs and added to the number of ads that appear at the top of the page (four ads now appear), before the organic results are listed. You have to do some scrolling down—especially on a smartphone—before you get to the map results, and then the organic results are even further down. Will this mean users will become numb to the ads at the top of the page, as they have for anything over to the right? Will the ads enjoy a large jump in clicks while the map and organic results see a decrease? Google made small changes in the ads to make them appear more similar to the organic results, like making the "Ad" button the same color as the URL, so it is less obvious. All of this is an attempt to give the ads an advantage over the organic results.
Will Users Mind the Ads?
Some experts are questioning whether the increase in ads will be a turn off for Google users. While it may not be close to a full command on the market, 34% of searchers now use Bing. (That percentage is a combination of Bing and the search engines powered by Bing, such as Yahoo.) As that number is creeping up, it may give Google pause. Users do have other options. Google may decide to take note of the declining number of new Facebook users due to an increase in advertisements. Trends are showing that, especially in younger demographics, people are moving away from Facebook the more they increase the usage and prominence of ad campaigns. Only time will tell if Google users will move toward search engine options, in favor of organic results that are less influenced by paid advertisers.

Effective Web Solutions Turns Seven.

Effective-admin — Wed, 10 Aug 2016 23:21:15 +0000

EWS is proud to hit another major milestone!
Effective Web Solutions turned seven this month and we're proud to announce another incredible year. It's been a great one, and we've been working hard to deliver large-scale internet marketing for local businesses. Co-owner and Operations Manager Monique Rice said it best. "[blockquote author="Monique Rice"]One of the best things about being in our business is helping businesses owners really thrive. I think that's what really motivates us and makes us feel like we are truly making a difference. We are extremely grateful to all of our clients for helping us achieve long-term success. Many of our clients have been with us since day one, and we are really honored by their continued trust in our abilities. Thank you![/blockquote]Staying on the cutting edge of internet marketing means providing our clients with more. That's why we've launched some major new services this year. With smartphone use expanding and reviews becoming one of the most important converting factors around we're delivering on both fronts.
How many stars do you have?
Our reputation management program has been a resounding success. Our program is designed to promote the creation of positive reviews, mitigate negative reviews, and provide business owners with the opportunity to respond and resolve conflicts whenever possible. We've achieved better results than our clients ever could have ever imagined. Positive reviews have more than tripled for many of our clients. This includes multiple platforms like Google+, Yelp, and Facebook. Negative reviews for reputation management clients are at an all-time low. As we've delivered the opportunity to head off problems before they go live, negatives are turning into positives.
Is there an app for that?
With Effective Web Solutions, there is. This year saw the release of our custom designed apps for small businesses. They are perfect for service industries, making it a snap for customers to schedule services, reach out to businesses, get updates and more. These are perfect for mobile businesses as well, allowing business owners to easily send out alerts and specials to customers in a specific location.
Ready, set, go!
We're always looking forward to the future, and our processes are always changing in order to provide our customers with cutting edge services. We can't wait to see what's in store next, and we're happy to serve clients in local markets across the United States and Canada.

Google Testing: How does it work?

Effective-admin — Wed, 07 Sep 2016 17:12:23 +0000

Google testing: Have you been a subject?
Google is constantly testing new methods of delivering information. This serves a variety of purposes depending on the nature of the change. These are often pre-cursors to permanent changes that get added into updates or executed independently. Some of the reasons for these tests include:

Usability - Increasing usability for their customers is a major factor for many changes. These aren't always geared towards the average user though. Sometimes increasing usability means increasing the click-through rate of advertisements, or creating a revenue generating change.

Design - Improving the design is major. Depending on which search function you use you may encounter unique testing situations. Image searches moved to endless scrolling in 2011. This was after a series of tests on real searchers to determine whether or not to implement it. Metrics to determine this likely included how quickly users found the image they were looking for.

Monetization - This is tied to usability but is geared heavily towards Adwords customers. The reason Google cut the number of businesses on the maps, moved advertisements to the top, and is considering featuring paid ad users as their map "A" listing is to increase revenue. These choices aren't necessarily good for a non-ad user, but they are frequently implemented anyway.

How do I know when I am a test subject?
When you perform a search and you notice something out of the ordinary then you are likely being subjected to a test. The method of testing being used is called A/B testing. The majority of visitors will continue to see a standard version of the site, but some will be directed to a "B" version that features certain changes. If there is already enough data to provide a control, like Google has, then B, C, D etc. could all be slight variations on a change. Individual site operators use similar methods to determine call-to-action button placements and similar changes when they are looking for a specific result (In the case of a CTA, an increase in conversion.) Google performed a regional test before they reduced the map pack. Back when Google was considering reducing the map pack from 5 to 3 they first began testing in the greater San Francisco area. The only users who were reporting the change all came from the same region. This provides targeted data and Google also has a data center near there allowing them to quickly make changes (and route traffic to backup servers) should any problems occur during testing.
What Google tests have you been a part of?
There have been a lot of different tests over the years. Some of the ones you may have noticed include: [one_second]

Reductions in the map pack at the top of the search.

Endless scrolling when searching for images.

Star ratings appearing under company names in the results.

[/one_second] [one_second]

Spotlighted companies on the right side of the search.

Endless scrolling when searching for "all".

Advertisements changing positions across all searches.

[/one_second] [caption id="attachment_3964" align="alignright" width="310"] Posted by Naz Mehrzad @NazMehrzad on Twitter. 8 Sept. 2015.[/caption]
What have we noticed recently?
Though it was initially reported in its most basic form as far back as 2011, we've recently encountered true endless scrolling when searching under the "All" search tab in Google. We aren't the first on the web to report this, but this week is the first time our staff have encountered it. SEroundtable provided a screen capture of the search results posted to twitter. As you can see the results do not have a defined ending. This allows us to dissect the thought process on Google's behalf as they are currently testing. The standard format for a search has been to utilize what's called pagination. Pagination is defined as, "the act of paging." It is exactly what it sounds like, and means dividing search results across a number of pages. This can be performed both client and server side. So the work can be done by your browser, OS, or Google's servers.
What are the benefits of pagination?
It's a standard for a reason. The digital benefits include faster page loading. It's a smaller load on the server and network to load only 10 results or so. Human-side benefits include data parsing. Humans like to have a division between results. Not only does it make it easy to know that this is result #25, and that's my cut-off, but it makes it easy to return to a point you viewed before. Oh, the other one that seemed useful was #13 and it's number three on page two. Endless scrolling eliminates this and makes it much more difficult to know where you are in the results and their relative importance.
When is endless scrolling useful?
Images are a perfect example. You need to see a lot and can visually process the validity of an image quickly. Having endless scrolling saves you the trouble of loading page after page when you're processing information quickly enough that multiple pages are an inconvenience. It also works well on sites like Pinterest, where there isn't a defined goal. Endless scrolling is beneficial when browsing habits are more akin to Facebook and you aren't looking for anything in particular.
The future of Google testing
Testing isn't about to end anytime soon. These experiments lead to major updates like Penguin and Mobile-Geddon. They occur across all platforms and devices, constantly honing the user experience to provide the greatest usability while increasing company profitability. If you see something out of the ordinary when searching, don't sweat it. You may have just contributed to the advancement of the world's biggest search engine!

Why Are Images Important?

Effective-admin — Mon, 12 Sep 2016 23:35:25 +0000

The Importance of Images
Images are an important part of digital marketing. Studies have shown that articles with a relevant image get 94% more views than those without an image. In the age of Pinterest, Instagram, Snapchat and 2.5 billion camera phones in use, things have greatly shifted toward images, videos, and infographics. Studies have shown that out of all the most shared posts on Facebook, 93% of them were photos. This probably has something to do with the fact that we process visual information 60-thousand times faster than we can read text, or that images are held in long-term memory where a single reading of text is only committed to short-term memory. Anyway around it, the power of using images in digital marketing is undeniable. Think about the last time you were on CraigsList.org. Whether you were looking to buy a car, rent a home, or find a pet sitter, did you skip over the ads without an image? Images make a statement. At the very least, they demonstrate a level of professionalism. A pet sitter with an image in her ad, even if it's just a logo, gains a higher level of trust as an established professional that someone without an image. The home for rent with a dozen images to view will get a far better response than just a property management logo. People want to see something relevant along with the text. Where should you use images? The short answer is: everywhere you can! Images should be used when tweeting, sending out social media, posting blogs, in email campaigns, on Google My Business pages, and on every webpage. If there is an ability to upload an image, do it. Content falls flat without it. Bing and Google understand the power of an image and they are both finding ways of implementing them into search results. One way Google is doing this is by including logos or images in the map pack for searches done on a mobile device. Below you will see how this mobile search shows images rather than the generic button to click for the website. [caption id="attachment_3979" align="aligncenter" width="376"] Notice the images to the right replacing the generic website button.[/caption] Another way Google is employing images is in the Google Maps sidebar. You will now often see a featured image at the top of the information bar to the right of many map results. The image draws the eye and is far more likely to influence a person to read the information listed below than if it were text listed alone.
Making Sure the Right Image Is Used
The used above image is a nice one: it looks professional, it's relevant, and it makes a statement. This photo is one that appears on the company's website and their Google My Business page. It was conscientiously selected. It is important to select an appropriate image that you want representing your company on your Google My Business page. When there is no image or a business does not claim their Google My Business page, then Google may select an image from its Street View or one from registered users who tag a photos to the business. These images can be anything from a blurry shot of the storefront to gag-pics taken by someone claiming to be a customer. While at least these are an image, they may be less than flattering.
Tips for Selecting the Best Images
Now that you have a grasp on why it is so important to include a good quality image on any form of digital marketing, the next questions is how so you make it a "good quality image"? Below are some tips to help you keep customers interested by selecting images that are vibrant and engaging.
1. Relevance
Select images that show people what you have to offer, gain emotional buy-in, or offer information. Below is an example of a good pest control image. It has a highly emotional impact—specifically its creep-factor—and suggests the service provided by the inclusion of the Delete button. [caption id="attachment_4003" align="alignleft" width="300"] This is a great image for a pest control company. Gets the point across.[/caption]

2. Color
Research has proven that color images are gain 80% more engagement from people than black and white images. Select images that are vibrant and not too dark. Darker images are difficult to make out when they are scaled down in size. Many images are shown in a thumbnail-sized format for social media or in some search results. A bright, clear image has the best chance of maintaining its apeal, even in a smaller format.

3. High Quality
Images need to have high resolution to be clear and look professional. This will also help in the case that it gets scaled down in size. [caption id="attachment_4005" align="alignleft" width="300"] The image on the left is higher resolution and makes a stronger impact.[/caption]

4. Include Text
One of the best ways to ensure people read your text is to place it in an image. Beware of being overly wordy; make it short and concise. Even in the case of an infographic—which is an excellent way to get people to read and absorb the text—you don't want the words to go overboard. The image is the hook. From there, boldly make your statement.
5. Natural
Even when using stock images, opt for those that do not look overly staged or posed. Photos can be both professional as well as natural. Those that have little background and look like actors playing a part are less convincing. Look for images that include action and don't have a stark background that looks posed.
The Take Away
While the words on the web page, tweet, email campaign, or other digital format have value, an appealing image creates the first impression. It quickly tells a story. You want that story to be one that reflects well on your company. It can also wind up being the image that gets shared or features in unexpected places. That is why your web design company should select clear, bright, likable images across all your digital channels. If you are interested in reading more about design elements that engage potential customers, check out our blog, Conversion: Elements of Successful Web Design.

Could a change in your business details be hurting your business?

Effective-admin — Thu, 13 Oct 2016 16:04:08 +0000

It's all in the details.
Your business is dependent on its customers, and those customers need to be able to reach you. That's why when you change your address, your phone number, or your hours you may be feeling eager to make these changes online as well. You might consider updating the major players first like your Google Business Page and Yelp listings. This is not a good idea.
NAP's (More important than you thought!)
When we use the term NAP, we aren't talking about taking an afternoon rest. NAP stands for Name, Address, Phone. The NAP is one of the primary building blocks of a solid local SEO strategy. What's the most critical part of your NAP though? It has to match. What you may not realize about your business, especially if you've used an SEO company in the past and moved away from them, or employed someone specifically to perform citations, is that your NAP is everywhere.
How do the NAP and Citations work together?
Think of citations like indexing your business in a bunch of online industry related journals. Those journals are always available, and they only change your information if you tell them to. If those journals are carrying your original NAP information, and you make a change, they won't update it or remove the original listing until you take action. Citations are the same. Your NAP information is cited across the internet. Without removing original listings and creating new ones, or updating existing listings, you'll have multiple versions of your NAP indexed across the net. That means multiple versions of your address, phone number, hours etc. depending on what changes you have made.
The problem with making changes.
What you may not realize is that NAPs' directly affect your local listings. Google bots index all of your citations. Those citations have to be the same in order for Google to consider your business trustworthy enough to rank well. It doesn't matter how good your service is, how honest you are with customers, or what guarantees you provide if your NAP information conflicts with itself and Google catches it.
Bad citations lead to poor rankings.
Google will see the inconsistencies in your NAP information and pull your local rankings down because of it. If you have different phone numbers in different listings, addresses, or hours, how can customers trust they're reaching the right company? Google knows this. It will elevate businesses without these problems above yours. This provides customers with the best opportunity to get the service they are seeking. The highest ranking websites in local search will not have NAP discrepancies, and there are several ways you can make sure to do the same.
What to do if your business details change.

Do not change your NAP online. The last thing you want to do is create "bad citations." Do not change your NAP online without being fully prepared to update or clean up your citations. It's making these changes without preparations that can really hurt your business.

Contact your SEO company. Contact your SEO company if you want to make any changes. They know where your current citations are, and whether or not you received citation cleanup when you signed on. Let them do the heavy lifting, and you won't suffer from NAP discrepancies.

Get Citation Cleanup. If you've never had an SEO company before and have been performing these duties yourself, you may have bad citations right now. Working against them is like swimming against the current. Citation cleanup identifies and removes any incongruous listings. An SEO company can perform citation cleanup for you.

Now that you know.
Now that you know your options and how to approach a NAP change, it's time to take steps if you've already made some of these mistakes. A citation cleanup should be your very first order of business, so contact your local SEO company and ask them what they can do for you—your customers and your rankings will thank you for it.

A Good Website Lets Small Businesses Compete With Corporations

Effective-admin — Fri, 30 Dec 2016 01:34:34 +0000

Avoiding putting up a website? It might cost you!
If you have a small business and haven't put up a website, it's understandable. Even drag and drop web builders can be difficult to use and might not have all the features you're expecting, leaving you frustrated that you can't create the look you want. It may also seem like you'll be lost in the depths of the over 1.1 billion websites currently on the web. But it's not as bleak as it looks. With the right knowledge and preparation, even a one-man operation can be the number one choice from search engines with a good site.
Does Google care about small businesses?
Would the most visited website in the world really care about a local business? They're trying to. Google is constantly updating their algorithms to connect businesses and potential clients so that everyone can find what they're looking for. Hard to believe? A basic search for "sub sandwich Portland" today (December 29, 2016) brings up two one-of-a-kind local sandwich shops in the maps and one franchise, and then articles about quality sandwiches in the area that talk about small sub shops. A major franchise doesn't show up until the 10th spot on the list, even though they must have sold hundreds of times more sandwiches than the places ranking above.[hr height="5" style="dots" line="default" themecolor="1"]
Will a website really make a difference?
Many modern consumers like to check their options before deciding on which business to choose. The easiest way to quickly compare businesses in the same industry is to do an internet search. Results are instant, and it's easy to check reviews from third-party sites and compare websites of places that seem like they're a good fit. Some potential customers won't bother with a business they can't find information on, meaning you miss out on this group of clients by not having a website.
How will customers find my website?
With so many websites out there, how can you help yours get found? The secret lies in SEO. No, that's not a misspelling of a lovable creature or the body of water where they live. It stands for Search Engine Optimization, and it helps Google find a specific page when a specific term is typed in. For example, "sub sandwich Portland" is the term from above, and the web pages that popped up on Google used that term or variations of it and included information that tells Google that they're located in Portland.
I'm no good with "the technology". Should I still try?
While a good website can help give your business visibility, a poorly-made one can actually hurt worse than not having one at all. This is because a consumer could assume that the owner doesn't know much about technology, but that assumption is better than displaying mediocre quality. A bad website gives off a poor impression and makes you look sloppy. If it doesn't seem like you put much effort into promoting your brand, why would your customers think you put any more effort into the work itself? If you've never heard of SEO, hosting, or think the word "server" only refers to wait staff, you may want to look into having someone build you a website instead. [divider height="5" style="default" line="default" themecolor="1"] [quick_fact heading="
Does it work?
" number="50%" prefix="Over " label="%" title="" animate=""]Did you know that over half of businesses claim that search engine marketing is the most effective form of advertising for their company?[/quick_fact] [divider height="5" style="default" line="default" themecolor="1"]
So I can put my corporate rivals out of business?
Large, well-known corporations have a steady fan base. People can recognize them from TV commercials, online ads, billboards, and so on. Some chains have stores in every state, and sometimes more than one on a single street. While it may seem like this impossible to overcome, the fact that they're so large can also work to their disadvantage.
Targeting one area makes a huge difference
Google's current algorithm takes into account location data. Because of this, an enormous corporation has to deal with data for many regions while your business may only service a couple of cities or areas. For instance, if you want to let the world know that you have the best burgers in all of Tumwater, Washington, you can focus all of your efforts into targeting that one area and put up multiple pages that all tell Google where you do business. One of the mega burger joints, in contrast, might make a quick single page to that shows they have a location in Tumwater and maybe give the hours, but that's it. To them, business in Tumwater doesn't make much of a difference, but to you, it's all that matters. This is how Google's current model helps small businesses compete. Small businesses that put the time and effort into telling search engines what their business does and where it's located have the advantage, especially with some good reviews on popular reviewing sites! But success like this isn't limited to smaller towns; the same goes for large cities as well. However, just like there are likely more small business competitors in Seattle than Vader, WA, there are also more companies actively creating an online presence. This doesn't mean it's hopeless! Some smaller businesses that invest more into their websites can dominate the results for their industry for several search terms for even large cities by focusing on their web presence. [divider height="7" style="zigzag" line="default" themecolor="1"]
[icon type="icon-chart-line"] I'd like to be one of those people! [icon type="icon-chart-line"]

Sure thing! If you're too busy or want someone to handle the technical bits for your website, try a company with proven results and call or contact us today!

Getting Found is Only Half the Battle

Effective-admin — Tue, 07 Feb 2017 22:42:32 +0000

Are your high-ranking pages not converting?
Do you have a page that's ranking high but not getting you the results you hoped for? Have you had a sudden rise in page rank followed by a sharp drop? Why would this happen? Even if you haven't changed a thing, the rules for SEO are constantly changing. This can make it hard to pinpoint one particular issue that caused these unwanted changes. However, there are three important issues that are common culprits to check for when web pages aren't performing as well as they should.
1. You have a poor design template
If your page ranks well temporarily and then begins to taper off, design is often to blame. When potential customers come to your site, they want to be able to quickly scan over the site and see a professional-quality job. A well-designed web page immediately gives off a sense of quality and is more likely to keep users engaged. Conversely, a poorly-designed site can cause users to leave and increase your bounce rate which will lower your ranking over time. There are many elements of a successful design, and ignoring any one of them can deter visitors and cause them to backtrack.
Page breakup
Do you love a giant wall of text to read one when you go to a page? Probably not. One or two enormous paragraphs on a page immediately give an impression of information overload, and will turn away users who prefer to skim or quickly scan information. If these users are unable to find the information they're searching for quickly, they may abandon the page and look elsewhere. This is why page breakup is so crucial. If someone came to a page looking for information on Page Breakup for example, they should be able to find a relevant heading and concentrate their efforts there. They can then ignore what is irrelevant to them and read about what brought them to the page in the first place.
Images
Images help to make your pages more engaging--and make them look pretty too! Visual perception is such an important topic that there's an emerging field devoted to visual culture in the digital age. Using eye-catching, yet relevant images is an important aspect of your page and not something to ignore. And pages with a larger word count should have more images to better separate the different areas and topics.
Colors
Poorly-meshing colors can turn visitors away immediately; before they even read a word. Because of this, color theory and using online tools to help with choosing colors for your site are crucial and much more effective than guessing. Some colors work well with certain colors and clash with others, and choosing your design theme based around these principals can draw in visitors instead of push them away. [divider height="0" style="default" line="default" themecolor="1"]
2. You have poor content
Your page is the top result for your desired term and location on Google. Congratulations! Why then, isn't getting the conversion it should? It could be because of the actual information, the content, is lacking.
Relevant Content is King
It's important to build trust with potential customers. And one important way this is accomplished is to make sure that information the user sees on Google--The page title and snippet--give an idea of what will be on the page itself. A page about landscaping when the end product is an air conditioning unit not only doesn't make sense, but it could seem like you are intentionally deceiving your potential customers. And who wants to trust their money for goods and services with someone if they can't trust them?
Duplicate Pages
While it may seem like a smart choice to have identical pages to market the same product in different areas, this can quickly backfire. Google tends to frown upon duplicate content, including pages that are too similar to other pages on your site. While it may be a burden to create new content for the same product or service, this rule is in place for good reason. One of these reasons is that without restrictions on duplicate content, one well-designed page could be copied and dominate the term for several cities in a matter of seconds--even if the service isn't actually available in that city. Duplicate content can harm the end user experience as well. If all the pages are saying the same thing on a topic, there is the possibility that you miss out on a crucial piece of information that a customer is looking for. A page for painting, for example, might focus on interior painting with a brief, easily-missable reference to exterior painting, and if the user misses this small piece, they may go with a competitor instead. If another painting page is more about exterior painting and they come across that one, it can make all the difference.
Don't forget what makes your business unique!
While having identical pages can be harmful, this doesn't mean important information has to be left out. Have a warranty no one can compete with? Make sure that potential customers know that. Including crucial information that highlights what sets you apart from the competition on relevant pages can help users choose you over someone else. [divider height="0" style="default" line="default" themecolor="1"]
3. Google changed its preferences
Did you have a page that worked well for ages and suddenly dropped? It might not be anything you did at all. Google can be a finicky little guy, and it may hate things now that it used to love a year ago. However, there are some elements that will likely stay the same for future changes.
Keep Googlease in the background
It's important that Google understands what your page is saying. And as its algorithms improve over the years, it will shift towards a better user experience and become harder to trick. Methods that used to trick Google and improve rankings no longer work and are constantly being overturned. This doesn't mean that meta descriptions and tags are going anywhere; instead, language that only Google bots can interpret should be put in its proper place in the background instead of interrupting the user.
Focus on user experience
Google's number one item on their list of important factors is to focus on the user. Because of this, future updates will most likely be towards creating a better experience for the user. It's hard to tell what search engine companies will do next. However, creating relevant pages that aid the users is always a good practice. Eventually, Google will likely be able to weed out deceivers and rank pages higher that have a strong design with relevant content that focuses on providing the best end user experience. These pages will rank above the all else, ultimately creating a better internet for everyone.

Google Wants To Keep You Close

Effective-admin — Thu, 23 Feb 2017 23:18:52 +0000

Will the proximity factor affect your business?
As Google continues to fine-tune its experience, the company experiments with different options in search of that perfect user experience. The local map pack is one of these tools that's constantly being refined. Starting out with an ambitious 7 results for the local map pack, Google later shrank this down to 3  for a better mobile-friendly interface. Now, some users are seeing only two map results for certain searches and leaving a spot for a paid ad to occupy the top spot. While many of these changes claim to have many benefits for small local businesses, a recent change to the maps has many people scratching their heads; the importance of proximity ranking. Once seen as an added bonus, proximity to the user may in fact now be the most important ranking factor.
How important is proximity really?
While proximity to the user is certainly an important part of searching for a business, it makes more sense in some industries than others. Someone who wants to take their spouse out for the best steak and lobster dinner in town for their anniversary, for instance, is probably just fine with driving several miles to make sure they get the best value. On the other hand, someone who's just been in an accident and needs their car towed home will probably find a towing company around the corner more appealing than one that's eight miles away. This means that Google's on to something with this change, but it might need a little more fine adjustments to get it right. [divider height="8" style="default" line="default" themecolor="1"]
Mobile vs. Desktop
Each year, more and more users switch to mobile as their primary search engine device. But that doesn't mean desktop has disappeared, and depending on which device you're using, you might get an entirely different experience.
Desktop
Finding location is much harder with a desktop. Unlike a smartphone, most computers don't come pre-equipped with a precise GPS system--or any location information at all really--so guessing location is more of a ballpark estimate than a precise point. Because of this, Google takes the information it has into account, such as IP address and Wi-Fi information, to approximate where you are. For instance, doing a desktop search in Incognito mode with directions from "My location" to where I actually am put me a good half mile away and focused the search for "pizza" around where it thought I was instead.
Mobile
As Google has adopted a "mobile-first" mentality, mobile users see changes more than desktop. And with more ads being listed before organic searches as well as the map pack, mobile users have to scroll sometimes two or more screen's worth of information to get to the organic searches. This means that the maps are more important in mobile, and ranking well in the maps can ultimately be the deciding factor between which competing business to go to in the same industry. [divider height="8" style="default" line="default" themecolor="1"]
Online reviews
While the outlook might look bleak at first glance--you can't simply change your location after all--for some users, the changes will be minor. One of the most important reasons for this is because of online reviews. According to Search Engine Land, 88 % of consumers trust online reviews as much as personal recommendations. Combined with Adweek's claim that millennials buy products based on word of mouth and personal recommendation, and reviews are one of the most important ways to help or hinder your business.
Get a google+ account
If you want to do well on Google, getting a Google+ account is essential, especially if ranking in the map pack is important. In the map packs, businesses have their Google review score underneath their name for a quick look at what consumers think about the establishment. This used to specify that it was a Google review score, but they took away the modifier and unaware users might think that this is a collection of reviews or overall score, making Google+ more important than ever. With an account, you have the ability to read and respond to reviews, which can make a huge difference to a potential customer.
Proximity search doesn't account for reviews
While it certainly isn't a good thing to be pushed off of the map pack in favor of nearby businesses, a good amount of them haven't optimized their business for Google. Some haven't even claimed a listing. Several don't have websites at all, and miss out on the many benefits a website can have for small businesses. Others may have a poorly-designed website and have no Google reviews. Because so many consumers rely on reviews, not reaching out for them or having poor scores can do more harm than good, meaning that potential customers will look elsewhere--possibly to you. [divider height="8" style="default" line="default" themecolor="1"] [info_box title="What about organic results?" image="" animate=""]Proximity to the user is a major variable in the top search listings, but the same doesn't go for organic searches. Thus far, organic searches seem to be largely unchanged, and plenty of companies are still scrambling to figure out the changes from the last update. For the time being, proximity to the user is more of an important factor only for the maps, and likely won't be an issue for organic searches. This makes sense, because users who browse the map pack are likely looking for somewhere to go to now or in the near future, while many organic searches are for general research.[/info_box]
What can I do?
If you have a strong, reliable web presence, just keep on doing what you've been doing. Keep your business details updated. Make sure you have relevant content and a good site design. And of course, provide quality goods and services at a great value. As with any change Google makes, this change might be temporary and eventually be rescinded, but keep in mind that many tech-savvy users will still be able to find you without much more effort.

It's Crucial to be Mobile-Friendly--But What Does That Mean?

Effective-admin — Wed, 29 Mar 2017 18:50:07 +0000

Now is the time to prepare for "Mobilegeddon"
Since mobile web searches first passed desktop in 2015, ignoring the mobile search community was no longer a valid option. Because mobile devices have different parameters and limitations, this means that sites not designed for a smaller viewing window don't function properly. And few people want to stick around and try to work with a site that won't work with them. For years, Google and many web designers have been calling for mobile-friendly pages and planning for "Mobilegeddon", the switch from a desktop-centric to a mobile-centric web. In November 2016, Google claimed it was months away, but backpedaled in March 2017 and gave an indefinite timeline due to all the differences in SEO factors needed to rank pages with a mobile-friendly mentality. But what does mobile-friendly actually mean? Google's own mobile readiness test splits this into two categories: mobile friendliness and mobile speed. [divider height="0" style="default" line="default" themecolor="1"]
Mobile Friendliness
Mobile friendliness essentially boils down to one idea; does your website provide a good user experience on a mobile device? While this depends on a number of factors, ultimately a separate version of the site needs to be made (known as an "M-dot" site) or it needs either a responsive or adaptive design to cover all of these factors.
M-Dot Sites
When the mobile web was still in its infancy, developers quickly learned that large pictures and full-width content couldn't fit onto tiny cell phone screens. But large corporations that were quick to create websites already had the content they wanted on their desktop page; the problem was that the user couldn't see it. So how could they fix it? The solution was to create a copy of the content on a separate but related URL. These m dot sites are the same as the desktop site only with "m." at the beginning to show that it's mobile, such as Facebook with https://m.facebook.com/effectivewebsolution/. These pages have smaller images, often condense content into expandable menus, and can be easily navigated with one hand. Perfect for phones, right? It was a good solution at the time, when phones had a similar screen size. But now with the booming tablet market and screen sizes ranging from smart watches to 24 inches, a one-size fits all approach isn't practical. What was once an ideal option now has a myriad of issues. Many companies are abandoning M-Dot sites in favor of responsive or adaptive designs, yet major corporations such as Facebook and Safeway still use the M-Dot style, likely due to resources put into them and site load speed.

Responsive Layout
A responsive web design is one that shifts and shrinks the content of the webpages to fit the screen size of the user. Think of that old message before a movie, "This film has been modified from its original version. It has been formatted to fit your screen" as a simplified explanation of responsive web layout. So why weren't these used to begin with? When mobile M-Dot sites were first used, this simply wasn't an option. Responsive HTML and CSS tags needed to be created first and can now be accomplished through several creative methods. Now, a designer can simply load a responsive CSS sheet, make some customization options, and they'll have a personalized responsive website!

Adaptive Layout
An adaptive layout is sort of like a hybrid between a traditional M-dot site and a responsive layout. Like a responsive layout it still uses the original URL, but the content boxes only change at specific intervals. For instance, one version of the page would be loaded for a desktop screen size, another for a tablet, and a third for a smartphone. While this makes the assumption that only a few levels of screen size are used, they target the most popular device sizes and are often still usable on screens that differ slightly. One major advantage of an adaptive design is that developers can format each size to look exactly as they like and know that it will look good on any of the options. With a responsive design, on the other hand, even on a desktop the layout will change with the window size and shrinking the window to a thin column makes some humorous-looking text that isn't very viable to read. Of course, if a device were to use a screen the size of a watch band, it's better than having no option at all!

So what's best?
That depends on the individual site and its goals. Generally, the trend is to move away from M-Dot sites, but whether an adaptive or responsive site works best depends on end goals, though a responsive site may the safer option to fit the most devices.[divider height="0" style="default" line="default" themecolor="1"]
Mobile Speed
Mobile speed refers to how long it takes for a page to load on a mobile device. Because research shows that slightly over half of mobile users leave a page if it takes more than 3 seconds to load, fast load times are essential. So how can you speed up load times?
Media
Optimizing media such as large pictures and video files is probably the quickest way to change load times. Image optimization involves several variables, but they all come down to the same basic premise; reducing the file size. Smaller files take less time to load. And less time to load means faster speed!

Element Loading Order
Loading all of the content at once, especially when only some parts of it are "above the fold" can slow page loading. If resource-taxing media such as videos are required, consider having them below the fold and having them load later, which should create faster initial page load and a seamless transition throughout the page. [divider height="0" style="zigzag" line="default" themecolor="1"]
Now is the time to meet the mobile-friendly world head on
Mobile sites aren't going away. Instead of fighting and resisting change, it's a smarter move in the long run to adapt (or respond!) to "Mobilegeddon". Not only will this benefit page rankings, but it will also provide a better experience to the user so they can recommend your site to their friends and family too! *Update 10/27/2017 - The first wave of Mobile-first sites have started to roll out. And while Google plans to implement this slowly, sites that haven't started will be left in the dust. Fortunately for EWS clients, we've planned for this ahead of time and build websites with a responsive, mobile-first mentality in mind so you don't have to worry!

SEO-Friendly Blogging for Newbies

Effective-admin — Thu, 13 Apr 2017 16:42:58 +0000

Blogging and Search Engine Optimization
If you're new to SEO blogging and want to know how to optimize blog posts for Google, a bit of research will help build confidence and set you on your way. Initially, it's important to realize that a blog post is similar to a tangible product in that if your target customer doesn't understand it, they won't buy it. Worse yet, they won't tell anyone else about it. And just like other types of writing, if the language is cluttered, unclear, sloppy, or does not make sense in the context of your overarching theme, your product may not be viewed as essential. These days anyone can write a blog post and send it out for the online world to see, but what makes a blog post good? And what makes it SEO-friendly? Can the two co-exist?
Quality Writing and SEO: How to Create the Perfect Marriage.
As a business owner, you might be wondering, "does blogging help SEO?" The answer is, yes. But it takes a commitment to regularly posting fresh material. Over time, and with a rudimentary knowledge of the basics of SEO, your website and your business will see more traffic. Here are a few tips to get you started.
Plan, plan, plan.
If you want to know how to do SEO-friendly blog posts, first think back to your high school English teacher. Whether you remember or not, he or she probably urged you to do weird things like, "keep it simple, stupid!", "don't use passive voice!", "leave out unnecessary words!" and "revise, revise, revise!" Well, you're not off the writing composition hook just because we've traded in our expository essay assignments for a WordPress blog. If you want to write for the internet, these old standard rules of writing still apply. Regardless, poor quality online writing is abundant and surprisingly popular. Writers are left to their own devices to create good content as professional editors are, for the most part, sadly missing from the equation. In their stead, however, is a wealth of free information -- the internet. Look at SEO article writing samples online to get a general idea of how to create a perfectly optimized page. The best way to get started writing a blog post optimized for search engines is to decide on a few key terms. If your product is birthday cake, then you might want to stick that in a Google search, scroll down to the bottom of the search results page and read the 'searches related to birthday cake' results. It will list things like, "birthday cake pictures", "birthday cake designs", and "birthday cake recipes." Optimizing your birthday cake blog post will involve including these common searches within the headers and text. Next, it's important to ask yourself what your message is. What would you like your audience to know? What do you think they want to know? Make a list of the answers before you begin hammering it out. Once you've narrowed down some terms and focus for your blog post, write a short introductory paragraph that gently draws your reader into what you'll be discussing in the body of the article. Don't worry too much about details at this point. Be deliberately vague while indicating what you'll be following up on later in the post.
The importance of headers and links.
Headers not only make SEO articles more readable by breaking up the body of the text, they are search engine signifiers. A key term included in a header is a signal to a search engine that it's relevant to the site as a whole. If those terms match others within the site, the search engine knows that the term is significant and will consider the page worthy of adding to one of its search results pages. Always make sure that they key terms in the headings make sense. It's a delicate balance between making sense to humans and making sense to web crawlers. If there is anything in your blog post that relates to your previous posts, make sure to link it within the text. This accomplishes three things: it shows authority on the subject, gives your readers more to see on your site, and helps your rankings in Google.
Flow and logical progression of your blog post
Once you've written the content, look at the end versus the beginning. Does the conclusion lead back to the ideas brought up in the introduction? Have all your questions been answered? Does the user walk away with solid, useful information? If not, revise your material so it does. Next, make sure your writing follows a logical progression. Does the first topic give clues as to what's coming next? Do they lead seamlessly into one another? Again, revise your writing to ensure that each paragraph begins and ends with logical connections.
A second pair of eyes
Craftspeople are naturally defensive about their work. But great craftspeople are always open to constructive feedback from others. Very few of us are geniuses, so it's always important to get another set of eyes on our creations before we set them loose on the market. And this doesn't mean your mom, your spouse, or your brother who might hold back the tougher critiques to avoid hurt feelings. Ask an acquaintance whom you admire. Or, better yet, ask a writer who knows a thing or two about SEO blogging. Finally, check your post repeatedly for awkward sentences, spelling errors, grammar issues, and redundancies. These types of errors can reduce credibility and hurt the image of your product or service. After you've been staring at a computer monitor for hours, those fresh, objective pair of eyes should really help.
Put it out there!
If formatting checks out and you're feeling good about the length, hit publish and send that perfect marriage of SEO and quality writing out to the world! If you're still feeling nervous about it, there are a few SEO plugins to help bloggers optimize their content. Remember that helpful, interesting, accessible content takes precedence over vague, "keyword-stuffed" content. Keep that quality high and you will certainly see results.

Internet for Businesses is More Crucial Than Ever

Effective-admin — Thu, 27 Apr 2017 21:32:36 +0000

If you Ignore the Digital Age, it will leave you behind!
Sears. Macy's. Kmart. What do all of these major chains have in common? They're all timeless American brands that started before the 20th Century. But they have something else in common too; all three are in danger for closing their doors for good in 2017. How can that be? How can three huge brands with over 115 years of history suddenly be in financial turmoil? While it may seem like such big names are too large to fail, these three and more established brands are having trouble because of one thing; the internet. By learning from the mistakes of these major retailers, small businesses can learn to survive in the Digital Age and keep their company growing.

The internet brought in a wave of new retailers
Compared to wizened old sages like Sears and Macy's, the new kid on the block Amazon is barely old enough to legally drink. Founded in 1994, Amazon didn't just embrace the internet; its existence depends on it.Yet while Sears posted a loss of three-quarters of a billion dollars, Amazon comfortably reported 3.5 billion in net sales.
Once the place to buy everything
Before the internet, paper catalogs were the way to see a store's inventory. Frequently numbering over 500 pages (the first being closer to 1000!), these catalogs seemed to have it all. With thousands of items for sale, what more could anyone need? Flash forward to 2017, and Amazon has approximately half a billion items for sale. What was once a massive selection of unique items is now less than a paltry tenth of a percent of what the internet giant has to offer. And, with the ability to quickly sort through them using a keyword search and narrowing that down by category, review score, pricing, and much more, Amazon's selection not only towers over the inventory of any paper catalog, but it's easier to search through too.
Experience is part of the sales price
With brick-and-mortar stores in general, the shopping experience is part of the price tag. Many items are marked up to include assistance from department employees, return policies, and more. This means that customers expect a higher standard of customer service and to be greeted by a knowledgeable staff that treats them with respect. So when these retailers start to lose this major draw, few people want to spend more money to drive out somewhere for a worse experience. And with a 2.5 rating on Glassdoor for Sears, when employees are unhappy, service declines. Of these employees, less than 20% approve of their CEO, and even less have a positive outlook for the company. The internet only strengthens this downward spiral. Potential customers see all of these reviews and decide to go elsewhere, causing more and more stores to close down permanently.
Reputation is key
While large corporations didn't necessarily shy away from the internet, many assumed that the same businesses practices that worked for the last century would still apply. But when online stores like Amazon and Ebay started to gain popularity, consumers found out that what they thought were good deals on items may not have been great. After all, online stores not only had many of the same items for less, but they brought it right to your door! Reputation began to be key, and with pending lawsuits for deceptive advertising, many people stopped going to a company they couldn't trust.

If even giants fall, how can I succeed?
Had someone poised the question 15 years ago asking if Sears or Macy's were likely to fail in the next 15 years, most people would say these staples of the economy would only get bigger. And for awhile, they did. But even with over 100 years of service behind them, these retailers are struggling. If even they can be taken down, what chance does a smaller business have? How can you stop the same thing from happening to you?
Embrace the internet
Since corporations are so widespread, they don't worry much about individual local stores. And because many smaller businesses target one specific region, they often outrank their bigger competitors there. More than half of consumers look online before deciding on a good or service. This means that even if you have something that a customer would purchase based on its quality and value, you'll miss out on their business because they don't know that you exist. However, creating a web presence needs to be done the right way. Nearly half of consumers won't buy from a company with a poor website, meaning that no website can be better than not having one at all!
Earn a good reputation
Getting your company found is only the first step. Once people can find it, it's important that they find it for the right reasons. With nearly two-thirds of consumers relying on the star rating and three-quarters claiming that positive reviews make them trust a business, ignoring reviews is a bad business move. Some of the corporations thought that since they hadn't worried about reviews for decades, they didn't need to. But with sub 3-star ratings on Yelp across the board for the Portland metro area, many of the low-rated Sears stores aren't projected to last through the year. The once stellar customer service is being cited as the primary concern throughout dozens of reviewing websites, with consumers urging others to steer clear.
Make use of SEM
SEM, or search engine marketing, is a new method of marketing focused on promoting goods, services, and companies through search engines. This can be done with pay-per-click ads, search engine optimization, reputation management, and more. With so many aspects to worry about, many business owners find that they don't have the time or patience to learn about and implement the necessary changes to run a successful website. Fortunately, hiring a successful internet marketing company can take care of most of these issues for you. And by adopting these strategies of the Digital Age early, your business can avoid the pitfalls that some industry giants fell into and remain competitive in the new world of business.

Awesome Web Page Design

Effective-admin — Thu, 13 Aug 2015 15:12:25 +0000
Awesome web page design. Very creative. Fast, efficient and flexible. Able to keep up with the ever changing world of SEO. Very happy with our page rankings.

Great to Work With

Effective-admin — Thu, 13 Aug 2015 15:13:14 +0000
Chauncey did a GREAT job changing my website to give it a fresh look. He's great to work with, as is the whole Effective Web Solutions team.

A Whole New Level

Effective-admin — Thu, 13 Aug 2015 15:16:25 +0000
Effective Web Solutions Helped me get my Social Media on.... They made it easy for me to take my business to a whole new level...

Ranking On Google

Effective-admin — Thu, 13 Aug 2015 15:17:29 +0000
We are very happy with our ranking on Google since we hired EWS to do our SEO. They also manage our PPC in Adwords. We would recommend Brad and EWS.

Done A Great Job

Effective-admin — Thu, 13 Aug 2015 15:19:55 +0000
Jeff and his team have done a great job answering all of my SEO and PPC questions. They are in it for the long haul, and stay up to date...

Internet Marketing

Effective-admin — Thu, 13 Aug 2015 15:27:20 +0000
EWS has been providing a great service to my company. They understand the ins and outs of all the techniques required in todays complex world of internet...

My Business Succeeding

Effective-admin — Thu, 13 Aug 2015 15:28:59 +0000
I find them(EWS) not only professional, informative and always on the cutting edge of new things i need to know but also very personable and genuinely...

Google is Targeting Fake Listings and Low-Value Content

Effective-admin — Fri, 12 May 2017 23:57:18 +0000

Google rolls out another update
As it seems happens most days, Google made adjustments to their algorithms again. While minor adjustments are happening all the time, major updates are less frequent but much more noticeable. The previous major update happened on September 1, 2016, codenamed Possum. This update changed the way that map rankings were displayed, and different people would find they were getting different results--even in the same town. Some business owners thought their entire business listing disappeared, while in actuality they were simply moved further back in the map rankings. This is because the update focused on proximity to the user on mobile devices. No other major updates were seen again for half a year. Then Google quietly added the "Fred" update.

What's Fred, and should I worry?
Since Google considers updates to be a regular thing, sometimes they get tired of the constant questions regarding algorithm changes. And so as a joke Gary Illyes wrote that all updates are called Fred, and of course, the Internet ran with it (But shouldn't the next one be called George?).
Ad-heavy sites are taking a hit
As Google declined to comment on the specifics of the Fred update, many data collection companies took it upon themselves to figure out the details. Their analyses came back that they believe Fred targets sites that are filled with ads and light on relevant content. The goal of many of these sites is to generate revenue directly from ads instead of aiding the user. The "official" statement from the folks at Google was to refer to the Webmaster Guidelines referring to page quality. Many interpreted this as meaning that Fred is a quality-control update.
Most businesses don't have to worry
Because businesses generate revenue through goods and services instead of from displaying ads, many business sites won't be affected by the update, at least not in a negative way. In fact, they're more likely to see a jump in rankings instead! As long as the website isn't filled with spammy content and ads, but instead has original, relevant information about the target keywords, rankings are likely to increase instead of decrease.

What about those weird map listings?
After the Possum update, many companies saw a drop in their rankings, depending on where they were searching from. While intended to benefit the user, the update had some unintended consequences as well.
If optimized sites, dropped, then...
Before the update, highly-optimized sites would be the ones to show up higher on the map rankings. But with a focus on proximity to the user as the new most important factor, previously hidden "businesses" started popping up more and more. Instead of being actual companies with helpful websites, the map rankings would sometimes simply show the keyword as the business name, with no reviews to go with it. For example, a search for "Custom rock garden Portland" may have brought up a business listing on the map for Jason's Custom Rocks or some other relevant company. Whereas after an emphasis on proximity, the top map result might simply be "Custom rock garden Portland" with poor Jason being knocked off the list. And this affects the user as well. The main problem is that "Custom rock garden Portland" doesn't actually go to a local business at all; it might go nowhere, to a business in a completely different town or state, or even a different industry. If they aren't relevant to the industry, what is it they actually do?
Scammers abuse Google Maps
Besides legitimate businesses losing customers, unaware consumers are being swindled out of their money. Scammers focus on businesses a person needs right away--ones where they might not take the time to research because of the urgency. The most common industries include locksmiths and plumbers, industries where fast response is critical. Sometimes, these map listings would lead to scammers using phishing scams or trying to get personal information out of people. Other times they would masquerade as local businesses but lead to a distant call center. In many of these cases, customers would at least get the service they need, but at a much higher rate. In order to keep proximity as an important ranking factor and not see a sharp rise in scammers, Google had to crack down on fake listings right away.

Verified listings have priority
Keeping fake listings off the map results wouldn't be possible without a way to tell the difference between what's real and what's not. That's why Google is so insistent on verifying businesses.
Business verification has become more complicated
In order to combat scammers and other fake listings, Google has to make sure a business is real and legitimate. Some business types are able to do so by simply answering a phone call, but for others, it's more complicated and requires entering a code from a mailed postcard. This proves that person verifying the business has access to the address like they claim. But it also means a much longer, precise process for business owners too.

Business owners need to create a Google My Business account and click the button to Verify Now.

Follow the prompts, double-check the address, and click to send the postcard

Don't throw it away! The postcard comes in the mail and has a 5-digit code that needs to be entered within 30 days of it being mailed out

If everything was done correctly, the business listing should appear in Google Maps as well as other sections of Google as a business.

Fake listings are actively being removed
Google's never been fond of fake listings, whether they're created by scammers, shady SEO companies, or other reasons. On April 7, 2017 Google and University of California San Diego presented compiled research about how miscreants manage to create false listings regardless of the safeguards put in place. Already, dozens of fake listings have been removed, and more are taken down every day. And with the new research, many never make it past the verification stage. Google proudly claims that they now remove 85% of fake listings before they're posted, and have reduced the overall amount by 70% since June 2015. [divider height="0" style="zigzag" line="default" themecolor="1"]
What does this mean for business owners?
As always, relevant, useful, and quality content and links will help. Business owners that come across these fake posts can also flag them for removal which will help bring high-quality names back to the forefront. And it's now more important than ever to make sure your business details are correct and you've verified everything through Google My Business. Do all of that or have a reputable company do it for you, and you're likely to be helped instead of hurt by the new changes!

The Thing About Bing

Effective-admin — Fri, 19 May 2017 21:29:31 +0000

One-Third of Organic Searches Happen on Bing

Don't put all your business eggs in one basket! Bing is the world's second most popular search engine. And though Google holds the market with a whopping 77% of searches worldwide (according to Net Market Share's 2017 report), Microsoft's Bing accounts for a substantial number of online searches and therefore business for your company.
Here are some numbers for perspective: Google - 4,464,000,000 searches per day Bing - 873,964,000 searches per day Baidu - 583,520,803 searches per day Yahoo - 536,101,505 searches per day Other - (AOL, Ask etc) 128,427,264 searches per day And while SEO companies will always prioritize results from Google, it's not a bad idea to consider your company's presence on Bing. Much of your business may actually be coming from their results. In fact, some businesses who fail to gain visibility on Google have a lot of success on Bing due to the decreased level of competition. With fewer businesses submitting their information to Bing, there is an opportunity to grab the attention of that one-third of customers. [divider height="30" style="default" line="default" themecolor="1"]
The Importance of Using Bing for Your Local Business
Bing is working hard to stay abreast of current market trends, rolling out updates several times a day, and employing more than 600 engineers. You can optimize your local listings with Bing Places for Business and its easy-to-use mobile search. Businesses who take advantage of Bing listings are essentially doubling the chances to be ranked in the top of the search engine results pages (SERP).
Edit your business information
Bing Places for Business features a tool to upload several listings at a time, as well as other tools to manage your online business reputation. Once you've set up your Bing Places account, you can easily enter your business name, phone number, hours, services offered, and location. This is important because your business may already exist generically through Bing or sites like Yellow Pages for Business or Yelp. Bing allows you to quickly establish authority and update the listing with current, verified information that will take the place of any flimsy results.
Claim your listing
Bing will automatically associate categories to your listing, however, you can pick or remove categories at will. You want to make sure this option accurate reflects what your business offers so your listing ranks correctly against relevant searches in the area. Additionally, you can upload up to ten photos, or a total of five videos to enhance the impression you give to potential customers. Images are an extremely powerful tool when competing for the eye of fickle searchers. Like Google, Bing verifies each listing by sending a PIN to your business address, phone, or email. This prevents anyone from making unauthorized changes to your listing. [divider height="30" style="default" line="default" themecolor="1"]
Increase Your Bottom Line with an Alternative Search Engine
Bing is a formidable Google contender, no doubt about it. But there are some lesser-known facts to give you that extra little push to boost your presence online. And though some of these features don't seem relevant for business owners looking to reach more customers, it does indicate a future shift to Bing taking up even more of the share of daily searches. Which in effect, means more customers using Bing for business searches.

Bing Places is a vital directory that will increase your SEO score and allows customers to find you no matter where they’re located.

Users are already using Bing for its superior video search features which allow play or preview with a simple mouse hover. Video thumbnails on Bing's video results are also arranged in a much larger grid of thumbnails, beating out Google's limited vertical listings.

Bing offers more autocomplete suggestions than Google.

Want to know if airfares are about to go up or down? Bing can tell you.

Also, Bing powers Yahoo’s search engine.

More predictability with Bing
Businesses and internet marketing companies are highly aware of the algorithm shifts that Google rolls out several times a year. It can make keeping up a challenge for busy business owners who don't have time to constantly update their website to adhere to the changes. Alternative search engines, though possessing only a fraction of the power of Google, are still a good way to maximize your online presence. And it's no secret, Bing is determined to help businesses do just that.

Google AdWords Improvements Are Coming!

Effective-admin — Thu, 08 Jun 2017 23:57:03 +0000

Google AdWords are effective and will only get better
Effective use of Google AdWords is complicated. Without enough planning, these ads become more of an annoyance than a benefit, pushing users away from a company instead of drawing them towards it. Others create ineffective landing pages that make users scratch their heads in confusion but don't lead to conversion. But a well-designed, thoughtfully planned out ad campaign can bring in a substantial return on investment that's hard to ignore. While the tools for AdWords are helpful right now, Google announced some planned changes in May 2017 that will be rolling out in the hopes of providing better cross-platform integration. These changes will roll out in waves starting with a small beta group and plan to be implemented by the end of 2017. So what can you plan to expect for the future?

Expect better targeting and reports
Right now, AdWords are based on keyword searches, with more frequently searched terms costing more per click. This approach means that certain industries are more competitive than others, and consequently, their pay-per-click amount is higher. However, there are still advances to be made that Google hopes will benefit both customers and the companies trying to reach them.
Ad requirements are becoming more relaxed
In March 2017, Google moved even further away from exact match keywords to include changes in word order as well. This means that someone searching for "Artisan Pizza Houston" could also have AdWords show up if they typed in "Houston Artisan Pizza". Slight misspellings and plural forms have also been expected for some time. This trend is likely to continue for the foreseeable future. While on the surface this might sound like it will show the ad to more people, even people who are likely to have a positive interaction with it, filters like negative keywords and tools like SmartBidding will become even more important, with many more options likely to appear for better targeting.
Google Attribution will provide better market reports
Part of the May 2017 announcement included the introduction of Google Attribution, a new way to see if marketing strategies are effective. Currently, marketers have had to set up complicated attribution methods such as last-click attribution, which show what the last click a user made was before they bought the product or service. For some time, marketers have agreed that this was an incomplete analysis, but there were few alternatives. Google Attribution plans to change that. The new approach will combine data from across Google Analytics, DoubleClick, and AdWords into a single interface. This supposedly will lead to better tracking and analysis and give a better idea of what changes to make for future campaigns.

Improved machine learning will change many aspects of AdWords
Google's AI is complicated. SEM is so complicated, in fact, that there are entire conferences dedicated to understanding it. And it's only going to get more complicated. As machines become better at understanding how people function, they'll be better at showing them what they're looking for when they need it--or even before.
In-market audience ads are coming
With the new campaign system rolling out, ad campaigns are going to become much more precise. Google's new ad campaign manager has a Goals section and a "Drive action" subsection beneath it giving you choices for what you want your ad to achieve. There are options such as buying directly from the website, calling the business, or visiting the store in person. Then Google will suggest some in-market audiences, such as people who are actively looking to renovate their home. After finding the people who have already expressed interest, they can then create suggested similar in-market audiences like people who recently replaced their plumbing. You then will have the opportunity to adjust the campaign to reach these other groups if you'd like.
Google's AI is learning to understand consumer patterns and recognize major life events
Google is in charge of many different platforms such as Gmail, YouTube, Google Play, and the Android operating system. Using these integrated platforms, Google is able to see when major life events happen based on search history, what users share, and what videos they frequent. (It's important to note that Google was adamant that they still advocate customer privacy and allow users to restrict the collection and usage of this data if they choose). They can then suggest relevant services based on what events are coming up or how long they research items before buying. For instance, a couple that regularly posts about planning to buy a new home may get an ad for a company that does home inspections. This creates brand awareness, but also connects the couple with a business they may need but didn't know existed, creating a win-win both parties can be satisfied with.

With better targeting comes stronger competition
Unfortunately for some companies that are ahead of the game, these advances in machine learning could end up hurting them. Competitors could discover new keywords or audiences they never considered that their rivals had cornered the market on, making these terms competitive as well. In general, the new Google Attribution system will make it easier to find out what actually works and give concrete ways for improvement, and allow anyone to gain access to this information as well. This has the potential to drive up AdWord prices, and campaigns will become a hefty task to manage. So if you have a more competitive industry, how do you beat out the competition? A simple solution is to hire a competent internet marketing company to handle all of these evolving changes for you. That way, you can continue to focus on what you do best instead; the business that you love.

A Quick Guide to SEM Success

Effective-admin — Wed, 14 Jun 2017 17:50:36 +0000

What is SEM?: A Refresher

Search Engine Marketing is the best way to connect with potential customers while they are searching for the services you offer. It's a proven way for local businesses to gain new customers and increase sales volumes through careful planning, contouring, and strategizing with clear objectives. These efforts are key to achieving a targeted Return On Investment. Tracking and monitoring metrics of these campaigns helps businesses better understand how to present services in a way that customers find attractive and useful.
But most business owners don't have the time needed to continually track and adjust their ads on Google, which is why internet marketing companies offer this service, often in addition to website development and Search Engine Optimization. [highlight background="#444" color="#fff"]Good SEM can get businesses to the top of the results pages quickly while they wait on more long-term SEO strategies.[/highlight] [divider height="30" style="default" line="default" themecolor="1"]
Here is a graphic detailing a properly executed ad campaign that quickly increased conversion:
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How Search Engine Marketing Works
Accounts are organized by campaigns, ad groups, and keywords. For example, an auto repair shop account would have a campaign for "scheduled maintenance", and underneath would be groups like "transmission service" and "oil change" etc. Nested under those ad groups would be more relevant keywords and ads. The way the process works involves being entered into an auction for the top three or four spots, so your marketing agency might advise you on whether this level of advertising is appropriate for your business at that time. Letting standard SEO efforts get you some traction before adding SEM to your package can be a good approach. But again, the order in which businesses implement marketing strategies is largely contingent on their starting point. [divider height="30" style="default" line="default" themecolor="1"]
Relevancy and Ad Quality: The Name of the Game
Ads that include relevant search information give users more reason to click. In addition to being a key ranking factor, the usefulness, or quality, of the landing page (where users end up when they click on a link) increases the chances that they'll stick around and choose to buy your services. One way businesses over-do it with these pages is by cramming in too many options. The point is to facilitate conversions, or, take the next step to using your advertised service, whether it's calling a phone number, requesting a quote, or downloading a product. So, low-value content with a maze of phone numbers, "buy now!" buttons, download options, "pitchy" content, and multiple contact forms will only confuse and drive customers away. Narrowing down and testing which contact options work best for your industry will help retain traffic and increase conversions. Once your agency has established your top search term(s) and refined the corresponding landing page, you'll set a monthly budget and create your campaign in AdWords. Google will combine your bid (the dollar amount that you're willing to pay or each conversion) with multiple quality factors including:

Expected click-through rate

Landing page experience (The best landing pages have the right keywords within high-quality content. These pages are crawled by Google and rated for how relevant they are to the ads and keywords)

Ad relevancy

Expected impacts of ad formats (ad formats include video, call-only ads, images, or text-only)

These factors help advertisers calculate a score for their ad called an "Ad Rank." This method prioritizes quality over of simply paying the most for the top spot. To further clarify, ad rank is determined by the quality score and Cost Per Click/Call. Quality score is based on how relevant the keyword is to the ad, and subsequently, the ad to your landing page. The biggest factor alongside quality is relevancy, or, finding the keywords that people are actually searching for. Making ads and landing pages tailor to those keywords so that your ads are the most relevant to the person's search query is a win-win for users and businesses (and Google!). [divider height="30" style="default" line="default" themecolor="1"]
How Marketing Agencies Can Help Optimize Your Ad Campaign
Say your ad isn't showing up in the top three or four spots on the results page. Finding out why is part of what marketing agencies do. If your city is saturated with similar companies who are all competing for ads, yours might struggle to climb to those top spots. Again, adjusting the bid, adding the right keywords to the landing page, and reviewing the ads for relevancy, will help the ad reach the first page. Ad agencies can:

Help you define your target audience and goals

Schedule your ads to show during the times that make sense for your business

Analyze search term data to exclude keywords that are triggering your ads to show for irrelevant searches

Analyze campaign data based on hour of day, day of week, user location etc. to determine your most profitable times and locations

Create tailored landing pages that serve the purpose of getting conversions

Make personalized performance reports

Conduct consultations with your account managers to discuss new strategies and approaches

Perform ad testing

Set up competitor targeting

Offer suggestions on proven techniques in advertising for your industry from experienced professionals

[divider height="30" style="default" line="default" themecolor="1"]
Improve Quality and Increase Traffic With Customized Search Engine Marketing
Legitimate agencies use software that can estimate your competition's monthly budget and gauge spending based on long-term data. These companies have helped hundreds of local businesses increase sales by finding search terms with high traffic volumes and the lowest cost per click. The competent team at Effective Web Solutions loves navigating the ever-evolving world of internet marketing. There's an inherent reward in helping hardworking business owners stay abreast of technology and ahead of their competitors so they can focus on what matters day-to-day. [divider height="30" style="default" line="default" themecolor="1"]

How Frequent High-Quality Reviews Boost Rankings

Effective-admin — Thu, 13 Jul 2017 16:56:57 +0000

How You Can Use Local Search Optimization to Establish Prominence Within Google My Business

Gathering reviews is a great way to improve your SEO and build a reputation in collaboration with your customers. And because these reviews also power the overall company star ratings which show up in organic search traffic, it's important to monitor and even have some control over them.
In addition to giving users a quick idea of how your services stack up against local competitors, these Google+ ratings are important because they boost your SEO and optimize your click-through rate, driving potential high-quality site visitors. [alert style="warning"]95% of buying decisions are swayed by online reviews, making it more important than ever to take control of your online reputation. [/alert] Aside from being in close proximity to the user and optimizing keyword variations by adding the city and state abbreviations, business owners can influence their GMB map ranking factors through local search optimization by encouraging customers to leave reviews after using their service. Review count, quality, and score factor heavily into local rankings. [divider height="30" style="default" line="default" themecolor="1"]
The Importance of Frequent High-Quality Reviews
Before companies can have a say in their online reviews, they must gather a list of customer emails. And since most residential service companies like homebuilders and plumbers will gather address and payment information but no email addresses, they miss out on one of the most valuable online ranking factors: frequent high-quality reviews. So, the big questions for these businesses are, "How do I gather email addresses from my customers?" and "How do I incentivise customers to leave a review of my services?" While customers don't think twice about giving service companies required information such as address, phone number, and payment information, email addresses are sometimes a different story. However, places like grocery stores and restaurants will offer to send receipts via email because it's convenient for the customer not to have to keep track of a paper receipt. This provides a perk for both the customer and the business because that contact information doubles as an effective and long-term way to communicate through coupons, newsletters, and surveys. Customers will see the benefit of sharing their email address with their neighborhood grocery store, and because they've already reaped the benefits, they are likely to leave a review later on if asked. The takeaway? Make providing an email address inherently rewarding for your customers. An inherent reward, in this case, may be easy online scheduling, appointment reminders, invoice delivery, or online payment options. If your business does not have any of these systems in place, it might be a good time to consider it. You can also incentivise your customers to leave a review in other ways that we'll discuss in the next section. [hr height="30" style="dots" line="default" themecolor="1"]
So, what's a high-quality review?
But what does "high-quality" mean in terms of online reviews? A high-quality review tends to be more than a couple sentences and maybe even reflects the unique personality of the reviewer. Most of all, the review has to be useful, recent, and include relevant details to be considered high-quality by both potential customers and Google. This can even mean giving a company five stars while still including some negative details. Here are two compelling facts about local consumer reviews from an extensive study performed by BrightLocal in 2016:

73% of consumers believe that reviews older than three months are irrelevant

95% of consumers make purchasing decisions based on reviews

[divider height="30" style="default" line="default" themecolor="1"]
How EWS' Reputation Management Can Help Your Business Gather More Positive Reviews
Homepage service request forms are one way to gather email addresses, however, customer email addresses scattered across different areas of your inbox need to be organized into a spreadsheet for easy access. Why? Because when it's time to request a review, you'll have an easily accessible, dated system to reference. Sound like too much work? Fortunately, Effective Web Solutions can handle everything. Simply send us your list of customer emails and our reputation management team will put together a custom review system that lets you control which reviews are pushed out to Google+ and Yelp, and which ones go directly to you. Reviews are critical to online business success, but asking customers to take the time to write thoughtful feedback is a tough sell, right? Wrong. The same survey performed by BrightLocal showed that 70% of customers said they would leave a review if asked. Tough sell or not, Effective Web Solutions does the work for you, taking several factors into consideration when managing your online presence. We help you by:

Gathering Google+ reviews on a consistent basis -- this increases overall rankings and helps drive new business

Guarding your reputation with our proprietary review gathering funnel

Filtering negative feedback while encouraging positive Google+ and Yelp reviews

Monitoring your brand and making sure that any negative feedback goes directly to you so you may respond to it without having to worry about it affecting your online reputation

Allowing you to choose whether to solicit feedback from your customers online or in person (our printed offer cards encourage customers to rate your services if they are reluctant to give out their email address)

Offering incentives for customers who write reviews

[hr height="30" style="dots" line="default" themecolor="1"] For perspective, here are some numbers from clients who are currently participating in our online review management program. Since starting their campaign:

A local pest control company saw reviews jump from 32 to 96

A cleaning company boosted their reviews from 2 to 25

A plumbing company's reviews went from 16 to 61

A private school saw reviews increase from 15 to 46

[hr height="30" style="dots" line="default" themecolor="1"]
The Bottom Line: Tracking online conversations about your company can have a positive impact on your earnings
Other internet marketing companies will offer similar review-capture services but are not careful about negatively affecting your citations and SEO efforts. Because we also handle your citations and SEO, your rankings won't suffer. Get a glimpse into what words customers are using to describe your business and use them in your overall SEO strategy. And gain valuable insight into what your customers like and areas where you can improve with our state-of-the-art reputation management services. [divider height="30" style="default" line="default" themecolor="1"]

How NAP(ping) Keeps Your Business Refreshed

Effective-admin — Tue, 25 Jul 2017 21:15:25 +0000

Want your business to feel refreshed? Have a good NAP!

People can only come to your business if they know it exists. As the primary function of SEO, getting your name out there is the main goal of a quality Digital Marketing Company. There are a lot of important methods that go into SEO, many of which are done directly on your site. Some strategies need to be done elsewhere as well. One of these is getting your Name Address Phone number (NAP) out into the world. It's the straightforward way to let the internet know that your business exists. With all of the different online directories out there these days, it's a time-consuming process. And can adding these simple details to websites really make a difference?
[alert style="info"]Did you check for the NAP Monster? Every time you put your NAP on a new place, the NAP Monster is watching. It wants you to mess up so it can devour your business. Because even a single typo can cause catastrophic issues for your SEO and cause your ratings to plummet instead of rise, it's important to double-check these details before and after submission. Before worrying about getting your business out in the world, make sure your name, address, and phone number are 100% correct! [/alert]
It's important that major directories are aware of your business
Some directories are nationwide or even global. And it's crucial that these directories have your NAP right. Yelp, for instance, is now global and is used worldwide to show customer ratings on all types of businesses. There are several other major directories as well that have a large reach and a high domain authority. These sites have influence over your rankings, and it's important to have your information on as many of them as possible. Some of these bigger directories include the Better Business Bureau, TripAdvisor, the Yellow Pages, Citysearch.com, Foursquare, and InfoUSA. Some other important sites are industry-specific and only apply to certain business types. HomeAdvisor, Angie's List, and Guild Quality are some examples.
Don't forget your local directories too!
While they may not be as prominent as global sites, local directories can be just as important. An essential part of SEO for a small business is targeting the local city. Trying to improve general rankings is not only extremely difficult, but it would also be impractical for many industries even if it were successful. If their car breaks down, few people are going to search for a tow truck in Oregon when they know they're in Portland after all! Because of this, smaller, local sites can provide a boost to not only dispalying your business details, but can help with rankings for the related city as well and even your local map rankings. [two_third] [info_box title="What are some ways I can increase my map rankings?" image="" animate=""]

Maintaining business information (NAP) consistency across social media, directories, website landing pages

Using product/service keywords and images within GMB listing and other local search campaigns

Making "best practice" efforts to spread quality information about their business across the web through backlinks, blog articles, and business directories.

Using effective links containing keyword and location anchor text.

Keeping up with on-site optimization

Posting high-quality images of your business and/or storefront on-site

[/info_box] [/two_third] [one_third] [/one_third]

The internet - where getting a citation is a good thing!
When you're out in town or driving your car, the last thing you want is for an officer of the law to give you a citation. The opposite is true on the internet. People actually go out of their way to get a citation! That's because an online citation is a reference to your NAP. When another site has your business details, (and it's put in correctly to avoid the NAP Monster!) it gives credibility to your business and shows that you actually do business where you say you do. The more citations you can get, the better. Just be sure not to apply this advice at the parking meter!
[quick_fact heading="How many citations is enough?" number="50" prefix="" label="+" title="" animate=""]Most SEO experts claim to aim for at least 30 citations in the first 2 months of creating a new website, but over 50 is the goal![/quick_fact]

Are there even 50 directories out there?
There are literally thousands of different directories that list information on businesses, some of them more prominent than others. But the more reputable places you have citations, the better. And although you may come across a site you might think no one has heard of, some gain popularity quickly. A good rule of thumb for review sites, for example, is to see how many reviews top local businesses have. If they're getting dozens of reviews, the site likely gets a decent amount of traffic, and adding your business to their site is a good idea.
Could a change in business details be wrecking your business?

You checked and double-checked that you're protected against the NAP Monster. But what if you have to change one of these things? If you do so without planning ahead, a change in your business details could hurt your reputation. Suddenly, you have conflicting information. This is why it's recommended to only change these details when you have to. But if you have a change such as finding an amazing deal on rent in the location you've always wanted or found that a clever phone number like (503) TOW-TRUK is available, changing these details is a necessary evil. Of course, that also means that every one of your citations needs to be updated. How can you make sure you get them cleaned up?
Citation clean-up services handle NAP changes
Some SEO companies offer citation clean up services in case there is an error with the address or a change in the business details. And if you had them handle it up front, they'll usually keep a well-organized list of all the places where your business details are in order to minimize this time-consuming process. It's a headache to fix, but it can be one you don't have to worry about! Some things to consider in this process include:

Different sites have different ways to submit citations. Some use client logins while others have to be contacted manually to request any type of change.

Win any awards or in the local news? Don't downplay it! Humblebragging isn't such a bad thing when it comes to showing off accomplishments.

Accredited by reputable establishments like the ISA, IICRC, or the GMB (Grand Master Builders)? Make sure to include that too!

And remember; before you make a change, protect yourself from the NAP Monster!

A Complete Guide to Google Home Services

Effective-admin — Fri, 18 Aug 2017 17:21:02 +0000

Google Home Service Ads: Connecting With Customers at the Right Time

Similar to pay-per-click ads, Google AdWords Express Home Service Ads show up at the top of the results page when a user searches for a local home service like locksmiths, plumbers, auto glass repair, or garage door service.
These ads differ from pay-per-click through AdWords because they are specific to home services and are appear based on business hours, proximity, and overall Google My Business review score. This is an important detail. Since business owners do not have control over bidding or keyword selection, it's monumentally important to gather reviews from customers. When your ad appears in the search results, users will see your company phone number, Google review rating, city, and hours. These details appear under the business name, though there is no link back to your company website. Since the idea was rolled out in select cities way back in 2015, Google Home Service Ads, or HSA's, have generated tons of positive buzz amongst marketers, business owners, and customers alike. The big news now is that Google is starting to implement it in major metropolitan cities, and we can expect to see it fully implemented nationwide by the end of 2017.

Showing Up in a Home Service Ad is a Sign of Trust
Not just any business can participate in this program, however. Google has to deem each business a "Google verified provider." This protects its reputation as well as prospective customers who rely on the search engine to deliver on their quality promises. That said, only established businesses with licenses, background-checked employees, insurance, and websites get exclusive access, which is great news for EWS' stellar clients!

Here are a few things to know about how Google guarantees the services it endorses through HSA's:

Customers are not directed to your website; they book directly through Google via a "Send Request" button.

Google guarantees that service providers are pre-screened and meet relevant insurance and licensing requirements prior to granting access.

If customers are not satisfied with the home services they received through the HSA, Google will cover claims up to the job invoice amount with a lifetime cap of $2000.

Each customer's data is stored through Google's database system so the customer and provider can stay in contact. This data can be deleted upon request.

After the service is complete, Google will request the customer's feedback to further ensure quality.

Build a Great Online Reputation and Get New Leads
This system is currently in beta testing, but there is a wait list for selected cities. Companies will be chosen based on Google's perception of their credibility online. Criteria include:

Strong Ranking Signals

High-Quality Reviews

Backlinks from Reputable Websites (manufacturers, professional organizations, city government websites, etc.)

Get a jump start on your competitors by starting to build your reputation on Google through social media, ad listings, Google My Business details, and by meeting all of the Google Advertising Policies. If you're ready for some serious lead generation, submit an inclusion request today, and keep up with all of Google Advertising trends with Effective Web Solutions.

Fill out our contact form to be put on the waiting list if you are interested in increasing leads
[contact-form-7 id="4656" title="Put Me on the Waiting List for Google Home Services!"]

Bring Down the Scam Hammer -- SEO Scams (Part 2)

Effective-admin — Fri, 01 Sep 2017 21:03:06 +0000

Click here for part 1!

Does that SEO deal seem too good to be true? It Probably Is!

While most people laugh at the obvious nature of the foreign lottery types of scams, scammers have gotten more clever over the years. They can create legitimate looking websites and often use proper spelling and grammar. One of the newer scams is where a company offers SEO services via email, often with "free analysis" that gives generic, unspecific advice such as "keywords not ranking" (Which ones?).
But email marketing is a classic marketing technique and one that many legitimate businesses use. How can you tell when it's fake? With clever, targeted scams, it can be difficult. Fortunately, when you know the signs of the scammer, it's a lot easier to avoid falling into their trap.

Why do scammers bother pretending to do SEO?
Online scammers try taking advantage of people in all kinds of industries, and some of them even do it legally. One area where this is particularly concerning is Search Engine Optimization. Scammers know that most people looking for SEO service have a vague understanding of the process at best, and use that to their advantage. And with so many businesses offering this as well as direct emails offering great deals, which ones are worth your time and will give you something of value? Like other business types, scam SEO companies often come with their own warning signs.
1. Guaranteed First Page Ranking on Google
Google themselves claim that no one can guarantee a #1 ranking. And often this how the scammers start. They often couple this unbelievable guarantee with the unsolicited email tactic. But if it's so easy to spot, why do people repeatedly fall for it? One of the primary reasons is because many people simply don't know how SEO works. So when someone sends an email blasting them with acronyms like SEO, SEM, PPC, NAP, CRO, and so on, it might seem like they know what they're talking about, when really they simply try to sound knowledgeable.
2. They guarantee you unlimited support and a low monthly cost
$50 a month to get a guaranteed top spot with 24-7 support would be an incredibly good deal. Impossibly good even. And they promise results in weeks or even days! Before recent Google updates, some SEO scams actually did do some work for their clients, but did so using black hat tactics. These would provide a temporary boost in rankings, during which time they would get the unsuspecting client to sign a long-term contract. Shortly after, Google would catch on and penalize the site, and suddenly, poof! That 24-hour support magically vanishes. [idea]Why is good SEO expensive? There is a massive amount of work that goes into top-quality SEO, and not everybody needs every service. A quality SEO company offers different packages depending on the size of the business and the industry that they are in. A competitive industry like a locksmith in a major city could require a well-organized team to be successful with someone dedicated to developing the website, someone to manage social media, AdWords management and budgeting, content writing, citations, researching top keyword trends and data, and more for a chance to get to the first page![/idea]
3. They don't have an online presence or customer reviews
A company that specializes in making other people's businesses visible should have their own SEO handled well and be easy to find. With SEO scams, this often isn't the case. Many of the unsolicited emails don't even include a business name or contact information! Presumably, the only way to get in touch with these people is to reply to their email. For more complex scams, they may give the illusion that they have an abundance of clients because they have a well-designed website and testimonials of people vouching for them. But on third-party sites like Yelp, they're mysteriously absent, without a Google+ Profile or any way to verify their claims from an unbiased source. While it's possible that the company is new, any quality SEO company should build a strong portfolio quickly and have their name out there for people to find easily.
4. They claim to have insider knowledge or proprietary techniques
Having an inside perspective is a huge bonus in a lot of industries. Unfortunately, this isn't the case for SEO. Some companies claim to "know someone who works for Google" that gives them the secrets no one else knows. Most people who work for Google don't even know all the secrets, and if they do, they would be required to a sign a non-disclosure agreement. If that has expired, and the ex-Googler really does have this special knowledge, they would likely run their own SEO company instead of working for someone else. Some "proprietary techniques" are black hat tricks that are risky at best. Many of these shady companies create pages in open violation of Google's quality guidelines, creating poor-quality content aimed at search engines instead of users. Google's own explanation for pages asks if the page would make sense if search engines didn't exist. If not, then they're attempting to manipulate the algorithm. Some companies employ these legal but ethically questionable techniques in combination with a non-disclosure agreement or fine print in the contract absolving them of responsibility if and when the pages are noticed by Google.
5. They use high-pressure sales techniques
Some people are prone to aggressive high-pressure sales tactics. And some scam SEO companies do whatever they can to entail a sense of urgency, sometimes going as far as being downright illegal by trying to extort money from you. These techniques are frightening, which is how one scammer managed to extort dozens of companies before finally getting caught, landing him in prison with hefty restitution fees. The more complex scams do this in more subtle ways. They have actual people backing them up, and may go as far as to create live presentations and host webinars. Through these presentations and webinars, they do traditional hard-selling techniques like limited time offers, huge discounts, and industry secrets, but only by acting now. Some even go as far as having scripted responses on their "live" feeds that make it appear that dozens of people are actually involved, and even have a fake interactive chat feed --only they conveniently never answer your questions, because the chat doesn't actually go anywhere. These "participants" will be actively engaged at scripted points and happily purchase the "limited" product or service in the hopes that you'll be pressured into doing the same.

What can I do if I come across one of these scam services?
Unlike physical service-based industry scams from part 1, it's much more difficult to bring down the Scam Hammer on SEO scams. Reporting the email address will at best make the scammer create a new one. And proving malicious intent for the more elaborate scams as difficult, as they often use wordplay or specific terms and conditions that shift the blame away from them. Often when enough people figure out the scam, the owners can simply repurpose their assets under a new domain name and use a different pseudonym.
So what can you do?
Many times, the best course of action is to simply move on. You can always try to file a complaint with the Federal Trade Commission, but don't be surprised if nothing comes of it, especially when the business doesn't do anything that's technically illegal. At the very least, you can prepare yourself with common techniques scammers use and share them with people you know, so they don't fall victim either. And instead, go with a top-quality SEO company with a proven track record!

Bring Down the Scam Hammer - Internet Scams (Part 1)

Effective-admin — Wed, 23 Aug 2017 22:16:07 +0000

What are scammers up to in the Digital Age?

In pretty much any industry, scam artists discover some clever methods to take advantage of people and make money quickly. And the advent of the Digital Age only made this more common. With the internet, charismatic charmers no longer have to get you into a room to hear all the benefits of a timeshare (You own, not rent it!). There's hardly a person alive who hasn't personally gotten an email from a Nigerian prince or been a winner of a foreign lottery. And while most people laugh at the obvious nature of those types of scams, scammers have gotten more clever over the years. They can create legitimate looking websites and often use proper spelling and grammar. So how can you spot them quickly?

Three telltale signs of an online scammer
While some scammers have become more clever, they always have some kind of trick to try and get your business or to get you to divulge personal information. Three of the most common signs of a scammer are if it comes from an email you didn't sign up for, if the business doesn't have a local physical location, and/or they're offering expensive, premium services at an incredibly low price.
1. You didn't sign up for emails
While not always the sign of a scam, you should at least be wary when you get unsolicited emails. You might be wondering how these people get your email address in the first place, sometimes even addressing you by name. There a few ways this can happen. One way is through the illegal purchasing or leaking of account databases. You can check if your email has been compromised in this method through have i been pwned?, an online database checking tool. Another way is by using faulty subscribe/unsubscribe buttons, or by companies using your information for internal marketing. A common way this happens is by not seeing/unchecking the "Send me emails" box when signing up for a new online account. Many of these have to be unsubscribed from manually, but do your research before clicking that button--especially if it's in your spam folder--because often you'll be prompted to type in your email on the next page, which could potentially tell a scammer that the email account is actively used. Only unsubscribe in this method if it's from a service you recognize and may have signed up for. Otherwise, you can create custom spam filters to stop individual mailers or email extensions. [alert style="error"]Beware of "Domain Expiration" emails! A new scam catching business owners off guard is a seemingly innocuous email claiming that the domain is about to expire and could be sold to someone else. This likely isn't true! While domain registrars do send these emails, they'll be from the company you're registered with. If you're unsure and you have an SEO service, contact them to confirm. Most SEO companies take care of this hassle for you, so you don't have to worry about it.[/alert]
2. The business isn't actually local
With the Fred update that targeted low-value content and emphasized proximity to the user, there was a sudden uprising of scam businesses. Fortunately, Google cracked down on most of these, but some of the better-crafted ones slipped through the cracks. A common sign of a scam business on Google Maps is that the business name is simply the keyword and location you typed in. For example, a business called "Locksmith Portland" could show up first on the maps, and usually won't have a website listing in the profile, just a phone number. So what happens when you call this number? Continuing with the locksmith example, sometimes, it will take you to a distant call center where they'll give you a quote over the phone. They will then send someone over to your location, who will tell you that the job is more complicated than they expected and spout some technical jargon. They use a classic bait-and-switch tactic and hope that since they're already there, you'll simply pay the increased rate, which is sometimes five or even ten times the initial quote. To their credit, some of these scammers do what they were asked to do; though in the case of locksmiths sometimes that simply means destroying the lock.
3. They offer expensive services at an incredible value
When an offer is too good to be true, it usually is. And online goods and services are no exceptions. From fake Amazon accounts with incredible deals to carpet cleaning scams, these con artists are everywhere. There's a reason that many companies advertise the best value instead of the lowest price, because the two are very different things. But sometimes, a company really does have a special offer, and you could be missing out on an amazing opportunity. How can you be sure? The first place you should check is customer reviews. If the company has a plethora of bad reviews, you should avoid using them no matter what "deal" they offer, as it's typically some sort of con or scam. Like the scam locksmith, they want to get into your home, and some even go as far as to perform the service without your approval and then try to charge you after it's done. Don't sign anything until everything lines up as expected!

What can I do if I find a scam?
If you find a business lying or taking advantage of people, it's time to bring down the Scam Hammer! There a few things you can do if you catch a scammer. The first thing you can do is report the business to Google. This can be done through a legal violation report. If it's a name violation (Like "Locksmith Portland" as the business name), follow this guide. It explains that you can find the business through a search in Google Maps, click the listing and then "Suggest an edit", and from there, mark that it's permanently closed or report it as spam. You also have the option to File a complaint with the Federal Trade Commission. As far as internet scams ago, SEO scams in particular have been gaining traction in recent years. They claim to offer comprehensive SEO services, but do so in unsolicited emails with questionable details. Check back soon for Bring Down the Scam Hammer - SEO Scams (Part 2).

What No One Tells You About Citations

Effective-admin — Wed, 27 Sep 2017 21:03:02 +0000

What is a Local Business Citation?

A citation, in internet terms, is any mention of your core business information online, typically found in directories. This includes business name, address, and phone number, but increasingly extends into:
[one_second]

Accreditations

Business categories

Business description

Licenses

Geo-coordinates

Awards

Sponsorships

Number of employees

[/one_second] [one_second]

Charities supported

Endorsements

Email addresses

Reviews

Annual company revenue

Business owner's name

News related publications

[/one_second] [hr height="30" style="dots" line="default" themecolor="1"]
A Giant Network of Digital Phone Books
Citations are not arbitrary mentions of your business on forums or personal blog sites (e.g., "I had coffee today at Phil's Java House on 2nd Avenue and ran into some old friends..." or in the case of a forum, "Has anyone taken their BMW to Joe's German Auto on SE Pine St.?"). In terms of Internet marketing, citations are data published across the internet with the intention of helping internet users discover local businesses. Kind of like a digital phone book. This also has a significant impact on SEO efforts. But keep in mind that citations can appear without any action being taken on the business owner's part. Automated aggregation and collections from business data platforms like Infogroup and Superpages do most of the heavy lifting. But, because of this fluid nature of the internet, it's important for business owners to be proactive about the accuracy of their data, better yet, with the help of a competent internet marketing company. Business owners and SEO professionals can use different tools to update and change their citations in order to keep their information consistent across various platforms. Why is this important to know? Two reasons.

Local citations influence search engine rankings. If the data, or NAP, that search engines encounter is inconsistent, it impacts trust, thus reducing a company's ranking opportunity. Managing them yourself, or allowing a reputable marketing company to do it for you, is the best way to keep things straight across potentially dozens of directories.

Inaccurate or outdated information about a business tarnishes its reputation in the minds of potential customers, meaning fewer sales leads and conversions.

[hr height="30" style="dots" line="default" themecolor="1"]
Wait... Automated Aggregation?
Data aggregators collect business information and share it with other sources like Google, Yelp, and other business directories. Examples are Google My Business, Neustar Localeze, Universal Business Listing, and Infogroup. Automated aggregation occurs when smaller data companies like Yellowpages and Citysearch routinely send "fresh feeds" to search engines and tech companies. If your information is not consistent, or if you are not included within these major providers, you're not going to rank as well in Google search results. Need a visual? Here's how it works. Real world application - How data aggregators power the tools you use every day:

The largest data aggregators manage more than 4000 databases and update 10 billion data records...monthly! Partners include Facebook and Ebay.

Others provide real-time data to mobile systems used by companies who rely on constantly updated information like Uber and The Weather Channels

Other major data aggregators distribute data to companies like Nokia and Yahoo! for automotive navigation systems.

But who is using these sites? Believe it or not, many companies, consumers, and industry professionals use platforms other than Google to learn about your business and the wider industry. And publishers like Google, Uber, Yelp!, Yahoo!, The Weather Channel, and Apple need information, too. So, they use these data aggregators to receive large chunks of updated data to keep their own systems relevant.

The Takeaway
Nothing is static online. Information is constantly being recycled, updated, copied, and migrated within an unimaginably large network of sites and databases. The best way to keep track of your online profile, wherever it's being represented, is to utilize your internet marketer's citation campaign and clean-up services. This saves you hours upon hours of hunting, tracking, updating, and waiting for any approvals. Want to read more about citations? Check out this excellent blog post about how NAP(ing) keeps your business refreshed!

SEO Portland

Effective-admin — Mon, 02 Oct 2017 16:36:24 +0000

Have you been ignoring these important local SEO factors?
Seach engine optimization in Portland is even more competitive than it used to be. Three years ago you could expect top 10 results in the first week after a new page went live. Now it takes months to a full year to get a reliable idea of final placement. Throughout that entire time, you'll still need to produce fresh content, update old content, and maintain a reliable back-link portfolio to your most important pages. So what's a small business to do? Hyperfocus.
What does it mean to hyperfocus your SEO?
As you can see from the official list of Neighborhoods in Portland, there are lot more places to optimize for than just Portland itself. Google Maps continue to further hone-in listings in the area currently searched in. This is especially relevant for mobile traffic when Google uses GPS Data. So what can a small business do?

Create separate targeted neighborhood pages: These pages are the simplest way to create relevance between your business and adjoining neighborhoods. The best plan is to focus on the neighborhoods and areas immediately surrounding your own. That creates a tight cluster of GEO-relevance. You want to mix in locally relevant links with unique information about your service and the area. If you've performed work in any of the neighborhoods be it on a call, as a volunteer, sponsor or otherwise, this is the perfect place to highlight it. Consider linking the following on these pages:

Local Neighborhood Association Pages

Local Neighborhood Parks and Recreation Areas

Local Neighborhood Historical Sites

Create knowledge pages that target a local populace: What is your business? Do you go out and clean, fix, or restore? Do you build or service vehicles/vacuums/electronics? Do your customers come to you to purchase a product or do you go them? You know your service best. Original knowledge pages regarding specific aspects of your service and process are great for increasing your site authority. They can also weave in relevant links to areas you have worked at or to customer clusters that frequent your shop.

A vacuum sales and repair shop might link to nearby carpet sales stores.

A maid service could link to local office buildings they service.

A coffee shop might link to a nearby bus stop or tram line location pages.

Develop a strong local backlink portfolio: You want a backlink portfolio that reflects more than just the heavy-hitters like Service and Industry Associations Lists. Local backlinks even from low-authority sites really cement your relevance, especially when it comes to the MAP pack. These can seem like a difficult thing to acquire. How do you get local links from unrelated businesses? Well, it's easier than you think.

Volunteer for a backlink. Instead of having your entire company volunteer for a single cause, have each employee volunteer for a different organization. Make sure volunteer companies receive a link and maximize the number of links you can acquire.

Sponsor something local. Whether it's an open-mic night, a local little-league team, or an event like a dog-walk or charity, these are a great way to get backlinks without expending your workforce. Look for organizations that keep on-site lists of previous sponsors/donors. These will last longer.

Host your own booth/demonstration in an area you want to target. Offer a free public demonstration in an area you want to target. Have free schwag available to viewers/attendees who tweet or post on Facebook about it (while linking to your site) on the spot. Event booths are also a great way to do the same thing in a controlled environment where participants are there specifically to learn about your service.

When it comes to SEO, Portland businesses have to get pro-active and creative. A local internet marketing firm can only do so much. The best pairing is a great marketing company with an involved small business. Working together towards a common goal is the smart way to hyper-focus and get the greatest gains for your organic and MAP listing rankings.

So, I need SEO. What exactly is SEO?

Effective-admin — Thu, 26 Oct 2017 00:14:10 +0000

SEO is fundamental for modern businesses to compete

Here at EWS, we talk a lot about SEO. But if you're someone who's new to the internet marketing world, (or the internet in general) these acronyms might just sound like something the hip fly dawgs are using these days. SEO stands for search engine optimization, which means creating your website in a way that search engines--such as Google and Bing--can find it. The primary reason to hire an SEO company is because telling these search engines that your website has good information is a complex, constantly evolving task. And because the internet is an archive, often times pages that were published years ago will still be live, and unfortunately, that information is outdated in modern practice. So what exactly is SEO and what do those crazy acronyms that go with it actually mean?

Why do I need to know SEO? Isn't that your job?
It is! But knowing a little bit about the process can help you understand why we do things the way that we do and what you can expect. It's similar to other industries such as plumbing, where knowing where your water shut-off valve is can stop a bursting pipe and potentially save hundreds or even thousands of dollars.
What about the acronyms? How can knowing those help?
Like any industry, having knowledge about the services will benefit you the most. For example, if someone knows nothing about cars (and says that to an auto shop), an unscrupulous mechanic can say whatever they want and the customer is at their mercy: "Yeah, it looks like you have a problem with your carburetor pipe not properly lubricating your front axle bolts. This reduces your torque and comprehensive horsepower, reducing your gas mileage." A lot of made up car words with the emphasis on something everyone knows creating a very real deduction to your bank account. The same principles apply to SEO. Many scammers send unsolicited emails that sound like they know what they're talking about because they use real internet terms and mention a lot of them in a row. One common spam SEO email says to use them if you need help with "SEO Semantic", W3C, EBS ("Erritable" Bowel Syndrome--okay, not really), Development in open PHP, Joomla + Virtumart, validated xtml conversion, and so on and you'll get to the first page of Google. Basically, they throw out a plethora of terms with the goal of overwhelming their victim by showing them how little they know. But once you know what the important terms stand for, you can know when you're working with a quality SEO company and getting a good value for your time and money.

Can you explain the basics in layman's terms?
While many SEO terms wouldn't make any sense without taking some kind of coursework in computer science, there are some that you'll hear frequently, and it's always helpful to know what they refer to.
Keywords/Keyterms
Keywords and keyterms are interchangeable and also known as search queries. These are the words you type into Google. For a business, these are the phrases you want to appear higher up on the search results. Along with the keyword, for businesses, we also attach location so people know where your services are. Plumber Portland or Towing Vancouver WA are examples of keywords.
SEO
SEO stands for Search Engine Optimization. An "optimized" website is one that follows the rules created by search engines so it can show up in the search results. These rules change periodically, with Google's endgame to promote the best possible user experience. Ultimately for businesses, this means companies with websites that have useful content, positive reviews, and a well-structured, user-friendly site will rank on top.

SEM
While it may only be one letter off, SEM and SEO are two very different things. Search Engine Marketing includes Google Adwords and Pay-Per-Click Campaigns, each of which takes a specific budget for temporary prominent placement for specific keywords--although a box with the word "ad" shows up beside it.
SERP
The Search Engine Results Page is the page you get when you type your keyword into a Google or Bing search and hit enter. Your ranking is what spot you are on this page, so the top result would be rank 1.
Organic Search Results
These are the results that are under the map (When there is a map) and excludes ads. You can't buy your way into the top organic results; instead, this is what Google believes is the best page that matches the word or phrase you entered.

Local Map Pack
On many popular keywords, before the organic searches start there will be a map showing the location of businesses or places that provide goods and services related to that keyword in the targeted city or region. These may be businesses that are nearby or top rated. Google even allows some qualifying phrases to be added that will modify these results. For example, Top Plumber Portland only shows businesses on the maps in Portland with an overall Google Review score of 4 stars or higher.
Landing Page
A landing page is the link you click on a SERP page that brings you to a specific page of a website. Usually, this is not the homepage, but rather a page more closely related to the keyword that links back to the homepage and other pages if someone wants more information.
URL
The Universal Resource Locator is the web address of your page, typically something like www.website.com. This is an important signifier to search engines, because if you have a keyword in the web address, that shows that it's important to you. Most SEO companies create pages with this in mind, so a typical page on a site would be www.website.com/plumbing-vancouver-wa/

Duplicate Content
Each page of your website is supposed to be unique and not taken from anywhere else on the web, including other pages on your site. Content refers to the information--generally the written text--of the page. Pages that are copies are considered Duplicate Content, and if Google comes across this, they will often penalize this page; or possibly even the entire website.
LSI Terms
Latent Semantic Indexing is less complicated than it sounds. This where a search engine can determine related information on a page. An easy definition of an LSI term is a keyword synonym. This allows for variations of a term to be used and allows a quality page to rank for multiple search terms. Because of this, Plumber Vancouver WA and Plumbing Vancouver WA no longer need separate pages because the terms are related. Usage of LSI terms allows for natural sounding language and is a way to combat keyword stuffing, a technique that isn't valid anymore.

Citations
A citation is a reference to your NAP--Your Name, Address, and Phone Number--on an online database. This helps get your business information out to the world and reinforces that your business is located in a specific place and how to get in contact with you.
EWS
EWS stands for Effective Web Solutions. They're clearly the best internet marketing company in the Portland Metro area, and have many positive reviews on Yelp, Facebook, and more. Check out our case studies page to see how our services have helped other local businesses meet and exceed their goals!

The Top 5 Things 2017 Showed Us About Search

EWS-admin — Tue, 02 Jan 2018 19:30:39 +0000
2017 has come and gone and 2018 has arrived. As far as the world of SEO goes, last year provided some valuable insights into the way forward. Here are the 5 things that mattered the most in 2017 and what we're looking forward to tackling this year.
1. Getting on the Map
As most of our readers are aware, getting on the map has only gotten more competitive over the years. In 2015, what was the local Google 7-pack became the 3-pack and since then, appearing in one of those coveted top spots has become a prize for only the most qualified and savvy businesses online. And the change to the 3-pack didn't just mean the solution for businesses was to simply work harder to appear in search, either. But because it was largely intended to benefit mobile users, it also meant that businesses had to be physically closer to the location of devices that were constantly on the move.

2. Insecure Websites Won't Fly With the Big Search Engines
While search engines have encouraged websites to ensure customer security for years, in 2017, Google officially put a premium on HTTPS-certified websites. This past October, Google took its most aggressive stance yet regarding security by flagging websites missing that HTTPS certification as "Not Secure." Google has openly stated that HTTPS is a factor in ranking. But with the recent escalation of importance combined with over half of websites already being in full HTTPS compliance, it's only a matter of time before search engines are flat-out deprioritizing those that don't follow suit.

3. Content is King
The importance of good and honest content has always been obvious. And it's something that EWS prioritizes. But 2017 further showed that websites featuring the in-depth, relevant content that customers look for will always win out in the rankings. That's because taking the steps to create an organic relationship by providing information that's both not deceptive and genuinely helpful is exactly what Google likes to see. Gone are the days of inelegantly stuffing keywords in the hope of gaining traffic. If you want people to find your business online because you are the expert in your field, your web content needs to reflect that.

4. Harness the Power of the Customer Review
Exposing business to online reviews is a double-edged sword. On one side, a large number of great reviews will drastically increase visibility online. At its core, this idea is a basic marketing principle that most businesses know all too well: customer referrals are the best advertising money can't buy. On the other side, opening yourself up to negative reviews can hurt if done wrong. Because when customers search a business, one of the first things they'll notice are any less-than-stellar reviews. And the same goes for search engines.

5. Maximize Mobility
In 2017, Google announced that over half of mobile visitors will leave a website if it fails to load in under three seconds. And with well over 50% of searches happening on mobile in 2017, adapting to a mobile web presence will take top-level priority in 2018. What that means for you is that unless you want your site to scare away visitors, your mobile design needs to be just as responsive, thoughtful and easy-to-use as your desktop version - if not more so.

What to Expect in 2018
With all of that in mind, what does 2018 have in store for online search? Two words: customer experience. As search engines get smarter, the way forward is to ensure that businesses continue to offer a genuinely pleasant customer experience online and off. That means that for businesses who want to rank high, real-world people are going to need to actually like what they do. Which means that an engaging social presence, while offering useful, high-quality content that's extremely relevant to a user's search are the things to focus on in the new year.

Looking Forward
As we say goodbye to last year and adjust to 2018, EWS continues its commitment to helping small businesses get the edge they need to achieve their goals. Whether it's getting your business the ranking it deserves, drafting content that reflects the expertise of your company, or managing an ever-growing online reputation, EWS can help you stay ahead of the curve in the new year.

Contact form Sidebar

Effective-admin — Tue, 03 Feb 2015 21:10:13 +0000

Your Name (required)

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Your Business Name (required)

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[checkbox service-request-1 "eCommerce Websites" "Email Marketing" "Hosting Services" "PPC(Pay-Per-Click Ads) Campaign" "Remarketing Strategy" "Reputation Management" "Responsive Website Conversion" "Search Engine Marketing" "Search Engine Optimization" "Social Media Campaign" "Video Marketing" "Website Design"]

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Online Quote Request - Effective Web Solutions

Name: [your-name]

Business: [your-business]

Existing Website: [your-website]

Email: [your-email]

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Effective Web Solutions

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Contact form Homepage Header

Effective-admin — Fri, 06 Feb 2015 16:59:18 +0000

Ready for MORE customers? Let's talk!

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Effective Web Solutions

Name: [your-name]

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Effective Web Solutions

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Request a Quote

Effective-admin — Wed, 30 Sep 2015 16:24:12 +0000

Your Name (required)
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Your Business Name (required)
[text* your-business]

Your Phone Number (required)
[tel* your-phone]

Your Email (required)
[email* your-email]

How did you hear about us?
[select hear-about-us include_blank "Search" "Friend/Family" "Television" "Radio" "Advertisment"]

Select all of the services you are interested in:
[checkbox service-request-1 "eCommerce Websites" "E-mail Marketing" "Hosting Services" "PPC(Pay-Per-Click Ads) Campaign" "Remarketing Strategy" "Reputation Management" "Responsive Website Conversion"][checkbox service-request-2 "Search Engine Marketing" "Search Engine Optimization" "Social Media Campaign" "Video Marketing" "Website Design"]

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[url your-website]

Please tell us about your goals. What would you like to accomplish in 12 months?
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[submit "Send"]
1 Online Quote Request at EffectiveWebSolutions.biz from [your-name] [your-name] <[your-email]> Effective Web Solutions , moniquer@ewscrm.com, dev3@ewscrm.com

Online Quote Request - Effective Web Solutions

Name: [your-name]

Business: [your-business]

Existing Website: [your-website]

Email: [your-email]

Phone: [your-phone]

Referral:
[hear-about-us]

Services Requested:
[service-request-1][service-request-2]

Message:
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Effective Web Solutions

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Job Application

Effective-admin — Wed, 30 Sep 2015 18:24:29 +0000

First Name (required)
[text* first-name akismet:author]
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Your Email (required)
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Your Phone (required)
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Position Applying For
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Your Website URL
[url your-website]

Your YouTube URL
[url your-youtube-url]

Attach Your Cover Letter & Resume (required)
You can submit multiple files with a total size limit of 2mb. The following file types are accepted:
Filetypes: PDF | DOC | DOCX | RTF | ODT [multifile multifile-97 limit:2mb filetypes:pdf|doc|docx|rtf|odt]

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Effective Web Solutions

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Phone: [your-phone]

Position Applying For: [your-position]

Website:
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Effective Web Solutions

Thank You [first-name] [last-name]

We have received your message and will get back to you as soon as possible.

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Website Capture

Effective-admin — Thu, 01 Oct 2015 17:38:56 +0000

[url* WebsiteAddress placeholder "Enter Website Address"]

[text* your-name placeholder "Enter Your Name"]
[honeypot newname]
[submit "Submit URL"]
1 Website Address Submission at EffectiveWebSolutions.biz [your-name] Effective Web Solutions , moniquer@ewscrm.com, dev3@ewscrm.com

Website Address Submission - Effective Web Solutions

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Name: [your-name]

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Effective Web Solutions

Thank You for contacting us.

We received your Website URL, a representative will get in touch with you soon.

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Piano Studios, Inc.

Effective-admin — Fri, 23 Oct 2015 20:07:47 +0000
I am writing a letter to let you know that my advertising with EWS has been very effective. I started advertising with you in the spring of 2010, and I have had an increase in the number of calls I am getting and an increase in the number of clients I am receiving. I decided not to renew my ad in the yellow pages and I have not missed that at all.

Pot O' Gold Coffee Service

Effective-admin — Fri, 23 Oct 2015 20:09:01 +0000
So when I search "coffee service Seattle" we are number 1! When I search "office coffee service Seattle" we are number one under a paid ad on my computer. On our home computer "coffee service Seattle" we are number 1! "office coffee service Seattle" we are a few down. Obviously there is some distortion, but OBVIOUSLY, you guys are doing an awesome job! Way to go to you and your team, as you OBVIOUSLY know what you are doing and are great at it!

The Killers

Effective-admin — Fri, 23 Oct 2015 20:10:32 +0000
The work that EWS has done for our company has by far been the best online advertising for our company. Our sales and web traffic has gone up significantly. With the current economy, advertising dollars need to be spent where we get the most return on our investment. The search engine services from EWS is well worth the expense.

Sunworld Group

Effective-admin — Fri, 23 Oct 2015 20:11:20 +0000
Effective Web Solutions is by far the best advertising that our company has used. We have Yodle, Dex Online, Yellowpages.com, Idearc Media (Verizon Super Pages) and a few others. All of these other companies promise returns that just do not deliver. As the contracts for these other companies expire we will not renew them. EWS also rebuilt our website and we are extremely proud of it.

Advantage Heating & Cooling

Effective-admin — Fri, 23 Oct 2015 20:12:46 +0000
We have been doing business with Monique Bushnell and Effective Web Solutions for nearly three years and have been extremely satisfied with the job they have been doing for us. We were looking for an alternative to the "Yellow Pages" and after hearing other presentations, it became clear that Effective Web Solutions offered the best service at the best price. We would not hesitate to recommend them to others. You may contact our office if you desire more information.

Lakepoint Law Firm

Effective-admin — Fri, 23 Oct 2015 20:13:32 +0000
Effective Web Solutions has not only brought me into the 21st century but has brought me a lot of new clients. The folks that work at EWS are professional, knowledgable, creative and easy to contact. EWS has but my business on the cyber map. For prospective clients EWS has made finding my business easy, informs potential clients of what my business has to offer and makes contacting my business just a click away. EWS is advertising money well spent. Thank you EWS.

Mattress Factory Outlet

Effective-admin — Fri, 23 Oct 2015 20:40:15 +0000
We started with Effective Web Solutions in January 2015. The whole experience has been great. Their staff are professional, personable, knowledgable, and very helpful. They are not afraid to share their experience and knowledge with you to make your online presence effective and somewhat painless. Their Customer Survey service has garnered several valuable positive Google and Yelp reviews. We are very happy with their hard work and service and would recomend their services to any business.

Federal Way Automotive

Effective-admin — Fri, 23 Oct 2015 20:41:55 +0000
EWS has been a great tool in assisting in the growth of our business for almost 3 years now. Customers utilize the feedback option. If there is any negative reviews, we are knowledgeable now to help remedy any problems. Without EWS, we were unaware of a lot of these opportunities. Our sales representitive is great and has a true and honest personality and very outgoing. The staff at EWS is always helpful, always recommends ways to better our business and is always very quick in assisting us with changes and great ideas.

Basic Contact Form

Effective-admin — Thu, 29 Oct 2015 17:06:38 +0000

Your Name (required)

[text* your-name]
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Phone

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Effective Web Solutions

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Sender: customerservice@ewscrm.com Reply-To: [your-name] <[your-email]> 1 Your message was sent successfully. Thanks. Failed to send your message. Please try later or contact the administrator by another method. Validation errors occurred. Please confirm the fields and submit it again. Failed to send your message. Please try later or contact the administrator by another method. Please accept the terms to proceed. Please fill in the required field. This input is too long. This input is too short. Failed to upload file. There was an unknown error zippng the files. This file type is not allowed. This file is too large. Failed to upload file. Error occurred. Date format seems invalid. This date is too early. This date is too late. Number format seems invalid. This number is too small. This number is too large. Your answer is not correct. Your entered code is incorrect. Email address seems invalid. URL seems invalid. Telephone number seems invalid.

Contact form Sidebar Non-Geo

Effective-admin — Thu, 29 Oct 2015 17:43:26 +0000

Your Name (required)

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Your Business Name (required)

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Select all of the services you are interested in:

[checkbox service-request-1 "eCommerce Websites" "Email Marketing" "Hosting Services" "PPC(Pay-Per-Click Ads) Campaign" "Remarketing Strategy" "Reputation Management" "Responsive Website Conversion" "Search Engine Marketing" "Search Engine Optimization" "Social Media Campaign" "Video Marketing" "Website Design"]

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Main Exit Popup

Effective-admin — Tue, 10 Nov 2015 18:54:54 +0000

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Reputation Management EBook

Effective-admin — Mon, 07 Dec 2015 22:37:33 +0000

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Please enjoy this useful resource on Reputation Management complimentary of Effective Web Solutions.

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1

Effective-admin — Thu, 04 May 2017 17:32:45 +0000

Put Me on the Waiting List for Google Home Services!

Effective-admin — Tue, 22 Aug 2017 21:37:42 +0000
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