Business-Oriented SEO in Albany, OR
When it comes to driving new clients to your business, do you know the best way to do it? In today’s modern world, when someone needs to find a service, they do it by searching Google. New, and even established ventures, live and die according to Google rankings. Here at Effective Web Solutions, we’re the top experts when it comes to SEO in Albany, OR.
What is SEO?
SEO stands for search engine optimization. It’s the art of creating content for your website that makes it more appealing to Google and other search engines. The mechanics behind it are a fairly complex, but it’s simple to sum up:
- Search: Someone out in the world has a problem and needs the service that you offer, perhaps, “chiropractor in Albany”. They type this into Google.
- Relevance: Google nearly instantly searches the internet for a list of chiropractors in Albany, and lists them in order of relevance.
- Traffic: The Google user looks at the list of results and almost always selects one within the top three spots.
Increasing Sales Through SEO in Albany
The odds of anyone scrolling down past the first few results of a google search are very small. They almost never check the second page or beyond. That means that if you want to increase your sales, you need to increase your visibility at the same time.
Google ranks pages according to relevance and “authority”. The search engine looks for instances of the term that users are searching for on pages. So if you want users who search for “chiropractor in Albany” to see your page, it’ll need a few instances of that term on the page.
Why You Need a Pro for Your SEO
Proper and effective SEO consists of more than simply repeating a key term over and over again on a page. You’re actually going to get penalized by Google for doing that. It’s a complex process that depends on a number of factors, including readability, authority, and relevance. Here at EWS, we know more about SEO in Albany, OR than pretty much anyone else in town.
Our team includes researchers who determine the search terms that are likely to get you more business. There’s no use being at the top of “chiropractor in Albany” if only three people search for it in a year. Our researchers can find the most relevant and popular searches so your SEO gets targeted correctly.
The writing team is staffed by experts who know what to write about for every topic. This makes your site more attractive to Google and more informative to customers. The pages come out clear and read naturally.
The account managers at EWS make sure to consistently monitor your site. Once you start up with us you get continuous monitoring and improvement to increase your presence on search results pages. Call (503) 278-5609 or Contact Us today to get the ball rolling.