What is SEM? Search Engine Marketing
Pay-Per-Click (PPC) advertising is one of the most targeted types of SEM. It is a direct way of reaching potential customers to generate immediate leads. The way SEM works is by placing your business ad inside the Sponsored Links advertising section in search engine results. Your ad appears in search results when a user looks up a specific keyword.
What are the benefits of SEM?
SEM is a perfect way for a new business to generate leads, or for older businesses who are new to Internet marketing to obtain fast results. In fact, those who click on a PPC campaign ad are 50% more likely to call or buy than those searching through organic results. Effective Web Solutions identifies optimal keywords for your business and handles the ad placement for you.
A professionally managed SEM campaign can:
- Directly market to customers looking for your specific service when they need them.
- Put your business at the top of search engine search results as a “sponsored link.”
- Capture a broad subset of customers searching for your most profitable services.
- Reach customers immediately regardless of current site or page rankings.
- Track and manage your results adjusting your campaign for maximum effectiveness.
- Ensure your ad campaign stays within budget while providing targeted conversions.
Why get professional SEM marketing?
Creating and managing a successful pay per click advertising campaign isn’t easy. It requires constant vigilance and knowledge of guidelines, rules, and a number of advertising platforms. We perform all of our SEM management in-house. That means an on-site specialist will manage your account by hand. These systems are not designed to be set and forgotten. Google doesn’t set financial caps and without stringent monitoring a campaign can easily go over its monthly budget. When settings aren’t entered correctly clicks can end up costing you more than they should.
Since different search engines have different advertising options, it’s important to use each of them effectively. Our specialists know how to navigate and utilize the full potential of the most popular search engine software including Google, Bing, and Facebook. We capture business, making SEM work for you in order to provide profitable lead generation.
Our marketing experts are knowledgeable and experienced with many aspects of digital marketing. We ensure your campaign targets customers that convert and works harmoniously with additional optimization efforts. This truly frees you to focus on your business while gaining the benefits and converting customers provided by an effectively and carefully managed PPC campaign.
Our team works together to create a plan for your ad campaign based on thorough analysis and targeted goal assessment. We offer customized solutions for your business using our expertise in strategic testing and analytics to provide you with a creative approach.
Place your company in front of your competitors with a PPC ad and watch your business grow.
Call (888) 400-4002 or Contact us to find out more about how PPC advertising can work for you.