When you think about local SEO, what comes to mind? For many businesses it’s all about location, location, location. What areas are you near, what markets do you have access to, and more importantly, how can you tap into these markets? At the end of the day the goal is always to drive business forward. You want more customers, which creates more business. Your SEO company can do a great deal; marketing campaigns reach previous customers, carefully tailored SEO gets you found and SEM can help get new searchers. What about the community though? Do your neighbors know who you are, and when they drive by do they think, “I haven’t heard of them before.” or do they think, “Oh! I remember that company, I could really use a ___.”
Small businesses that weather the ups and downs of a turbulent economic landscape all have one thing in common, they’re fixtures in their community. Residents don’t view these businesses as a business, they view them as their business. That sense of ownership isn’t accomplished by merely existing, though existing and providing the best service in the area can help. No, in order to be viewed as a community institution, a small business must engage with the community.
Does your business’s hometown have a sports team in the major league, minor league or, little league? Does the city put on any local events, like local markets, yearly festivals, or celebrations? Are there local non-profit organizations that have runs, walks, or other events to raise money and awareness?
Every single one of these is an opportunity for engagement and to be seen. That’s just the tip of the iceberg. Sponsoring local events, teams, and charities in your community show residents that you’re willing to invest in them. When you show individuals that you aren’t just out to sell them something, but that some of those funds are going back into the people and city that they care about, they remember it. This can provide a number of benefits you may not have even thought of.
Let us know about your local engagements. Adding information on your website about the local events you participate in or charities you support not only helps win over customer conversion, it can also help with local rankings. So get involved and then tell us all about it!
For excellent SEO services and online reputation management that propel your businesses presence on the web call (888) 400-4002 or contact Effective Web Solutions today.