Most people know nothing about how to properly design and optimize their website so that it is somewhat informative, captivating, and search engine friendly at the same time.
The search engine optimization industry is still obscure to most people and the majority of the public knows nothing about it.
What’s more, many people have been sold pipe dreams (pay-per-click anyone?) or have been sold these cheap “build your own website” kits only to later find that they do not work.
Real companies that offer search engine optimization do not waive their magic wand and make you appear on page one on Google. It takes proper website structure, clean coding, targeted backlinks, article writing, directory submissions, and on page keyword rich content.
Without any of those items your website for your business will be handicapped.
Here are five major web design and SEO pitfalls that many business owners and webmasters, make when it comes to their website:
The content must have keywords you are trying to rank for and enough of them in the paragraphs (called keyword density) without looking spammy.
Most people not familiar with search engine marketing have no idea how to do this. You not only have to be a writer, but, you have to learn to be a specific type of writer who knows what search engines like to see.
Is it because you are offering a free consultation for a limited time only? Are any goods and services 20% until the end of the week? These are things that attract prospective clients.
Articles and press releases also increase your net presence. They turn your site into somewhat of an authority and make people view you, or your business, as experts in a particular field.
But, why not get that other 40% you could be getting from other sources?
Now that you know the major web design and search engine optimization pitfalls you can avoid them. An experienced local SEO company can help you steer clear of those obstacles.
SEO and SEM require specialized talent and skill. There are many little details that search engine optimizers must master before they can effectively rank your website.
Effective Web Solutions is a premier SEO firm serving the Portland OR, Vancouver WA, Tacoma WA, Seattle WA, and Spokane WA areas. We also have satellite offices in Santa Rosa CA and Tucson AZ.
Our niche is small to medium local businesses desiring to increase or maintain their online presence. We offer guaranteed results for local search term rankings and overall traffic building. Most of our clients have experienced a 300-500% increase in traffic in the first sixty days by utilizing our SEO services.
Please call 1-888-400-4002 to schedule your free initial consultation with one on our local reps.